...Peretti, Jacques. "Why Our Food Is Making Us Fat." The Guardian. Guardian News and Media, 11 June 2012. Web. 10 June 2016. This web article started with the author's point of view as he rode on a bariatric ambulance (an ambulance designed especially to care for the obese). The information gathered from this web source include facts from a twelve year study done at Plymouth hospital, Earl Butz, Surplus of corn, Hank Cardello, and many other important figureheads of the obesity epidemic. This web article will primarily be used as how the epidemic started and who is to blame. I trust this source by the links given within the article. Each important name, study, and association has a hyperlink that leads the reader to where the author has received his information. This article pertains to how the food industry has changed since the mid-70s, including history of the Nixon Presidency and what figureheads are doing now to reverse damages being made. The author gives strong reasons to blame the food industry. Kenner, Robert. "Food, Inc." PBS. PBS, 21 Apr. 2010. Web. 10 June 2016....
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...Running head: PREVENTING OBESITY IN CHILDREN 1 Preventing Obesity in Children Ashley Walker Professor Avalos English 102 28 August 2009 APA Sample Paper 6th Edition [Universities may ask for other information on this page, i.e. college name, etc. Always check your class syllabus for this information or see APA Publication Manual 6th Edition] Running head: PREVENTING OBESITY IN CHILDREN Abstract Obesity is a recent health epidemic that has dire consequences for America’s health, especially for its children. The causes contributing to this epidemic include sedentary life styles, caloric intake, and major changes in the eating patterns of American families. Among these changes in eating habits is the amount of food Americans consume, how often they consume those foods, and the types of foods themselves. 2 Top Margin 1 in. Header & Page # 1 in. Running head: PREVENTING OBESITY IN CHILDREN Preventing Obesity in Children Americans are the fattest people on the planet and continue to expand. According to a 3 survey of adult men and women in the United States during 1999-2000, published in JAMA: The Journal of the American Medical Association, 30.5% of Americans are obese, up from 22.9% ten years earlier, and nearly two-thirds (64.5%) are overweight (Flegal, Ogden, & Johnson, 2002). Excess weight isn’t just a matter of looks. Obesity magnifies the risk of heart disease, diabetes, high blood pressure, and other ailments thus overtaking tobacco as the...
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...PREVENTING OBESITY IN CHILDREN Preventing Obesity in Children Kindra Henderson Kristen Scott English Comp. PREVENTING OBESITY IN CHILDREN Obesity is a recent health epidemic that has dire consequences for America’s health, especially for its children. The causes contributing to this epidemic include sedentary life styles, caloric intake, and major changes in the eating patterns of American families. Among these changes in eating habits is the amount of food Americans consume, how often they consume those foods, and the types of foods themselves. Preventing Obesity in Children: Americans are the fattest people on the planet and continue to expand. According to a survey of adult men and women in the United States during 1999-2000, published in JAMA: The Journal of the American Medical Association, 30.5% of Americans are obese, up from 22.9% ten years earlier, and nearly two-thirds (64.5%) are overweight (Flegal, Ogden, & Johnson, 2002). Excess weight isn’t just a matter of looks. Obesity magnifies the risk of heart disease, diabetes, high blood pressure, and other ailments thus overtaking tobacco as the leading cause of chronic illness (Brownell & Horgen, 2004, p. 4). An especially disturbing aspect of this trend is that children are increasingly obese. The Center for Disease Control and Prevention (2002) reports that the percentage of obese children aged 6 to 11 almost quadrupled from 4% in 1974 to 15% in 2000, and the percentage of obese children...
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...Obesity has basically become an epidemic across America. Sylvia Endahl states that in the year 2010, around 12 states population was over 30% obese. Just ten years ago, there were zero states with a percentage of obesity higher than thirty (p. 23). Obesity is a huge crisis that many countries all around the world are dealing with. However, the largest obesity “epidemic,” is here in America. The problem is that people do not know exactly what is in their food: how many calories, saturated fat, trans fat, and sodium has been put into the meal. Obesity is not only a problem in adults, it is also arising problems in children. The amount of overweight people in the United States is spreading like wildfire, and the worst part is, the people are not...
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...McKoy HON 410 Professor Yesudas Choondassery February 22, 2013 Our Future: What Fast Food is Taking From Us We as Americans are facing quite an epidemic when it comes to health. It is not as though the nation was stricken with some sort of plague or fell victim to some conspiracy. Unfortunately, the cause of our issues is much more in our control than I think we would care to admit. Our health is depleting at large numbers all because of our diet. The rates of heart related issues, blood pressure and diabetes are at astounding numbers. These medical concerns are costing the country billions of dollars in healthcare. Why and when did our health begin to plummet? Over past decades America’s love for junk and fast food is the culprit behind this country having one of the unhealthiest populations any continent has to offer. This fascination of fast food had to start somewhere. Not only that but so did awareness that this particular industry may single handedly be responsible for obesity in this country. There are few topics actually that will help to understand this phenomenon a little further beyond the awareness of fast food. There was legislation that was passed that was supposed to help Americans understand what they are consuming on a daily basis. We learn this is only as helpful as one is able to translate the information. Many people are lost when it comes to nutritional food labels and what the numbers mean when it comes to their personal diet and intake....
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...pictured on the front of the box. Parents will love Pirate Oats because it will keep their children healthy and at lower risk to develop childhood obesity and type two diabetes. This is because Pirate Oats will be lower in excess sugar, and higher in whole grains, than the competition. Pirate Oats will be marketed through an advertising campaign on popular children’s after-school television shows on networks such as Nickelodeon and FOX. First year marketing efforts will result in revenues equalling 10% of the target market as well as a 2% total market share gain for General Mills within the ready-to-eat breakfast cereal market. Achieving these goals will allow General Mills to reliably turn a profit within the first year of sales. 2.0 SITUATION ANALYSIS General Mills has long been a standard in the ready-to-eat breakfast cereal marketplace. It has many cereals marketed to, and designed for children, and has enjoyed a healthy market share to date. With the recent health food craze, the rise in childhood obesity, and poor diet being blamed for heart disease, type two diabetes, as well as cancer; refined flour and high sugar breakfast cereals marketed directly to children have come under high levels of scrutiny and disapproval. On the other hand, cereals high in whole grains have been shown to reduce blood glucose levels, and help fight obesity (Kim 2009). Because of this, it is objective of this plan to effectively market General Mills’ latest whole grain breakfast cereal, Pirate...
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...THE YEAR THAT WAS(2011-12) In a year marked by mass protests, the awakening that swept the Arab world stood out. The Arab spring was sparked by rallies in Tunisia that followed the self-immolation in late 2010 of a young market worker angered by police harassment. He died in hospital in January, prompting thousands to take to the streets in sometimes violent clashes that forced the long-time president, Zine el-Abidine Ben Ali, to flee to Saudi Arabia. Emboldened by the outcome in Tunisia, protesters soon rose up in other Arab countries. Hundreds of thousands of Egyptians filled the centre of Cairo and camped in Tahrir Square to call for Hosni Mubarak to step down. After three decades in power, Mr Mubarak withstood only three weeks of strife. Although frail, he eventually stood trial (due to resume soon) for the deaths that occurred when his security forces tried to quash the protests. Elsewhere, Yemen’s president fled in June and eventually signed a transition deal to end his 33-year reign; Saudi troops helped to put down unrest in Bahrain; and reform was embraced in Morocco and Jordan. But the Arab spring was met with stiff resistance in Syria, where protests were brutally put down by Bashar Assad’s regime, resulting in over 7,000 deaths so far. In Libya Muammar Qaddafi caused a civil war after he tried to crush an opposition movement that spread from Benghazi. NATO aircraft enforced a no-fly zone, endorsed by the Arab League, in support of the rebels. After a summer of conflict...
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...S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven...
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...Table of Contents Table of Contents Introduction ................................................................................................................5 Advantages & Disadvantages ...................................................................................6 1. Writing about advantages........................................................................................6 2. Writing about disadvantages ...................................................................................7 Agreeing .....................................................................................................................9 1. To agree with someone or something......................................................................9 2. To partly agree with someone or something ..........................................................10 3. When a group of people agree ..............................................................................10 Aim or Purpose.........................................................................................................12 1. Ways of saying what the aim or purpose of something is.......................................12 2. Words meaning aim or purpose.............................................................................13 Approximate / Exact.................................................................................................15 1. Words meaning approximately ........................................................
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...THE POWER OF HABIT Duhi_9781400069286_2p_all_r1.j.indd i 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd ii 10/17/11 12:01 PM HABIT W h y We D o W h a t We D o and How to Change It THE POWER OF CHARLES DUHIGG Random House e N e w Yo r k Duhi_9781400069286_2p_all_r1.j.indd iii 10/17/11 12:01 PM This is a work of nonfiction. Nonetheless, some names and personal characteristics of individuals or events have been changed in order to disguise identities. Any resulting resemblance to persons living or dead is entirely coincidental and unintentional. Copyright © 2012 by Charles Duhigg All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. RANDOM HOUSE and colophon are registered trademarks of Random House, Inc. ISBN 978-1-4000-6928-6 eBook ISBN 978-0-679-60385-6 Printed in the United States of America on acid-free paper Illustrations by Anton Ioukhnovets www.atrandom.com 2 4 6 8 9 7 5 3 1 First Edition Book design by Liz Cosgrove Duhi_9781400069286_2p_all_r1.j.indd iv 10/17/11 12:01 PM To Oliver, John Harry, John and Doris, and, everlastingly, to Liz Duhi_9781400069286_2p_all_r1.j.indd v 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd vi 10/17/11 12:01 PM CONTENTS PROLOGUE The Habit Cure GGG xi PA R T O N E The Habits of Individuals 1. THE HABIT LOOP How Habits Work 3 31 60 2. THE...
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...GLOBALIZATION THE ESSENTIALS GEORGE RITZER A John Wiley & Sons, Ltd., Publication Globalization Globalization A Basic Text George Ritzer This balanced introduction draws on academic and popular sources to examine the major issues and events in the history of globalization. Globalization: A Basic Text is a substantial introductory textbook, designed to work either on its own or alongside Readings in Globalization. The books are cross-referenced and are both structured around the core concepts of globalization. 2009 • 608 pages • 978-1-4051-3271-8 • paperback www.wiley.com/go/globalization Readings in Globalization Key Readings and Major Debates Edited by George Ritzer and Zeynep Atalay This unique and engaging anthology introduces students to the major concepts of globalization within the context of the key debates and disputes. Readings in Globalization illustrates that major debates in the field are not only useful to examine for their own merit but can extend our knowledge of globalization. The volume explores both the political economy of globalization and the relationship of culture to globalization. The volume is designed so it may be used independently, or alongside George Ritzer’s Globalization: A Basic Text for a complete student resource. 2010 • 560 pages • 978-1-4051-3273-2 • paperback Order together and save! Quote ISBN 978-1-4443-2371-9 GLOBALIZATION THE ESSENTIALS GEORGE RITZER A John Wiley & Sons, Ltd., Publication This edition first...
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...ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles...
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...www.it-ebooks.info www.it-ebooks.info E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. www.it-ebooks.info VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should...
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