Title - Olympic Athletes Extend their Time in the Spotlight
By - Marjorie Lewis
Fashion Icons
Olympians are starting to attend fashion shows and getting involved with the fashion world the fame differences between olympians and celebraties
Tim Morehouse’s buisness saviness and his ambition to promote himself
If other olympains take Morehouse’s advice and follow in his steps they have a strong chance of becoming as famous as he is

Many Olympians have been spotted at many of New York Fashion Week’s fashion shows. Ryna Lochte was seen at Calvin Klien, Emporio Armani, and Rebecca Minkoff, Sanya Richard-Ross was seen at BCBG and Peter Son, and Alex Morgan was seen at Veronica Beard. Why are so many athletes attending fashion shows? Brian Mazza, the founder of Windsor custom menswear says, “athletes are instant icons and and household names,” and that is why he hired Ryan Lochte to host him brands pop up shop during Fashion’s night out. Having an olympian at a show or event will undoubtfully get attention from the media and bring in his fans and benefit the company.
Besides there being a benefit for the company the athletes can also benefit. Attending the shows and events will extend the athletes moment in the spotlight. But besides the flashbulbs, reporters, bloggers, and twitters there can be many buisness oppertunites available at these events. Tim Morehouse is a perfect example of someone who won a silver medal, and wasnt well known, until he started hitting the Manhattan’s fashion scene. Morehouse, took himself from Beijing obscurity to being handpicked to reveal Ralph Lauren’s olympic gear on the Today show. He also published an autobiography, American Fencer: Modern Lessons from an Ancient Sport; organized his second annual New York City Fencing Masters event, which, with 1,800 attendees, is the largest fencing spectator event in the world; and started a foundation to get his sport in schools across the U.S. , and he’s been to the White House five times. He says, “I think a lot of Olympians think Fashion Week is a fun PR opportunity, When I was invited after Beijing, I thought it was fun to go to the shows. Now I realize there’s a lot of business to be done,” he says. “It’s not just about sitting in the front row. The point of attending Fashion Week as an athlete is that it opens a door to building relationships.”
All of the amazing oppertunites came to Morehouse from him promoting himself throught the fashion world. In order for an athlete to reach this kind of success, an athlete has to work hard for it. This is because unlike other celebreties, Olympians have just one moment of glory every four years before fading away into the highlight reel. Which is why Fashion Week creates a unique opportunity for them to lengthen and benefit from their fame.
http://www.businessweek.com/articles/2012-09-10/olympic-athletes-extend-their-time-in-the-spotlight-at-fashion-week