Premium Essay

Fast Fit Case Q7 to Q11

In:

Submitted By thaope
Words 1050
Pages 5
Description of FastFit’s Operations

FastFit Sporting Goods is a successful New England regional supplier of sporting goods to the high end consumer market. They sell an exclusive selection of equipment and apparel to men and women who exercise and pursue outdoor activities on a regular basis. They operate five (5) upscale retail stores in the New England market that offer a high level of customer attention, with a headquarters (HQ) is in Burlington, Massachusetts, and a single warehouse, distribution, and eCommerce fulfillment center in Haverhill, Massachusetts. Most of their products are purchased from two suppliers, Winter Gear Distributers outside of Providence, Rhode Island, and Boston Fitness Supplies in Marlboro, Massachusetts. FastFit has expanded successfully in the New England area over the past five years. However to expand nationally as a major retailer, they need to improve the scalability of their operations (stores and warehouses). A key part of their strategy is to leverage information systems to automate and improve operations, to strengthen management controls, and to enable significant growth while maintaining the “high touch” customer experience. A diagram of their complete non-Web based operations follows. See figure 1.

NB: The following questions are due later in the semester

Web/E-Commerce Questions (assume customers order on the Web)

1. a) Assuming that Fastfit goes ahead with its plans to have an e-commerce site, identify two physical locations, from where customers can enter their orders to the ecommerce site b) For each of the locations that you mentioned, identify the technologies (cover the areas of software, hardware and networks) that a customer would need (at the location) to softaccomplish this activity? (use a table);
|Location |Technology

Similar Documents

Free Essay

Juice Guys

...9-800-122 REV: JULY 17, 2006 JOSEPH B. LASSITER, III Juice Guys (A) CREATING THE ULTIMATE JUICE SHOP: Squeezing and Blending the Data to Get to the Juice !!! Sharon Fox Cindy Rushmore Harvard Business School Faculty Sponsored Field Study Preliminary Draft ________________________________________________________________________________________________________________ Sharon Fox and Cindy Rushmore HBS MBAs ’99, prepared this case under the supervision of Professor Joseph B. Lassiter, III as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. This case is a revised version of a field study performed by Sharon Fox and Cindy Rushmore supervised by Professor Lassiter and a course paper prepared by Sharon Fox for the Customer Behavior Laboratory course supervised by Professor Gerald Zaltman. Copyright © 1999 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. Purchased by Jordana Blesa (Babesktr@aol.com) on January 11, 2012 800-122 Juice Guys (A) CONTENTS I...

Words: 9116 - Pages: 37

Free Essay

Outfitters Line Extension

...| FASHION MARKETING AND MERCHANDISING | [MARKET RESEARCH] | Submitted by: Shaiza Shahid Chaudhry / Roll No: 10-002 | INTRODUCTION: The study explores the need for plus size western wear for women and the client brand for this is Outfitters. This project identifies the fit problems which sturdy women face. This study focuses on all the design elements of the range for instance; silhouettes, colors, sizes, textures, which are required by the customer in order to come up with a whole new range for sturdy women. This study will help Outfitters determine factors so that they can have effective sales. The combination of exploratory and conclusive research is used for this research which includes unstructured interviews and pilots surveys. For conclusive research; survey methods and observations will be conducted. For the initial studies secondary research is also conducted; to see what sorts of trends are followed for plus size outfits by directional brands. For secondary research; available literature is reviewed and the books on clothing fits are reviewed as well. There is no specific age-bracket, anyone who is sturdy or little but oversized is included in the target market, and the class for this range is medium to upper-middle class. Later the research will be analyzed with the help of SPSS and tabulation. After analysis, data will be concluded so that Outfitters can use this study to launch its plus size western wear for women collection. There is an increase in the...

Words: 6169 - Pages: 25

Premium Essay

Sources of Recruitment

...RECOMMENDATIONS D) BIBLIOGRAPHY E) ANNEXURE(QUESTIONAAIRE) Part I INTRODUCTION CHAPTER 1 A) INTRODUCTION Transport yourself back to a time when eager young recruitment professionals spent hours looking through piles of CVs and narrowing down candidates in face-to-face interviews. It may sound prehistoric to many of us, but it’s the fact. Let’s face it, the industry has been moving fast and today’s high-fliers teenagers with the amount of time they spend staring at computer screens, ipads, social media sites etc.. Arguably, the old way is more personal and the new is more scientific, but the big debate is which method gets the best results? Recognising traditional sources of Recruitment Before technology took hold, there was a lot more personal interaction happening between the candidates and the clients. Recruiters spent hours speaking to clients and industry contacts either on the phone, in one-to-one meetings, over lunch or at networking events. Besides getting down to business, they were picking up valuable industry trends and hot tips on who might fit a role along the way while building relationships. When they weren’t connecting with potential young jobseekers at college careers fairs, they’d be finding candidates by analyzing their target market and placing ads in the relevant newspapers and magazines as well as cold calling and trawling through business cards and old CVs. Then the job applications poured in...

Words: 3867 - Pages: 16

Premium Essay

Research Project

...UNIVERSITY OF SUNDERLAND   RESEARCH PROJECT   Research project on how Ninomaxx can attract customers to purchasing its clothing online     Nguyen Thuy Dai Trang   12/19/2014   Words count: 9730       1   TABLE OF CONTENTS I.   ACKNOWLEDGEMENTS:  .....................................................................................................  3   II.   ABSTRACT:  ...............................................................................................................................  4   III.   INTRODUCTION:  ..................................................................................................................  5   IV.   RESEARCH BACKGROUND:  ............................................................................................  6   V.   STATEMENT OF PROBLEM:  ..............................................................................................  9   VI.   RESEARCH OBJECTIVES:  ...............................................................................................  10   VII.   RESEARCH QUESTIONS:  ...............................................................................................  10   VIII.   RESEARCH METHODOLOGY:  ...................................................................................  11   1. RESEARCH APPROACHES:  ................................................

Words: 11253 - Pages: 46

Premium Essay

Horror Restaurant

...INTRODUCTION Name Of The Service: Bones n Brains --- A Horror Restaurant Service Is: The motto is "FUN FOR THE YOUNG DEVILS”. The horrifying environment. Dracula, Vampires, and others at your service. Foods with a new touch and names. Amazing way of serving food. Offering a unique and affordable way of celebrating special occasions. Objective Of The Project (Mission): A new, impressive way of capturing the target market with the help of perfect marketing mix. Finding and defining external entities, target market and marketing strategies which could help this new service in increasing its market share. Infrastructure: A three floor building , located at Zamzama boulevard and a board stating Bones n Brains with nothing special but the thing that makes it different from other food outlets in Karachi is the link it provides a dead world with alive along with its unique environment and the way meal is served. The hotel is comprised of two floors with basement. Kitchen, reception and store room are on the ground floor. There is a seating arrangement of 200 people on each floor. Additional Features: A late night horror movie show on every Saturday and exciting games like who can dig the grave fastest, counting the bats , stabbing till death etc. besides this our staff members including the waiters will look more like roaming vampires , draculas , monsters in full horrific environment. The meal...

Words: 5261 - Pages: 22

Premium Essay

Customer Satisfaction of Aquaguard

...SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION OF WATER PURIFIER” (AQUAGUARD) EUREKA FORBES PVT. LTD. SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENTFOR THE AWARD OF Masters Of Business Administration SUBMITTED BY: UJJAVAL K. JAIN UNDER THE GUIDANCE OF: Ms. Anjali Kedawat AMITY UNIVERSITY, RAJASTHAN Acknowledgement I would like to take the opportunity to express my deep gratitude to all those who have been the part of this report in some way or the other. First and foremost, I would like to thank my company guide Mr. Tapan Khurana ( Regional head, Marketing), for his valuable guidance, and for allowing me to work on the topic that developed my marketing skills, for getting knowledge for my career growth. I am thankful to my faculty guide Ms. Anjali Kedawat for her encouragement and timely suggestions which helped me greatly during the course of this project. I am thankful to Mr. Ankur Chaturvedi (Area Head- HR) for allowing me to get summer training in the company for nourishing my career. I’m also thankful to Mr. Avijit Ghatak (DDSM) and all those people in the company for their suggestion and help during my training that helped me to complete this project. Last but not least: I would acknowledge my Family, Relatives and all those at my department and college, Amity Business School, Amity University Rajasthan who helped me make this project reality. Ujjaval K. Jain MBA (General) 3rd semester ...

Words: 13295 - Pages: 54

Premium Essay

Sleep Deprivation and Its Effects on Productivity

...SLEEP DEPRIVATION AND ITS EFFECTS ON PRODUCTIVITY Authors Muneeb Bin Hafeez Rashi Kumar Lohano Ratan Kumar Usman Ahmad Submitted to Dr. Erum Maqbool For fulfillment of the requirement of “Term Report” as a pre-requisite for completion of the course of “Foundations of Human Behaviour” Institute of Business Administration, Karachi. Statement of Contribution Outline of the Term Report Abstract Main Body of the Research 1) Problem statement 2) Justification statement 3) Purpose 4) Audience 5) Functional Definitions of the Construct 6) Hypotheses 7) Methodology and techniques of research 8) Literature review 9) Primary research 10) Interview i. Contact Person 11) Findings 12) Conclusion and Recommendations 13) Research Tool 14) References 15) Author’s Note Abstract Sleep deprivation has been an important topic of study with the first documented research on sleep deprivation being conducted by Mary D. Maneceine in 1894 on rats by depriving them of sleep and examining their behavior. Sleep deprivation is an important part of academic life. It is often quoted “a sound mind in a sound body” to describe the ideal and desirable state of a human being. It can be observed that the functioning of a ‘sound body’ is vital to the efficient working of a ‘sound mind’. To maintain a healthy body it important that the recuperative functions of the body are allowed to efficiently play their role. The...

Words: 6153 - Pages: 25

Premium Essay

Shrm Questions and Answer

...best practice approach is based upon the concept that there is a set of best humanresource practices, adoption of which will lead to superior organisational performance.Pfeffer, in Competitive Advantage Through People, listed seven human resource practiceswhich he identified as commonly adopted by successful companies:1. Employment security. This means that employees are not quickly made redundant during periods of economic downturns or poor performance of the organisation as awhole. This is a tactic that fits with the concept of high performance management,which, you will recall, involves careful recruitment and selection procedures, extensivetraining, information sharing and delegation. Such practices involve high expenditure and organisations adopting them would expect employees to stay with them for sometime so that the investment can be recouped.2. Selective hiring. This requires the organisation to look to recruit people with the rightattitudes, values and cultural fit (all characteristics that are difficult to change) and totrain people in the behaviours and skills that are easily learned.3. Self-managed teams. This is a key requirement for high performance managementsystems as self-managed teams promote...

Words: 11302 - Pages: 46

Free Essay

The University of New South Wales School of Computer Science & Engineering Issues in Physical Xml Database Design

...THE UNIVERSITY OF NEW SOUTH WALES SCHOOL OF COMPUTER SCIENCE & ENGINEERING ISSUES IN PHYSICAL XML DATABASE DESIGN Damien Fisher (3065680) Bachelor of Computer Science (Honours) Supervisor: Dr. Raymond Wong Submission Date: October 29, 2003 Abstract Recent years have seen a surge in the popularity of XML, a markup language for representing semistructured data. Some of this popularity can be attributed to the success that the semi-structured data model has had in environments where the relational data model has been insufficiently expressive. It is thus natural to consider native XML databases, which are designed from the ground up to support XML data. Developing a native XML database introduces many challenges, some of which we consider here. The first major problem is that XML data is ordered, whereas relational databases operate on set-based data. We examine the ordering problem in great detail in this thesis, and show that while it imposes an unavoidable performance penalty on the database, this penalty can be reduced to an acceptable level in practice. We do this by making use of type information, which is often present in XML data, and by improving existing results in the literature. XML data is frequently queried using XPath, a de facto standard query language. The importance of XPath is increasing, due to its use as a primitive in the more powerful emerging query language, XQuery. It is widely believed that the one of the most promising approaches to evaluating...

Words: 38239 - Pages: 153

Free Essay

Marketer

...Q1: Significance and Diversity of Consumer Behavior: * Definition of Consumer Behavior: Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, sports, reference groups, and society in general. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behavior is difficult to predict, even for experts in the field. Marketing is an influential asset for customer behavior analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. Social functions can be...

Words: 12642 - Pages: 51

Free Essay

English Language

...i Вторая страница обложки ii Cambridge Practice Tests for IELTS 1 Vanessa Jakeman Clare McDowell C AMBRIDGE UNIVERSITY PRESS iii PUBLISHED BY THF PRESS SYNDICATE OF THE UNIVERSITY OF CAMBRIDGE The Pitt Building Trumpington Street Cambridge CB2 1RP United Kingdom CAMBRIDGE UNIVERSITY PRESS The Edinburgh Building, Cambridge CB2 2RU, United Kingdom 40 West 20th Street, New York, NY 10011-4211, USA 10 Stamford Road, Oakleigh, Melbourne 3166, Australia © Cambridge University Press 1996 This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published 1996 Third printing 1997 Printed in the United Kingdom at the University Press, Cambridge ISBN 0 521 49767 1 Self-Study Student`s Book ISBN 0 521 49766 3 Set of 2 cassettes Copyright The law allows a reader to make a single copy of part of a book for purposes of private study. It does not allow the copying of entire books or the making of multiple copies of extracts. Written permission for any such copying must always be obtained from the publisher in advance. iv Contents Acknowledgements iv Introduction 1 Practice Test 1 12 Practice Test 2 34 Practice Test 3 54 Practice Test 4 75 General Training Reading and Writing Modules Tapescripts Answer keys 94 107 130 ...

Words: 41994 - Pages: 168

Free Essay

Case Study

...i Вторая страница обложки ii Cambridge Practice Tests for IELTS 1 Vanessa Jakeman Clare McDowell C AMBRIDGE UNIVERSITY PRESS iii PUBLISHED BY THF PRESS SYNDICATE OF THE UNIVERSITY OF CAMBRIDGE The Pitt Building Trumpington Street Cambridge CB2 1RP United Kingdom CAMBRIDGE UNIVERSITY PRESS The Edinburgh Building, Cambridge CB2 2RU, United Kingdom 40 West 20th Street, New York, NY 10011-4211, USA 10 Stamford Road, Oakleigh, Melbourne 3166, Australia © Cambridge University Press 1996 This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published 1996 Third printing 1997 Printed in the United Kingdom at the University Press, Cambridge ISBN 0 521 49767 1 Self-Study Student`s Book ISBN 0 521 49766 3 Set of 2 cassettes Copyright The law allows a reader to make a single copy of part of a book for purposes of private study. It does not allow the copying of entire books or the making of multiple copies of extracts. Written permission for any such copying must always be obtained from the publisher in advance. iv Contents Acknowledgements iv Introduction 1 Practice Test 1 12 Practice Test 2 34 Practice Test 3 54 Practice Test 4 75 General Training Reading and Writing Modules Tapescripts Answer keys 94 107 130 ...

Words: 41994 - Pages: 168

Premium Essay

Busness Certificate 4

...BSBRES401A analyse and present research information p85 q5 Employee Job Satisfaction for flexible working Please take a few minutes to tell us about your job and how the organization assists you | Strongly Disagree | Somewhat Disagree | Neither Agree nor Disagree | Somewhat Agree | Strongly Agree | I feel encouraged to come up with new and better ways of doing things. | | | | | | New work ways gives me a feeling of personal accomplishment. | | | | | | I have the tools and resources to do my job well. | | | | | | On my job, I have clearly defined quality goals. | | | | | | The Company does an excellent job of keeping employees informed about matters affecting us. | | | | | | When a customer is dissatisfied, I can usually correct the problem to their satisfaction. | | | | | | I understand why it is so important for (Company name) to value diversity (to recognize and respect the value of differences in race, gender, age, etc.) | | | | | | My job makes good use of my skills and abilities. | | | | | | My supervisor’s manager visibly demonstrates a commitment to quality...

Words: 17987 - Pages: 72

Premium Essay

Shisha Culture

...A RESEARCH REPORT ON “SHISHA CULTURE: WHY IS INCREASING IN YOUTH OF PAKISTAN?” Prepared for Karachi University Business School Prepared By Um-e-Amama Areeb Gul khan ENROLEMENT NO: BAC/UCGI/3418/2007 BS VIII University of Karachi A RESEARCH REPORT ON “SHISHA CULTURE: WHY IS INCREASING IN YOUTH OF PAKISTAN?” Prepared By Um-e-Amama Areeb Gul khan ENR NO: BAC/UCGI/3418/2007 BS VIII University of Karachi PREFACE It is mandatory for every student of bachelors of business administration from University College affiliated to KARACHI UNIVERSITY, to make a Research Report. My experience during the research period has been very exciting and knowledgeable. Now I have a broader idea about the subject and my vision has expanded which will be helpful for me in my professional and personal life. In this report I describe the history and hazards of smoking shisha culture and why it increase in youth of Pakistan. ACKNOWLEDGEMENT First of all, I would like to say Alhamdulillah, for giving me the strength and health to do this report work until it done not forgotten to my family for providing everything, such as money, to buy anything that are related to this research report and their advise, which is the most needed for this research report. Internets, books, computers and all that as my sources to complete research report. They also supported me and encouraged me to complete...

Words: 10097 - Pages: 41

Premium Essay

Lalalal

...1 UNIT 1 Living Things and Their Environment DRAFT April 29, 2014 Photo Credit: http://www.flyingfourchette.com/2013/05/25/around-ubud/ 2 UNIT 1: Living Things and Their Environment Introduction At this point, students have already learned in Grade 8 how the body breaks down food into forms that can be absorbed through the digestive system and then transported to each cell, which was on the other hand discussed in Grade 7 to be the basic unit of life. The learners have also discovered that cells divide to produce new cells by mitosis and meiosis. They have understood that meiosis is an early step in sexual reproduction that leads to variation. Students have been introduced to genetics to be able to appreciate evolutionary differences among species. Learners have also found out that biodiversity is the collective variety of species living in an ecosystem, and by studying the ecosystem; they have come across the various cycling of materials and energy transformation. DRAFT April 29, 2014 All modules in Grade 9 Unit 1-Living Things and Their Environment present student-centered activities that will allow the learners to discover and develop concepts that they may consider useful to their everyday life. At the end of each lesson, key concepts are provided for the students to grasp ideas and information that they will remember even after they have left school. Instructional activities are designed to build up the students’ knowledge, understanding, skills, and ability to transfer...

Words: 68324 - Pages: 274