...GROUP 2 Marketing Project FINAL REPORT ON Fair & Lovely | Unilever FOR FAIRNESS WITH EVERY WASH FOR PIMPLE FREE SKIN FOR SPOT FREE SKIN 1|P e FORa gAGELESS, FAIR SKIN 2013 – 2015 XLRI Jamshedpur Contents I. II. III. Cosmetics Industry................................................................................................................................ 4 Fair and Lovely : Experiencing Beauty .................................................................................................. 6 Market .................................................................................................................................................. 7 Market Size ............................................................................................................................................... 7 Market Share ............................................................................................................................................ 8 Seasonality ................................................................................................................................................ 8 IV. MICRO ANALYSIS................................................................................................................................... 9 Threat of new entrants ............................................................................................................................. 9 Buyers and their bargaining power............
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...Jamaal James International Marketing Case 2-2: Fair and Lovely Just as tanning plays a huge role in most of the Western countries; in India Skin lightening treatments are becoming increasingly popular. The Indian people perceive fairer complexion females to be more dominant and respected. Therefore skin-lightening treatments became a huge industry which was dominated by Fair & Lovely from Hindustan Lever Ltd (HLL). They were responsible for 90 percent of the market shares until CavinKare Ltd launched Fairever, which grew and gained 15 percent shares in the market. Wanting to regain their dominance in the market HLL decided to put out their new campaign ads which to the All India Women’s Democratic Association (AIWDA) basically conveyed the message that “if she is not fair in color, she won’t get married or wont get promoted.” This of course created a huge problem in India, which forced HLL to switch their campaign strategies and pay more respect to the women of India and their culture. 1. I think it is very clear to say that HLL was ethical in most of its campaign to sell its’ product. The country and culture has had a huge demand for skin lightening treatments for a long time; HLL has done nothing wrong but tried to give the people what they truly desire. Many women think that their skin tone will define them as a woman in society, therefore they are willing to seek any means to acquire what they believe is the perfect skin tone. HLL saw a great opportunity, took...
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...MARKETING MANAGEMENT Table of Contents Objective 2 Product Category Definition 2 Fairness Cream Market 3 Competitive Landscape 4 Environmental Analysis 5 Porter’s Five Force Analysis 10 Introduction to the Company and our product “Fair and Lovely” 12 STP Analysis 15 Consumer Behaviour 18 SWOT Analysis 26 Recommendations 27 Bibliography 28 Product Category Definition Fairness Cream products are a part of the personal care product segment. More specifically, they are a sub-set of the skin care product segment. Given below is the product category map: Personal Care Products The product category refers to the products that customers use to enhance or support their personal appearance, hygiene, and well being in general Fairness Products Skin Care Products The segment includes various products such as moisturizers, anti-ageing creams, and sun-screens that customers use to take care of their skin Fairness segment is that part of the skin care segment which includes products that are responsible for improving the skin fairness (permanently or temporarily) For the purpose of this study, we are concentrating only on the Fairness Cream Products, i.e. the fairness products available in cream form, and not in the form of soaps, gels, etc. Also, we are only considering the products whose primary utility is skin fairness. However, these products might also be delivering some additional (but secondary) utility. Fairness Cream Market Market Overview ...
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...Question 3 India’s market is enormous in terms of population and its geography. Despite of India’s large population, India has not been the choice for foreign beverages companies to expand their business. In addition to the deterrents imposed by government through its austere trade policies, rules and regulations, the citizen’s demands for carbonated drinks are very low. The averages of them buying carbonated drinks are three bottles a year. There are ways for PepsiCo and Coca-Cola responses to the sheer scale of operations in terms of product policies, promotional activities, pricing policies and also distribution arrangements. Product policies are the guidelines developed by an organization or government to manage the activities within the organization or country. As for this case, India had set a limit of sales for foreign beverage companies in order to make sure that the local beverage companies are able to compete with foreign beverage companies. The sales of soft drinks for foreign companies like Coca-Cola and PepsiCo concentrate to local bottlers could not exceed 25 percent of the total sales for new venture and Pepsi Foods Ltd. was required to process and distribute local fruits and vegetables. India’s government also mandated that Pepsi Food’s products are promoted under the name of “Lehar Pepsi”. As for Coca-Cola, this company had once entered India’s market but had failed to maintain in the market. But in May 1990, Coca-Cola has decided to reenter India’s market...
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...lightening technology – Hindustan Unilever Limited is thefirst company which introduced a fairness cream – Fair andLovely - with the special skin lightening technology in India. Thisgave HUL first mover benefit. Research centre – HUL s research centre is amongst the largestresearch establishments in India’s private sector industry. Thisenables it to speed up its research activities and developtechnologies based on latest market requirements. Strong distribution channel- HUL products are manufactured in80 factories. The operations involve over 2000 suppliers and associates. HUL s distribution network, comprising about 7,000redistribution stockists, directly covers the entire urbanpopulation, and about 250 million rural consumers. Company image- No one knows India or Indian consumers betterthat HUL. Hindustan Unilever Limited (HUL) is India's largest fastmoving consumer goods company, with leadership in Home &Personal Care Products and Foods & Beverages. HUL s brands,spread across 20 distinct consumer categories, touch the lives of two out of three Indians. Wide range of products –HUL has time and again come out withnumerous products to cater to large segment of the society suchas fair and lovely anti-marks cream, fair and lovely oil controlfairness gel, fair and lovely facial face wash, fair and lovely undereye cream, fair and lovely body lotion, fair and lovely fairnesssoap etc. Recently it has come out with – Perfect Radiance – ithas a complete range of 12 premium...
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...When considering the history of democracy, Ancient Athens is perhaps the culture that came closest to direct democracy. Although they excluded women, slaves and foreigners, the democratic system required all citizens to vote on all major issues in a general assembly. The boule consisted of 500 citizens commissioned to carry out these decisions and run the city. Even the verdict of every court case was decided by a vote of the Assembly. With this system, all citizens were actively and constantly involved in the running of all political life. Since the French Revolution, representative democracy has spread throughout most of the world. These governments consist of complex structures, in which the legislature is carried out by a parliament. With the influence of media and the overall advancement of technology, such as the Internet, the voting behaviour of citizens in contemporary democracies has caused many transnational bodies, such as the EU, to question the sovereignty of each country and its chosen representatives. As a result, one could ask what structures of direct democracies can exist in such a time where the conditions have changed drastically since old Athens? Furthermore, do they constitute meaningful alternatives to representative democracy? For this investigation, a line needs to be drawn between the different types of instruments used by direct democracies. In the first part, I will focus on instruments of direct democracies that influence the executive branch...
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...Cultural Norms, Fair & Lovely, and Advertising 1. If advertised correctly I do not feel it is terribly unethical to sell a product that may not work perfectly. If it works at all then technically it works. However if I company is misleading and has false advertising I believe that is unethical. 1. Culture is taken very seriously in many countries and to go against ones culture just to sell a product seems unethical. If the company is from that country it seems to be demeaning the cultural norms, and if the country is from a foreign country then they are just being ignorant to culture of other countries. 2. When it comes to any cosmetic brand or makeup it may seem the makeup companies are implying women are ugly or not good enough. The Fair & Lovely advertising may seem demeaning but much like other brands they are just making up a storyline, obviously a cream is not going to make you find a husband or get a job. Every woman just wants to look better. If Indian women feel better with lighter skin (like most Americans feel more confident with tanner skin) then let them decide what they want to do to feel beautiful. 3. I believe HLL’s Fair & Lovely Foundation is a great step to receiving forgiveness and regaining lost customers, however some opinions cannot be changed. 4. After AIDWAS’s charges Fair & Lovely should promote without getting too deep, there is no reason culture and family issues need to be used to get a point across about a product. They can simply...
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...delivered competitive growth and strong margin expansion through a sustained focus on innovation, in-market execution and robust cost management." He, however, said that there are near term concerns due to slowing market. "While there are near term concerns particularly around slowing market growth, we are confident of the medium to long term growth prospects of the FMCG sector and our strategy of driving growth and profitability through innovation and operational excellence," he added. During the quarter, revenue from soap and detergents increased by 7.33 per cent to Rs 3,407.66 crore, personal products increased by 1.96 per cent to Rs 1,883.38 crore. HUL CFO R Sridhar said that the discretionary products are under pressure. "Fair & Lovely sales declined in the quarter but there are clear plans to...
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...The Lovely Bones. ''In this story you will read about a 14 yr. old girl named Susie Salmon. You will discover how she is murdered, and who her killer is. She was a student in Junior High School .She was a member of the Chess Club and Chem Club. Her favorite teacher was Mr. Botte he taut biology, Mr. Botte wasn't her killer thought. Susie Salmon was murdered on the night of December 6,1973. She was a white girl with mousy brown hair. Her sister Lindsey had her turned on to Juan Ramon Jimenez. It went like this if they give you a ruled paper, wright the other way. She chose it because it expressed her contempt for her structured surrounding's. She took a short-cut through the cornfield back from her Junior High. On her way home Mr. Harvey said ''I made a hiding place for you kids,Wanna check it out.'' I have to get home'' She said. He said '' Oh okay I guess I got a little to excited for someone to check it out''. '' I guess my parent wouldn't mind if I took a look inside'' Susie said. ''It's neat o''He said. When she went in there was a fire that was started. ''Would you like a coke ''He said. ''Thanks but I have to get home''She said. He said '' You aren't going any were'' he said. She said “Please Mr. Harvey”. “Take off your clothes” He said. “What?” “Take off your clothes I want to see if your still a virgin” he said. “I am Mr. Harvey please let me go” she said. “I want to make sure your parents will thank me, they only want good girls”. “Mr. Harvey please let me...
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...Augusta, GA 30901 9/22/2015 Mrs. Peoples Lucy Craft Laney 1740 Walton Way Augusta, GA 30904 Dear Mrs. Peoples, The world is known for many things such as: theft, murder, fighting, and etc. But the most shocking of them all is rape. This is a problem that lingers country to country. People tin to overlook this problem not thinking this really happens daily. Little does society know, your closest friend can be your insulter? 20%, mostly virgins (U.S.) falls victim to such a crime and greatly impacted as well. It plays over and over like a bad dream, or song; image after image, trying their hardest to erase what has happen, surly not promised justice. We’re not aware of rapist in a normal community setting. “The Lovely Bones” is a reflection of a woman (Alice Sebold) whom was raped during her grad years by a fellow classmate. Alice Sebold was physically, mentally, and emotionally affected. To let the world know her story, she disguised herself as a 14 year old girl (Susie salmon) raped and murder by her neighbor. Alice wants us, as people to understand to never joke or take matters to lightly. Always take your time to notice the things that other are overlooking. As a student of integrity and honor, I pledge to complete all work on the Senior Keystone Project myself. I will not plagiarize, use another person’s work, or commit any other form of academic dishonesty. I understand if I fail to adhere to the standards of academic integrity, my graded will...
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...Name Professor Class Date Unit 3: Values and Worldviews- A Raisin in the Sun Essay Structure Template Introduction Lawrence, D.H. The Rocking Horse winner. 1st English Edition. Harper Collins Canada According to the book of “The Rocking-Horse Winner" by D.H. Lawrence” talks about a young boy named Paul. Thus, Paul acknowledges that there is never sufficient money in his folks; he goes out to search for money through luck. Therefore, he notices that if he rides his rocking horse speedy enough, he will some way “discover” the label of the captivating horse in the subsequent race. Among the subtopics derived from this book do include of; lust for money, lack as well as the obsession for material items. BGS: Broad general statement The book mainly describes lack as the general topic because it is seen that Paul is normally lucky in the” Rocking-Horse Winner”. Thus, to be triumphant in the community Paul as well his mother dwells in; Paul wishes to have a definite quantity of luck to survive presently and after. Subtopics 1. Lust for money: the paper tries to augment on how Paul’s mother was soo obsessed with the money issues. 2. Lack: the paper will augment more concerning how lucky Paul was when it came to the “Rocking-Horse Winner”. 3. Obsession for material Items: the paper augments on how Paul’s mother is obsessed with material wealth as well as items. Thesis Regarding the thesis...
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...Sally James EXP-201 Professor Atlas The Lovely Bones The story “The Lovely Bones” by Alice Sebold takes place in the 1970s in Philadelphia, and focuses on a 14 year old, Susie Salmon, and her family’s methods of coping with her murder. On her way home from school, Susie is taking a shortcut through a cornfield near her house, and is stopped by a neighbor, George Harvey, who says that he wants to show her an underground room. Mr. Harvey, however, ends up raping and murdering Susie that day. Susie watches from her heaven as her family struggles with their emotions about her death. She follows her father as he takes the investigation of her murder into his own hands, her mother as she drifts from her father and has an affair and her siblings as they do things that Susie knows she will never have the opportunity to do. As Susie watches her sister start a relationship with a boy named Samuel, she longs for her life back, and wishes that she could start a relationship with Ray Signh, her first and only love. While her father suspects that George Harvey is the murderer, the detective in charge of Susie’s case, Len Fernerman, doesn’t have the evidence to prove that he is guilty because Mr. Harvey dumps Susie’s remains into a sink hole and collapses he underground room. Meanwhile, as Susie’s father attempts to gather evidence; her mother begins an affair with Len. In the Fall Susie’s sister, Lindsey, breaks into Mr. Harvey’s home and finds evidence to connect him to Susie’s murder...
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...Lambro Golloshi ENG 102 17 Prof. Tappin 4-23-2012 Lovely bones Critical Analysis Paper Losing a loved one can be such a difficult thing to accept. But what if you kept believing she was still there? Definitely not in body, but lingering in spirit. In The Lovely Bones, by Alice Sebold, we dive into the mind of Susie Salmon; a 14 year old, dead girl. When Susie Salmon is murdered on her way home from school, she leaves behind a family and friends who care deeply for her. As each person deals with her death, most of them deal with a large amount of survivor’s guilt. The two characters that seem to have the hardest time accepting Susie’s death and their own survival are Lindsey Salmon and Ruth Connors. Lindsey deals not only with the drama in her family’s personal lives, but she also must learn to live her life and enjoy the milestones that she reaches, even while acknowledging that Susie will never have those special moments. Ruth deals with Susie’s death by delving into the spirit world. Despite the fact that she did not know Susie Salmon very well during her life, the dead girl is the primary focus of Ruth’s life after the murder. The novel takes place over a period of eight years after Susie Salmon’s death. However, it is filled with flashback scenes where Susie remembers things in her life and the lives of her family and friends and which are inserted into the story. There is a mini prologue, which involves Susie’s memory of her father and the snow globe. This causes...
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...The Lovely Bones Review I'm the type of person that will pick up a book and read it until completion if I enjoy the book. There is nothing worse than purchasing a book because it received great reviews and your find yourself disappointed. The Lovely Bones was a bitter disappointment, no disrespect to Alice Sebold but I found myself bored and struggling to complete this novel. When I purchased The Lovely Bones at Borders, I asked the store clerk what she thought of the book. Not that it matters what she thinks but I have received some excellent recommendations on authors and books because of them. The clerk's response to me was "it was a waste of time". I honestly didn't know how to take that comment. We have our likes and dislikes when it comes to reading. I originally thought her response derived from this novel not being a happy one. The emotions you feel while reading this novel leaves you sad and grateful to have your children alive. However, I do understand what the clerk meant but I do not agree with her. Let me clarify, the first eighty or so pages engulfed me and I was very much into The Lovely Bones. The way Alice described Susie's heaven blew me away, I could see what she was describing. I was dreading reading about Susie’s demise but Alice handled this sensitive subject rather tactful in my opinion. I could feel and see what Alice was writing when it came to her characters but as the book continued onto how her family coped with the loss of their family member;...
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...The Lovely Bones, written by Alice Sebold takes place in 1973 to 1981 in Suburban Pennsylvania and the afterlife of Susie Salmon. Fourteen-year-old Susie Salmon gets murdered by her neighbor and ends up watching over her family from heaven. As she watches over her family she must control her anger and emotions of not being able to help her family go through the news of her death. While she is up in heaven, her killer is down on earth living with no guilt. She waits up in heaven hoping one day her killer will get what he deserves. Susie Salmon is an innocent young lady who becomes a victim of murder. She tells the story from memory in heaven after she has been murdered. She is the daughter of Abigail and Jack Salmon and sister of Buckley and Lindsey. Susie is a person who has many wonderful characteristics however these traits lead to her tragic death. She is a very kind young lady who sees the best in people and only wants to live a normal life who goes to highschool. She has a very curious mind that makes her intrigued to know more. Along with her curiosity, there is also kindness and trust. These three personality traits play a major role that gets her into...
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