...in Week 1’s lecture, choose a topic in which you have more than just a passing interest. The best topic to choose is one which impacts you in some way. Having personal experience with the topic will probably lend some perspective on it and may get you closer to an angle on it. Also, sometimes research can be daunting, but if you have personal experience with the topic, or are even passionate about it, you will probably be more motivated to keep working when the “going gets tough.” Thus, while “interest” in a topic is important, mere interest will probably not sustain you through this project. You might ask yourself, “What is it about this topic that sparks my interest enough to write a ten page paper about it?” Once you choose the topic, please respond to the five questions below. Each of your responses should be approximately two paragraphs in length. This assignment will be graded using the Week 1 Assignment Rubric available in Doc Sharing. Education | Technology | Family | Health and Wellness | School Bullies | Multitasking and Technology | Sexualization of Girls | College Students and Weight Issues | No Child Left Behind Act/Race to the Top | Technology and Social Isolation | Gender Discrimination | Childhood Obesity | Grade Inflation | Perils of Social Networking | Unequal Rights in Marriage, Children | Fad Diets | College Students and Underage Drinking | Online Dating/Online Predators/Sex Offenders | Children of Divorce | Junk Food | Student...
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...Teaching Note: Case 14 – McDonald’s Case Objectives 1. To investigate the key external environmental issues that can affect a firm’s strategy. 2. To examine how a reevaluation of strategy involves assessment of internal activities and resources. 3. To discuss the decisions and actions that a firm has to undertake to sustain a competitive advantage, especially when pursuing growth. See the table below to determine where to use this case: |Chapter Use |Key Concepts |Additional Readings or Exercises | |1: Strategy Concept |Strategic management; vision, mission, strategic |Visit McDonald’s website to evaluate its mission.| | |objectives |See an embedded video of a 1967 McDonald’s TV | | | |commercial. | |2: External Environment |External environmental forces; Porter’s five forces |Visit investor commentary on MCD, view embedded | | |model |video about current coffee strategy; read about | | | |healthy foods controversy, watch video re | | | ...
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...ASIA COLLEGE STUDENTS ON STREET FOODS IN THE VICINITY OF THE SCHOOL A Research Paper Presented to Ms. Fatima S. Foz Far Eastern University – East Asia College Nicanor Reyes Street, Sampaloc Manila In Partial Fulfillment of the Requirements for the Course ENGL303 – Modern Communication 1 Arvin Arevalo Vincent Buenagua Michael Pepz Datuin Joshua Ofreneo September 2013 Abstract This study is all about street foods served in the vicinity of FEU – East Asia College most commonly known as the ‘hepa lane’. The proponents of this research will also discuss vital information about street foods present in the ‘hepa lane’. Locations of the stalls present in the area will also be tackled including the factors why students indulge themselves to these kind of foods and also on how frequent does a student from the above-mentioned school visits these long stretch of stalls. The recommendations on how to lessen the number of students eating this kind of foods are stated in the last chapter. Chapter 1 INTRODUCTION A. Background of the Study Street food is ready-to-eat food or drink sold in a street or other public place, such as a market or fair, by a hawker or vendor, often from a portable stall. Most street foods are also classed as both finger food and fast food, and are cheaper on average than restaurant meals. (http://en.wikipedia.org/wiki/Street_food) In the Philippines, particularly in the R. Papa St., selling of street foods is common. Hawkers are no longer...
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...preferences and their likes and dislikes. This may prove fatal for the company. OPPURTUNITIES: New Markets: Globalization has opened doors for new markets for the company. As the developed markets are mostly saturated, the developing countries like India and China promises a good market and generation of demand in the future. With more than 70% of the markets in India being unexplored and unorganized, KFC has a good scope of expanding its operations in the country. Cross Culture: Generally there is a good acceptance of American culture of fast food in India. People are opening up to fast foods more regularly in their daily lives and not just keeping it a once in a month affair. Thus Indian mindset is fast changing. Large Youth population: India has a very large share of youth population a compared to other countries. More than 60% of the population is under the age of 30yrs. As the young generations are more open to fast foods and demand it more, this is a good news for the company. New variety: Company can also come up with new variety in the menu like Pizzas, garlic breads to attract more...
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... | |Course schedule |3-4 | |Assessment 1 |5-6 | |Assessment 2 |7-14 | |Generic Assessment criteria level 1 |15-16 | Recommended Course Texts: |Blythe, J. |2009 |Essentials of Marketing / 4E (4th Ed) |Pearson Education ltd | | | |E BOOK |978-0-273-7173-2 | |Slack, Johnson & |2011 |Essentials of Operations Management |Pearson Education ltd | |Brandon-Jones | |E BOOK |978-0-273-75242-4 | Course Schedule |Week beginning |Week | |Session Title and Description |Reading or preparation (next table for | | |No. | | |details) | |17- Sep | | |Week 1 university orientation |...
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...creative works of another, without appropriate acknowledgement of the author or source. COLLUSIONCollusion is the presentation by a student of an assessment as his or her own which is in fact the result in whole or in part of unauthorised collaboration with another person or persons. Collusion involves the cooperation of two or more students in plagiarism or other forms of academic misconduct and as such both parties are subject to disciplinary action. Plagiarism and collusion constitute cheating. Disciplinary action will be taken against students who engage in plagiarism and collusion as outlined in the school’s policies. See ‘Student Discipline/Misconduct Policy’ and ‘Assessment Policy' STUDENT DECLARATION I hereby certify that: 1. This assessment is my own work based on my personal study / research and not the work of another student and / or source 2. I have acknowledged all material and sources used to prepare this assessment. 3. I have not plagiarised or copied any part of this assessment from the work of any other student or source either. 4. This assessment has not previously been submitted for marking. 5. I am aware of the requirements set by my trainer. 6. I have retained a copy of this assessment for my own records in the event I have to reproduce my work. 7. I am...
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...International Marketing The Scope and Challenge of International Marketing Chapter 1 1 Thursday, 27 February 14 What Should You Learn? • LO1: The benefits of international markets • LO2: The changing face of U.S. business • LO3: The scope of the international marketing task • LO4: The importance of the self-reference criterion (SRC) in international marketing • LO5: The increasing importance of global awareness • LO6: The progression of becoming a global marketer 2 Thursday, 27 February 14 LO1 Global Perspective: Global Commerce Causes Peace • Global commerce during peace time – Commercial aircraft and space vehicle industries – Mobile phone industry – Individuals and small companies • International markets are ultimately unpredictable – Flexibility means survival 3 Thursday, 27 February 14 LO1 Global Perspective: Global Commerce Causes Peace Basil pesto from Israel + raw materials and glass jars from Arab partner = Moshe & Ali’s Gourmet Foods http://www.peaceworks.com/press/libraryArticleMakingPeaceByMakingPastaSauces.html COOPERATION NEVER TASTED SO GOOD!™ 4 Thursday, 27 February 14 LO1 Events and Trends Affecting Global Business • The rapid growth of the World Trade Organisation and regional free trade areas • The trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe • The burgeoning impact of the Internet, mobile phones, and other global media on the dissolution of national borders • The...
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...CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing, R&D, manufacturing, and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain strategic focus while pursuing competitive advantage. The marketing mix, value chain, competitive advantage, and focus are universal in their applicability, irrespective of whether a company does business only in the home country or has a presence in many markets around the world. However, in a global industry, companies that fail to pursue global opportunities risk being pushed aside by competitors. A firm’s global marketing strategy (GMS) can enhance its worldwide performance. The GMS addresses several issues. First is nature of the marketing program in terms of the balance between a standardization (extension) approach to the marketing mix and a localization (adaptation) approach that is responsive to country or regional differences. Second is the concentration of marketing activities in a few countries or the dispersal of such activities across many countries. Companies that engage in global marketing can also engage in coordination of marketing activities. Finally...
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...Closing case Chapter 6 Why did global food prices rise? Summary: In the last 25 years global food prices have been going downwards. This is thanks to the increasing productivity and output of the farm sector worldwide. However in 2007 prices went up dramatically. We can say that one of the main reasons was the increased demand in food. One of the main drivers has been the consumption of food in rapidly developing nations China and India. Rising consumption in meat leads to more demand in corn to feed animals. However farmers have been producing corn and soy beans for other reasons, mainly to create bio-fuels out of them. And to make matters even worse, governments are seeing bio-fuel as a solution for the increasing global warming situation. They are making a solution for global warming and creating another problem food is getting more expensive. The reason behind this is because farmers get subsidies from the government thus leaving the production of their crops as food behind. This makes it more expensive for other farmers to feed animals that will later lead to food in the market. These are 2 big problems that are happening right now because we want to protect the environment but we all know that we do not want to go hungry doing it. What is unfortunate in this situation is that high tariffs are shutting out producers of alternative products that can be turned into bio-fuels, most notable sugar cane, from the U.S. and EU. One of the most notably sugar cane producers...
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...Project Report On Kentucky Fried Chicken From Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711-306055 ( BBA 11 ) th Preston University Peshawar Session 2006 ² 2010 Project Report Marketing Strategies With Reference To Kentucky Fried Chicken A Project report submitted to the Preston University in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration. Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711 ² 306055 ( BBA 11th ) Preston University Peshawar Session : 2006 ² 2010 II Project Report On CD Page III Approval Sheet Vice Chancellor : ______________________ Prof.Dr.Anwar Hassan Internal Supervisor : ______________________ Prof.Dr.Zain Yousafzai External Supervisor : __________________ Department of Business Administration Preston University Peshawar IV Preface This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. I designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P·s of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want...
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...Is Our Food Killing Us? Is Our Food Killing Us? is an investigation into the processed food products that make up the modern American diet and the affects these products are having on our health and well-being. Also, in many cases we are well aware of the health risks of diets rich in certain foods. Fast foods, heavily processed food-like products and convenience foods have been proven to cause obesity, heart disease, high blood pressure, diabetes and cancers. Even food products that claim to be “fat free” or “diet” contain artificial ingredients that can cause health problems such as migraine headaches. Our food may very well be killing us and yet we, as a nation, are not changing our eating habits. The intention was to find out why we choose to continue on the unhealthy paths that we are on. Information found in many articles and documentaries, including doctors’ and scientists’ statements, as well as nutritional information found on nearly every food label in the grocery store, explained what was in the foods we are eating, what it does to our bodies and what were our reasons for not making healthier choices. Factors such as food addiction, convenience, commercialism, false claims and income are some examples of why we may continue to eat poorly. This paper will examine all of these topics and some others. Maybe the information that will be revealed here will be just what you need to modify your own diets and begin a road to a healthier body! Table...
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...Food Deserts-The Impact Food Deserts Have on Today’s Society Abstract Food Deserts is defined as large and isolated geographic areas in which mainstream grocery stores are absent or distant. The research has demonstrated the statistical link between Food Deserts and worse diet-related health outcomes, after controlling other key factors. The actual term ‘food deserts’ is quoted, by S. CUMMINS (British Medical Journal, 2002, Vol.325, p.436), as having been originally used by a resident of a public sector housing scheme in the west of Scotland in the early 1990s. There are several ways to look at food deserts. 1). low- Income Project 2). The independent. 3). The observer 4). The guardian. This research paper will elaborate on the ways foods deserts are defined and what affect it has on the health and well being of cultural families and communities. Table of Contents Page Abstract …………………………………………………………………………………………...2 Table of Contents ………………………………………………………………………………....3 Chapter One Context of the Problem ……………………………………………………………………......5-10 Statement of the Problem ……………………………………………………………………10-16 Research Questions ……………………………………………………………………………...16 Significance of the Study ……………………………………………………………………16-19 Objective of Study …………………………………………………………………………...19-20 Research Design and Methodology ……………………………………………………………..20 Materials ………………………………………………………………………………………...20 Organization of the Study………………………………………………………………………..21 Limitation of...
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...Table of Figures, Executive Summary, Table of Contents, Figures, Appendix, Minutes of Meeting, Individual Contribution and References) | Student Names: | | Executive Summary This research paper aims to analyze internal and external factors concerned with the expansion of “Touch’ in Paris” into the Irish market under the name “Touch’ in Dublin”. Internal analysis will give you an insight of what kind of internal issues and obstacles we may encounter. External analysis will focus towards understanding the Irish food industry and will give you an insight of current market conditions. Modes of entry will give you an insight and an explanation of which approach we are suggest to enter the market. Overall, this research paper will guide you through all the analysis that we conducted and will allow you to better understand the risks as well as rewards associated with opening a natural-monopoly business as it is one of a kind. Table of Content Chapter 1: Introduction Chapter 2 : Internal Environment (PRIMEFACT) 1) People8 2) Reputation8 3) Intellectual Property8 4) Market Information9 5) Ethos9 6) Finances9 7) Agility9 8) Collaborators10 9) Talents10 Chapter 3 : External Environment (ICEDRIPS) 1) Innovation10 2) Competition11 3) Economic Factors11 4) Demographic12 5) Regulatory Environment12 6) Infrastructure13 7) Partners13 8) Social Trends13 Chapter 4: Modes of Entry 1)...
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... | |[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the | |document here. The abstract is typically a short summary of the contents of the document.] | ACKHOWLEDGEMENT It is my great pleasure to convey my deep respect and indebtedness to my teacher Dr. Md Azam Khan, Chairmen, Department of Economics, Jagannath University for cordial guidance, pragmatic suggestions and continuous encouragement and inspirations of my term paper work, which enabled me to complete my dissertation work successfully. I would also like to offer my heartfelt thanks, gratitude, deep respect and indebtedness to Soma Bhattacharjee, Lecturer of Economics, Jagannath University for his continuous guidance, thoughtful suggestion and inspirations during the entire time of my term paper. I am indebted to the respondents of the study area who provided data and suggestions to complete the work. Contents PAGE i. Abstract ………………………………………………………4 ii. Acronyms & Abbreviations……………………………...……5 (1)Chapter-One 1.1 Introduction………………………………………………………..6 1.2 Background………………………………………………………..7 1.3 Literature Review………………………………………………….8 1...
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...sources to examine the major issues and events in the history of globalization. Globalization: A Basic Text is a substantial introductory textbook, designed to work either on its own or alongside Readings in Globalization. The books are cross-referenced and are both structured around the core concepts of globalization. 2009 • 608 pages • 978-1-4051-3271-8 • paperback www.wiley.com/go/globalization Readings in Globalization Key Readings and Major Debates Edited by George Ritzer and Zeynep Atalay This unique and engaging anthology introduces students to the major concepts of globalization within the context of the key debates and disputes. Readings in Globalization illustrates that major debates in the field are not only useful to examine for their own merit but can extend our knowledge of globalization. The volume explores both the political economy of globalization and the relationship of culture to globalization. The volume is designed so it may be used independently, or alongside George Ritzer’s Globalization: A Basic Text for a complete student resource. 2010 • 560 pages • 978-1-4051-3273-2 • paperback Order together and save! Quote ISBN 978-1-4443-2371-9 GLOBALIZATION THE ESSENTIALS GEORGE RITZER A John Wiley & Sons, Ltd., Publication This edition first published 2011 © 2011 John Wiley & Sons Ltd Edition history: portions of this text appeared in Globalization: A Basic Text (Wiley-Blackwell, 2010) Wiley-Blackwell is an imprint of John Wiley & Sons, formed by the merger...
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