...Submitted to: Report 11 March, 2014 Innovative Research & Consultancy Ltd. Kazi Food Limited Kazi Food Limited is a company under the Kazi Farms Group. Kazi firms limited was established in 1996 and as of today they are the largest player of poultry industry of Bangladesh. There are 20 different company under the Kazi Farms Group banner (source: www.kazifarms.com). The group is operating in almost all sectors of the industry. They got breeding farms, hatcheries and feed miles. Having a solid ground in this industry Kazi Farms is now planning to mark their footstep in another related industry through Kazi Food Limited, that is the “Fast Food” industry. Kazi Foods believe that they got the knowhow and logistic strength to run the business. But prior to that they felt the need to understand the pulse from consumer end. It is very wise to get the insights prior to kick off. In this regards Kazi Food Limited commissioned Innovative Research & Consultancy (IRC) Limited to conduct the study. IRC Ltd. is proud to be the knowledge partner. Specific objectives for this study was – To identify the TG and their profile To check the concept of outlet type To explore the expectation To find the triggering factors To identify the location preference 3 4 Research Design This study was an ad-hoc, cross-sectional research and quantitative in nature. This approach collects data from cross section of consumers. Primary data collection were done through face to face interview...
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...FOOD RESEARCH BSU-SC Students Affordability in Fast food Chain Group 4 (Vivacious) Cabarles , Mia Fritz Domagco ,Chariz Buenaventura, Khernylie Ilahi ,Zarah Jane Parocha ,Thryzze Abby Amabao , Mary Jane Cal ,Jeruence Paul Rabadon , Ezekiel Balino, Leah Peña, Jamaica Introduction Food define as a material consisting essentially of protein, carbohydrate, and fat used in the body of an organism to sustain growth, repair, and vital processes and to furnish energy such food together with supplementary substances (as minerals, vitamins, and condiments) For our research we focus on a fast food restaurant, also known as a quick service restaurant (QSR) within the industry, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away, though seating may be provided. Fast food restaurants are typically part of a restaurant chain or franchise operation, which provisions standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels (UrbanDictionary.com.ph). The world economy has become fast-paced, and this has forced people to transform their lifestyle in order to adapt to the changing pace. Family structures have evolved drastically...
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...A Visit to the Fast Food Chain I took a recent visit to the McDonald’s in Southern Pines, NC, for lunch. Before I went in I observed the building, it is white with a red roofing and it has a Golden Arch at the top in the shape of the letter M. There was a long line of cars circling around the building ordering at the drive-thru and paying for and picking up their food from the two service windows. There was a colorful play center that is gated and attached outside in front of the building with red eating tables made for the children and their families if they wish to play or sit outside and eat their food. As I entered the restaurant, it was a very busy and friendly environment. It was very crowded with customers at that time though, it seemed like every one decided to take a lunch break. There were three lines of patient and impatient customers waiting to order their food. The environment in the restaurant was very bright on the inside with bright lights and small little dining tables and booths for the customers to sit in and dine. The cleanliness of the restaurant was very impressive and the aroma of the place smelled of french fries, burgers, and the buns. Some of the customers chose to get their food to go. The workers were dressed very neatly in their red-collared shirts with name tags and their black hats and black dress pants. The managers were dressed nice as well in their white collared shirts with their name tags, red neck ties, and blue dress pants. They interacted...
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...Unit 1 McDonald’s is the world’s largest fast food chain that is originated in California, USA. Ray Kroc became a franchisee of the McDonald brothers (Dick and Mac) and began opening new restaurants, buying all the rights to the McDonald's concept in 1961 for $2.7 million. McDonald’s Corporation give the franchise to Golden Arches Restaurant Sdn Bhd to operate McDonald’s restaurants in Malaysia and the first outlet was opened in April 1982 at Jalan Bukit Bintang, Kuala Lumpur. McDonalds mission is “To be our customers' favourite place and way to eat” and their vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. The operations in McDonald’s Malaysia are affected with the government regulation on the regulation of fast food operation. As a certified fast food operator, there are many regulations and procedures that McDonalds should follow. For example is the Halal certification that becomes a concern to Muslim consumers. McDonalds protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. The economic condition and growth of the country also is an important indicator to the demand of products that McDonalds offered. As the food priced slightly above normal foods, not many people will have the income range to consume the products. McDonalds faced government...
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...Value China Considering the environment of fast food industry, here are lists of activities, as shown in following tables, which were believed to be significant to fast food entity in creating its particular value. Our analysis is based on Michael Eugene Porter’s value chain. Primary activities Inbound logistic | Activities | Description | Management | | Ingredient acquisition | The main material for food & beverage industry is ingredient | Supplier selection: Based on the cost & quality to select supplier; build a good relationship with supplier | | Site preparation and decoration | Design a fantastic location and decoration can attract consumer;Entity shall design how far between branches | Apply production strategy, such as use just in time to reduce carrying cost | | Cooking tools and dining utensils purchasing | Using handy equipment for fast cooking; Choosing one-time cutlery as well as packing | Adopt disposable cutlery to save more time in cleaning | Operation | Processing ingredient & cooking | this is the important element to translate ingredient to cuisine and dish | Control the time of queue, Avoiding consumer wait in long time | | Ordering | Taking the order from customers | | | Site cleaning | Prepare an available table for consumers | | | Environment creating | Build a convenience and comfortable dinning environment. It is need not to overbuilding or too sumptuous for fast food restaurant | Select relaxing music in order...
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...of a new low calorie fast food chain Prepared by Karen Leigh For Ms. Janet Bradley 1 Madeup Street Melbourne VIC 3000 Australia 7th February 2014 * Executive Summary The establishment of a low calorie fast food chain in Australia requires an in-depth analysis of the food industry. Fast food industries internal and external environments require comprehensive research to ascertain the viability of establishing a new healthier alternative in the fast food market. Research into the buyer behaviour has found that consumers pursuing a healthy lifestyle are Singles, Couples and Families between the ages of 14 - 40 years old. They are physically active, health orientated individuals who are body, image and appearance conscious. Internal micro factors in establishing the new chain include sourcing Australian suppliers who can provide locally grown fresh produce and intermediaries such as logistics management who assist with identifying suppliers and distributors. Key public are important in providing communication such as government regulations, the general public’s views in regards to the new product and media coverage of the new differentiated product and the impact it is having on societies new health conscious consumers. The current competition from major fast food outlets such as direct competitors McDonalds, Oporto and Subway and indirect competitors Sushi Train, Eagle boys Pizza and KFC may impact on the new low calorie fast food chain The company’s overheads...
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...Bose, Debopriya. (2012.) Advantages and disadvantages of Fast Food. Retrieved from http://www.buzzle.com/articles/advantages-and-disadvantages-of-fast-food.html There are 13,000 McDonald’s restaurants just in America alone, along with 8,000 KFC’s in 80 countries. The biggest disadvantage is the tremendous effect on one’s health. In this article Debopriya talks about how in the fast food industries use a lot of sugars, salts, oil, fried meat, cheese, mayonnaise, and clearly they use calories. It may contain harmful bacteria that can make someone really sick. Most Americans consume more calories than that use and that contributes to complications such as cardiovascular disease and other heart diseases. When you fry food it destroys most of the essential nutrients from the food. She also talks about how it can split families apart; she states that since the fast food industry started becoming popular many individuals started going to eat there instead of the traditional family dinner. It can also be very expensive, although it is cheap if you go by yourself it isn’t the same as if you buy it in bulk; It can be a quite an expensive affair. She mentions that people who live within walking distance from a fast food joint are 13% higher risk of suffering from stroke than those who live a considerable distance away. Obesity is a huge problem in America; a bond is formed between fast food and obesity in children. Many problems that you can receive from obesity is high blood pressure...
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...PRAN is going to launch Fast Food Chain all over Bangladesh. Communication is developed in contemporary time so PRAN targeted urban people. In first phase PRAN will open fast food shops in major cities, then mainstream cities, after that in climbers, at last in small towns. Opening fast food chain is going to be a profitable business for PRAN group. It is under the pure competition and our category of distribution is selective distribution. PRAN involves us run this project. The proposed name is ‘PRAN kitchen’. Our pricing will be cost based. Our objective is to gain much more profit maintaining the customer relationship management as well as the partner relationship management. Our target is to capture the market of major cities, then mainstream cities, after that in climbers, at last in small towns, who are residing there .We will empower very little portion of our decision. Number of channel levels: our company designs their distribution channels to make products and service available to customers in different ways. Each layer of marketing intermediaries that perform some work to carry the product and its ownership closer to the final buyers. We will make most of the decision. The transportation will be our responsibility and it will be managed. For the betterment of business, we will make the related sales promotion, advertising and so on. If everything goes according to our planning, our business will definitely make profit. Our company must first collect and analyze...
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..."The marketing function is responsible for communicating the organization’s products and services to its markets in order to generate customer requests for service. For example, market research, marketing activities, etc... Fast food chain as a marketing function it depends on invention promotional materials and advertises on TV". (Nigel, et al., 2013: 6-7). The Marketing Department plays a necessary role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It involves packaging, researching and presenting products and services to consumers. The job of marketing in organizations in today’s world is too important to be...
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...evaluation of the most suitable location for a Subway restaurant is made. To reach the above objective, the Subway franchising concept, the market situation, the customers and the competitive situation will be analyzed and evaluated. In order to understand the market in which the franchisee would operate, the size of the market, historic growth, potential growth, trends and macro environmental factors will be analyzed. The analyses will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsen s or Vejle. After evaluating the results of the questionnaire, Horsens was pointed out as the most attractive and suitable city to open a new Subway restaurant. The competitive situation is also analyzed. In doing so, the overall competitive situation within the fast food industry is assessed. Furthermore, three main competitors, namely McDonald‟s, Burger King and Sunset...
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...Guys Name: Institution: FIVE GUYS Five Guys is a private owned restaurant chain that serves fast and casual food. The restaurant focuses on French fries, hot dogs, soft drinks, and hamburgers. Five Guys started in 1986 and with its headquarters in Lorton, Virginia. It has branches in more than 40 states in the US, as well as in six Canadian provinces. This paper aims to determine the business that Five Guys is in, run the rule on their primary competitors, perform the restaurant’s SWOT analysis, and finally give strategies for the hotel chain in the coming five years. 1. Business Case Five Guys began in 1986 by the Murrells together with their 4 sons. Originally, the restaurant's name was Jerry and the sons. After beginning the business, Janie and Jerry Murrell had a fifth son, with all sons involved in running the business as the Five Guys. Together, the brothers did away with ideas of broad menus, favouring a more honest and solid bugger (DATAMONITOR, 2010). They pride themselves in offering non-frozen buggers, which are hand-patted from ground beef, and 80% lean. The fries preparation occurs daily including cutting the potatoes, along with in the house and fresh buggers. The restaurant created a cult following by word of mouth. Five Guys price their burgers at four dollars; yet manage to keep their clients coming back due to their appeal for high quality and fresh food. The pricing makes the restaurants enjoy increased success in areas with higher income...
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...How Subway Tops The Fast Food Chain Introduction The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest growing franchise chain. New Subway restaurants are opening all the time. The franchise chain has employed more than 150,000 people. (Subway 2009) Subway offers customers many different kinds of fresh submarine sandwiches also called “subs”. Customers always decide how they want their sandwiches to be served. Subway‟s advertising is based on freshness. Slogan “Eat Fresh” tells that Subway chain uses only freshly baked bread and fresh ingredients. Subway has a lot of competitors for example McDonald‟s, Burger King and Sunset Boulevard. There were more than 20 Subways in Denmark in the 1990s but 10 years ago they withdrew from the Danish market. In 2009 Subway tried to strive for the Danish market again. At the beginning of February they reopened Subway in 2 cities, in Aalborg and Sønderborg. The Subway chain has also a lot of competitors in Danish market. One of the main competitors is the Danish chain Sunset Boulevard. When the Subway chain was withdrawing their restaurants from the Danish market, Sunset Boulevard bought 3 of their branches...
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...McDonald’s earnings declines in the late 1990s and early 2000s. Dynamic market expansion, new products, and special promotional strategies had made McDonald’s Corporation a leader of the fast-food industry. However, sales growth in the United States had slowed to below the industry average in recent years. Jack Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs. Major competitors in the hamburger segment of the fast-food industry in order of annual sales are McDonalds, Burger King, Wendy’s, and Hardees. Since these chains recognize the importance of drive-through customers (65 percent of sales), they are all trying to increase the speed of drive-through delivery. Strategies include using timers to encourage employees to prepare and deliver food faster, training employees in faster food preparation methods, having separate kitchens and food preparation facilities for drive-through customers, and even windshield responders that automatically bill customers. Drive-through sales are expected to grow three times faster than on-premise...
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...1. Determine how Five Guys’ philosophy sets it apart from other fast-food chains. The five Guys’ philosophy, Jerry Murrell and his five sons saw the vision to opened a fast food restaurant, on the menu is Americans favorite meal, hamburger and fries. The first store opened in Arlington, Virginia, 1986. Welch (2010) found…Jerry Murrell and his sons believed to set apart for other fast-food chains they would need to concentrate on the quality of the quality of their product, and the satisfaction of their customers. Boone and Kurtz (2012) Found…In his own words, Jerry Murrell’s business plan was simple. “Sell a really good, juicy burger on fresh bun. Make perfect French fries. Don’t cut corners. Five Guys’ burgers are made to order, it is different from the other fast-food chains, not place under a light for extended hours. According to Boone and Kurtz, (2012); the Five Guys Burger stores had a sign “If you are in hurry, there are a lot really good hamburger places with short distance from here.” 2. Analyze the original values for the start-up company and how it remains strong today. Boone and Kurtz (2012) found… the original values from the beginning, Five Guys fast-food restaurant wanted people to known that their money went to providing quality food. Money not spend on décor, the stores have simple red and white tiles. The hamburger meats are 80 percent lean, never frozen, always fresh. The fries are made from potatoes from Northern Idaho. The potatoes in Florida and California...
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...purchase from establishments that sell cooked food. A fastfood follows a standard time, from taking the orders of the customers until the food has been served. People have always enjoyed eating good food and it has become a challenge for fastfood chains to come up with menus that will provide food which will be appreciated by their targeted consumers. Fastfood differs from a restaurant in terms of service and food. When ordering food from a fastfood establishment, an individual has to fall in line at a counter to order, which is the beginning of the process. On the other hand, when diners go to a restaurant, they are seated and a server is present to take the order of the customer. In terms of food, fastfood offers food which doesn’t usually take a lot of time to prepare and is significantly of lower cost compared to the food served in a restaurant. According to the review of “Food Service Industry in the Philippines” (2010), fastfoods requires more than just good food. Though important, good food is only a part of the total dining experience. Equally important is believed to be the way people feel while in the restaurant. This physical and emotional response is a result of the atmosphere, the total environment to which customers are exposed which otherwise can also be called the ambiance. The proper atmosphere can make the food, service and whole dining experience better. For that reason a restaurant or a fast food must take care of the following to please its...
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