...Jonna C. Regondola AB Journalism -1A Factors Affecting the Students pursuing Journalism and Media Studies The development and progress of human society always brings about new situations, creates new professions and changes the nature of the ones that exist already. One of the occupations that have recently undergone rather drastic changes is that of a journalist1. A good journalist is not the one that writes what people say, but the one that writes what he is supposed to write. Journalism is not an easy task it is not just about writing and broadcasting of what is the happening in our society. Journalist is not all about of what they saw, it uses passion and to know exactly the reality behind the topic. It is said that journalists embody the freedom of information and now the world is a hectic mess today. News is happening all around us, and the only source that acts as a filter between the chaos and ourselves is the media. The media, journalists especially, must hold upon themselves a great responsibility when they are acting as this filtering apparatus between the ordered and unordered. But is that the only thing journalism does: make sense of the news? No, it does much more than that. Good journalism is working, with help from the citizenry, to create an enlightened Republic filled with citizens who will be well informed of the events which intersect their lives2. Also journalism degree is not just a useless piece of paper, no matter...
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...Factors Affecting the Students pursuing Journalism and Media Studies The development and progress of human society always brings about new situations, creates new professions and changes the nature of the ones that exist already. One of the occupations that have recently undergone rather drastic changes is that of a journalist1. A good journalist is not the one that writes what people say, but the one that writes what he is supposed to write. Journalism is not an easy task it is not just about writing and broadcasting of what is the happening in our society. Journalist is not all about of what they saw, it uses passion and to know exactly the reality behind the topic. It is said that journalists embody the freedom of information and now the world is a hectic mess today. News is happening all around us, and the only source that acts as a filter between the chaos and ourselves is the media. The media, journalists especially, must hold upon themselves a great responsibility when they are acting as this filtering apparatus between the ordered and unordered. But is that the only thing journalism does: make sense of the news? No, it does much more than that. Good journalism is working, with help from the citizenry, to create an enlightened Republic filled with citizens who will be well informed of the events which intersect their lives2. Also journalism degree is not just a useless piece of paper, no matter what many have heard, we should care about journalism because its central...
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...The impact of Social Media Addiction on an Individual’s Social Life & Mental Health and the factors that causes Social Media Addiction Anku Sherpa ACADEMIC YEAR 2014 Data Driven Decision Making Stamford International University ABSTRACT The purpose of this research is to understand the factors that causes Social media addiction and the impacts of Social media addiction on the social life and mental health of its users. The research will be conducted amongst users of Social media in Thailand and will highlight whether Socio Demographic factors such as age, gender, level of education and marital status influence Social media addiction. The respondents for the study will be chosen through non probability – convenience sampling and the research will focus on only quantitative approach. Lastly, the research study will also attempt to illustrate whether there is a relationship between Social media addiction and Human interaction and Mental health. ACKNOWLEDGEMENTS This Thesis would not have been completed with the continual support of our facilitator Dr. Apitep Saekow and we would like to thank him for his continued support and guidance throughout the writing of this research study. Our sincere gratitude also towards the Stamford International University for providing us with an opportunity to conduct this research and providing us with the necessary resources through the Stamford Library. Our Special thanks also goes out to all our friends who helped us...
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...Media Violence Essay Media Violence has been around for many years. Shakespeare wrote detailed gruesome plays but they were beautiful and entertaining. Media Violence has been said to have been persuading our society, but mainly the children to commit violent acts in the world. Many people are concerned because they believe that violent media is the main factor that is making people commit violent crimes, like killing other people. An example of violent media persuading a child to commit a murder would be in the recent theater shooting in Colorado, it was reported that the young man who committed the murders was persuaded by a character in the infamous Batman show called the joker. Therefore the media has been attacked by angry viewers so, the ACLU has been steadily defending the media because they deserve the freedom of speech and also the freedom to create anything they feel would be entertaining to their audience as long as it doesn’t immediately make the audience to actually want to commit the crime. The media which has violence in it, has been fighting many lawsuits because people believe the violent media is a main cause why violence is being created in this world, even though our violence rate isn’t increasing. It doesn’t make sense to blame the violent media yet the parents are the main ones responsible for having control over what their own kids get to actually watch. People can’t control the media but they have control of how to raise their kids and how to teach children...
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...An essay on The Media The subject of The Media is a controversial issue. There are many factors which influenced the development of The Media. While it has been acknowledged that it has an important part to play in the development of man, it is yet to receive proper recognition for laying the foundations of democracy. Since it was first compared to antidisestablishmentarianism much has been said concerning The Media by those most reliant on technology, who just don't like that sort of thing. Here begins my indepth analysis of the glourious subject of The Media. Social Factors Society is a simple word with a very complex definition. When Sir Bernard Chivilary said 'hounds will feast on society' [1] he failed to understand that if one seriously intends to 'not judge a book by its cover', then one must read a lot of books. More a melody to societies dysfunctions than a parody of the self, The Media helps to provide some sort of equilibrium in this world of ever changing, always yearning chaos. Some analysts have been tempted to disregard The Media. I haven’t. If society has a favourite child, it is The Media. Economic Factors Increasingly economic growth and innovation are being attributed to The Media. Of course, The Media fits perfectly into the JTB-Guide-Dog model, a classic economic system of analysis. National Debt The Media The results displayed in the graph are too clear to be ignored. Of course the national debt is in financial terms 'holding hands with...
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...influence of Social Media on Organisational Attraction Sam Tatam Supervised by Dr. Barbara Griffin Word count: 7,259 Thesis submitted in partial fulfilment of the requirements of the Master of Organisational Psychology, Macquarie University, 2011 Abstract To attract the best and brightest talent it is apparent that the use of social media in recruitment is becoming increasingly common (Levinson, 2010). However, despite the use of social media by organisations today, little is known about the influence of this choice of media on applicant attraction (Davison, Marasit & Bing, 2011). The current study addressed this gap in literature by assessing the impact of social media use via every several facet facets of the recruitment communications process, including those associated with the message receiver, the message sender and media related factors. The impact of social media on organisational attraction was assessed using two distinct methods. In Study 1, an explicit measure of attraction found that individual attitudes and use of social media were associated with attraction to organisations that recruit via this medium. Conversely, utilising ‘mock-up’ recruitment advertisements and an implicit measure of attraction in Study 2, these individual factors were not significant. While overall this study did not record a significant difference in attraction when recruiting on social media when compared...
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...Contributing Factors to Various Eating Disorders Introduction The proposed topic discussed throughout this research will be eating disorders, specifically on the contributions to various eating disorders, such as anorexia nervosa, athletica nervosa, bulimia nervosa and binge eating. Through much research, it is shown there are larger causes to these eating disorders. It is no longer a psychological factor (brain chemical misbalance). There are greater forces that influence eating disorders such as the mass media, family, stress (sense of identity), community (peers/school), and negative body image (which links to mass media). It is important to know these contributions to eating disorders because, the more one knows about the various factors for an eating disorder, the easier it will become to treat these disorders (help one suffering with an eating disorder cope and become healthier.) Throughout the 21st century, eating disorders have become more common among North American teens. With a higher percentage rate of eating disorders in the 21st century, (Sneddon, 1999, p.35) it shows it is an area that should have greater focus. Not only does it have a negative impact on the individual who is battling it, it has a negative impact on society; an impact that could destroy our society – mentally if we (as a community/society) do not help or treat this in the way it should be. An eating disorder can tear apart someone’s morals, eat at their brain – which means with it becoming more...
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...PE - Manage media planning and placement to enhance return on marketing investment • PI - Determine advertising reach of sport/event media • PI – Calculate media costs I. Advertising Reach and Frequency a. Reach and frequency are both _________________________ measures of advertising – often used to determine costs of media i. _________________________ is the # of times you wish to expose a targeted audience to your advertisements ii. _________________________ is the # of people in a targeted audience exposed to an ad or campaign at least one time during a designated time period iii. _________________________ is found by dividing the target audience exposed to the ad by the total target audience iv. Reach % = TA ÷ TTA 1. Example: The total target audience for the Carolina Tar Heels Football team is 1,500,000 and those exposed during an ad campaign is 375,000 2. _________________________÷ _________________________ = 25% 3. So ______________ of the total target audience saw the ad at least one time v. _________________________, subscriptions or _________________________ are best used to determine & calculate reach data vi. _________________________– is effective for consumer convenience goods like toothpaste (simple features) vii. _________________________ - # or % of consumers in a targeted audience exposed to an ad a specific minimum # of times (more appropriate for targeted SEM consumers) WHY? II. Media Costs – How...
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...What factor(s) best explain the participation of young people in youth cultures? Be sure to explain how these factors operate. Kahn and Kellner (2004) describe youth culture as a trans-disciplinary category which is used by theorists as they try to understand and explain the emergence of the complex forms of hybrid culture and identity that increasingly occur amongst youth throughout the world, but what factors best explain the participation of young people in these subcultures? Also, how do these factors operate? The purpose of this paper is to argue that the participation of young people in youth cultures is best explained by 2 factors; the media and one’s ethnicity. This argument is will made with particular reference to punk and hip hop subcultures as well as brief discussion of Indigenous subculture. The paper will begin with an over view of how subcultures are used to form identities and invent cultural meaning which will be followed by a discussion of the mass media’s influence on youth in today’s society and how and why the media is a major factor in determining youths involvement in different sub cultures. The influence a young person’s ethnicity has on their participation in subcultures will then be addressed with reference to Cohen’s (1955) version of strain theory and how this effects the formation and involvement in subcultures such as indigenous subculture and hip- hop. A conclusion will then be given stating that both ethnicity and the media are the best means...
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...Halloween week. You need to design a promotional campaign that will bring in large numbers of customers. Budget available is £900,000. The target market for my promotional campaign is for family, children and teenagers. Designing a promotional campaign: The first factor when designing a promotional campaign is who you are targeting. Alton Towers will need to look at who their target market is. For example they will need to see if it will be males or females. Also Alton Towers will need to look at the age of their target market, what age will they theme be suited to. In addition Alton Towers will need to think about the income of the population. Will the Christmas week be affordable? Lastly, geographic. Alton Towers will need to be aware on which parts of the country they are going to target. The second factor when designing a campaign is objectives. Alton Towers will need to set goals and objectives when they are introducing the new Christmas theme. Alton Towers will set objectives which they can help widen the business. Furthermore Alton Towers will need to have objectives which can increase sales and boost internet sales. Alton Towers can do this by having special offers on for that certain week. The third factor Alton Towers will need to considerate when designing a promotional campaign is time scale. Because Alton Towers are doing a Christmas theme then it will be in Christmas, but Alton Towers will need to consider the way they advertise, they will...
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...1. Introduction Extensive research has been conducted on the topic of how media circulation affects political accountability and government policy. Theory predicts that for a higher share of media receivers, political accountability and hence government expenditures increase. Besley & Burgess (2002) give additional insight into this topic by analyzing the impact of media circulation on government responsiveness to falls in food production and crop flood damage in Indian states. The authors use the extent of public food distribution and calamity relief as proxies for government responsiveness. In addition to media factors, political and economic factors are introduced as potential determinants of policies. The predictions of the theory are underlined by the results of the paper: Government responsiveness increases with a higher amount of media users within a state. Further, political factors are also relevant determinants, whereas, economic factors are of low importance. In the following, the paper will be critically assessed within these sections. First, the theory, the propositions as well as the empirical strategy are introduced and compared to discussions in class. Second, the results of the paper are outlined. Third, the empirical strategy as well as the results will be analyzed and compared to prior research and theory. Finally, a short conclusion and outlook will be given. 2. Theory, Propositions and Empirical Strategy The theoretical two-period model of Besley & Burgess...
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...to form a government, therefore a coalition was formed between the Conservative Party and the Liberal Democrats Party. I will be discussing two short term factors and two long term factors in my essay. The short term factors which I will be discussing are; the influence of the media and the election campaigns. The long term factors I will be discussing are; social class and the location of where the person lives. I believe that the influence on the media is the most important factor because the media influence so much of our lives nowadays and it is so easy to access all parts of the media through our phone. Therefore when a major newspaper is bias towards one they get more media coverage and the therefore it sways people’s opinions as all the positives about that political party are shown. Firstly, the influence of the media. The media nowadays comes in all different forms for example; newspapers, magazines, television and radio. The media is where people can form their opinions on the ability of political leaders and whether the government is doing a good job or not. The media determines what people see and what people hear, if they want to cover something up then they have the ability to do so as they decide what goes in to the public eye. In the dominant ideology model of voting behaviour its argued that the mass media has traditionally been supportive of the conservative party opinion and due to this it has persuaded a large number of the working class voters to vote in...
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...Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011). According to Gamboa and Gonçalves (2014) social media marketing has increased customer loyalty, satisfaction...
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...Psychology 324 Assignment: Does Media Violence Cause Aggression? 1. INTRODUCTION The question of whether media violence causes aggression has been a topic of debate for decades. The innovation and creation of the television, computer and radio has altered the manner in which individuals acquire information regarding the world around them, including views on how violent the world is (Busman & Anderson, 2001). With the average American child being exposed to eight thousand murders and one hundred thousand acts of violence via television by the time they graduate from elementary school, it is not surprising that many critics of media violence are of the opinion that it leads to aggression (Bushman & Anderson, 2001). However, if one studies the reviews more carefully, it can be seen that there is no real scientific evidence that media violence causes aggression (Freedman, 2002). Numerous articles, experiments and studies have been published either supporting or opposing the question. In this essay two such articles will be explained, namely “Media Violence and the American Public” (Bushman & Anderson, 2001) which supports the idea that media violence causes aggression and “Villain or Scapegoat? Media Violence and Aggression” (Freedman, 2002) which opposes the idea that media violence causes aggression. 2. DEFINING MEDIA VIOLENCE AND AGGRESSION Media Violence is defined as the graphic representation of physical aggression by a human or human-like persona towards another individual...
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...to demonstrate the ability to define media requirements. Specifically, you must be able to identify the target audience and prepare a consumer profile, analyse product market factors, analyse the creative requirements of an advertising message, identify media merchandising requirements, confirm the media budget and legal and voluntary constraints. Assessment description You are required to define the media requirements for a media plan based on the information given in the advertising brief provided in Appendices of this Assessment Task. Write a report to address each of the following: ● identify the target audience ● a detailed customer profile ● relevant market factors to be considered ● creative and media implications ● merchandising requirements ● legal and voluntary constraints ● available budget. Procedure 1. Read the advertising brief provided in the Appendices of this Assessment Task. 2. Identify the characteristics of the target audience from the advertising brief. 3. Prepare a detailed consumer profile. 4. Analyse market factors to determine the reach and frequency required for each of the advertising media suggested in the brief. Consider the following factors: a. level of involvementb. product usage and life cyclec. advertising message characteristics | d. product characteristicse. competitive situationf. media environment. | 5. Write a paragraph on the creative requirements of the advertising message and the media implications, taking the available budget...
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