...sDEVELOPING A MOBILE ELECTRONIC PERFORMANCE SUPPORT SYSTEM FOR A MAJOR TOP 20 NEWSPAPER: AN ACTION RESEARCH STUDY IN ADVERTISING SALES by Theresa A. Hueftle A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University October 2005 UMI Number: 3187646 Copyright 2005 by Hueftle, Theresa A. All rights reserved. UMI Microform 3187646 Copyright 2006 by ProQuest Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. ProQuest Information and Learning Company 300 North Zeeb Road P.O. Box 1346 Ann Arbor, MI 48106-1346 © Theresa Hueftle, 2005 Abstract The purpose of this study was to determine the most effective way to deliver just-in-time learning using mobile technology for newspaper salespeople working in the field. The goal was to produce a pedagogical platform that was time sensitive, had on the job accessibility, and did not overload the salesperson’s mental abilities. The instructional design prototype used an action research approach. The study was based on the works of Gloria Gery (electronic performance support) and Ruth Clarks (building expertise). This study provided the information from an authentic newspaper environment to develop a mobile performance support prototype for newspaper salespeople. Results revealed the hardware, authoring software, content, architecture, and learning theory...
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