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Internal and External Factors in Big Business
Jacqueline Rollerson
MGT/203
October 5th, 2015
Steve Smith

Internal and External Factors in Big Business

There are many factors that can influence the four functions of management. Different factors can determine how you plan, organize, lead and control a company. In this paper, I will discuss how different factors such as diversity and innovation can influence a vast company like Google. Some factors are internal, like technology, and some are external, like globalization, and some can be both, like diversity. All in all Google is showing future companies how management is supposed to be done by embracing all of the different factors I will discuss below.

Influencing GOOGLE

In late 1998, Larry Page and Sergey Brin founded a company named Google. This American company since then has become a multinational technology company with a vast amount of products and services. They specialize in web related products and services such as online advertising, document storage, free email accounts, computing software and one of the best search engines known to man. In 2014, the company had a revenue of $66.001 billion with almost 60 thousand employees. The company has been such a success because of their expertise in management and the factors that lead their decision making processes. One external factor that keeps Google ahead is globalization. Being a private organization, Google is allowed to extend their reach to where ever that there is the internet. Extending their reach so far makes them more nimble than even the government. They use this reach to interact and integrate with people and companies in different nations. In 2013, one of Googles executive chairpersons, Eric Schmidt said, “We’re going to a world where most people are fully connected and

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