...a great idea if there was a male and a female host. The male could wear a tux and the female could possibly where different gowns in each scene or they could wear clothing that was not pick for the runway. Quotes: “I don’t do fashion, I am fashion.” – Coco Chanel “Fashion is what you adopt, when you don’t know who you are.” – Quentin Crisp “Fashions fade, style is eternal.” – Yves Saint Laurent “Only great minds can afford a simple style.” – Stendhal “The difference between style and fashion is quality.” – Giorgio Armani “If you’re not into fashion, you are nobody.” – Lord Chesterfield “As soon as fashion is universal, it is out of date.” – Maneron Ebner-Eschenbach “The only rule is don’t be boring and dress cute wherever you go. Life is to short to blend in.” – Paris Hilton “King me, baby… It’s oh-so fashionable.” – Paris Hilton Song Lyrics: Artist: David Bowie Song: Fashion Lyrics: “Fashion! Turn to the left, Fashion! Turn to the right” Artist: Ella Fitzergerald Song: Always True to you in my Fashion Lyrics: “But I am always true to you, darling, in my fashion” Artist: Prince Song: The Latest Fashion Lyrics: “…I know that’s right, ‘cause I am the latest fashion…” “…This year the latest fashion is to lie in the...
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...Marketing Communication Memo University of Phoenix Psy/322 Marketing Communication Memo Date: To: Management Team From: Subject: The importance of psychographic and demographic information in developing marketing communications. At Indigo: Fashion for Women we are an organization created, molded, and sculpted to provide top of the line current fashion for everyday women. In order to do that we need to identify our target customers, “By identifying and knowing our customers, you can assess their needs” (Foundation, 2015, p. 1). Identifying our customers has allowed us to become a solid brand in the clothing industry, but further identification is necessary be an elite competitor. Initially we identified our customers as women who wanted to love the way they looked, but we could not make that our one single identifier. We also came to the conclusion that religious beliefs and income were a factor into our initial customer base. We must now look further into what our target customer is through other identifiable areas. The two that stand out are buying motives and beliefs. Identifying the salaries of our target customer gives Indigo the ability to determine acceptable prices to our customers and our company to maximize profitability and customer loyalty. There are prices that woman are willing to pay for a product in particular, and there are prices women will pay that is directly related to their income. It is detrimental to consider the income of the women of our target...
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...resources are responsible for its better performance while working in a dynamic environment which academics term as resource based view of the firm (RBV). The RBV analysis assumes that both resources and capabilities are important for better performance and explains why some firms perform better than others in an industry. Using RBV as a framework this essay aims to examine how ZARA generates sustainable competitive advantage. (Opening is good, you have been able to introduce theory that would be discussed the essay). “A fast fashion system combines quick response production capabilities with enhanced product design capabilities to both design latest products that capture the latest consumer trends and exploit minimal production lead times to match supply with uncertain demand” (Cachon and Swinney, 2011). Fast fashion is widely gaining recognition as being a key enabler for success for modern fashion retailers (Barnes and Lea-Greenwood, 2006). Fashion retailers such as ZARA, H&M and Benetton have adopted this strategy in order to enhance its business system and gain competitive advantage. ZARA was established in 1975 and is the flagship of Inditex (Industria de Disen˜o Textil) of Spain. In a relatively short span of time, ZARA became the largest and most internationalized of Inditex’s chains. At the end of 2001, it was operating in 507...
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...While there are some exceptions, most people care about the way they look. This can be observed in just about anywhere, for example, high school. Girls are very conscious about what they wear, if you look at the most popular girls in a school, they will usually have on the most expensive, best looking clothes. They are trying to stand out from the other people with the latest fashions and newest clothes. This would be compared to your upper class women of the Elizabethan Era. The less popular girls do still dress nice and are presentable. But they might not be able to have the newest styles or brands. This is comparable to the lower class women. Now for the men it is almost the same thing. The most popular boys always have to dress with the nicest, most expensive clothes they can find. There is a constant competition to see who can dress the best and impress the most people. This can be compared to the upper class men, they were too trying to find the best fashions in order to impress anyone and everyone. Then you see the kids who...
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...Page Executive summary………………………………………………..2 Aims, objectives and vision……………………………………….3 Business description and purpose………………………………..3 Legal status and licences…………………………….…………….3 Management process……………………………………..………..4 Marketing plan and strategy………………………………………5 Sales targets and objectives……………………………….………6 Financial requirements and forecasts……………………..……6 Training needs…………………………………………...………….7 Business risks…………………………………………….………….7 PEST analysis……………………………………………….……….7 SWOT analysis………………………………………….……………8 2. Executive summary The business that I want to set up and run is a jewellery business, which will be called “Reiche”. It will be online based but I will also be supplying to other retailers that sell luxury fashion items. Reiche will have it own shop in central London precisely around Mayfair, because in the area, there are many different luxury shops, hotels, bars etc; and the area seems to attract many wealthy people. My jewellery business will also give customer opportunity to sell their unwanted gold at a fair price, to have their repairs and alteration done, as well as have custom design for their jewellery. We will also personal shopping and advice for clients with busy schedule. Reiche will start as sole trade, and as the business grows, it will become a company limited by shares. Reiche’s products will be stylish, details oriented, fashionably designed pieces of jewellery such as earrings, bracelets, necklace, rings and bangles made in real...
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...Fashion and Clothes Most people like to think they are individualists and simply wear whatever they like. Few people will admit to being slaves to fashion. However, we are not just talking of the expensive clothes of the Paris and Milan fashion houses, which not many people can afford anyway. We are talking of fashions and trends in everyday clothes. We say that we wear jeans and sweaters because they are cheap and practical, but isn’t it true that jeans and sweaters tend to be the same as everyone else wears? Doesn’t that mean that we like to be trendy? Fashion is always changing. It is never permanent. Long skirts, short skirts, pants for women, make-up for men – these are some of the fashions that come in and out of style. Every fashion goes through three stages. At first it is different; it may be new and exciting, shocking or surprising. Then it becomes popular, and the original idea is imitated. Finally it becomes boring and out of date as a new fashion starts. Being fashionable says something about you. It means that you are up-to-date in other ways. So, for centuries fashion has been changing. As far as I know in the middle of the 18th century some of the most fashionable rich young men in Britain copied the latest Italian fashions. They wore extravagant clothes, lots of make-up to look pale and high wigs. At the end of the 18th century, women’s dresses began to get wider and their hair began to get longer. The widest dresses measured nearly two meters, making it...
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...Fashion is a complex relationship of psychology as well as sociology between the individual self and clothing. Clothing is a phenom that is present in our everyday lives and the psychology of clothing leaves a subconscious mark on our identities. Originally donned for protection and comfort, clothing has since adopted meaning as well as function, creating cultural and social implication. Whether or not we mean to we reflect who we are through our choices of dress. “On a daily basis, individuals use clothes to communicate desired aspects about the self to others, and those others in turn, respond to this self-symbolizing and provide new insights to others about themselves… leads us to the focus on the social self.” (Kaiser 1985: pp. 146) Fashion...
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...REVIEW OF EXHIBITIONIn Fine Style: The Art of Tudor and Stuart Fashion (London, The Queen’sGallery, Buckingham Palace, 10 May–6 October 2013). Catalogue In Fine Style:The Art of Tudor and Stuart Fashion, ed. Anna Reynolds. London: Royal Collec-tion Trust, 2013. 300 pp. illus., over 320 colour. £45.00. ISBN: 978-1905686445(hb).‘In Fine Style: The Art of Tudor and Stuart Fashion’, described as the Royal Collec-tion’s first exhibition of royal fashion, presented the visitor with an impressive numberof Tudor and Stuart portraits, most of which were drawn from the Queen’s Collection.Over sixty pictures, some very well known and others less so, were used to exploreclothing worn by the English monarchy and nobility between 1485 and 1714. Thevirtue of selecting paintings spanning approximately 230 years of English and thenBritish history, ranging from Henry VII to Queen Anne, made it possible to focussharply on how royal fashions changed over a significant period of time. And thesewere turbulent times that saw the rise and fall of two royal houses, queens regnant aswell as kings, a minority, a regicide, and the Restoration. Against this context, maleclothing evolved from the doublet and hose worn with a long gown (favoured by HenryVII), to being accompanied by a short, semi-circular cloak worn nonchalantly on oneshoulder (by the reign of James I), to the coat, vest and breeches. This forerunner tothe modern three-piece suit was introduced by Charles II and became really estab-lished under...
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...their simple and attractive with high level quality of clothes. We will try two analyze working culture, business performance and history, competition and geographic dominance of two clothing retailer giants. Years before two small stores opened and they succeed to dominate market with their modern style and different business doing. • Zara has already changed the fashion industry. - Business Insider Zara is most #58 biggest brand in the world according to Forbes. • America's largest apparel retailer is embarking on a turnaround plan to recapture cool customers. - Business Insider Gap inc is #745 Gap biggest brand in the worlds according to Forbes Zara shops followed swiftly in New York in 1989, Paris in 1990. Now the group has nearly 3,900 stores in 70 countries around the world. Gap has 3,100 stores globally and employs about 150,000 people. A Gap spokeswoman declined to comment on the loss of the top spot to Zara. Let's check analyses of these two giants with full provided information. Firstly take brief tour to their history and about founders. Brief History of Brands Fashion giant, Zara, forms part of the retail group ‘Grupo Inditex’ which Mintel (2007) acknowledges as one of the “largest, fastest growing and successful” clothing retailers across Europe. Grupo Inditex is formulated by an amalgamation of major high street names from across Europe, including Zara, Pull and Bear and Bershka, in total boasting 3.825 stores across 68 countries...
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...How Fashion Has Reflected the Changes in Society INTRODUCTION Change is a theme that is ever-present in our culture and society. Often this change is reflected in the dress of its people. From the fashionable silhouettes of the 1920’s to the colorful 60’s, hip-hop look of 90’s up to the modern twist of today, social change and change in fashion has, in theory and practice, been linked. According to ask.com, Fashion can be defined as a prevalent style by a particular group at a particular time, and, therefore, may be linked to a specific cultural and historical context in which there is general acceptance of a given style or look Change in fashion was a direct result of class struggle or that it resulted from the need for the elite to maintain their distinction from and superiority over the masses. This, then, produced a “trickle-down” effect (Kaiser, the Social Psychology of Clothing) whereby the elite were constantly adopting new styles in order to maintain their distinction once the lower classes began to imitate them. In the past, it was rare for the poor to have new clothing, making it a most valued possession if they have one. Cloth even became a product of such great value that it became its own form of currency and was used as payment for services. There was also a tendency for social classes to imitate those directly above them in order to move up the social ladder and to be accepted. Throughout history the tensions and societal relationships that exist between...
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...htm JFMM 8,4 ACADEMIC PAPER 362 Fashion change and fashion consumption: the chaotic perspective Ka Ming Law, Zhi-Ming Zhang and Chung-Sun Leung Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Hong Kong Keywords Fashion, Consumers, Young adults, Social change Abstract Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a fashion style/ trend was spread to the mass market. However, the existing market is complex and difficult to find out the holistic reason to explain fashion consumption. In this study, the chaotic perspective is taken into account to investigate the relationship between fashion change and fashion consumption. By using the grounded theory method, 33 in-depth interviews were conducted. A chaotic fashion consumption model is developed from the findings to explain how different fashions are consumed and rejected while fashion changes. It is found that the interaction of being fashionable, perceived fashionability and system participation affects the ultimate decision on fashion consumption. It is also found that a pattern can be traced to forecast the degree of fashion consumption even when the fashion change phenomenon is chaotic. Thus, it is similar to the principle of chaos theory that short-term prediction is possible in relation to the degree of fashion acceptance among consumers. Marketing implications...
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... Zara Case Study Q. 1. Zara is successful in managing IT. Using your learning’s from the case, explain how Zara is able to get productivity benefits from IT The firm tripled in size between 1996 and 2000, then skyrocketed from $2.43 billion in 2001 to $13.6 billion in 2007. By August 2008, sales edged ahead of Gap, making Inditex the world’s largest fashion retailer1. While the firm supports eight brands, Zara is unquestionably the firm’s crown jewel and growth engine, accounting for roughly two-thirds of sales2.The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. a) Efficiency in Design teams Rather than create trends by pushing new lines via catwalk fashion shows, Zara prefers to follow with designs where there’s evidence of customer demand. Data on what sells and what customers want to see goes directly to “The Cube” in La Coruña, where teams of some 300 designers crank out an astonishing 30,000 items a year. b) Speed of execution in bringing a new product idea to store & response to change In the fickle world of fashion, even seemingly well-targeted designs could go out of favor in the months it takes to get plans to contract manufacturers, tool up production, then ship items to warehouses and eventually to retail locations. But getting locally targeted designs quickly onto store shelves is where Zara really excels. c) Back end IT systems /in house software sytems The...
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...H&M Case Study H&M is a Swedish retailer in fashion apparel industry and was founded in 1947 by Erling Persson. The fashion apparel industry is often regarded to be one of the most difficult branches to operate in, due to short product cycles, volatile demand and fierce competition in an increasingly globalized world. Mass-market pioneer in fast-fashion business Structure: 1) Name model 2) Mention why and/or when to use 3) Analyses PESTEC * Political factors that affect businesses include new legislation such as the national minimum wage and setting tax rates such as VAT or Corporation Tax. * Economic factors that affect firms are inflation and unemployment, interest rates and exchange rates (if importing or exporting goods abroad). * Social factors that can affect businesses include fashions, tastes and trends, and also demographic factors such as the ageing population of the UK. This has seen the rise of what is called the 'grey pound' – an increased number of wealthier older people with a disposable income. * Technological factors consist of the rapid automation of factory and industrialised work, or the worldwide increase of retailing online, e-commerce. * Environmental factors that affect firms are mainly concerned with being sustainable and being ethical. Examples of these issues are the recycling of used products, whether products are bio-degradable and the disposal of industrial waste. * Competitive factors is concerned...
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...Women Fashion in 1900s and 1990s Fashion is the indispensable part of women nowadays as well as the previous periods. Clothing is not only the stuff to cover or keep warm women’s bodies, but also the tool to display their characteristics. Choosing women’s outfits is based on their wearing purposes and personalities. So, there were many innovations in women fashion during the twentieth century. Even though they made a lot of diversities especially between the 1900s and 1990s, there were some related points in fashion to the first and last periods of the century. The biggest difference in women fashion between two decades is appearance. Although, there were some revolutions in fashion industry in 1900s, women fashion was still influenced by the Victorianism. Thus, women clothes kept on containing a lot of complex details and accessories. According to the article “The 1900s: Fashion: Overview”, “The S-shaped silhouette formed by a corset, petticoats, and a small, heavy bustle, remained the dominant look for women.” On the other hand, the 1990s is a period of soften and less constructed garments. Knit tops, cotton khaki pants, T-shirt and bell-bottom jeans are the most common suits of women in this decade (“Overview”). The next point is fashion trend. The reason of the discrepancy between two decades is the style in 1900s based on the Gibson Girl’s images. The Gibson Girl is a drawing of illustrator Charles Gibson which is a symbol of fragile and voluptuous lady with a tiny...
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...Clothing and fashion A. Fashion is the way of dressing that is popular at certain time. It is the main concern of all people who whant to be in. Fashion changes very fast and sometimes it is difficullt to say what is trendy and what is out of fashion. The way we dress is connected with the weather. In summer we prefer light and airy materials, such as cotton or silk. We also wear shor-sleeved or sleeveless shirts, loose blouses, skirts gathered at the waist, shorts, bermudas, sandals or flip-flops. When we go swimming, we wear a swimming costume, such as bikiny or trunks and sometimes a hat. In winter on the other hand we wear warmer materials, such as cotton, wool and nylon. Mostly people wear long-sleeved T-shirts, sweaters, jumpers, pullovers, polo necks, jackets, anoraks, coats, gloves, hats, scarves and boots. B. People dress differently for various occasions. Formal situations, such as public parties, balls require formal, smart clothes. Women especially want to look good at these occasions. Some of them are willing to spend a lot of money on ball dresses, shoes, accessories and jewellery, such as necklaces, bracelets, earrings or rings. Ladie’s handbags shoud match the dress and the shoes. Gentlemen are expected to wear a dark suit or tuxedo, a white shirt with cuff llinks and a bow tie and dark shoes. In some jobs poeple wear uniforms, white coats, costumes. In some private schools children wear school uniforms too. The main reason for this is to hide social...
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