...Case Study, 8 – 2 Easy to spread Introduction Using information provided in The Marketing Pathfinder textbook, research carried out via an internet search and a formal interview with Hatuma Lime marketing manager (see Appendix 1 and 2) this assignment will analysis Case 8 – 2 Easy to spread, including answering the questions below. The Purchasing Decision 1. What are factors that a farmer in Taranaki will take into account before purchasing Hatuma Dicalcic Phosphate? Marton Site Logistics 2. Outline the logistic decisions that Hatuma Lime needs to make to set up the Marton site? Building Brand Equity 3. What does management need to do to build the Hatuma Dicalcic Phosphate brand equity? 1 The Purchasing Decision Price Point The farm paddock can be likened to the engine room of the farm, opting not to fertilise for more than one or two years can cause significant damage to a paddock. In 2009 rising cost of fertiliser and decreasing farm income forced farmers to compare the benefit of fertilising paddocks or reducing stock numbers to maintain (Smith, 2009). Phosphate consumption has been steady in recent years at around 140,000 tonnes, indicating good sales for fertiliser companies (Fertiliser Matters, 2015). Hatuma Dicalcic Phosphate marketing manager Aaron Topp feels that high analysis fertilisers have out priced themselves. Dicalcic phosphate (DP) uses 50% less phosphate and is therefor cheaper to produce and purchase (personal communication, October...
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...Marc Baggaley MKT-370-01 Case #1 Daynor Chemical Company 1. Walter should make his decision based on the majority of the customers needs. It has been determined that the largest volume of business comes from the tobacco farmers. Their needs include a package system that is easy to handle and small enough to handle yet larger enough to treat at least an acre. Previous liquid calculations for farmers were based on the gallon, and 4-8 qts depending on the application. Keeping the new package at the same rate of coverage would allow for an easy conversion. The most the soluble bag can hold is 2.5 lbs, 2. The size of the water-soluble package should cater to a majority of the customers needs. If the new water-soluble package were made to hold 2.5 lbs of material and 1.5 lbs being the active ingredient, it would cover 60% of what a previous gallon did. This would be ideal for a majority of the tobacco farmer customer base, as they would not have to purchase extra with the packages being smaller. 3. The issue with the amount of bags in the over pack bag is storage for whatever is not used that season. If the farmer stores the over pack bag properly there will be no waste into the following season. If the over pack were sold with 12 bags per that would yield 8 acres of treatment per over pack. 30 lbs of dry product yields 18 lbs of a.i.. This figure would allow for an easy conversion for farmers and falls in the middle of the usage for the consumer majority...
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...Case Study: Chapter 8 Aaron Lambert Saint Leo MBA 540 Managerial Economics Analyzing Managerial Decisions: Leaving New York for the Farmlands of Illinois While the co-workers may be rightly supportive of the individual’s aspirations, they are likely not qualified to advise him on this matter. The individual claims to have $800,000.00 saved from bonuses at his current place of employment. Based on that information alone, it appears that he is considering walking away from what seems like a fairly secure and profitable situation at his current job and committing to a new and less certain endeavor. With reports implying that demand for corn will soar the farming proposition may seem like a good idea; however, our potential farmer needs to consider other factors. The costs associated with acquiring the land are known and estimated to be $800,000.00, but there are other costs involved that are considerable and quite fixed. He will need to purchase farming equipment and machinery, which will require much more cash upfront in addition to the land. These fixed costs definitely need to be factored into the decision but are omitted in the text. If he has a lot more of that bonus money remaining, he could purchase the machinery outright. If paying cash is not possible he will need to take up a loan, lease, or rent; either option resulting in additional expenses incurred each period. Based on an article published by the University of Illinois in 2014, corn farmers in Illinois...
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...ITC eChoupal case Farmers in rural communities of India relied on Department of Agriculture, government, universities, insurance companies etc. for various inputs such as weather, new and scientific farming practices and insurance coverage. There was an indirect link between farmers and manufacturer via input retailers who source from wholesalers. During harvest, farmers bring these produce to Mandis bearing their own transportation cost; where beans are auctioned to the traders and agents of the processing companies in an open outcry method. This system was flawed and always leaves the farmers in a disadvantageous position. ITC, one of India’s leading private company saw the opportunity to develop the concept of eChoupal. Its main objective is to re-engineer the procurement process of the sale of the farmer’s produce. ITC motivation to crating e Choupal is to revolutionize the agricultural sector and make it more technology driven. eChoupal (virtual market place) was introduced as an initiative to improve the supply chain by linking directly with farmers for procurement. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. The eChoupals are operated by a sanchalak (operator), who also act as an ITC salesman. The process was simple as the farmer can take a sample to the kiosk, show the sanchalak who gives a quote. If the quote is deemed attractive by the farmer, he will accept and...
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...Global Economic Environment Shirl Williams Unit 3: Creating Shared Value Unit 3: Creating Shared Value 2 Many companies came about out of a need or a means for products to be sold and or obtained, but often companies could not thrive on their own. Many companies were able to help the community grow by supporting and patronizing one another. So if a restaurant needed fresh produce it would use the local farmer or produce market to obtain the produce in turn the farmer might eat at the restaurant. The farmer and the restaurant might hire locals and neighbors to help the community. That would not only build each others business but build the community. Porter and Kramer advise, “A shared value perspective, focuses on improving growing techniques and strengthening the local cluster of supporting suppliers and other institutions in order to increase farmers’ efficiency, yields, product quality, and sustainability. This leads to a bigger pie of revenue and profits that benefits both farmers and the companies that buy from them.” (p. 5) When you have the support of those who are around you and share those same values, it’s difficult for all not to grow. Shared value raises the income level of society. There is a saying that states, “Where there is unity there is power.” That is a shared value system. Someone else said, “If everyone does a little, no one has to do a lot.” The problem may be in the creating of the shared value. “The...
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...increase in farmers who are willing to cash in on these cash crops and try to earn a few quick dollars because of the great demand for it. In 2007 Corn farmer saw record profits because famer where getting twice as much for corn as they did in previous years. The same trend continued but farmers dealt with so many obstacle such as weather, bugs and lack of equipment that they found themselves in an upside down situations. (www.cnn.com) Many of the corn farmers have made lots of sacrifices to meet the demands of corn by producing more corn, buying more land and seeds, use of extra fuel in farm equipment, which increased the farmers spending but also return great profits. This will cause the production of corn’s substitute, soybean, to diminish but not disappear because soybeans have a market of their own in china because of its production of soybean oil and milk that is wide spread in China. As far as the US and soybean its production will slowly starts to diminish because many of the farmers will use their land to grown more corn to gain a better profit, instead of growing soybean and only making a fraction of the profits intended from soybean.( www.hpj.com) Now as stated by the laws of supply “that as the price of a good increase, suppliers will attempt to profits by increasing the quantity of the product sold (www.investopedia.com) When farmers are growing and producing corn for the use and production of energy, and other uses, this will show farmers that the production...
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...fair prices.’’ Mission: Is to be provider of healthy, safe, fresh, and tasty food at fair price Reference: http://www.j-sainsbury.co.uk/about-us/ Strategic objectives: The Sainsbury strategic objectives are to be the most trusted retailer and to be supermarkets where people will love to work and shop. Sainsbury plans is to focus on five areas that are supported by their strong values, culture and operation excellence. The business strategy and objectives are categorised into five areas of focus as follows: Reference: http://www.j-sainsbury.co.uk/about-us/business-strategy-objectives/ The Sainsbury stakeholders are as follows: Suppliers: These are agents that supply products being sold by Sainsbury Farmers and growers: The are the farmers that grow the fresh product being sold by Sainsbury. Government: That realised certain amount of money inform of taxes from Sainsbury Regulators: Those that ensure that the supermarkets comply with trading standards Banks: The banks that received the sales proceed of the Sainsbury and that derive income from...
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...something more, it is not a necessity. But things have changed drastically for the present human being. People have forgotten what it means to consume to live, and have turned to consume for a lifestyle desired by others. Living on a farm you learn firsthand the values and importance of money and money management. With Mother Nature as our enemy and at the same time our friend you can never predict on how she’ll effect the outcome of your crops. Down at the coffee shop you’ll hear the big very successful farmers say that the more money you put in to the crops the more money you’ll get back. Some of this may be true, but for the most part they don’t realize that they are a victim of modern day consumerism. But in their defense, it may not always be their fault. Field men show up to their shops with literature and great ideas about new and improved fertilizers and chemicals with the intent to sell, knowing that the farmers put a lot of faith and trust into them. In the end the farmer may then buy the product from the field man not knowing that there could be another solution that may cost half as much and leave a considerable less amount of waste. This goes back to how we’ve got to ask ourselves can we or can we not get by with or without this. When people go to the grocery store to pick up fresh produce from the produce aisle they find themselves with a large selection of a variety of different vegetables to choose from. Some may take time to look at the price of the product to...
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...life in much of the rural, mountainous country. Despite the earthquakes and other natural disasters which have impacted the region, the coffee growing community is typically inclined to band to together to rebuild if and when needed, in order to return as quickly as possible to their known way of life. Politically speaking, coffee is a huge economic driver for the country. Social Implications Beyond the natural emphasis on coffee generated profits, Columbia’s coffee export industry has long endeavored to create positive social change and impact. In existence since 1927, the Columbian Coffee Growers Federation (FNC) is charged with representing and defending the coffee grower’s interests and to promote social agendas desired by the farmer collective. Over the years, this has included, training and development, industry research, expansion of community and human development initiatives, with an overall emphasis on ensuring that the industry remains sustainable for those involved (Coffee in Columbia, 2013). As always, FNC’s goal has been to maintain Columbia’s position as a preferred coffee exporter so that prices can remain as...
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...AIM OF STUDY The aim of this study is to discover and describe problems faced by peasant farmers in the geographical area of Ewarton; St. Catherine. METHOD OF DATA COLLECTION On Tuesday, December 3, 2013, a field study was implemented in Ewarton in the parish of St.Catherine, Jamaica. The locations of study were scheduled to be Worthy Park Estate in Liuidas Vale and Farmer Roy’s Farm in Ewarton, St.Catherine. The weather was hot and very sunny thus there was no disturbance in this field study .The materials used to carry out the observation were: notebook, pen, pencils, camera, recording devices on phones and textbooks. A few of my friends also students participating in the field study formed a small group to gather primary information using questionnaires and interviews accordingly by conducting informal interviews and written questionnaires . Data was also collected through textbooks and the internet. Our first location was Worthy Park Estate .Worthy Park Estate is a sugar factory and distillery. It is surrounded by Cockpit Mountains and is 1200 ft. above sea level. It is a suitable place for study because it is cooler than most places although quite sunny during the daytime .The climate provides the best growing conditions for the growth of sugarcane it is also considered a commercial farm. Our second location was a subsistent farm owned by the farmer; Farmer Roy. This farm is located in Ewarton; St.Catherine. It relief is flat as well as steep in some...
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...The United States is very proud of the fact that we have lots of options and our grocery stores are able to stock their shelves with lots of options so that we are able to purchase what we want; that means food items too. We like to plan our meals in advance and then go to the grocery and buy the items we need for those meals. We can also just pick out items that are readily available and then plan our meals around those items. What we usually don’t do, is think about where those items come from. Some of the items may come from here in the United States and some may come from other counties. There could be good things and not so good things come from items produced inside and outside of the United States. One of the good things is that the items that are produced and used in the U.S. help our struggling economy. An example of this would be milk that is produced from cows and collected at a farm and brought to a pasteurization plant where it is processed. Since milk spoils so quickly it’s usually sent to a plant that is fairly close to the farm. They test the milk for antibiotics and then it’s pumped into holding tanks and processed in 24 to 72 hours of the time it gets to the plant. It is kept under 45 degrees from the time it gets into the transportation truck until the time it’s processed. After it’s processed it is put in cartons and taken to the store still being kept below 45 degrees. Milk is never shipped to other countries because of the fact it needs to be...
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...How Much Land Does a Man Need? Summary Summary (Comprehensive Guide to Short Stories, Critical Edition) print Print document PDF list Cite link Link An elder sister from the city visits her younger sister, the wife of a peasant farmer in the village. In the midst of their visit, the two of them get into an argument about whether the city or the peasant lifestyle is preferable. The elder sister suggests that city life boasts better clothes, good things to eat and drink, and various entertainments, such as the theater. The younger sister replies that though peasant life may be rough, she and her husband are free, will always have enough to eat, and are not tempted by the devil to indulge in such worldly pursuits. Pahom, the husband of the younger sister, enters the debate and suggests that the charm of the peasant life is that the peasant has no time to let nonsense settle in his head. The one drawback of peasant life, he declares, is that the peasant does not have enough land: “If I had plenty of land, I shouldn’t fear the Devil himself!” The devil, overhearing this boast, decides to give Pahom his wish, seducing him with the extra land that Pahom thinks will give him security. Pahom’s first opportunity to gain extra land comes when a lady in the village decides to sell her three hundred acres. His fellow peasants try to arrange the purchase for themselves as part of a commune, but the devil sows discord among them and individual peasants...
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...reveal that majority of them have hectares of lot in size and Monocropped with Cavendish in the plain and of the third district of Davao City at a Planting distance of 3m x 3m. Production Practices Table III. The production practices of Cavendish banana farmers covered land Preparation, insect control, disease control, weed control, fertilizer application. VARIABLES | F | P | Land preparationsPlainRollingHillyTotal | 408250 | 80164100 | Insects ControlNaturalSyntheticTotal | 44650 | 892100 | Diseases ControlChemicalBio-controlTotal | 4195094150 | 8218100 | Weed ControlBio- controlSyntheticTotal | | 1882100 | FertilizerNaturalSyntheticTotal | 203050 | 4060100 | As shown for land preparation, all the so Cavendish banana farmers used hand as a Tools in preparing their land, 80 percent for plain; 16 percent for rolling and 2 percent For hilly. Insect control 8 percent use natural and 82 percent use synthetic and for Fertilizer 20 percent used natural and 30 percent for synthetic Discussion The production practices of (50) fifty respondent in land preparation majority of them Preparing their land in plain, 92 percent use synthetic for insect control. For disease Control 9-41 farmers used chemical for Weed Control farmer respondent engaged to Use...
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...Company Q is a small local grocery store chain located in a major metropolitan area. They have recently closed a couple of stores in higher-crime-rate areas of the city, reportedly because these two stores were consistently losing money. After years of requests from customers, all of their stores have started offering a very limited amount of health-conscience and organic products—all of which were high margin items. When asked by the area’s food bank for donation of day-old products, management declined deciding instead to throw the food away, citing worries over lost revenues due to possible fraud and stealing by employees who might say they are donating the food. The first area that Company Q could improve in would be community relations. By strengthening ties with the community through various events and promotions, people in low income areas would be more inclined to shop with Company Q and boost sales in what would be perceived as low income areas. Some examples of bringing additional customers in via promotions are coupon matching, holding special events outside of the store, such as a sidewalk sale, and a small fun fair. Also by extending more shopping deals such as a “10 for 10” sale, this will bring in more shoppers who are willing to spend money for low ticket items that will still bring a profit into the store. There are other ways a company can cut costs as well on the store side as well, such as working with distributors to lower buying prices for the store and...
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...Four Areas of Potential Turmoil Peasants Around 80% of the Russian population were peasants. Some peasant farmers were doing better than their counter-parts. These were called Kulaks. But for the rest, conditions were terrible. Population was also on the rise (50% between 1860-1897) and land was becoming scarce. Every time a Russian farmer died, his land was divided between all his sons so their plots inevitably became smaller. But still the peasants were loved and were loyal to the Tsar. This was mainly due to the church singing his praises. But some peasants weren’t loyal and supported the revolutionaries. However, the main discontent was about how much land the church and aristocracy owned and how little the peasants had, they were the most needy. Aristocracy The aristocracy were the nobility and this is where the Tsar draws his ministers from. It’s also where most of the army’s senior members came from. They were concerned about their livelihood. This was because the Tsar had drafted an extra 13.5 million men to fill out his army. This meant they had no workers on their estates anymore. But most of all they were appalled by Rasputin’s influence in court. Also when the Tsar left to go command his army he left his wife to control the country. She was German so many people from all backgrounds despised the Tsar for leaving her in control. Also by 1916 the aristocracy were calling for the Tsar to abdicate. Middle classes The middle class people did not suffer...
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