...what’s in your food or how it’s being made? Eating fast food isn’t always the answer in the long run even if your running late. Why not cook yourself a home cooked meal and create less problems for not only you but our country? First, we will drive through the problems fast food causes. Next, we will make a “quick stop” at the causes of fast food. Finally, we will throw away the problems and find solutions for fast food. First, we will drive through the problems fast food causes. As we have probably all heard one or more times in our lives that fast food isn’t healthy for you; that’s old news. Now the question is, do you really know what it does to your body and what problems it can cause. Eating...
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...A study on perception of soft drinks and fast foods advertisements and its impact on youth lifestyle and eating habits Today it is a matter of great pride to see that India as a nation stands with a population of 1,166,079,217 (July 2009) and out of which two-third of the population lies below 35 years of age. India is considered as one of the youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian sub-continent, marketers have got a new set of potential buyers in the form of young and restless . This segment comprises of those who are more open to adapt new products, ideas and follow trends set up by advertising world. Advertising today carries the blame of manipulating and duping audience. The moment you open your idiot box for multifaceted reasons you can see a clutter of advertisements, a commercial of 7 up ends up with a girl kissing a boy, ads of all juices making claims that all of them are preservative free, dangerous stunts being performed in ads of Thumps up and Mountain dew, open and free broadcast of inner wears at prime time encouraging the opposite sex to assault. All advertisement of several branded deo’s end in seductive mode. Ads...
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...and the trade practice and agreements. The economy is continuously changing all over the world and McDonald’s customer purchasing power is determined by this environmental factor. The global financial issues that have an impact on McDonald’s marketing choices are credit, debt, revenue distribution, gross domestic product, and savings. These global financial issues impact McDonald’s decisions that are made by the company’s management team. The United States used to have the best economy, but even the economy in the United States is not in great shape anymore. Businesses have begun to close down, but McDonald’s food chain are continuously opening up more restaurants and opening more doors for jobs to help the economy get back on track. The very first McDonald’s restaurant was opened in 1955 by a man named Raymond Kroc. McDonald’s is known today as being the largest fast food chain in the world. McDonald’s cater to millions of customers daily. Although McDonald’s originated from the United States, this...
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...What does it mean to be an American in 2015? The first impression that surprised me was how the man from Britain talked about how much he admired America for practicing the freedom of speech so religiously. This surprised me because I did not know that other countries lacked this, especially the U.K. being so advanced and having more tools than we do as Americans to make a change. It also surprised me how he said that Americans are bad at geography. I think this is un fair because Europe is very small and there are a lot of countries that complete Europe and it is impossible for someone to remember them all. Another comment that surprised me from the British perspective was how he thought all Americans were nice when I clearly thought that our country was known for its rudeness. Another surprising thing was how he thought New York was safe when there are so many mugging situations that occur there and especially how unsafe it is at night. Out of the “Arab Impressions of America,” the comment by Talal about how he thought that Iraq was more better than American. This surprised me because I thought Iraq was a constant war zone and that he would be happy to be away from that but apparently not. It is surprising to know that these perspectives of America exist. In addition to surprising perspectives of America, there were ones I agreed with too. The first comment I agreed with was how people in America are responsible for their own body shape. The first comment about this is...
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...QSR Brands (M) Holdings Sdn Bhd (formerly known as Triple Platform Sdn Bhd) acquired the businesses of KFC Holdings (Malaysia) Bhd and its parent, QSR Brands Bhd, effective 21 January 2013. QSR Brands (M) Holdings Sdn Bhd dominates Malaysia’s rapidly expanding retail food industry. Headquartered in Kuala Lumpur, Malaysia, the company operates the following. * Over 260 Pizza Hut restaurants in Malaysia and Singapore * Over 680 Kentucky Fried Chicken (KFC) restaurants in Malaysia, Singapore, Brunei, Cambodia and India * Over 20 RasaMas restaurants in Malaysia and Brunei * Over 80 Kedai Ayamas stores in Malaysia and Brunei * In addition, to support our core activities, we are extensively involved in poultry production and processing, as well as a host of ancillary business such as baking and sauce production. This makes us Malaysia’s first and only fully-integrated food operator. * We pride ourselves on delivering quality products and exceptional service, and we are dedicated to maintaining and enhancing the caliber of all our brands. QSR Brands (M) Holdings Sdn Bhd and its subsidiaries guarantee full halalcompliance to customers in all of the group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009. * With more than 30,000 staff in Malaysia, Singapore, Brunei, Cambodia and India, the company...
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...unethical business practices from the public view this process leads to national scrutiny. We seldom recognize an organization that displays positive-intentional ethic behaviors that are defined as acceptable by the American people. The purpose of this paper is to evaluate the ethical standards of the fast food chain Chick-Fil-A and determine if the company establishes a code of ethics. The Webster Dictionary defines ethics as following accepted rules of personal and professional behavior. It is prescribed philosophy dealing with questions of what is good and what is bad combined with moral duty and obligation, the principles of moral behavior governing an individual or group. By implementing a standard of ethical behavior, as a business, the restaurant chain Chick-Fil-A in my opinion exemplifies a living code of ethics as a cognitive, affective, and behavior manifestation of an ethical organization. In your opinion has Chick-Fil-A set a new standard for a positive ethical organization and does the concept of ethics and integrity have a deeper meaning that what the dictionary definition provides? Chick-fil-A (chick-fil-ay, a play on the US pronunciation of "fillet") is an American fast food restaurant chain headquartered in the Atlanta suburb of College Park, Georgia, specializing in chicken sandwiches. It was founded in 1946 by S. Truett Cathy. Truett Cathy opened his first restaurant, The Dwarf Grill – later renamed the Dwarf House – in Hapeville, Georgia in 1946, and developed the...
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...thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s Associates, Inc. Subway’s headquarters is located in Milford, Connecticut. The franchise has five regional offices to oversee its international operations. The regional offices for Europe are located in Amsterdam, regional offices for Australia and New Zealand are located in Brisbane, regional offices for Asia are located in Beirut and Singapore, and regional offices for Latin America are located in Miami, Florida. (China Weekly News, 2011) Currently, Subway franchise has over 39,000 stores in 102 countries and provides over 400,000 jobs and opportunities worldwide. (Subway, n.d) In 2010, Subway overtook McDonald’s as the largest fast food chain in the world. (Jargon, 2011) Entrepreneur Magazine has consistently...
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...business was inexpensive and fast food, burgers, fries and shakes. The present corporation dates its founding to the opening of a franchised restaurant by businessman Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Today McDonald’s has grown to become is the world's largest chain of hamburger fast food restaurants, serving more than 70 million customers daily in 119 countries across the globe. As of December 31, 2013, the company operated 35,429 restaurants, including 28,691 franchised and 6,738 company-operated restaurants. It ranks 111 in Fortunes top 500 companies, with revenues of usd$28.1B at the end of calendar year 2013. Problem Statement McDonald’s problems started in the 1990s as a result of rapid global expansion at the expense of service, cleanness, and quality. Solving for cleaning up stores and improving service were short term fixes. CEO Skinner realized that longer term problem lurked in the horizon and these needed to be addressed quickly if McDonalds were to survive, and grow in the market place. McDonald’s problems can be categorized in several areas; this could help the organization focus on addressing them; 1- Fragmenting markets and customer taste. With the expanding options and availability of once exotic foods, like Sushi and...
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...“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” -Joseph Hall I. Background Analysis There are as many brands in the world as there are stars in the sky. They’re innumerable. However, no matter how many they are, there are those stars that shine the most. This is also the case for the brands in the world. Only a few are able to stand in the international arena. Some try to venture into the world market. However, those brand either don’t last long or they’re devoured by the competition. It is never easy to go international. The world’s top brands were started by normal people with extraordinary determination. And if you don’t have the kind of determination they do, then it’s best for you not to be too adventurous. A few of the brands that dominate the world are Nike, American Express, Samsung, Coca- Cola, Apple, Marlboro, Louis Vuitton, Toyota, Mcdonald’s, and many more. These brands didn’t become what they are overnight. As some would say, “Rome wasn’t built in a day.” They had to overcome hardships beyond whatever you and I can fathom but that didn’t stop them. For John Pemberton who concocted the formula we now call “Coke”, the 9 bottle per day he sold didn’t stop him from continuing his business. Today they sell 1.6 billion servings every day. Samsung started as a grocery store when Lee Byung-chul opened Samsung Sanghoe in 1938. The business grew and became successful and...
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...sold in any McDonald’s outlets in India. The key success factors of McDonald’s multidomestic strategy stemmed from localization in terms of developing an Indianized menu that caters to the locals and practicing localized pricing for a price sensitive Indian market, as well as having a well-established supply chain in India. First of all, it is important for McDonald’s to fit its products to the Indian market. Having knowledge of the different ethnic groups’ food preferences, religious customs had allowed McDonald’s to localize the menu such that the food items suit the local context. As the Hindus who form a majority of India’s population consider cow sacred and “Indian Muslims do not eat pork” (Dash, 2005), it is important that beef and pork are not use as ingredients. If not, it is likely that the Indian consumers would shun McDonald’s and not frequent it. By localizing the menu such that 75% of it is being Indianized, instead of McDonald’s usual practice of maintaining 70% original and localizing 30% of the food menu, has been very effective as it helped McDonald’s gained acceptance from the Indian market especially when it first entered the Indian market. An indianized menu is essential in order for McDonald’s to operate and grow its business in India. Secondly, as the Indian population consists of various ethnic groups, it is also important that McDonald’s is sensitive to the preferences of the different groups and caters its products to as many different groups...
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...integrated in the business world this company would be very likely to survive in case of no capital flow within the company. This company also has it’s own products in order for the business to be kept alive. Oxfam can also sell second hand stuff people donate to them in order to make money to keep on fighting poverty worldwide. Oxfam has also got its website, which means they can be globally active. They sell all sorts of clothes from shirts to jeans, shoes to accessories and much more for female and male. Oxfam also sells gift sets that can bring the company some more income. The purpose of the Oxfam is to offer people a service for the one’s who are less fortunate, for example people in 3rd world countries who cannot afford to buy any food or clothing on daily basis, and Oxfam raises money to help these unfortunate people all over the world, a very popular organisation that can be beneficial to many known companies to fund money to. Oxfam has not really got a type of ownership this...
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...Globalization Paper - Fast Food in China Anastasia Allen, Terry Clevenger, Robert Combs, Kirk Dickerson, Cassie Sherlin April 28, 2013 China is a country that prides themselves on history and tradition. China has possibly been the greatest country to contribute to modern day society. But not even the ever so powerful China can resist a bucket of Kentucky Fried Chicken or a juicy hamburger from Burger King. The majority of fast food began in the United States, but now has spread across the globe. Besides the United States, China is one of the biggest contributors to fast food business. The fast food market from China contributes an estimated $29 billion alone (Economist). This is big money business for any genre of an organization. With the proper techniques, skills, and drive, any sort of organization can succeed anywhere in the world. How does an American business work and succeed across the world? Does the business incorporate China’s culture into manufacturing and marketing? What strategies do businesses take in advancing the opportunity in China? These questions along with others will be answered to find out how and what is done to allow fast food businesses to be successful in the fast-pace, culture rich, and tradition loving China. Cultural considerations in terms of product manufacture and marketing in relation to fast foods in China. A successful product launch demands a better understanding of the market in terms of both culture and consumption...
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...associated with pizza and hamburgers, the fast food industry has undergone a transformation over the past decade. The changes have been led by increasing social awareness about the importance of a healthy diet, which has made consumers rethink their fast food eating habits. In addition, Obesity rates have been increasing over recent decades in all industrialised countries, Australia having the dubious honour of being ranked as one of the fattest nations in the developed world. In 2011 to 2012, approximately 70% of males were overweight and 56% of females (ABS, 2013). Whilst obesity is ostensibly an individual disease, it imposes significant costs on society. Moreover, one-quarter of all Australian children, who aged 5-17, were overweight or obese in 2007 to 2008 (ABS, 2013). Consequently, industry retailers have responded by broadening the range of fast food options on offer and introducing new products to capture this expanding market. Trends in real household disposable incomes, consumer sentiment, competition from convenience stores and supermarkets and growth in the health consciousness of consumers have also driven demand for fast food. Most of these problems are satisfied by a few existing services and products such as Subway and Liten’Easy, and McDonald’s and Hungry Jack’s have tried to innovate their products to become healthier foods. However, there is lack of choices of products and services for customers and mostly Western food, thus, the menu does not have created...
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...For unit 7, I decided to use the 2012 Chick-Fila PR disaster as my subject for this assignment. Chick Fila by definition have been a very conservative family business and follow a very biblical definition. Dan Cathy, the COO of Chick Fila sparked massive outrage on their views regarding gay marriage and this questioned their sales, products and services they provide to the fast food industry. From Jeff Swartz, Dan Cathy could have utilized some diplomacy. Rather than leaving the issue to government and politics, Dan Cathy when asked about his views, he said “guilty as charged” which made the situation worse. Just as Jeff Swarz was open to the idea of change and he personally responded to each one of his angry protestors, Chick Fila could have easily practiced good PR considering their position in the fast food industry. In the aftermath, many government officials and public got involved which included protestors and supporters, which hampered but also at the same time grew sales of Chick Fila. Unlike Swartz’s issue, which included supply chain and international suppliers of leather, Chick Fila didn’t have to deal with the issue of operations. There wasn’t strong lobbying for or against Chick Fila’s issue. However, at the same time the Supreme Court of the U.S struck down the Defense of Marriage Act. Afterwards, Dan Cathy tweeted: "Sad day for our nation; founding fathers would be ashamed of our gen. to abandon wisdom of the ages re: cornerstone of strong societies." This shows...
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...Marry Brown was founded in 1981. It is the largest Malaysia fast-food chain with more than 250 outlets in Malaysia, China, India, Sri Lanka, U.A.E, Saudi Arabia, Kuwait and other countries. On the diagram above show an Tower Burger. An all time favourite snack, adored by kids and elders to eaten. Burger usually made from bread rolls, cheese, vegetables, and whether the contents of meat, chicken or fish, which is enables burger to be held in the hand and eaten without spoon. Burger must be the world’s favourite snack, eaten with abandon and relish when we want to forget, at least for a moment, the stresses of living. Malaysian people also love to eat this fast food. In the diagram above shows that an Tower Burger which are one of the poor product in the MarryBrown. I ordered a Tower Burger with some French fries and a Pepsi. There isn't anything towering about the Tower Burger though. It was rather small. It was somewhere between the size of a Colonel Burger and a Zinger Burger in KFC. Even the French fries were barely warm. And I have a habit of eating my French fries first before gobbling up my burger. They should make the biggest burger. The only thing I can say is that their business strategy seriously needs some rethinking because they charge steep prices for low quality food. There are many ways how to improve the design of this product on going to make it more attractive to the consumer. First step is we must change the packaging of the product. The packaging of...
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