...Unit 401 Marketing | Qantas Assignment | | | | | | | Table of Content: Subjects Page Introduction 3 Marketing Planning and Auditing 4 SWOT Analysis 5 Macro Environment 6 Micro environment 7 Marketing Research and Marketing Intelligence 8 Segmentation 9 Marketing Positioning 10 Buyer Behavior 11 References 12 Introduction: The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs. Qantas is one of those biggest and oldest airlines in the world who managed to keep making profit out of their businesses but still need to keep this profit despite all the challenges and competitions they are facing. By Good planning, have a clear company objective and by Analysis Qantas will guarantee keeping its Group in constant level but the world is changing and buys are effected by those changes so Qantas has to keep between its eyes those variables and act based on it. Marketing Planning and Auditing: Marketing planning is a series of activities and systematic processes used after the setup the main objective for an organization and those steps guides how to achieve the organization goals. Marketing Auditing is part of marketing planning process and it is conducted in the beginning of the planning process and it continue analyzing while implementing the...
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...the public or customers. The PEST analysis examines the impact of each of the factor on the company. Thus, political factor considers the impact of legislatives changes, stability of the economy and event that related with the government and politics that may affect the business. Influence of economy, such as interest rate, stability of economy, inflation levels and such helps the company make better decision on how to operate their company effectively. Besides that, the social drive is a crucial part on PEST analysis. Creating and developing a social culture takes time and effort and a new motive driven company such as Air Asia has to develop me method on how to connect with the society's lifestyle, demographics, and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly states about the aviation acts and regulation which needed by aviation company such as Air Asia to operate their business. The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. Political stability is inessential to create a safe economy market that enables the market to grow. Political issues may cause problems in the outcome of the company. Some of the political factors that may affect a company are events that affect the operation of the...
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...events” provide a change in focus and are major catalysts for change. One of the more famous “watershed events” occurred in 1988, when an Aloha Airlines B737-200 suffered structural fuselage failure and subsequent decompression. On April 28, 1988, Aloha Airlines flight 243, a Boeing 737-200, experienced an explosive decompression during climb out at cruise altitude About 5.5 m of the pressure cabin skin and supporting structure aft of the cabin entrance door and above the passenger floorline separated from the aircraft (see photograph in Appendix). Amazingly, the damage did not result in disintegration of the aircraft, and a successful emergency landing was made. The aircraft had been manufactured in 1969 and had since accumulated 35,496 airframe flight hours and 89,680 landings (Aircraft Accident Report, Aloha Airlines, Flight 243, 1989). Owing to the short distance between destinations on some Aloha Airlines routes, the maximum pressurization differential was not reached in every flight. Thus the number of equivalent full pressurization cycles was significantly less than 89,680. Nevertheless, the aircraft was nearly 19 years old. On the other hand, It was also operating with long-term access to warm, humid, maritime air effecting in critical corrosion risk. Probable Cause: fuselage, attachment fatigue and separation Contributing Factors: 1) Maintenance: improper inspection of aircraft, low Supervision, inadequate Company/operator management 2) Inadequate surveillance of operation...
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...behavior is known to create strong assumptions which are based on both computational and informational bases of consumer theory. Contents 1.0 Description of the advertisement 3 2.0 Market Group 4 3.0 Problem recognition 5 4.0 Neoclassical consumer theory 6 5.0 Application of neoclassical theory of consumer 8 6.0 Conclusion 9 7.0 Work cited 10 Consumer Behavior 1.0 Description of the advertisement The advertising campaign is for an airline company QANTAS that has its base in Australia. It has a picture of a young girl having fun while watching a movie using the toy movie machine. The airline is targeting plane travelers by promising to offer the best flight entertainment. This according to the airline will be able to have them enjoy their journey through entertainment and not be able to realize how long the journey is. The airline promises to offer a travelling experience that will not only be luxurious but also memorable as the customers. The airline promises to provide a total of 1500 channels for the travelers to choose from. This will offer a chance for the travelers to sample from the channels they do have and choose the best that will offer them the generous entertainment (De Mooij, 2001). The picture used...
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...1. Introduction Today’s world cannot be imagined with airline industry as this is moving industry is providing pace in the transportation of good and passengers with different types of benefits. These benefits are being offered to many other industries and societies as well. Due to its fast service facilities, this industry is playing a critical role in the development of world economy. It is to be believed that the concepts of internationalization and globalization have been possible to execute due to the immense service facilities from the airline industry. By means of this industry, many business organizations around the globe have been able to meet their objectives. This report is carried out to analysis the both micro and macro environments of the Emirates Airlines with the help of different framework so that the standing of this company can found out in the industry in comparison with the other competitors. To have clear understanding of its current position, discussion will be made on the STP strategy of the company along with current CSR strategy of the company. On the basis of the finding from these analysis, strategic planning will be developed for the company along with some recommendation will be produced for the company to get the best out from the current CSR strategy. 2.0 Marketing Audit of Emirates To have clear idea about the effectiveness of current marketing strategy of the organization, the most effective ways is to do the situational analysis. Here...
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...Air Asia had rather shaky start and the 1997-1998 financial crisis had futher worsen the situation for Air Asia to grow as a low cost carrier. During it dire stage, the company was taken over by Tune Air under the leadership of Dato Tony Fernandes with the help of Conor McCarthy, former Director of Group Operations, Ryanair. Based on Southwest Airlines and Ryanair’s business model, AirAsia offer “No frills” airlines with a catchy tagline of “Now Everybody Can Fly’’. Within 2 years Air Asia posted a net income of 18.8 million and broke the 100 million net income barriers in 2005. Since then nothing has stopped AirAsia from moving forward and setting milestones, notably the first Asian Airlines to go ticketless in 2002, first multi lingual Asian airlines website in 2003 and the world’s first airline to launch a mobile site. All these are aligned with Air Asia’s philosophy to make flying affordable, easy and convenient. Having flown 100 million’s guests Air Asia has been in the spotlights for all the rights reason, for aggressive marketing, for awards and achievements. Air Asia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, Air Asia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, Air Asia has flown over 55 million guests across the region and continues to create more extensive...
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...situation in the leadership process. Richard Branson is considered one of the most unorthodox business men of the 21st century. At the helm at the mega firm Virgin Group LTD, Branson has defied conventional management and leadership wisdom. Through all his accomplishments, Branson’s amazing leadership skills cannot be mentioned in a vacuum. There is an interactional relationship between a leader, his or her followers and the situations in which they interact. This paper will analyze Branson as a leader. However, because his leadership success is not mutually exclusive, his followers and the important situations that define his career will be addressed. Richard Charles Nicholas Branson is the son of a lawyer named Edward Branson and an airline flight attendant named Eve Huntley-Flindt; born on July 18, 1950, in Surrey, England. At an early age he strived for more and this was due to “his parent’s upbringing, which taught him to stand on his own two feet.” His parents took extreme measures to encourage their children’s independence. At four years old Richard’s mother pushed him out of the car and told Richard to find his own way home from three miles away, obvious enough he got lost. Although, it was a lesson that he would never forget. At the age of ten his mother put him on a bike and told him to ride 300 miles. Soon after Richard and his two other siblings would set challenges for them selves. Richard found success in athletics, which brought him popularity in school but...
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...FINDING THE LEADER IN YOU: SELF - ASSESSMENT A Definition of Leadership A traditional definition of leadership: Leadership is an interpersonal influence directed toward the achievement of a goal or goals. Three important parts of this definition are the terms interpersonal, influence, and goal. · Interpersonal means between persons. Thus, a leader has more than one person (group) to lead. · Influence is the power to affect others. · Goal is the end one strives to attain. Basically, this traditional definition of leadership says that a leader influences more than one person toward a goal. The definition of leadership used in this course follows. LEADERSHIP is a dynamic relationship based on mutual influence and common Purpose between leaders and collaborators in which both are moved to higher levels of motivation and moral development as they affect real, intended change. PERSONALITY PROFILE This profile speaks about my personality based on the assessment from the Self –Assessment Johari window. Resistance to stress basically says I have the ability to work even under stressful conditions Tolerance for uncertainties with good ability to get work done under ambiguous and uncertain conditions. Social objectivity says am good with the ability to act free of racial, ethnic gender and other prejudices or biases. Inner work standards shows good ability to personality set and work to high performance standards...
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...TALENT MANAGEMENT AT GOVERNMENT -LINKED COMPANIES (GLCs) Transformation • Innovation • Partnership © August 2009 Malaysia Productivity Corporation Talent Management at Government Linked Companies (GLCs) Page 2 Table of Content Preface Introduction 3 4 Talent Management at Government-linked Companies (GLC) Transformation • Innovation • Partnership Talent Management and GLC defined 5 Insights on TNB (Tenaga Nasional Berhad) 8 Insights on MAS (Malaysia Airlines) Summary 11 15 Talent Management at Government Linked Companies (GLCs) Page 3 Preface In today’s global business environment, talent becomes the potentially powerful source of competitive advantage. Talent management is the fundamental building block to creating an organisation that is capable of learning, innovating and changing, as well as executing new processes. Finding, acquiring and retaining the right talent complemented by correct management and support are necessary for sustainable competitiveness. This research explores the aspects of talent management among Government-linked companies (GLC) in Malaysia. The Government’s Orange Book on Strengthening Leadership Development of December 2006 provides insights into the transformation processes of GLC in talent management. The Orange book sets out a framework to assess and strengthen company-wide leadership development through talent management. With these in mind, initiatives were taken to research talent management initiatives...
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...An explanation of factors influencing trekking and mountaineering in Nepal Project report 2014 Ravi Adhikari(s0246050) CQU 9/18/2014 Contents 1.1Problem statement 3 1.2Research questions: 3 2.1Literature review 4 2.1.1Nepal: 4 2.1.2Trekking in Nepal 5 2.1.3Trekking impacts 5 2.1.4Factors influencing trekking 6 2.2Methodology 6 2.2.1. Desk research: 7 2.2.2 7 2.3.0 Limitations of the study 7 2.4 Discussion and findings 8 2.4.1Main areas for trekking in Nepal 8 2.4.2 Benefits received from trekking and who gets the benefits 8 2.4.3 Costs of Trekking in rural areas of Nepal 9 2.4.4 Factors that are directly and indirectly affecting trekking in Nepal. 11 2.4.5 Internal and external Political situation 11 2.4.6 Safety of the trekkers: 12 2.4.7 Global recession 14 2.4.8Government polices and infrastructure 15 2.4.9 Other reasons 16 2.5 Effect of these factors 17 2.6 Plan and polices of NTB 17 3.1 Conclusion: 19 3.2Recommendations 20 3.2.1 Construction of the constitution 20 3.2.2 Safety and security 20 3.2.3 Ban on closure and strikes in tourism industry 20 3.2.4 Air accessibility 20 3.3.5 Infrastructure and development 21 Reference list 22 Chapter 1 1.1Problem statement There are lots of factor that have affected the Tourism industry in Nepal ranging from civil war within the country, to global economy downturn or different Flus in the world,. These factors and many others affect the number of people travelling...
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...Mukhtar, Chairman Pakistan International Airline Corporation (PIAC) was reading the final version of the PIAC audited annual report. He immediately called the Managing Director, PIAC to arrange a meeting to discuss the auditor’s report. The particular part of auditors’ opinion that caught his attention was the following: “We draw attention to note 1.2 to the unconsolidated financial statements, which states that the Corporation incurred a loss of Rs. 26,767.207 million during the year ended December 31, 2011, resulting in accumulated loss of Rs. 119,016.727 million as of December 31, 2011, and as of that date, the Corporation’s current liabilities exceeded its current assets by Rs. 88,221.403 million. These conditions indicate the existence of a material uncertainty which may cast doubt about the Corporation’s ability to continue as a going concern. Our opinion is not qualified in respect of this matter.” The agenda of the meeting was quite clear i.e., how to keep PIA solvent. PIAC Brief History2: In 1946 Quaid-e-Azam Muhammad Ali Jinnah realized the need for an airline network for the forming country and ask for the help of an industrialist Mirza Ahmad Ispahani to develop a flag carrier for the nation. Meanwhile, an airline called “Orient Airways”', registered in Calcutta, was formed on 23 October 1946. In May 1947 the airline was granted a license to fly. This was the first post-war airline flight by a South Asian registered airline company. Two months after this service began...
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...Ferriss BA 301 Final Term Paper Section Number: 1/3/2015 Southwest Airlines Table of Contents Executive Summary………………………………………………………………….....pg. 1-2 Situation Analysis………………………………………………………………………pg. 3-8 Problem Analysis & Description……………………………………………………….pg. 8-12 Solutions, Evaluation & Recommendation……………………………………………..pg. 12-16 Implementation Plan……………………………………………………………………pg. 16-18 Success Metrics…………………………………………………………………………pg. 18-19 Bibliography……………………………………………………………………………pg. 20 Executive Summary Today we are going to be taking a look at Southwest Airlines. After being provided with a background of this wonderful company, we are going to look into some problems that they are having with their Airlines Quality Ratings (AQR). We will discuss how the lack of on-time flights, problems customers are facing with the merger of Southwest and Air Tran and the open seating policy are negatively effecting this rating. We will look into solving these problems by implementing an Employee Incentive Program, getting new merger software and adopting a different seating policy. Once all of these concerns are solved we will talk about implementation and success metrics and start raising those AQR scores so Southwest Airlines can continue to grow to one of the greatest airlines in the world. Situation Analysis Southwest Airlines strives to be a very goal oriented company. Annually, Southwest airlines distributes what they call their One Report, which covers their financial...
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...examine "The role of leadership in human resource management through comparison of public and private sectors in Pakistan" by evaluating the leadership in ten competencies. The sample was 115 leaders (assesses) which were assessed by 520 respondents (assessors) belonging to Airlines, Hospitals and Banks from both Public and Private Sector. Each of the manager / leader was evaluated by using 360 degree feed back assessment questionnaire. Statistical analyses were conducted using the SPSS statistical package. Outcome of this study pointed that there were statistically significant difference among score of leadership between Private and Public Sector organizations. The conclusion of the study indicated; a) Leadership at Private sector is performing better than Public Sector. b) The leadership score of private sector bank was significantly higher to public sector bank. c) The leadership score of private sector hospital was significantly higher as compared to the public sector hospital. d) The leadership score in public sector airline was significantly higher to the private sector airline. The findings also indicated to call upon Pakistani leaders at public sector hospitals and banks, as well as private sector airline leaders to enhance their competencies. Keywords: 360' degree, feedback, leader, peers, autocrat, delegation. 1. INTRODUCTION Effective leadership is a personal role that requires the blending of motivational, strategic and management skills to align focus, energy and...
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...Service Quality: The Future of the Services Industry “Why is quality such an important issue in the marketing of services? Why is quality more difficult to manage in service industries than it is in the case of physical goods? Use examples to support your answer.” The concept of service quality is a relatively new construct in the marketing discipline which first emerged in the 1980’s when organisations began to consider quality not only in the already established manufacturing sector but in the rapidly evolving service industries sector also. Specifically defined service quality is a subjective experience which results from ‘an evaluation process in which the customer compares their perceptions of service with their expectations’ (McColl-Kennedy 2003). In the late 1990s and early part of the 21st century service organisations began to realise the importance of service quality and strived to narrow the gap between the customers perceptions of service and their expectations in order to deliver a quality service that linked to customer satisfaction, retention and patronage. This relisation that service quality was an important source of competitive advantage and long-term profitability for service organisation’s advocated the paradigm shift in marketing from a focus on manufacturing quality to incorporate service quality also. Moreover the modern day services firm strives to deliver a quality service on a routine basis, however due to the uncontrollable and unpredictable...
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