...Fast food is affordable; being able to upsize a meal for a very minimal fee has made many our kids' gluttons indeed. Good healthful foods cost more money and take more time to prepare, for that reason, In our fast food society, it is often much easier to drive through a McDonald's than it is to cook a meal and eat it. Would you rather get a few vegetables from the market or a whole meal including: four tacos, a soda, and a hamburger for the same price? Fast food meals are not only convenient, they are often very cheap. The fact that fast food is cheap and quick is no coincidence. It is hard to avoid being drowned into the world of fast food. For instance, the ingredients on salty French fires dry you mouth out, so a large coke is necessary, too. As we can see, the fast food companies have everything so maliciously prepare, so we as the parents buy their products almost by instinct. Currently, with the strict economic times diner at fast food restaurant may even cost less than preparing dinner at home. Although, not all people think alike, some of them will probably dispute my claim arguing that we live in a busy life and that we are always on the go, but do not allow obesity to spread in your home. Take responsibility and change your life style in order for kids to have a healthier future. This is a valid reason to blame fast food chains for obesity. Unfortunately, cheaper foods are easier to acquire but they lack of nutritional values and are high in calories and fat. Controlling...
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...Fast-Food and Obesity Fast-food chain’s have been facing lawsuits in the last couple years like the one two New York teenagers filed against McDonald’s accusing it of failing to provide necessary information about health risk associated with its meals. As many Americans consume Fast-food and spend more money in Fast-food restaurants and less in grocery stores, nutrition and health advocates have become concerned about American’s health and nutrition. Knowing the number of calories and the amount of fat and salt in the Fast-food and knowing the dangerous effects of the Fast-food, people should decide which item are better choice to plan a convenient healthful diet and take action. As Americans lives become more hectic they have less time to select, prepare and eat food, so they switch to plan B without any thinking. Fast-food attracts most American’s because they are widely available and inexpensive .Eric Schlosser has noted “That 70 percent of the fast food stopovers are “Impetuous” done with little thought at the tern of the moment”. These stopovers are overflowing with a high number of calories. These great numbers of calories consumed break the of energy balance where the calories taken in eating Fast-food are greater than the calories used during physical activities. This causes a serious problem which is obesity. As Surgeon General David Satcher pointed out, “People eat more calories … than they work off”. The numbers of obese people have been...
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...Case: Fast Food Feast The two fast food chains chosen for this assignment are McDonalds and Subway. The two fast food chains have been around for many years. McDonald’s is the older of the two and is the number one, thriving fast food chain in the world (McDonalds, 2013). It’s even a popular fast food chain globally and is known for them golden arches. Subway has been around for some time but it can be a healthier alternative to its counterpart. This store really became famous after a guy named Jared lost 245 pounds of weight due to lower fat contents diet that subs may contain (Subway, 2013). McDonald’s fast food chain takes in store orders and drive through orders. In some store they provide a 24 hour drive through window for customers, but it has a limited menu. During peak times the food is prepared ahead of time and under a heat lamp to keep food warm. They make the food slower at off peak hours, but the majority of the food is still pre-cooked. The customer orders their food, pay for the food, and then take a number for food receipt. This may take a few minutes during the rush. If you require a special order, that may delay your food by a few extra minutes because they have to make it to order. McDonald main side is the famous French fries, but now they are trying to be socially responsible so they offer salads on the menu. The happy meals, which are for children, now can provide milk and fresh apples that are packaged. They now serve lower calorie options on the menu...
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...Negative Impacts of Fast Food America is one the countries that have the most oversize population in the world and every day one of four Americans visits fast food restaurants. Fast food is usually packed with fat, sugar and salt which make it so unhealthy. There are many different reasons people go to fast food restaurants rather than eating at home. People eat at fast food restaurant because it is convenient, cheap, tasty and quick. We no longer live in the good old days when women would stay home to cook, clean, and take care of the kids. Women have invaded the work industry by taking over jobs that in the past only men would have, and now share those jobs with men. Nowadays, most of the women are really busy to go for grocery shopping, come back home, unpack the food, and then cook it; so they prefer to go to fast food restaurant like McDonald’s. Many families are choosing fast food restaurants instead of fancy restaurants in this bad economy situation, because fancy restaurants charge much more money than fast food and people would rather eat at those places with family only on special occasions. However parents know that the fast food doesn’t have good nutrition balance for their children. In addition, some people who don’t have families and they live by themselves visit fast food because of their busy schedule. They are too busy to cook. In conservation with one of the poll on mid March, she says that she works full time and she goes to school part time, so she doesn’t...
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...pricing promotions, deterring new players from entering the marketplace. New entrants lack economies of scale, which existing chains have developed over time, and utilise to remain competitive in this low-margin, high-turnover industry. However, social media websites have evened the playing field in terms of marketing communications; they allow firms to efficiently communicate their message inexpensively. Initial capital outlay and fixed costs are low, encouraging new entrants (Datamonitor, 2012). Threat of Substitutions – Moderate Substitutes are readily available: food can be purchased almost anywhere, through foodservice or retail. However, convenience is the value-adding component of the service which reduces the threat of substitutes. Consumers can cook at home cheaply, but this lacks the convenience element which people require nowadays. Ready-meals are therefore a more substantial threat, competing with fast-food on price as well as convenience (Datamonitor, 2012). If you are ‘on-the-go’ however, without access to a microwave, QSRs are almost uncontested if you want a hot meal in a short timeframe. With many differentiated players...
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...Fast food restaurants are everywhere in today’s society. They are found in hospitals, attached to fueling stations, in grocery stores, and inside major sports complexes (such as Great American Ball Park). With the many locations of these restaurants, the question must be raised… are fast food restaurants making people fat? That question can be answered with a resounding yes! In 1968, McDonalds was operating 1,000 restaurants (Schlosser 3); Taco Bell was just getting started and Wendy’s opened its first restaurant in 1969 (About Wendy's). According to Pearson Education’s Info Please website, 13.3% of adults were obese in the 1960s (Info Please). Today, 35.5% of people are obese (Flagel et al. 491). That’s an increase of 22.2%. In the 1970s, Americans spent 6 billion on fast food (Schlosser 3). In the year 2000 alone, Americans spent more than 110 billion (Schlosser 3). Today, there are over 50,000 fast food chains in America according to Google Maps. What is obesity and why is it a problem? Tabors Cyclopedic Medical Dictionary defines obesity as “an unhealthy accumulation of body fat” (Tabors Cyclopedic Medical Dictionary 1504). Obesity is clinically manifested (diagnosed) when the body mass index is ≥30 kg/m2 (Lewis et al. 2: 1035). Obesity is a problem because not only does it put more strain on the person during physical activity, but it also leads to decreased lung volumes from the heavy abdominal area placing pressure on the diaphragm (Potter et al. 826). ...
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...Results Overview of fast food market Fast food market Fast food restaurant Definitions Fast food restaurants feature a common menu above the counter; they provide no wait staff; and customers typically pay before eating and choose and clear their own tables. These restaurants are also known as quick serve restaurants (QSRs). Main type of food sold at the restaurant, including burgers, sandwiches, snacks, Mexican food, and pizza. sales. The next four, Subway, Burger King, Starbucks, and Wendy’s, had $8 to $10 billion each in sales and 6% to 7% of the market. The three YUM! Brands restaurants in the top 20 (Taco Bell, Pizza Hut, and KFC) ranked sixth, seventh, and ninth individually. Together their sales totaled $16.7 billion, or 12% of the market, and placed YUM! Brands in second place behind McDonald’s. The restaurants in our analysis represent several different segments of the fast food market including burgers (McDonald’s, Burger King, Wendy’s, Sonic, and Dairy Queen), sandwiches (Subway), snacks (Starbucks and Dunkin’ Donuts), Mexican food (Taco Bell), pizza (Pizza Hut and Domino’s), and chicken (KFC).4 The number of U.S. locations of these twelve restaurants totaled almost 100,000 and ranged from approximately 3,500 Sonic restaurants to almost 24,000 Subway restaurants. These twelve restaurants comprised 41% of locations for the top 50 restaurants. Fast food segment Table 2 presents 2008 and 2009 sales data for the twenty largest fast food restaurants in the United States...
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...INTRODUCTION Fast food, a kind of food can be prepared and served in a short time, is one of the most controversial and frequent words in the U.S. even in the world. Fast food is commonly considered as an inexpensive meal with much easier preparation than the process at home. As the economic growing, many modern people have to live and work in a very fast tune. They do not have much more time for buying ingredients and preparing food at home so that they’re eager to find a fast and convenient way for their meals. Fast food is one of the ideal solutions. Therefore, more and more fast food restaurants opened. The fast food industry revolutionized the food industry, affecting the lives of the people who produce it and the people who eat it, and the fast food industry has become a large market in the U.S. Fast food companies usually build their businesses in form of franchise chains. Those fast food chains have grown at very fast rate in the past years. By far, the U.S. fast food industry is the largest in the world. Some global fast food brands such as McDonald’s, KFC, Burger King, and Subway, has built a great market share in the world. According to the statistics report form Statista (Richter), “in 2010, the fast food industry generated total revenue of 184 billion U.S. dollars in more than 300,000 restaurants, employing 3.9 million people.” Certainly, the fast food market value is still growing today, and the fast food chains exist in almost every city in the U.S. The fast food industry...
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...The Fast Food Industry The last 50 years or so have been turbulent ones for America. Millions of “Rosies” may have quit riveting but they did not quit working, and the Civil Rights Movement resulted in fundamental changes in American society that have leveled the playing field for most workers today. A costly police action was fought in Korea that is still smoldering today, and the last vestiges of the Vietnam War were finally played out in the most recent presidential election. During the last 50 years or so, America succeeded in landing a man on the moon and safely returning him to the Earth, and winning a costly Cold War. During this turbulent period in U.S. history, life has become faster-paced and more women have joined the workforce, all of which have been to the detriment of “traditional” American family meals, but all of which has been to the enormous advantage to the fast food industry. People around the world today may criticize America’s politics, but the fact remains virtually everyone loves American fast food and the industry has become firmly established around the world. This paper provides an overview of the fast food industry from the 1950s to the present, an analysis of what social effects were caused by and reflected in the industry, what marketing and advertising changes have taken place in the industry during this time, followed by a discussion of current and future trends. A summary of the research is provided in the conclusion. Review and Discussion ...
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... Children and teens see all different kinds of fast food marketing strategies everywhere. From television ads, internet ads, cell phones, magazines and so many other ways it’s astonishing. Fast food restaurants make sure that they use toys that are popular at the time to market to children so that they will want to get the happy meal with the toy like a doll or an action figure. If a new movie is coming out then the fast food restaurants make sure they get the toys for that movie. They have both girls and boys toys. Fast food restaurants also like to use flashy ads to draw kids to want their food. Over 10 billion dollars are spent on advertising to children. Fast food places need to cut back on the advertising would be very beneficial. They know that children are a big influence on what their parent buy for food. On average children view over 40,000 commercials a year, which are mostly for candy, cereal, toys, and fast foods. A lot of the time parent will not object to the idea of getting something fast and easy so that they do not have to cook themselves. Interview with Shannon Brownlee According to Shannon Brownlee, who is a senior fellow at the New America Foundation, at Washington, D.C. that it is hard to really say that fast food places are encouraging unhealthy eating habits, because you have to know how people respond to the advertising. She says that it is very clear though that the amount of fast food which people are eating has gone up in the last...
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...Complete Online Food Ordering System For Websites (eOrder) nibbleMATRIX provides A Complete Online Food Ordering System called eOrder. It makes online food ordering process simple, easy and fast for your customers. It provides your customers a flexible and a convenient way to order from your website or a smartphone app (Android/iOS) which we will provide you. It makes the online food ordering process fast and comprehensive at a competitive price which is better than anything. eOrder can easily expand and simplify your business by offering an end to end system for Customer Relationship Management (CRM) which helps you to know your customers better than ever and thus gaining customer loyalty. It allows you to receive an instant notification through sms or email on your smartphone, whenever your customers place an order. eOrder provides a complete address capturing system with GPS and avoids delivery delays, one of the main reason that makes customers to stop online food ordering. eOrder enables your restaurant or any food serving company to take online food orders and helps you to boost your business with more loyal and returning customers. It provides a complete online food ordering system for your customers that works well across all devices and engages them to order food easily with in no time. It even makes ordering process more convenient for your customers by providing an advance ordering feature that allows them to select a future date and time to order. eOrder builds a...
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...Kayla Scarborough ENG102 Macdonald 02/09/15 Don’t Eat Fast Food Eating at fast food restaurants has been a forever addiction to most people. Its fast, it’s delicious and it’s cheap. However, most people don’t know that eating at fast food restaurants is one of the worst decisions any of us can ever make. For one, fast food is unhealthy. There is an extreme amount of calories set in just one meal. Also, who really knows what ingredients are being used to make the food with? No one knows and many of the company’s hide that type of information from us. Eating at fast food restaurants is simply a waste of money and if anyone wants to shape up there health or save some money it would be wise to ditch the fast food! Everyone knows fast food is unhealthy. But what do people really mean when they say that? It means that there is a high set of calories. Most of the meals from fast food restaurants has more calories in just one meal than someone needs in their entire day. If someone is eating fast food multiple times a day, there’s no wonder why our obesity rates are sky high! Also, fast food contains more unhealthy fat in which there are high levels of saturated fat and too much of saturated fat can lead to high cholesterol levels and could cause heart attacks. Fast food is also high in sodium. Sodium plays important roles for our body, however, just like anything, too much is bad. Too much intake can cause obesity and high blood pressure. The average adult should...
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...Burger King The first Burger King was called Insta Burger King, created on July 28th, 1953 in Jacksonville, Florida. The founders were Keith J. Kramer and Mathew Burns. This partnership was started in 1952 with Mathew Burns asking his stepson, Keith J. Kramer to go into business with him. At that time Keith owned a drive-in restaurant in Daytona Beach, Florida. Keith went out to San Bernardino, California to visit a McDonald’s. While in California, Mathew and Keith obtained the rights for Marvel Insta-Machines from a man named George Read. One Insta-Machine made milkshakes, while the other was an Insta- Broiler that cooked 12 hamburger patties in a wire basket. The hamburger patties cooked on both sides at the same time. In an hour the Insta-Broiler could cook 400 hamburgers. So in 1953 Keith opened the Insta-Burger King in Jacksonville, Florida selling at 18 cents each. It was a success. Two other people helped in the franchise, James McLamore and David R. Edgerton. James and David opened a couple of more Insta Burger Kings in Miami, Florida in 1954. They did not use the Insta-Broiler to cook hamburger patties; they created a flame broiler, which made Burger King more popular. They also created “The Whopper” that was sold for 37 cents each. This was risky because at that time McDonald’s burgers selling for 15 cents. The famous whopper became an instant success and became the signature product in the Burger King’s franchise. The slogan “Burger King, Home...
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...Fast Food Industries: Surviving the Economy Alicia Fernandez Microeconomics Research Paper January 5, 2013 Fast Food Industries: Surviving the Economy The first thing that comes to mind when I think of going out and grabbing something to eat is burgers and fries. McDonald’s, Burger King, and KFC are the first place that my mind would wander to when choosing a place to grab a meal to go. These three places are part of an industry that has been around for centuries. Fast food industries have been around for centuries. They have played a part in structuring our economy in the workforce and the market place. They also impacted us, the consumers, on how we eat and manage our budget. When it comes to employing teenagers, unskilled, or low skilled workers, fast food industries is the answer. Fast food industries are the top employers for low wage or minimum wage earners. To understand how fast food industries became one of the top employers for minimum wage earners, we first need to understand the industry. It does not require a lot of skills to work in one of fast food restaurants. Fast food industries focused on high volumes of preheated or precooked food that were served or prepared by an assembly line (Fast Food Industry Analysis 2013). This type of system gave fast food industries the opportunity to employ workers who are willing to work on minimum wage. For a long time fast food industries have been reaping the rewards of low wage earners. “Roughly 90% of...
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...Exploring Consumer Behavior in the Context of Fast Food Industry in Dhaka City Nadia Farhana* and Shohana Islam** People in the Indian subcontinent have long been known for the delicious foodstuffs they prepare, serve, and eat. Times gone by suggest that they have used up a lot of their time, energy, and wealth to arrange their meals. But with the turn of the century, and changes in the socio-economic shape of the country, the scenario has changed; and people in Bangladesh, particularly busy city dwellers, now a day don’t seem to be having that much time, and energy, if not wealth, available to devote them for such passion for eating. A number of eating out facilities particularly fast food chains came up to cater to this lucrative market. Assuming from the cultural background of people being keen on eating; in this research we have explored the overall consumers’ behavior towards fast food restaurants in Dhaka city. More particularly, our findings reveal that we have found out the relationship of customers’ attributes related perception, quality and value related perception and convenience related perception with income, age and overall customer service for fast food restaurants. Quality and value related perception is influenced by income. There is a relationship of attributes related perception and quality and value related perception with overall customer service. Moreover people are loyal to have their food in their favorite fast food restaurants in terms of price and they are...
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