...Eric Schlosser’s novel, Fast Food Nation, has shed light on how food manufacturing standards and American consumption have transformed since World War II. Schlosser illustrates this revolution by following numerous groups in association with the fast food industry: various fast food employees and lucrative executives at fast food corporations; major farming and ranching businesses; employees at meat-packing factories; potato farmers and ranchers in Colorado and its contiguous areas; and food scientists who are entrusted with developing innovative “natural” flavors for fast food products. Through the various investigative accounts that Schlosser exemplifies, Fast Food Nation brings attention to the varying unethical principles that the fast...
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...Paxton Tomlin Fast Food Nation Chapter 1 Summary Chapter one presents a historical look back at post-World War II America and how the fast food phenomenon we know today all began. The main theme of this chapter deals with the booming economy of the time and how people made their dreams possible. The dreams in this chapter, of course, deal with people owning their own fast food restaurant, and how their hard work payed off. Schlosser explains how the automobile industry, specifically in Anaheim, caused a demand for quality food made fast. The booming economy also played a role in helping people who visioned of opening up their own fast food restaurant, a possibility. One man in particular, Carl Karcher, was a man who dreamed of owning a hot dog cart and transformed that cart into one of America's biggest fast food chains. Schlosser states, ““When Carl heard that a hot dog cart was for sale…… he decided to buy it”” (15). After borrowing $ 311 from the bank Carl opened his first hot dog stand selling ““hot dogs, chilli dogs, and tamales for a dime each”” (Schlosser 15). Carl had strong opposition from his wife Margaret, but he still insisted on buying the cart and even kept his job at a local bakery to keep money coming in. Already you see an example of a young man who has a dream and is working his way up to make it a reality. Carl's constant commitment to his hot dog cart business and determination would pay off because by 1944, ““Carl Karcher owned four hot dog carts in...
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...Sally-Anne Leigh Due : 8 June 2014 Word limit : 2271 SUMMARY CONTENS SUMMARY CONTENS 1 EXECUTIVE SUMMARY 3 INTRODUCTION 4 EXTERNAL ENVIRONMET ANALYSIS 5 Fast Food industry analysis 5 PESTLE analysis 5 Political and Legal 5 Economical 6 Social 6 Technological 7 Environmental 8 Porter’s Five Forces Framework 8 Threats of new entrants 8 Bargaining Power of Buyers 9 Bargaining power of suppliers 9 Threat of Substitutes 9 Intensity of Rivalry among competitors 10 Key Success Factors in fast food industry 10 Branding 10 Location 11 Speed 11 Efficiency 11 INTERNAL ENVIRONMETS ANALYSIS – THE FIRM 11 Subway - Strengths and Weaknesses Analysis 11 Subway Strengths 12 Subway Weaknesses 12 Subway Analysis 12 Subway - Key resources, capabilities and competencies 13 Subway – Resources tangibles 13 Subway - Intangibles 13 Subway Human Resources 14 Subway – Porter value chain 14 Firm infrastructure 14 Human Resource 14 Technology 14 Inbound logistics 15 Outbound logistics 15 Marketing and Sales 15 Service 15 OVERALL ANALYSIS OF SUBWAY 16 CONCLUSION 18 REFERENCING 19 EXECUTIVE SUMMARY The following report shows an analysis of the real competitive environment into the Australian fast food industry. To understand the microenvironment this is conducted by PESTLE analysis. With this analysis can be found some positive factors for the fast food industry players. Also, is going to be used Porter’s five forces...
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...Obesity Lawsuits Against the Fast Food Industry Final Paper August 2, 2013 Breanna Neal I. Introduction Should you be able to sue a restaurant such as McDonald’s for your obesity? Well, it depends who you ask. The customers of such fast-food companies believe their health problems were caused by overeating their addictive fatty foods. Lawmakers are on the other end of the spectrum attempting to ban such litigation because they believe that it is the consumer’s responsibility to not overeat. Today we live in a society where many do not want to take responsibility for their own actions. Everyone wants to jump on the band wagon and sue a business. I decided to take a look at the obesity lawsuits over the years against fast-food companies in order to find out what protection they have from such disgruntled customers. There are many different positions on the topic and various legal cases that went to court. In this research paper I am going to expand on my findings of this controversial topic. First, I will explain the history of obesity law suites and how the first one led many others to sue. Next, I will cite, describe, and analyze various obesity law suits against fast-food companies. Lastly, I will express my opinion on the topic and conclude the paper with an outlook on future obesity lawsuits. II. History of Obesity Litigation with Fast-Food Companies The fast-food industry has been around for decades. Its inexpensive tasty foods offer convenience to a society...
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...The case of McDonalds in East Asia and The Americas. Executive Summary In the last six decades, the significance of franchises worldwide has grown to such a large extent that many successful high street shops as well as restaurants have a link to franchising. This dissertation is going to discuss the means by which an international franchise can become successful through the incorporation of cultural adaptations in a foreign country. This discussion would be restricted to international franchises in the fast food industry examining the case of McDonalds in particular as well as how its global success has led to the term known as McDonaldisation. Definition of Franchise: The right granted by a company to an individual or group to market its products or services in specific territory. Definition of Culture: Ideas, customs and social behaviour of a particular people or society. (These definitions are from a dictionary, is that allowed?) LITERATURE REVIEW This literature review would discuss the evolvement of franchising as well as how it has spread on an international scale. It would further enlighten us on the benefits franchising brings to individuals and the economies of various countries. Lastly, it would highlight the birth of the McDonalds franchise as well as how this business medium has adapted to cultural differences in various countries in terms of the operations and its food menu. (Dnes, 1992) said “A franchise is created when one party...
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...7/24/13 Marketing food: I'm loving McD's | warc.com About us▼ Help▼ Store▼ | Free Trial Log In Search ALL OF WARC Advanced Search Title: Authors: Source: Indexed in: Marketing food: I'm loving McD's Tom Roach Admap: November 2012 MORE ARTICLES ABOUT Brand and product choice Brand strategy Brand and product choice Brand strategy Show all Fast food, takeaway outlets Summary This article looks at McDonald's recovery from a period of falling sales, with lessons for the rest of the fast-food sector. The Quick Service Restaurants sector has been steadily growing over the past few years, boosted by the smaller sub-sector of 'fast casual dining', while non-branded, independent restaurants are suffering. Reasons for this shift are that consumers need to trust the food offered, that they love brands and are looking for family appeal. McDonald's communications has been built on four marketing pillars: value, variety, favourites and trust, leading the way back to strong growth. Restaurants and takeaways Food, diet and obesity Marketing food: I'm loving McD's Tom Roach Leo Burnett If you enjoy this article from Admap, find out more about subscribing to Admap and Warc. This article may be shared or reproduced online, provided the contents are not altered and the source is acknowledged as: Reproduced from Admap with permission. © Copyright Warc. www.warc.com/admap Six years ago, the McDonald's brand was severely damaged by media castigation of the products'...
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...The conflict over the devastation of the wetlands is a destructive conflict, no parties are cooperating. There is competitive motivation to win against the oil industry in a billion-dollar lawsuit. There is a hostile attitude toward the oil companies for destroying protected land. The issue over the control of resources in Louisiana is a blame game between the Oil companies and the state. This has created credibility issues for both sides, there are many factors involved in the destruction of the wetlands near the gulf coast, the state is blindly blaming oil companies for it. This makes the conflict somewhat misattributed and displaced. The people protecting the wetlands want the oil to pay for the projects that will help stop erosion but it’s not clear if that will do any good. To promote cooperative interdependence between the oil companies involved and the people protecting the wetlands is difficult because it is close to impossible to please both parties in this situation that involves out recourses and money. I can’t see anyway to make this a mutually beneficial situation. The Board fails to see that its not just he oil companies and the oil companies fail to recognize that their drilling took a huge toll in this particular area even though there are many of factors that destroy the habitat. The credibility of both parties also makes it hard to see a positive out come. This is an international conflict involving social values in Afghanistan. Women’s rights are close...
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...company only open one store and after that they can go for many stores. So, because of this system it is difficult to attract more customers. But China wanted to know about this system because they also want to expend some of their companies they allow to subway enter to the China by this way. The subways choose to enter in China by this way and they were able to open their many branches in the China market. It is not only save their time, but also have some good effect in the the favour of Subway. Now more and more people know about Subway. They also know how to promote their product. 2. Low cost: - The other advantage was that the Subway enters to China market with a low cost of many of their products. They know that there are many fast food companies in China so if they want to compete with them they need to give something best to their customers. So, they decided to enter to the market with a low cost and it gives them a very big profit in the China market to spread their business. 3. Speedy Enlargement:- We can...
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...Fast Food Nation by Eric Schlosser, obvious by its title is a book about the fast food industry. The book begins with the start of fast food, which was post World War 2. Much detail is provided in regards to the chemical flavoring of the food, cattle and chicken farms, the working conditions, the dangers of eating the meat and the rapidly growing fast food industry. As the book opens, it discusses how the veterans of the fast food industry came to be in so-cal. Some of those discussed were the brothers of McDonalds and Carl Karcher. At the time of the rise in the fast food industry is a time when one of Disney’s most prominent figures Ray Kroc was having complicated relationships with the McDonalds brothers as they were all rising to fame. Schlosser goes into detail about the methods of a marketing and advertising to children. The authors’ main focus of study while conducting his observations was Colorado Springs, CO. Eric observes the employees of the fast food industry, turnover rates. He believes through his study that the fast food industry employs the largest rate of minimum wage workers. In the second portion of the book, it begins to go into detail on the chemical substances contained in the food arguing that this is what makes the food taste so good. As he explains the meatpacking industry he speaks of it more derogatively then any other issue. Schlosser makes it clear in his book that meatpacking is one of the most dangerous jobs in the United States. The way cattle...
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...Fast Food Nation: The McDonaldization of Society The term McDonaldization was introduced by George Ritzer. According to Ritzer (1996), the term described a sociological phenomenon that he noticed in society. When the concept of the McDonaldization was first introduced, it was viewed as a process of rationalization. Rationalization is viewed as a means of substituting consistent rules for traditional rules. The aspects of McDonaldization centers on the belief that any task presented can be rationalized. These concepts of Max Weber’s views on the structural change that occurs when humans interact and develop identities. This is compared to the principles of the fast food industry that dominates society. According to Larner and Spoonley (1995), the views of Weber’s analysis of society supports that notion that people will support traditional ways of thinking as an ends and means of viewing the world. When the fast food restaurant was first introduced, it was not seen as a traditional means of providing meals for families, but it has become a force that represents the process of rationalization when providing food for all families. Fast food restaurants have become huge in all American families. The fast food industry has grown faster than any other industry, to include the bookstores, childcare facilities, and toy stores. This process as viewed as the chain mentality. The chain mentality is when a concept or establishment becomes a force that comes to us. For example, fast food...
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...English 106 Baldwin 11/20/08 Fast Food Nation When we say fast food, our imagination brings us bright and colorful images of MacDonald’s restaurant with a smiling doll of Ronald MacDonald sitting on the bench by the entrance. When we drive and see fast food places on our way, we experience a desire to stop and buy that juicy and extremely tasteful burger with golden color French fries we had in a place with the same name last time. Our emotions about burger places are always positive because those places have fast and excellent costumer service, toys for kids that make them happy, and the food always satisfies our expectations. Fast food and our daily lives are connected tightly, like mornings and a cup of coffee; it is hard to imagine America and the rest of the world without their favorite fast meals. As a part of modern society, I consume this type of food too. So when we had to choose one among four non fiction books in my English class, without thinking twice, I chose “Fast Food Nation: The dark side of the All American Meal” by Eric Schlosser, because it directly related to my eating habits. After I read the book, I was not disappointed with the way the author presented the information. Even though we were given a relatively long period of time in order to read the book, I finished it in one week, because I found its content interesting and appealing to my attention. In my point of view Mr. Schlosser did a great job by making the content of the...
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...Negative Impacts of Fast Food America is one the countries that have the most oversize population in the world and every day one of four Americans visits fast food restaurants. Fast food is usually packed with fat, sugar and salt which make it so unhealthy. There are many different reasons people go to fast food restaurants rather than eating at home. People eat at fast food restaurant because it is convenient, cheap, tasty and quick. We no longer live in the good old days when women would stay home to cook, clean, and take care of the kids. Women have invaded the work industry by taking over jobs that in the past only men would have, and now share those jobs with men. Nowadays, most of the women are really busy to go for grocery shopping, come back home, unpack the food, and then cook it; so they prefer to go to fast food restaurant like McDonald’s. Many families are choosing fast food restaurants instead of fancy restaurants in this bad economy situation, because fancy restaurants charge much more money than fast food and people would rather eat at those places with family only on special occasions. However parents know that the fast food doesn’t have good nutrition balance for their children. In addition, some people who don’t have families and they live by themselves visit fast food because of their busy schedule. They are too busy to cook. In conservation with one of the poll on mid March, she says that she works full time and she goes to school part time, so she doesn’t...
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...slightly-dried out play dough, a box of off-brand crayons, maybe even a flimsy pencil case for the first day of school. There are stores whose entire inventory is marketed for a single dollar. However, none of these these items are of long lasting quality. That play dough is not moldable, the crayons off colored and the pencil case will break at first sign of impact. Something that is poorly made will perform as such, and that is a universal truth. With fast food restaurants popping up on every corner featuring America’s favorite - the drive-thru - this concept is applicable the evolution taking place within culinary culture. Over the years, many consumers have chosen to stray from quality to pursue the convenience of fast food, resulting in the overtaking of family farms and substantial decline in overall value. All culinary manufacturing originated within the hearts of a family farm. For all intensive purposes, these plots of sod can be seen as the starting point of this potentially cyclical evolution, mentioned previously, of the fast food industry. Traditionally, seed was laid by farmers, watered by farmers, tended to and harvested by farmers and sold by the farmers. This process was originally done with their own hands or those of their offspring and it was viewed as a sense of honor. In fact, family farms were passed down the male family line and it was the most common source of income. Obviously, their techniques evolved over time to allow for greater efficiency. Tractors and...
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...is smart for the companies and business to target children in their ads but it should be for the companies and businesses that are for children. Many companies have been targeting children in their commercials with their cartoons and mascots for a while. Personally when I was younger I thought that the Camels cigarette cartoon camel with the sunglasses smoking a cigarette was cool, and I wanted to look cool. This technique has been used for many different companies after they realized that it worked. One example Schlosser gave was how children are susceptible to liking animals or toys and they can be drawn to that product; The fast food industry has forged promotional links with the nation’s leading toy manufacturers… The major toy crazes of recent years, including Pokémon cards, Cabbage Patch Kids, and Tamogotchis, have been abetted by fast food promotions. A successful promotion easily doubles or triples the weekly sales volume of children’s meals (524) Schlosser’s study proves that when children see a new toy, or animal in a advertisement they are two to three times more likely to purchase that product. Is it ethical to advertise and promote alcohol and cigarettes to children? I believe...
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...Fast Food Nation: The Dark Side of the All-American Meal is the well-written, New York Times best selling book by Eric Schlosser. Schlosser takes the readers on a journey as he digs up the contemptible secrets that hide behind the walls of the fast food industry. From exposing the rats and cockroaches found near the food, to the fake chemical flavorings added, to the torturing of cattle and chickens, Schlosser is able to successfully convince the reader to re-evaluate the option of going to a fast food restaurant. The use of real world examples along with relatable topics culminate into a book that is compelling and eye-opening. Schlosser goes into depth about revealing the downside of the fast food industry by using traumatic real-life stories...
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