A STUDY OF FACTORS INFLUENCING TOURISM

INTRODUTCION:
Tourism faces a challenging change in its framework conditions: The geopolitical as well as the economic situation require new strategies. Technological innovations, demographic change and a powerful costumer have to be met in politics, marketing and planning. New destinations, new products with prices on a level, which would have been incredible some years ago, compete with the established tourism offer. There are a number of factors affecting tourism. They are:
Economic Factors * Cost of certain vacations can act as a travel barrier * Economic prosperity can encourage people to take more trips * Good economic time, people have more discretionary income – money left over after paying taxes & basic living expenses

Technological Factors * Methods of transport have become faster & more fuel efficient = more cost efficient – cheaper for people to travel * The more tourist facilities (infrastructure) a country has, the greater a success it achieves as a tourist destination * Developments in information technologies have also had a great impact. Example: internet – people are aware of more travel options and can book trips instantly.

Political Factors * Tourists avoid areas of political unrest * If a region is politically stable it can influence the #’s of visitors * Reports of terrorism or high crime rates can keep people away

Demographic Factors * Demography (characteristics & background of a country’s population) can influence travel patterns. * Example: Canada’s population is aging – Baby boomers are entering retirement * # of women in work force, # of single adults, getting married and having children later

Cultural Factors * Ancient culture of a country can draw people like a magnet. * People find ancient civilizations fascinating

In this paper we have considered the demographic, economic and technological factors on tourism’s trend.
OBJECTIVE:
* To measure the various types of data that have an impact on the today’s trend on tourism * To establish the connection between the tourism and the data affecting the tourism * To build a research on the parameters find out which parameter has maximum impact on the tourism

NUMERICAL DATA:

STATISTICAL TOOLS USED :
Correlation and regression analysis using Data analysis in MS Excel

DEMOGRAPHIC FACTORS & NUMBER OF TOURISTS
Input data :

Correlation value between demographic factors and number of tourists
R = 0.970877
R2 = 0.942602
94 % of number of tourists depends on the demographic factors and the remaining 6% depends on other factors.
Regression value for demographic factors and number of tourists Regression Statistics | Multiple R | 0.970877132 | R Square | 0.942602405 | Adjusted R Square | 0.935427706 | Standard Error | 331610.0137 | Observations | 10 | | Coefficients | Intercept | 21849174.67 | X Variable 1 | 0.023607214 |

Y = 0.023607214X + 21849174.67
Through regression analysis indicate that, the number of tourists without the effect of the demographic factors is 21849174 and for every 1 unit increase in the demographic factor there is 0. 023607214 units increase in the number of tourists.
ECONOMIC FACTORS & NUMBER OF TOURISTS
INPUT DATA :

Correlation value between economic factors and number of tourists
R = 0.932925
R2 = 0.87035

87 % of number of tourists depends on the economic factors and the remaining 13% depends on other factors.

Regression value for demographic factors and number of tourists Regression Statistics | Multiple R | 0.932925 | R Square | 0.87035 | Adjusted R Square | 0.854144 | Standard Error | 498387.8 | Observations | 10 |

| Coefficients | Intercept | 1570189 | X Variable 1 | 0.070873 |

Y = .070873X + 1570189
Through regression analysis indicate that, the number of tourists without the effect of the economic factors is 1570189 and for every 1 unit increase in the economic factor there is 0.0708 units increase in the number of tourists.
TECHNOLOGICAL FACTORS & NUMBER OF TOURISTS
INPUT DATA :

Correlation value between technological factors and number of tourists
R = 0.89216
R2 = 0.795966
79 % of number of tourists depends on the technological factors and the remaining 21% depends on other factors.

Regression value for technological factors and number of tourists Regression Statistics | Multiple R | 0.892169 | R Square | 0.795966 | Adjusted R Square | 0.770462 | Standard Error | 625218.7 | Observations | 10 | | Coefficients | Intercept | 3139165 | X Variable 1 | 0.003534 |

Y = 0.003534X + 3139165
Through regression analysis indicate that, the number of tourists without the effect of the technological factors is 3139165 and for every 1 unit increase in the technological factor there is 0.003534 units increase in the number of tourists.