...School Uniforms School uniforms! Who likes them?! Not ME! Over the past years, school boards, teachers, parents have been pushing for uniforms. “students dress inappropriate” they say. “Boys sag and girls wear to tight or not enough clothing!”. Well students have the right to dress the way the want too. Let's face the music, children and teenagers are growing up much faster than anyone had expected. Their peers, family, home, music, and television are all influencing them on how they behave and dress. The numerous ways students dress can reflect countless of messages such as the latest fashion trend, hand-me-downs, whatever is comfortable, or violence. I remember when I was in middle school. I did not wear the cutest clothes or was with the current fashion trend and was often left out when my friends were talking about clothes. I felt like I did not belong, but I did not want to buy expensive clothing just to feel included by my friends. Even though students' individuality is important to express one's self, uniforms should be adopted in some public schools because it lowers disciplinary referrals and helps students focus on learning. Many students of public schools believe that school uniforms should not be introduced because it is restraining people's freedom of expression and does not create diversity. One example how uniforms restrict learners are that "without the outlet of expression in their clothes, students may turn to inappropriate hair styles, jewelry, or makeup"...
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...Illuminati/Noir Case 1. Should Noir and Illuminati II indeed be separate? Why or why not? Noir and Illuminati II have been created contemporaneously to complement each other in the market of socially responsible affordable luxury clothes. The overall goal of Noir and Illuminati II is to make CSR more appealing within the fashion industry and they hope to achieve this by providing fashionable and desirable clothing and fabrics. While Noir is the designer and producer of luxury clothing for women, Illuminati II has been founded to be the supplier of high quality Organic and Fair Trade cotton, both for Noir and for other luxury brands. In 2007, Peter Ingwersen, the founder of these two brands, has many concerns on how to make his project grow further. One of these issues is whether it would be better to separate the two brands or to keep them linked together. On the one hand, Illuminati II and Noir share the same objective of introducing the CSR concept in the luxury fashion industry. This focus on social responsibility is the main point of strength of both brands, as it makes them unique. Keeping Illuminati II and Noir together could be advantageous as they can cooperate more strongly in order to reinforce the CSR image in the final product. The two brands could also assist each other in distribution and marketing of the products. Indeed, it is fundamental to take into account the financial resources of the companies, as it is probable that a division of Noir and Illuminati...
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...had the first millinery shop in Paris. Because of her extraordinary needlework skills and her friends introduced many celebrities for her guests, just in one year, her business was rising. Then Coco moved her store to Rue Cambon, it is more fashionable than before, and this area still is the head office of Chanel so far. But only make hats were not content her ambitious for fashion, so she moved to higher level—Haute Couture. And in 1914, she opened two clothes stores, this is the brand was born which is influence deeply in the world. In 1920s, Chanel designed a lot of innovative style, such as tricot sailor dress, little black dress. Furthermore, she was also got new ideas from men’s clothing. Because of the women’ clothing were too gorgeous, so she put some men tests into women’s clothing, like blazer, then she pushed out women’s trousers(Don’t forget, at that time, women only wear dresses. ), this series of creation brings great revolution in modern fashion history. And Coco has a unique view and talent on fashion aesthetics, let she made a lot of friends with poets, artists and intellectuals. Except fashion, in 1921, Chanel also pushed out Chanel...
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...htm JFMM 8,4 ACADEMIC PAPER 362 Fashion change and fashion consumption: the chaotic perspective Ka Ming Law, Zhi-Ming Zhang and Chung-Sun Leung Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Hong Kong Keywords Fashion, Consumers, Young adults, Social change Abstract Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a fashion style/ trend was spread to the mass market. However, the existing market is complex and difficult to find out the holistic reason to explain fashion consumption. In this study, the chaotic perspective is taken into account to investigate the relationship between fashion change and fashion consumption. By using the grounded theory method, 33 in-depth interviews were conducted. A chaotic fashion consumption model is developed from the findings to explain how different fashions are consumed and rejected while fashion changes. It is found that the interaction of being fashionable, perceived fashionability and system participation affects the ultimate decision on fashion consumption. It is also found that a pattern can be traced to forecast the degree of fashion consumption even when the fashion change phenomenon is chaotic. Thus, it is similar to the principle of chaos theory that short-term prediction is possible in relation to the degree of fashion acceptance among consumers. Marketing implications...
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...on how they have an edge over their competitors. I know what’s their traffic on their store, and didn’t have to went to those stores for get the information needed to do this paper, I only went once to speak with the managers and the rest I was able to do it based on some research and the knowledge and experience I have from being a customer for both stores. I hope this research paper will met all your expectations and you learn something new about these retail stores. [pic] History Diesel was founded by Renzo Rosso in 1978. He wanted it to be a leader, a new type of company that will focus on style and fashion. So he carved out a niche for itself in its field. He started surrounding with creative, talented people, innovators that matched his new ideas, by rejecting the slavish trend following typical of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his openminded design team broad stylistic freedom,...
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...The 1920s and 1930s was a decade of change in Amerike.1920's were a time of wealth and luxury, while the 1930s were more sober as the economy sank. Every decade has its own specific style of fashion, however, no matter how good or bad the times were. Both day and evening fashion for women and men reflected society's attitude towards the economy and the perception of the evolution of society Short hair stands throughout the decade. Women who keep their long locks pulled back at the nape of his neck in a chignon. Boy-like figure was the desired shape, and dropped waist hip. Hemlines gradually approached the mid of 1920's, when the famous "flapper" look became popular, the scars went down again, with jagged scars favored. Long necklaces - in particular, strings of pearls - were accessories of choice, and a tan or flesh colored stockings were popular. Red lips, dark eyes, skin and powdered finished 1920s feminine look. The most popular mod for working men in 1920 was a suit. This style has been immortalized in various characters, from Al Capone to F. Scott Fitzgerald. Men's fashion in the 1920s was heavily influenced by athletes and other famous people. Men generally want to look younger and more athletic and performs graceful white shirts under their suits. Hats, such as driving caps and hats were popular. Short fat ties worn for everyday looks, while the bow ties were popular for evening wear. During the 1930, more feminine style returned to form, emphasizing the chest, hips...
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...this business as fashion is my interest. Brief I need to identify the level of demand for my business and who it is from. In order to look at my potential customers and the way they buy I will have to go into an existing clothes store and see the way they act and what they actually buy. I will create an observation checklist which will show gender, rough age, whether they buy anything and what they buy. I would do this for several hours until I have details of 200 people entering the shop.There are lot of similar stores like this I could go and visit especially in the Skelmersdale concourse. Also as there are other business which are a lot like mine but are online, I would look at them and see how they go about things I wouldn’t help me in many ways but I could get a better idea of the stock and the price they go for. To help identify my competition, I need to visit the local town centre to locate any similar businesses. Another way of doing this is to go online and look at the local areas. Research proposal. For my primary methods I have decided I will go to other clothes stores and see what the public behave like and what stores they prefer and the type of things they buy and what price range they go for, this method wont affect my business as it will only take one day for doing this. Another primary method I will do is use some questionnaires will ask questions about where people shop, why, online or in town, the price, the latest trends and fashions...
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...Question: In the Eyes of the Consumer, Brand is Far More Important than Price. Discuss this Statement in the Context of a Country of your Choice. Tutor Name: Katie Mulcahy Recently, the topic of brand and price which are important has become an intense debate. In some people's point of view, brand is far more important than price. Following this further, brand is a name or symbol of one company's product and it is connected with advertising, price and quality. Also, it will be the necessary one of the factors to consider when some people buy clothes. The famous advertising copywriter and ad agency founder Ogilvy, (2007) definition of a brand "The intangible sum of a product's attributes: its name, packaging, and price, its history, reputation and the way it's advertised". Which means the price is a part of the brand, exist a very close relationship between price and brand. The purpose of the essay is to discuss whether or not brand is more important than price when people buy clothes in China. To achieve this purpose, I will choose China to analyze customer shopping behavior, psychology through provide examples to support brand is more important in the first part, in the second part I will give views to analyses price also a necessary role and conclude in the end. However, this essay focuses on business and marketing so I cannot write more about psychology. With brands development, design style and visibility are more important than price especially...
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...Compensation Strategies, p. 57.- Do the first two questions in the gray box. Please submit a map modeled after the one on p. 48. Q 1: Summarize the key points of your company’s strategy. A1: Traci Lynn Fashion Jewelry (TLFJ), LLC sells its high-quality, affordable fashion jewelry through special events, home shows, and catalogs. The jewelry is not only fashionably distinct, but is made of the finest quality materials. Cubic zirconium and Austrian crystals are used so that the jewelry is not only affordable, but breathtaking and beautiful! Traci Lynn Fashion Jewelry is delivered through consultants to customers via home or office shows, personal shopping, and catalog orders. TLFJ is very unique because we have local showrooms for our consultants to shop and we are very hands on with our sales force. Their personal philosophy is to operate with integrity and always to look for ways to grow and improve. Their mission is to Motivate, Inspire, and Change the lives of our consultants. Also, they believe that this jewelry business creates an opportunity for women to start their own businesses, balance their lives, and achieve financial independence doing something they enjoy. I am currently an Independent Consultant for this company. Key points that I discovered about Traci Lynn Fashion Jewelry is: • Prominence- TLFJ sales strategy is party plan and face-to-face. Their motto is “If you can wear it, you can sell it”. Their total compensation is considered the best for the most part depending...
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...Monday, 14 April 2014 to Sunday, 25 May 2014 Winner of 2012 Sustainable Fashion Award: Leonie Oakes, ‘With Shadows that were their nightgowns’, 2012, maps, ephemera, antique paper, thread, letter press, screenprint, shellac, dye, ribbon. Model: Philly Hanson-Viney. Photographer: Bernie Carr Winner of 2012 Sustainable Fashion Award: Leonie Oakes, ‘With Shadows that were their nightgowns’, 2012, maps, ephemera, antique paper, thread, letter press, screenprint, shellac, dye, ribbon. Model: Philly Hanson-Viney. Photographer: Bernie Carr For the past 70 years Burnie has been a paper making town. The papermaking tradition is kept alive by local artists and artisans. Following the great success of the inaugural 2012 Paper on Skin competition, our aim is to further foster and promote the cultural paper heritage of our town by presenting innovative and wearable paper apparel. The competition celebrates Burnie's proud tradition as a papermaking town by presenting innovative contemporary wearable paper art. Burnie based artist, Pam Thorne, had for a long time harbored the idea of a competition for wearable paper art. In 2011 Pam and Burnie Arts Council approached the Burnie Regional Art Gallery with this idea. After some lively brain storming the paper on skin Betta Milk Burnie Wearable Paper Art Competition became a reality and the inaugural competition was held in May 2012. The success was such that the involved parties decided to make this a biennial event. The 2014...
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...Italy and China as the manufacturing quality is better than in France. The retail market is dominated by specialist fashion chain stores, and the number of independent boutiques has declined by almost nineteen per cent in last twelve years. On the other hand, mail order and e-commerce represent growing sector at eight per cent of the apparel market. Italy has much stronger government –supported fashion infrastructures whereas top creative positions in fashion, advertising, photography, magazines are held by Italians all over the world. Italy was totally devastated by World War II and its after-effects, and the country itself took a relatively long time to recover even with the financial aid from the United States. However, it has since grown tremendously and now position as strongest in the fashion industry through excellent craftsmanship. Fashion is Italy’s second –largest industry after food products, and the country is the largest exporter of textiles and clothing in EU in the world. It dominates in the areas of Footwear, leather and knitwear, and is specially good at producing men’s ready-to-wear (moda pronta) suits. Although manufacturing is dispersed throughout Italy, Milan is its nerve centre. The Italian fabric industry is an exciting and innovative business to the demands of designers worldwide. The city Milan is also one of the nerve centres for fashion magazine publishing, and many modeling agencies have their headquarters there. Italians are prepared to spend high...
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...a great idea if there was a male and a female host. The male could wear a tux and the female could possibly where different gowns in each scene or they could wear clothing that was not pick for the runway. Quotes: “I don’t do fashion, I am fashion.” – Coco Chanel “Fashion is what you adopt, when you don’t know who you are.” – Quentin Crisp “Fashions fade, style is eternal.” – Yves Saint Laurent “Only great minds can afford a simple style.” – Stendhal “The difference between style and fashion is quality.” – Giorgio Armani “If you’re not into fashion, you are nobody.” – Lord Chesterfield “As soon as fashion is universal, it is out of date.” – Maneron Ebner-Eschenbach “The only rule is don’t be boring and dress cute wherever you go. Life is to short to blend in.” – Paris Hilton “King me, baby… It’s oh-so fashionable.” – Paris Hilton Song Lyrics: Artist: David Bowie Song: Fashion Lyrics: “Fashion! Turn to the left, Fashion! Turn to the right” Artist: Ella Fitzergerald Song: Always True to you in my Fashion Lyrics: “But I am always true to you, darling, in my fashion” Artist: Prince Song: The Latest Fashion Lyrics: “…I know that’s right, ‘cause I am the latest fashion…” “…This year the latest fashion is to lie in the...
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...this cause as our world definitely needs more tolerance in today’s era of hate and rivalry against each other. But still I find the ads offensive. The concept of unhate do not involve world leaders kissing each other on the lips. Maybe a kiss on the cheek would have been served the purpose more effectively than on the lips. Moreover I don’t think that the concept of unhate can happen while criticizing the beliefs of two of the world’s biggest belief systems by having the Pope kiss the Sheikh of Al-Azhar. Or maybe they want to show that tolerance starts with respecting the other person with different belief. I see the controversy in the idea. Moreover Benetton is a good quality clothing company of fashion industry. So I think this ad has been used by the company as a tool for fashion statement as company’s brand image and the cause they are supporting are not alligned to each other or compatible to each other. It's easy- it's marketing. They knew this would get people talking so they took advantage of the situation. It's not like their primary goal was to spread love and peace...well, I'll give them the benefit of the doubt. All the pictures displayed were fake and not real where world leaders were shown kissing each other. It is disrespectful to photoshop images to create a 'marketing' campaign.It aroused serious protests in some countries like vatican city ,the picture showed Pope embracing Ahmed Mohamed el-Tayeb as part of Benetton's new advertising campaign. people took...
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...The logo: Uniqlo have many ranges in one categories, they have T-shirt, sportswear, casual wear and underwear. Uniqlo monopolized the product, for example: heat tech, super light wool and bra-tops. The heat tech can let consumers get warm all the time, the super light wool can let the apparel of Uniqlo become lightest. This kind of things will get the interest of consumers. Uniqlo always have attractive campaigns when they will be open at some complex/shopping mall. For example, they will have a offer price when they opened at somewhere in 1 month. Sometimes, they will have a campaigns for 1 man’s underwear in RM10.All of this campaigns will let every gender ,every generation can find your own apparel at Uniqlo. Introduction On “Uniqlo” Uniqlo is the Japanese largest apparel brand owned by fast retailing, apparel is a fast moving consumer goods, include Uniqlo. Consumers will not high loyalty in a brands, the apparel company will get some attractive way to interest their consumers. Uniqlo advocate “low price, good quality”, the consumers always love the way you can get the cheapest things with high quality. That’s why Uniqlo can be success. The apparel of Uniqlo become popular among every generation since the introduction of their fleece jackets, they made the apparel for everyone. Uniqlo is using SPA (Specialty store retailer of Private label Apparel) business model to encompassing all stages of the business--from design and production to final sale. The SPA (Specialty...
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...Page Executive summary………………………………………………..2 Aims, objectives and vision……………………………………….3 Business description and purpose………………………………..3 Legal status and licences…………………………….…………….3 Management process……………………………………..………..4 Marketing plan and strategy………………………………………5 Sales targets and objectives……………………………….………6 Financial requirements and forecasts……………………..……6 Training needs…………………………………………...………….7 Business risks…………………………………………….………….7 PEST analysis……………………………………………….……….7 SWOT analysis………………………………………….……………8 2. Executive summary The business that I want to set up and run is a jewellery business, which will be called “Reiche”. It will be online based but I will also be supplying to other retailers that sell luxury fashion items. Reiche will have it own shop in central London precisely around Mayfair, because in the area, there are many different luxury shops, hotels, bars etc; and the area seems to attract many wealthy people. My jewellery business will also give customer opportunity to sell their unwanted gold at a fair price, to have their repairs and alteration done, as well as have custom design for their jewellery. We will also personal shopping and advice for clients with busy schedule. Reiche will start as sole trade, and as the business grows, it will become a company limited by shares. Reiche’s products will be stylish, details oriented, fashionably designed pieces of jewellery such as earrings, bracelets, necklace, rings and bangles made in real...
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