...on Social Science Economics & Art Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult. Mei Min, Chow1, Ling Hong, Chen2, Jian Ai, Yeow3, Pei Wah, Wong4 1,2,3 Faculty of Business & Law, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: mmchow@mmu.edu.my; lchen.hong@gmail.com; jayeow@mmu.edu.my 4 Centre for Diploma Programmes, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: pwwong@mmu.edu.my Abstract— The term ‘Smartphone’ has commonly discussed among young adult especially students from higher learning institutional. Cell phone has becoming a part of their life-tool eventually. Young adult eventually used their phone to communicate with people, alarming themselves from few reminders, direct ways, downloading songs and games, texting messages and more. According to Rice and Katz (2008), the cell phone can be said as a social medium that developing into a multimedia digital platform which has the ability to provides, obtains, and shares personal and social information. However, the market eventually has a higher technology which is called Smartphone. Several industries have hurriedly espoused mobile devices, such as personal digital assistants (PDAs) which have the capabilities of integrating wireless connections and mobile devices that auxiliary pushed the demand effectively in every industry by having a new buzzword, “Smartphone,” illustrates this popular PDA-phone amalgamation with...
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... ❖ Factors affect Supply. ❖ Factors affect Demand. ❖ Supply. ❖ Demand. ❖ Supply and Demand. ❖ Elasticity ❖ Conclusions ❖ References Objectives Studying the smart phones operating systems and analyze its market will make us understand the differences between the many Operation systems available in the market, and found out the factors affecting the supply of the different operation systems with different manufacturers. It will also allow us to find out the factors affecting the demand of it by the customers, and rational the dynamic changes in market shares of every producer. It will also define the aggressive competition between the smart phone manufacturers, and the high barriers that make it difficult for new manufacturers to enter the market despite of the great growth of the market which is providing large opportunities Introduction As with many electronics industries, the smartphone industry is rapidly changing and highly Competitive, new and distinctive products are being developed continuously, and released almost weekly. For this reason, the landscape of the market can change dramatically from one year to the next, or even from one month to the next. It is also a relatively young industry and especially in the United States, some of the major players today hardly existed ten years ago. The predecessors of today’s smartphones are yesterday’s...
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...------------------------------------------------- DEMAND ANALYSIS OF SAMSUNG SMART PHONES INTRODUCTION “By demand we mean the various quantities of a given commodity or service which consumers would buy in one market in a given period of time at various prices.” REQUISITES: Desire for specific commodity. Sufficient resources to purchase the desired commodity. Willingness to spend the resources. Availability of the commodity at Certain price Certain place Certain time DETERMINANTS OF DEMAND A household’s decision about what quantity of a particular output, or product, to demand depends on a number of factors including : The price of the product in question The income available to the household The household’s amount of accumulated wealth The prices of other products available to the household The household’s tastes & preferences LAW OF DEMAND There is negative, or inverse relationship between price and quantity demanded SHIFT OF DEMAND v/s MOVEMENT ALONG THE DEMAND CURVE * Change in price of a good or service Change in quantity ( movement along the demand curve ) * Change in income, preferences, or prices of other goods or services Change in demand ( shift of the demand curve ) OBJECTIVE The prime objective of our presentation is to carry out a thorough demand analysis of SAMSUNG Smartphone’s. Also to shed light on the factors affecting the demand for SAMSUNG Smartphone's. Effect of...
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...Apple iPhone Table of Contents Introduction 3 Changes and Implications 4 Technology’s Rapid Development 4 Applications’ Rising Importance 6 Economical Situation 7 Smartphones as Substitutes 10 Smartphones as a “Trend” 12 Conclusion and Future Outlook 13 Bibliography 14 Appendix 16 Introduction As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in a turbulent market flooded with big players and more new entrants everyday. Mobile phones have become an essential part of a person’s image and social identity. Consumers everywhere have developed a whole new meaning for Smartphones, shifting it from business conduct to ordinary individual use. A phone’s function has expanded from phone and text messages to much more beyond that including music, games, Internet and applications. It has become necessary for every consumer to own a Smartphone in order to insure immediacy, variety, and continuous connectivity with the world. In this paper, we will analyze the Smartphone industry and highlight the most important changes and their implications on Apple’s iPhone in particular. We relied on the PEST model to examine the current environmental situation in a time span of three years. [Refer to Exhibit 1. in the Appendix] Apple’s iPhone was first introduced in January 2007. Since the original iPhone, Apple has produced three more generations...
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...Political Factors Affecting Nokia The impact of political factors on Nokia is hard to ascertain. The company is based in the European nation of Finland, but the Finnish government has refused to give it a bailout or special favors.[1] This forced Nokia into an uneasy alliance with Microsoft (NASDAQ: MSF) that has since fallen apart.[2] Unlike some tech companies, Nokia lacks strong government support because it is based in a small country. This can both help and hurt the company because it is not associated with a major power, but it might lack the political clout of American- or Chinese-based rivals. Don't get caught plagiarizing Political unrest or other changes in China could disrupt production and limit Nokia’s manufacturing capabilities in that country. This could force it to move production to higher-cost locations such as the United States. Economic Factors Affecting Nokia Nokia suffered heavily from the European downturn of recent years. Economic turmoil in Europe has hurt it badly by limiting buying power in its home markets. Unlike Apple, Nokia has had a hard time tapping into the fast-growing Chinese market. Nokia also lacks the vast economic resources available to some of its competitors, such as Google, Apple and Samsung. In particular, Nokia seems to lack the research and development capabilities that have enabled these companies to develop new devices and tap new markets. One reason why it lacks those capabilities is that Nokia simply...
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...phones 1998, and held that position in 14 years, until 2012. They nearly five-folded their turnover between the years of 1996-2001! But in 2007 something happened, smartphones were introduced on the mobile phone markets, and Nokia being a market leader in the mobile phone market was caught sleeping. Nokia has since then struggled to be a part of the fast growing smartphone market, but efforts have been fruitless leaving Nokia with a decrease of smart phone sales of 25% between 2010 and 2011, and inJune 2011 Nokia was overtaken by Apple as the world's biggest smartphone maker by volume. Why: 2. General evaluation: market size, growth and share The smartphone market is big - and growing fast! 2011 the smartphone market stood for 31% of the mobile communication device market, and in the fourth quarter of 2011 the sales year-to-year grew with 54.7%. Nokia’s market share was in the first quarter of 2012 8%, going from 23.8% the same period previous year. Q4 2011 3. Degree of turbulence 4. Green strategy 5. Factors affecting many industries: PESTEL analysis 6. Growth: Life-cycle analysis The smartphone market is without doubt in the growing phase of the industry lifecycle with a growth last year of 54,7% insertgrowthhere 7. Factors specific to the industry: Key factors for success 8. Factors specific to competition: Five Forces analysis Suppliers:Low. Nokia being the world leader within the mobile phone market for 14 years has established a rigid...
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...mobile communications. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data.In this perper i setting to accomplish the potential combeback for the comanay. PESTLE analysis The economic factors plays a key role in the smartphone industry as the demand is fairly elastic and it is mostly based on the macroeconomic and microeconomic, but in the recent years economic downturn has had an impact as individual are not willing to spend on a product unless the price is right and it offers the promised values but the smartphone industry is expected to grow at fairly steady pace and the developing economies. Since the sales of blackberry are made...
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...Current Market Conditions Competitive Analysis ECON365 Current Market Conditions Competitive Analysis Companies spend extensive amounts of time, money and resources when exploring the creation of a new product or service. It is imperative that companies thoroughly research the market, the demand, and what consumers want. To best determine the potentials of this new product, it is important also to understand the existing and potential competitive market, explore different opportunities or issues that the company could face, and consider the factors that could affect the cost of producing the product. Company History Samsung was founded by Lee Byung Chul in 1938 in Taegu, Korea as an export trade company selling to nearby countries. During the 1980s, Samsung devoted more focus to its electronic division and began introducing products such as DVD technology, computer technology, and many other electronics as well. (Kovach, 2013) In 1983, Samsung Electronics evolved. It was not until 1999 when Samsung would make their mobile phone division the most profitable part of the company by releasing their first internet ready phone. Over ten years later, they released the first version of their flagship Android phone, the Galaxy S. (Kovach, 2013) Product History Since the original model hit the scene in 2010, many new versions have been released in the Galaxy S Series cell phone made by Samsung. (Kovach, 2013) The Galaxy S series is best known for its sleek design, its complex...
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...Economic Factors affecting the demand, Supply and Price of a commodity Introduction: Supply and demand are two important concepts in economics and supply and demand are considered to be the backbone of a nation’s economy. Demand is generally referred to as the quantity of product or services required by the consumers. The quantity of product or services referred to and the volume of product the consumers are ready to buy at a specific price. The demand relationship is generally referred to as the relationship between the price and quantity of products or services demanded nu the consumers. Supply generally represents the how much product or services a market can offer to the consumers. The product or services supplied refers to the amount...
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...UNIVERSITY COLLEGE OF NORTHERN DENMARK 1st year interdisciplinary exam 2015 TRENDS IN BOOKING THROUGH THE MOBILE DEVICES Klaudia Harvanova 22.5.2015 Number of characters: 19 123 UCN SERVICE AND HOSPITALITY MANAGEMENT KLAUDIAHARVANOVA CONTENTS 1.0 Introduction ....................................................................................................................................... 3 2.0 Delimitations ..................................................................................................................................... 4 3.0 Methodology ..................................................................................................................................... 4 3.1 THEORETICAL FRAMEWORKS ........................................................................................................ 4 4.0 Analysis .............................................................................................................................................. 6 4.1 Task 1: ............................................................................................................................................ 6 4.2 Task 2 ............................................................................................................................................. 8 4.3 Task 3 ............................................................................................................................................. 9 4.4 Task...
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...scan can help an organization increase understanding of the internal and external environmental factors that are required to reach the long-term goals of the company. This paper’s purpose is recognizing and exploring the external and internal situations of two successful organizations, Apple and Coca Cola. Also, to examine the competitive advantages and strategies used by these organizations, as well as sustaining value in an increasingly competitive market through creative strategic business plans. Another area being explored is the measurement guidelines used to substantiate the strategic effectiveness for these organizations and the effectiveness of these measurement guidelines. Internal and External Environments The whole process can be seen as beneficial knowledge for managers wishing to increase the long-term efficiency and develop strategic plans for the business. An organization’s environment can be broken into two separate divisions. First, the internal environment which is generally compiled of the factors or elements directly involved within the company. This would basically include the managers, employees, stakeholders, and especially the corporate culture of an organization. The external environment includes factors that are out of the organizations control. Some of these factors include political, economical, sociological, technological, ecological, and legal factors. Environmental Scanning An internal environmental scan can help distinguish the company’s...
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...esistance t o Innovation -A study of Smartphones- Master Thesis within Business Administration Author: Kamran Khan Kim Hyunwoo Tutor: Desalegn Abraha Jönköping May 2009 Abstract Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. However, Smartphone industry is facing a different reality, with its declining sales and less market share, forcing research companies (Gartner, Canalys, etc.) to change their expectations. This situation leads us to another important and often ignored perspective of innovation challenges, i.e. consumers' resistance; as consumers' adoption and purchase decision makes a significant difference in the success of innovative products. Problem: Innovation has been called as a key factor for companies to survive and grow in the long run, especially in the dynamic & complex markets and uncertain economic circumstances. Despite the successful outcome of innovations, inhibition or delay in the diffusion of innovation may translate this success into market failure, where resistance has been called as one of the main reasons for inhibiting or delaying the innovation diffusion . Consumers adoption of innovation depend upon several factors: the most important of which are specified...
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...relate to market segmentation, targeting, and positioning for it. This paper, and subsequent papers, will lead to a SWOT marketing analysis of the chosen branded product. Methodology/approach: the branded product for this paper will be Apple’s iPhone4S. Data to be covered in this first paper will include the following: Product/Brand Analyzed Corporate Background Market/Industry Analysis and Competition Market Segmentation and Target Marketing Relevant External Factors Module 1 SWOT Analysis Findings: Apple is a leader in sales and production in US Markets; with products that appeal across target markets. iPhone 4S sales have eclipsed internal Apple brands, as well as other smartphone companies in the U.S. market. Recent sales dominance, however, has not established an industry lead. Samsung, in partnership with Google’s Android Operating system, owns the global marketplace with something like 21% of total market share. Apple faces both technological and political challenges in the largest smartphone market, China, as it is unable to establish a partnership with the largest carriers there due to non-4G/LTE products. SWOT Analysis section provides specific details regarding branded product strengths, weaknesses, opportunities and threats. Conclusion: while Apple reigns supreme in US markets in terms of sales, and is indeed a global force, it has not established itself overall as the industry leader. It must build on brand/product strengths through release of newer...
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...EXECUTIVE SUMMARY New communication technologies are constantly making an appearance in the everyday lives of consumers. Use of the Internet is now not only confined to the personal computer but is used on mobile devices such as cell phones. The synergies created by coupling business transactions with mobile devices and the Internet has created a new type of technology called mobile commerce-where business transactions to take place over mobile devices. The purpose of this report is to analyze the mobile commerce technology and the values it adds for its users. It will also evaluate the applications and risks associated with use of mobile commerce. Based on the analysis, a set of recommendations will follow. The research conducted for this report consists of information gathered from secondary sources. Academic journals found in the Business Source Complete database and business news and industry websites were used. Mobile commerce adds four main values for its users. These values include ubiquity, the ability to access information anywhere, anytime; personalization, the ability to access information relevant to a specific set of preferences; localization, the ability to send and receive information that is relevant to a person’s geographical location; and convenience, the ability to create efficiencies in time and place. There are several risks involved with the implementation and use of mobile commerce. In some jurisdictions, use of a mobile device while...
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...MARKETING RESEARCH METHODS ASSIGNMENT 1 (RESEARCH PROPOSAL) Factors influencing the consumer buying decision of mobile phone in Malaysia Group Members: Word count-2579 1.1 Introduction 1.1 Background With recent advancements in technology, the term mobile phones become obsolete and is replaced with the word ‘smart phones’, which has adjusted its position as the ‘new information medium’ (May and Hearn, 2005), due to the ever increasing convenience and features, such as, MMS, GPS, video call services and many more, allowing society itself to shift towards smartphone purchases (Min, et al., 2012). AC Neilsen (2012) reported that Malaysia is ranked highly in its region for smartphone usage, a total of 27%, while the closest contenders have only a slight difference in percentage (Thailand, 28% and Philippines, 29%). Furthermore, the perception of smartphones being a luxury item or a status symbol shifts to it being viewed as a necessity to daily life (Walsh and White, 2006) may have added the increase in usage rates, this can be supported by a study conducted by Syed Yahya Kamal, Syed Ardi and Tasir, Zaidatun (2008), which reported that mobile phones were viewed as a necessity by university students as it changed the methods of learning in universities. For example, info graphic research showed that out of the 57% mobile phone users, 40% use their phones to study before exams (Alexander, 2011). Furthermore...
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