Executive Summary

Introduction:

In A Minute is a start-up quick service restaurant located in the downtown area. In A Minute is designed to thrive in a fast paced environment and cater to busy and health conscious individuals. The strategy and target market also reflects the overall philosophy and motto of the company.

Inspiration:

Over the last half of a century, American diets have evolved from the convenience and ubiquitous access to cheap junk food making poor diets choices the easiest to make. As a consequence, cardiovascular, cancer, diabetes, obesity, and digestive diseases have risen. Processed and nutrient-void foods have been implicated the cause of certain disease however adopting a healthy diet is widely accepted and proven to prevent and/or reduce the prevalence and morbidity of disease.

Our current society is crying for ease and sadly has made unhealthy lifestyle choices even more easier. Paradoxically, public awareness of healthy lifestyles have too increased but the link between ease and health, especially within the fast food industry is missing.
Our model will demonstrate that a healthy diet can be built into our quick paced diverse society and offer well prepared, interesting and tasteful foods.

Slogan/Motto:

The way it should be: food’s intent without compromise.
It is not fast food, but good food made fast.

Overview of the Company:

In A Minute will differentiate from competitive companies by providing foods that are as easy, accessible & convenient as other fast food restaurants but without compromising healthy eating or a competitive price.

The restaurant will offer both curb side pick-up and inside dining service. All menu items will be prepared with fresh foods: naturally raised meats (no hormones or antibiotics), vegetables, dairy and fruits. The menu will feature staples served year round, however limited