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PREPARED BY: ABRUDA .E. CLINTON, ASIMONYE PHILIP, BEMIGHO CYNTHIA, DJEBAH .A. OKANKONGHENE, OGHENEWEDE EZEKIEL, NWANKWO CHIAMAKA, WERIMENESOUGHA STATION. TOURISM MANAGEMENT: GMN269. JULY 4 2015.
PREPARED BY: ABRUDA .E. CLINTON, ASIMONYE PHILIP, BEMIGHO CYNTHIA, DJEBAH .A. OKANKONGHENE, OGHENEWEDE EZEKIEL, NWANKWO CHIAMAKA, WERIMENESOUGHA STATION. TOURISM MANAGEMENT: GMN269. JULY 4 2015.
DIFFERENTIATION STRATEGY VERSUS COST-LEADERSHIP STRATEGY
A VIEW OF ASSOCIATED RISK.
DIFFERENTIATION STRATEGY VERSUS COST-LEADERSHIP STRATEGY
A VIEW OF ASSOCIATED RISK. ACKNOWLEDGEMENTS. Any accomplishment requires work and effort of many people. This project is no different. I am grateful to God without whom life would not be possible. And also the Delta State government for making this vision possible. OBJECTIVE OF PAPER The purpose of this paper is show the risks concerned with the differentiation strategy and compare them to those of the cost-leadership strategy.

The amount of profit made by a firm is determined by the attractiveness of the industry in which it operates and the quality of its opposition within the industry. Even though an industry may have below average profitability, a firm that is optimally positioned can generate superior returns. Michael Porter argued that if a firm leverages its strengths in either a narrow or broad scope, three generic strategies result; cost-leadership, differentiation, and focus strategies. He said that these strategies are not firm or industry dependent. (Porter, 1999-2010). What is differentiation Strategy
Differentiation strategy can be seen as a strategy employed by businesses or firms to increase the

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