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Famous Brands Case Study

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Famous Brands = Famous brands is known for being Africa’s largest branded food service franchisor, such as: Steers, Wimpy and Mugg&Bean to name afew. The company was first listed on the JSE in November 1994 at R1 a share and the past two decades have created an overwhelming change, with famous brands being listed on the JSE’s top 100 companies. 2016 alone there have been 192 new stores opened and the franchise network is now in excess of 2700 restaurants. Famous brands offers a wide variety of products , from quick take aways (such as Steers) , seafood on the go (Fishaways), food from other cultures (Salsa and Mythos), pizzas , coffees , breads and even restaurants in hospitals (Netcafe).Famous brands started with a Greek man George Halamandaris …show more content…
MISSION To become the most successful branded food franchisor in Africa. Bringing people together over great food and creating memories.
2. UNIQUENESS Not very unique, many fast food places Unique styled restaurants.
3. TM People of the go. Families and friends wanting to spend time together.
4.BM Quality, speed , integrity Generosity and spirit of excellence
5. COMMUNITY The spur foundation

FINANCIALS
Share price
Share price – Famous brands=11 951,00ZAC
Share price-Spur Corporation=2 825,00ZAC
Change in profit
Famous brands- 2015 = R481 755 2016= R617 319
617 319-481 755= R135 564
Spur Corporation- 2015 = R151 550 2016= R302 203
302 203-151 550= R150 653

RETURN ON INVESTMENT

KING IV REPORT FAMOUS BRANDS SPUR CORPORATION
Society
Environment

SUSTAINABLITY OF …show more content…
- The most important aspects of a strong brand is the: brand uniqueness, the target market and the community help. If the brand and its products are unique and can’t be replaced with substitute products, it will ensure a beneficial investment and a long lasting company. If the target market suits the people the investor sees as his target market and can relate to the most it will also persuade the investors decision, for example: a 25 year old male isn’t going to invest in a baby food company because he can’t relate to the market which will be mother, he will much better relate to a beer franchise. Community help also play a big role as a company that helps its community will gain a better, more positive public image and investors want a company with a good public

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