...International Review of Business Research Papers Vol.2. No.4. December 2006, Pp. 39-50 eBusiness-Process-Personalization using Neuro-Fuzzy Adaptive Control for Interactive Systems Zunaira Munir1 , Nie Gui Hua2 , Adeel Talib3 and Mudassir Ilyas4 ‘Personalization’, which was earlier recognized as the 5th ‘P’ of e-marketing , is now becoming a strategic success factor in the present customer-centric e-business environment. This paper proposes two changes in the current structure of personalization efforts in ebusinesses. Firstly, a move towards business-process personalization instead of only website-content personalization and secondly use of an interactive adaptive scheme instead of the commonly employed algorithmic filtering approaches. These can be achieved by applying a neuro-intelligence model to web based real time interactive systems and by integrating it with converging internal and external e-business processes. This paper presents a framework, showing how it is possible to personalize e-business processes by adapting the interactive system to customer preferences. The proposed model applies Neuro-Fuzzy Adaptive Control for Interactive Systems (NFACIS) model to converging business processes to get the desired results. Field of Research: Marketing, e-business 1. Introduction: As Kasanoff (2001) mentioned, the ability to treat different people differently is the most fundamental form of human intelligence. "You talk differently to your boss than to...
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...Factors Affecting Initial Trust in C2C E-Commerce and Strategies of Building Initial Trust in China Huamei Sun Factors Affecting Initial Trust in C2C E-Commerce and Strategies of Building Initial Trust in China Huamei Sun School of Management, Harbin Institute of Technology, Harbin 150001, China E-mail:shm9166@sina.com Abstract The study of initial trust is very important to the development of e-commerce. On the basis of current status of China’s C2C e-commerce, this paper conducts an in-depth analysis of the factors affecting the consumers’ initial trust. At last, the paper provides some valuable marketing strategies as to how to build the initial trust so as to facilitate the success of online transactions. The research conducted by this paper will help enterprise enhance their competitive advantage and contribute to the development of e-commerce. Keywords: Initial Trust, C2C E-Commerce, Online Shopping 1. Introduction The study of the trust in the e-commerce environment has long been mostly focusing on the B2C Model, yet with the development of the information technology, the online C2C business has accounted for more than 75% of the online shopping turnover, which has influenced people’s work environment greatly and become an important part in the daily life of consumers in the information society. Under the C2C e-commerce environment characterized by the person-to-person transactions, it’s difficult for the buyer and seller to build a high degree...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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... Muhammad Shaban Rafi1 Abstract This article tests the assumption that SMS language is like a pidgin in every speech community. The article also examines the assumption that a great motor of SMS lives among females whose lexical and morpho-syntactic choices are different from males. It further speculates influence of SMS language on language of media. One hundred messages were taken randomly from 20 cell phones and perceptions of 25 males and 25 females were recorded on an ordinal scale for analysis. The text was analyzed to look into lexicology, morphology and syntactic levels of texters, and influence of SMS on language of commercials. The results show that a novice intelligible language has evolved through SMS, which is influencing language of media. A significant difference is found between male and female texters’ linguistic properties. Introduction Short Message Service (SMS) language tends to create a novice language, which has become an integral part of the multilingual world. It pursues simple sentences structure for communication. It is assumed that SMS syntactic and lexical choices by the texters are not so different from a child language. A child expresses his feelings through simple present progressive tense e.g. mom eating for ‘Mom is eating’ and Eating for ‘I am eating’. The empirical data show that SMS language over-looks orthographic and syntactic rules of a language with a great emphasis on written sounds and compressions e.g. 8 for ‘ate’...
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...Department of Insurance and Financial Management, Takming College, Taipei, Taiwan, Republic of China Abstract Purpose – This study aims to examine how technology readiness (TR) influences customers’ perception and adoption of self-service technologies (SSTs) through development of an empirical model to explore the relationships among TR, perceived service quality, satisfaction and behavioral intentions toward SSTs. Design/methodology/approach – A theoretical framework is proposed to suggest the links between the four constructs. Extant research and concepts from various fields, including marketing, psychology and information system (IS), are reviewed, deriving six hypotheses. Data from SST users is examined through structural equation modeling (SEM). Findings – Results indicate TR influences perceived SST service quality and behavioral intentions, while perceived SST service quality has a positive impact on customer satisfaction and behavioral intentions toward SSTs. Research limitations/implications – This study represents an early attempt at explaining the role of TR in customer SST usage. Future research directions are discussed, with an emphasis on incorporating attitudinal, behavioral, situational and psychographic factors to improve our understanding of SST usage. Practical implications – TR should be given increased attention by firms implementing SSTs to improve customer perception...
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...Table of Contents page no. 1.0 Purpose of report………………………………………………..2 2.0 Offline marketing strategy…………………………………….2 3.0 Organization’s resources and capabilities…………………2 4.0 Situation analysis………………………………………………...2-7 5.1 Micro-environment analysis…………………………...3-5 5.2 Macro-environment analysis…………………………..6-7 5.0 E-business Strategy………………………………………………8-10 6.0 Implementation………………………………………………….11-14 7.3 Marketing mix elements………………………………..11-14 6.10 Product…………………………………………………….11 6.11 Price………………………………………………………..12 6.12 Place……………………………………………………….12-13 6.13 Promotion………………………………………………….13 6.14 People, process…………………………………………..13-14 7.0 E-customer Relationship Management……………………..14-16 8.0 Using Digital Media Channels…………………………………16-17 9.0 Evaluation & improvement……………………………………18 10.0 Budgeting…………………………………………………………19 11.0 Limitations/assumptions…………………………………………19 12.0 Anticipated risks and recommendations……………………20 1.0 Purpose of the report The purpose of this report is to assess the e-marketing opportunity of Gloria Jean’s (GJ), link it with offline organizational marketing strategy, develop an appropriate e-marketing plan including outline of the anticipated risks upon implementing the programme and recommend solutions to it. 2.0 Offline marketing strategy GJ offers highest quality gourmet coffee beans. Currently, GJ promotes itself offline through its in-store advertisements and banners. Its in-store advertisements...
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...been practiced by the marketers since a long time. The use of marketing principles and techniques via electronic media and more specifically the Internet is referred to as Internet. It is often interchangeable with online marketing and can often be considered synonymous. [2]The use of internet could be made in different ways. In today’s world it has become the most widely used to technique of marketing a brand. To make the process interactive it uses both direct response marketing and indirect marketing elements and an assortment of technologies to facilitate businesses and customers link up with each other. The main objective of the internet marketing is to attract new businesses, retain current businesses and develop its brand identity by conducting activities through the worldwide web. It stimulates the practice of inculcating all the features of internet advertising in order to make the medium attractive and interactive. Internet Marketing ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing. Methods of Internet Marketing include search engine marketing (both search engine optimization and pay per click advertising), banner advertising, e-mail marketing, e-mail advertising,...
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...practices to speed scorecard implementation using toolsets with which organizations are familiar. An extensive body of research and literature describing the Balanced Scorecard exists. That body of knowledge is constantly being expanded by The Balanced Scorecard Collaborative, Balanced Scorecard Institute, various consulting organizations, software companies, and client organizations. This paper cannot comprehensively cover such a complex topic or reflect accurately many of the nuances of scorecard development and implementation. Instead, it presents a basic conceptual overview of the Balanced Scorecard. Interested readers are encouraged to use the bibliography presented at the end of this paper as a guide to more detailed information. [pic] Contents Executive Summary 1 Introduction 2 About the Balanced Scorecard 3 Background and History 3 Empowering the Knowledge Worker 4 Elements of the Balanced Scorecard 4 Critical Success Factors for BSC Development 8 Common Pitfalls 9 Automating the Balanced Scorecard 10 The Microsoft Balanced Scorecard Framework 12 Facets of the Framework 12...
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...1 Executive summary T he new service line of event consulting services, Eventian, is the perfect solution to Hallmark’s problems of limited product portfolio and lack of localization, which may hinder the company’s further development in this market. Little competition and consistency with Hallmark’s culture and values will facilitate a rapid growth of this new brand. Eventian aims to cater increasing needs of emotional expression among friends and families in today’s highly competitive and fast-pace working environment, where more and more people find it difficult to spare time and energy to connect with their loved ones. The primary marketing objectives are to raise the brand awareness among target customers to over 90% and to achieve a market share of over 50%. The primary financial objective is to gain net profit of HK$670,000 by the end of the third year. 2 Table of Content Executive summary ....................................................................................................................................... 1 1. Introduction ........................................................................................................................................... 4 2. Situation Analysis ................................................................................................................................. 4 2.1 Company & Products Introduction .................................................................
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...practices to speed scorecard implementation using toolsets with which organizations are familiar. An extensive body of research and literature describing the Balanced Scorecard exists. That body of knowledge is constantly being expanded by The Balanced Scorecard Collaborative, Balanced Scorecard Institute, various consulting organizations, software companies, and client organizations. This paper cannot comprehensively cover such a complex topic or reflect accurately many of the nuances of scorecard development and implementation. Instead, it presents a basic conceptual overview of the Balanced Scorecard. Interested readers are encouraged to use the bibliography presented at the end of this paper as a guide to more detailed information. [pic] Contents Executive Summary 1 Introduction 2 About the Balanced Scorecard 3 Background and History 3 Empowering the Knowledge Worker 4 Elements of the Balanced Scorecard 4 Critical Success Factors for BSC Development 8 Common Pitfalls 9 Automating the Balanced Scorecard 10 The Microsoft Balanced Scorecard Framework 12 Facets of the Framework 12...
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...IMPLICATIONS .................. 6 Website analysis................................................................................................................................. 6 Web and other online content ............................................................................................................. 7 Website properties (table 1.6) ............................................................................................................. 8 Website design and usability features ................................................................................................. 9 Multimedia and interactive features .................................................................................................. 10 PART 2: BENEFIT, COST AND VALUE CREATION ..................................................................... 13 Customer relationship management .................................................................................................. 13 Benefit, cost and value creation ........................................................................................................ 14 Customer experience ......................................................................................................................... 15 Marketing mix...
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...Abstract — There is no doubt that Social media has gained wider acceptability and usability and is also becoming probably the most important communication tools among students especially at the higher level of educational pursuit. As much as social media is viewed as having bridged the gap in communication that existed. Within the social media Facebook, Twitter and others are now gaining more and more patronage. These websites and social forums are way of communicating directly with other people socially. Social media has the potentials of influencing decision-making in a very short time regardless of the distance. On the bases of its influence, benefits and demerits this study is carried out in order to highlight the potentials of social media in the academic setting by collaborative learning and improve the students' academic performance. The results show that collaborative learning positively and significantly with interactive with peers, interactive with teachers and engagement which impact the students’ academic performance. Keywords –social media usage, collaborative learning, higher education and students’ academic performance. 1. INTRODUCTION The social media has become one of the most important communication means in recent times. However, social networking exist so as to provide communication among people regardless of the distance, making it open to people easily share information, files and pictures and videos, create blogs and send messages, and...
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...Paper # 5 9 Research Paper # 6 10 Research Paper #7 11 Research Paper#8 11 Methodology 13 Findings and observations 16 The roles of advertising as perceived by the Public 16 The misinterpreted wide eyed view of Indian Consumers about Advertising 17 Advertising is an indicator of business health 17 Advertising size matters 18 Likely future of advertising in India 19 “Gyaan” of Advertising 20 How effective was an ad in pushing you towards first buying and then consuming a product? 20 Recommendations 22 References 25 Project proposed Study of consumer perception about advertising in India- exploratory study on value derived by organizations from advertising. Objective of the project To determine the factors that affect consumers’ perception about advertisements in the Indian context and to suggest variable approaches towards improving communicative capability of advertisements for value. Description of project in brief This is an exploratory study that focuses on the attitude towards television, print and online ads. This study also investigates consumer behavior in accepting and using such ads. The project involves an in-depth study of Ad Campaigns and their effectiveness when used in different consumer setups. The consumers’ actual view about an ad related to...
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