Research Topic
Impact of brand differentiation by 4Ps on the sales of the organization, Textile Industry, Selangor, Malaysia

Research Topic 1 CHAPTER 1: INTRODUCTION 3 1.0 Introduction 3 1.1 Background of the Study 4 1.2 Motivation for the Study 4 1.3 Problem Statement 6 1.4 Research Questions and Research Objectives 7 1.4.1 Research Questions 7 1.4.2 Research Objectives 7 1.5 Contribution of the Study 7 1.6 Structure of Dissertation 8 1.7 Chapter Summary 8 Chapter 2: Literature Review 9 2.1 Introduction 9 2.2 Brand Differentiation 9 2.3 4Ps of Marketing 16 2.3.1 Product 20 2.3.2 Price 21 2.3.3 Promotion 23 2.3.4 Place 25 2.4 Organizational Performance & Sales 26 2.5 Textile Industry, Malaysia 29 2.6 Theoretical Framework 32 2.7 Hypotheses Development 33 2.8 Conclusion 33 Chapter 3: Research Methodology 34 3.1 Introduction 34 3.2 Quantitative Research method 34 3.3 Research Design 35 3.4 Research Strategy 36 3.5 Research Data 37 3.6 Unit of Analysis 39 3.7 Sampling Technique 40 3.8 Data Analysis 41 3.9 Research Reliability & Validity 42 Conclusion 43 Reference 44

CHAPTER 1: INTRODUCTION
1.0 Introduction
A brand is a name, term, configuration, image or other element that interesting so it can identify and differentiate the offered product from others. The brands are way through which brands are involved in promoting and advertising the products of the company. The brand is the source of creating an image and perception among the customers related to the offering being made by the organization. Branding is a way through which products and services are directed toward a better image within the organization. It is to achievement in today's aggressive business sector where client is extremely mindful and requests the best item that could be given. In creating