...Marketing Plan, First Draft Oriental Beauty Salon Chain DeVry University Nov, 9, 2013 Table of Contents 1. Executive Summary 3 2. Situation analysis 3 2.1 Market Summary 4 2.2 SWOT Analysis 8 2.3 Competition 10 2.4 Service Offerings 10 2.5 Keys to Success 11 2.6 Critical Issues 12 3. Marketing Strategy 12 3.1. Mission 13 3.2. Marketing Objectives 13 3.3. Financial Objectives 13 3.4. Target Market 13 3.5. Positioning 15 3.6. Strategies 16 3.7. Marketing Research 17 References 18 1. Executive Summary 2. Situation analysis Oriental Beauty Salon Company is in its first year of business as a start-up company, and it is preparing to launch an elite oriental beauty services for the Arab American female community living in USA. The Arab American population has been growing rapidly as a result of immigration, high birth rate, and conversions, it was estimated that in 2010 that Arab American community will form % 0.50 of total population of the USA (Asi& Beaulieu, 2013).The U.S. Census Bureau estimates the Arab American population to be approximately 1.4 million. However, the Arab American Institute (AAI) notes that this estimate is low as a result of a lack of comprehensive tracking. The AAI estimates the actual population of Arab Americans to be 3.4 million (AAI, 2008).The median household income for Arab Americans is $56,331 which is higher than the median income for all U.S. households (AAI, 2008). However...
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... TOPIC- THE EFFECTS OF NEARBY SALONS IN THE BUSINESS ADMINISTRATION STUDENTS OF OLFU QC CAMPUS MKTG3A1-2 Cabriana, Sharmaine A. Catubig, Jessica M. Dulguime, Dhonna L. Maniquis, Jerica F. ACKNOWLEDGEMENT First of all, we give honor to Our Almighty God for giving us knowledge, patience, strength and motivation to create this research. We give thanks to our classmates and friends for giving us information and we give thanks to our family for moral support, financial support, and endless guidance and love they given us. Nonetheless, we thank Ms. Edith Laurente our subject professor who always helped give concern and provided guidance during the course of our project. God Bless You All and Mabuhay! THE RESEARCHERS CONTENTS I. Executive Summary II. Introduction III. Growth of Retail Sector IV. History of salons V. Review of Literature VI. Research Methodology VII. Analysis & Interpretation VIII. Findings IX. Complaints X. Recommendations XI. Questionnaire XII. References I. Executive summary The project is about the consumer behavior towards the nearby salons in schools or universities. This project report is the study of the effects of these nearby salons in the students A questionnaire has been drafted, to try and understand the psyche of the nearby salons to its customers and to know their comments and expectations which can be helpful to us if ever we open a salon near schools/universities. It...
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...References…………………………………………………………………………………13 TABLES TABLE1: SALES FORECAST………………………………………………………………...9 TABLE2: DIRECT COST OF SALES……………………………………………………….10 TABLE3: BALANCE SHEET…………………………………………………………….......10 1 Executive Summary The project is considered as a great opportunity for us to start new and future business project. We think to open a business like Spa to inspire natures’ beauty. Tina Beauty Spa and Saloon is a new beauty house in Limited Space Mall, at Westfield in London; which offers complete beauty experience. We have seven highly comfortable and luxurious rooms with full equipment’s and splendid lines. We offer different massages, facial and other body treatments. A business plan is presented here to establish the Tina Beauty Spa and Salon in the upscale mall in UK. The business will have two segments of providing beauty services both in the spa/salon as well as customers’ homes. The website of the business will also provide all the details as well as retails products which are available through Tina Beauty Spa and Salon. The executive, marketing, and financial aspects of the business are also presented. 2. INTRODUCTION Human...
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...a brand in the beauty industry, is the name of a successful entrepreneur not only among the women entrepreneur but also among all the entrepreneur of Bangladesh. With a deep passion on beautification of human being and a great wish to do something different and big, she started her journey in the beauty industry. In her journey to become a successful woman entrepreneur in the beauty industry of Bangladesh, she got all types of necessary supports from her mother, in laws, husband and peer groups. With the aim to provide the clients with the best quality skin and hair care services, and also bridal makeover, Kaniz opened beauty salon Glamour at her residence in Kalabagan in 1990, with nine workers and an initial investment of Tk 2 lakh which she borrowed from Micro Industries Development Assistance and Services (MIDAS). After being successful to win the love of the clients , she got countrywide recognition as an expert in hair care and inspired many small entrepreneurs to get involved in this business by becoming the 'brand ambassador' for Sunsilk in 1991. As the result of the successful journey, Glamour was turned into Persona Hair and Beauty Ltd. In 1998.Now she is thee successful entrepreneur of two companies: Persona Hair and Beauty Ltd and Persona Beauty Care Ltd. Persona Hair and Beauty Ltd also runs an independent studio and monthly publication 'Canvas'. The company has introduced Persona Health, Spring Spa, Adams' for men, and Persona Institute of Beauty and Lifestyle. Persona...
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... : 15 acres The Club came into existence in the year 1875 and then moved into it's present premises in 1900. This is one of the oldest & premier social clubs of the city, where business and leisure find a common base under an ambience of old English Culture mixed with Indian Heritage. Today, The Club offers all the facilities of a top of the range Club - from games & leisure activities to health club, from beauty parlour to cyber cafe and of course, choice of Indian, Continental, Chinese cuisine, an English Pub, Open Air as well as Classy Bars - making it an ideal get-away for the members & their guests. Figure 65:Saturday Club Floor plan: Figure 66: Ground Floor plan Figure 67: 1st floor plan Figure 68: 2nd floor plan 2.3.2 Program of Saturday Club 1.Reception 2.Waiting 3. T.T 4.Badminton court 5.Billiard 6.Indoor swimming pool 7.Restaurant 8.Shop 9.Fast food shop 10. Residential Space 11.Children playground 12.Lawn 15. Beauty parlor 16. Health club 17. Library 18. Salon 19. Billiard table 21.Multipurpose 22. Library 24.Bridge Table 25.Bar 2.3.3 The Cascades Verdae Location : The Cascades Verdae Started : 2006-2008 Type : Community club Figure 69: The Cascades Verdae Figure 70: Master Plan Floor plan: Figure 71: Ground Floor Plan Figure 72: 1st Floor Plan ...
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... Strategic Plan, Part II: SWOTT Analysis Date: January 10, 2012 Class: BUS/475 SWOTT analysis is an acronym that stands for: Strength, Weakness, Opportunities, Trends and Threats. This analysis gives a company the chance to examine the internal and external factors that can help the company reach an objective. SWOTT analysis is commonly used tool by managers of many different companies to develop a well thought of strategic plan. In this paper I will analyze eight different internal or external forces and trends that could affect Ladies First beauty salon. The information used will be used to create a SWOTT analysis table, which will be featured below. Lastly, the paper will identify the circumstances surrounding each issue, classifying the circumstances, attribute the importance of each classification and testing the accuracy of the importance for each classification. SWOTT Analysis of Ladies First Beauty Salon As stated the in introduction, a SWOTT analysis is a step that should not be over looked when creating or developing a strategic plan because it’s important in simplified the process. The SWOTT analysis where the company has its chance to look at the strengths, weaknesses, opportunities, threads and treads; that are needed to keep the business successful. These elements of the SWOTT deal with the internal as well as the external dwells of the company. The internal elements deal with things happening within the company and the external elements deal with...
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...provides for its consumers, are the most successful businesses in the market industry. A mission statement is essential to understand the organization and the direction the business is planning to direct itself. The vision will assist the organization direct itself in the route it needs to be, also visualize the best possible business plan. The Organization In today’s humanity everybody is constantly on the run whether it is to work, school, or being parents. For women in this society is has become hard for herself to pamper themselves; when women go to a beauty salon these visits become pricey, also time consuming. Many hair salons offer blow dries for women’s hair, and blow dries in women’s hair can do a difference in a woman’s appearance. An example of a hair salon that performs these types of procedures is Tropical Blowout Inc. This hair salon is price convenient and does a quick job. The majority of beauty salons offer treatments of hair, and this consists of the cutting of hair, blow dries, hair extension’s, also nails, and pedicures. Tropical Blowout only offers blow dries for...
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...------------------------------------------------- Beauty salon From Wikipedia, the free encyclopedia A beauty salon or beauty parlor (beauty parlour) (or sometimes beauty shop) is an establishment dealing with cosmetic treatments for men and women.[1] Other variations of this type of business include hair salons and spas. There is a distinction between a beauty salon and ahair salon and although many small businesses do offer both sets of treatments; beauty salons provide more generalized services related to skin health, facial aesthetic, foot care, aromatherapy, — even meditation, oxygen therapy, mud baths, and many other services. ------------------------------------------------- Beauty treatments[edit] Massage for the body is a popular beauty treatment, with various techniques offering benefits to the skin (including the application of beauty products) and for increasing mental well-being. Hair removal is offered at some beauty salons through treatments such aswaxing and threading. Some beauty salons style hair instead of going to a separate hair salon, and some also offer sun tanning. Other treatments of the face are known as facials. Specialized beauty salons known as nail salons offer treatments such asmanicures and pedicures for the nails. A manicure is a treatment for the hands, incorporating the fingernails and cuticles and often involving the application of nail polish, while a pedicure involves treatment of the feet, incorporating the toenails and the softening...
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...INDUSTRY STUDY SALON AND SPA TABLE OF CONTENTS 1. OBJECTIVES OF THE STUDY A. Class Academic Objectives B. Group/Personal Objectives 2. INTRODUCTION A. Nature of the Business B. History C. Industry Background 3. RESEARCH DESIGN A. Scope and Limitations 4. PRESENTATION OF RESULT A. Players of the Industry B. New Entrants C. Buyers D. Bargaining Power of Buyer of Salon and Spa Industry E. Suppliers F. Substitutes 5. ANALYSIS AND CONCLUSION I. OBJECTIVES OF THE STUDY A. CLASS ACADEMIC OBJECTIVES The research aims to evaluate the researchers’ understanding relevant to the undertaken course which is the “environmental analysis”. This would require the researchers to put into practice the studied theories into actuality. B. GROUP/PERSONAL OBJECTIVES Basically, the researchers have the goal to acquire knowledge about the salon and spa in terms of the possible and probable effects of external forces on the survival and growth strategies of the industry. * To know what determines the level of profit in an industry/SPA industry. * To understand how the competitive structure of the industry determines its profitability. * To know how is industry profit shared between the different firms competing in SPA industry. * Analyze firm's industry environment to know its profit potential. * Identify the main structural features of the industry that influence competition...
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...Assignment #5 – Enhancing the Marketing Plan Creative Innovation Beauty Salon & Spa By Monique Moore MKT500009016-201101 Marketing Management Dr. Jean Gordon March 13, 2011 In looking at enhancing the Marketing Plan, there are a lot of aspects that come in place. In this paper there will be an discussion of the competitors with their strengths and weaknesses and how Creative Innovations Beauty Salon & Spa will relate to this. The second discussion is will Creative Innovations Beauty Salon & Spa be an leader or follower. There will also be a discussion of the macro-environmental and what trend will impact the business. So with this being noted here is a description of them all. Discuss the company’s competitors, and the strengths and weaknesses of each. In looking at the company’s competitors there are two nearby. The first company is Day Spa & Hair Salon in Richmond, Va. The Day Spa & Hair Salon is a serene, sophisticated retreat amid the bustle of the Short Pump Town Center in the heart of the West End of Richmond. The services being offered will be facial services, nail, feet, hair, and spa treatment. Day Spa & Hair Salon offer an signature to their products and services. In looking at the strengths of the company, the 100 years standing is an strength because that shows that there are values and trust within the company. Also the fact that they have continued customers shows that they provide great services for a long time. In looking...
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...Submitted To Samia shabnaz Lecturer (Course teacher) American international university -Bangladesh Submitted By Khan Samara Salsabeel 07-09162-2 LETTER OF TRANSMITTAL 28th February, 2011 Department of bachelor of business administration American international university-Bangladesh Subject: Tem paper on “A new business plan” Dear mam, Here is the report on “A new business plan” That you assigned us to prepare. This report will provide you with information regarding our business that is on “spa” We have collected and studied the relevant information for preparing this report. we have enjoyed a lot during our report writing, as it required studying details about spa industries in Bangladesh. We hope that this report will meet your requirement. We would be glad to furnish any further clarification in this regard, if needed. Yours’ sincerely, Khan Samara Salsabeel Ferdous shanjida Das Bipul Rahman Ashiqur We are grateful to Almighty god for giving us the chance of completing this paper within the schedule time without any kind of complex hazard. We would like to take the chance to express our gratitude to our honorable course teacher, samia shabnaz for her continuous guidance and support regarding this term paper. Besides this, we have found so many sincere and productive advices from many a person that we would like pay homage to them. INTRODUCTION What actually spa is...
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...that can’t be handled all at one time. A SME in cosmetology, should be a person who knows all the skills and have at least 25 years of experience under their belt. They should know all the ends and outs when dealing wwith hair, skilled in treatments of the skin, be knowledgeable in the chemistry of the products and be able to consult clients by looking at the shape of their face on what style looks better on them. When speaking on the cosmetology business, the first thing that pops in the mind will probably be a hair style. Cosmetology is one of the most booming businesses alive today and it has many corporations with CEO’s SME’s and other great positions, like stylist or even receptionist of a salon. Many jobs are giving in a salon and being self- employed is what you make it. Salons are everywhere and anywhere these days, because according to the industry experts, the...
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...The Heterosexual Feminine Beauty: Construction, Resistance, and Identity The concept of feminine beauty is dynamic and multi-dimensional. The United States’ mainstream, however, has created an ideal. Currently, long straight hair, petite yet well endowed with curves, among other traits, define the idealized relatively fictitious heterosexual feminine image. Bodies are malleable. Throughout this paper, malleability will be defined as the ability to sculpt the human body like an object. The question is: who controls the sculptor? Often the media, societal pressures, and capitalist incentives heavily influence, if not dictate heterosexual feminine beauty, but there are exceptions. Since the body can be crafted through cosmetics, surgery, and exercise, the pursuit of a better or perfect body is seemingly possible. In reality, achieving the perfect body is a stretch because the target ideal continues to evolve become less humanly possible. These conforming pressures separate body from identity. They impose a beauty image that limits one’s agency and self-worth, but at the same time present an opportunity for redefining...
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...business. Their behavior can be the reason why customers stop patronizing a business. In this paper you will read how difficult people can be and how to handle difficult customers, without shouting or even getting upset. There are four steps that will be discussed on how to handle difficult customers in public places. The four steps are listening, identifying the problem, avoiding blame, and resolving the problem (Kahle 2002). Overview of the Organization and Case Study The organization that will be examined for this case study is Angels of Beauty Hair Salon. The mission of Angels of Beauty Hair Salon is to enhance a person’s beauty, both physically and spiritually to ensure he or she is confident and has beautiful, healthy hair. The owner of Angels of Beauty has been a hair stylist for over 15 years and has always done her best to be on time with her customers. She has posted in her salon signs notifying customers of the rules of the salon. One of those rules indicates that when a customer is 15 or more minutes late they will be worked in between the customers who were on time and will be charged an additional $10. Identify and Describe the Situation or Problem In this particular case when a client...
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...A Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” Submitted To: Prof. Nishtha Asrani Submitted By: Deepak kerai Hitesh Asalaliya Class: PGDM- I Batch: 2013-15 NR Institute of Business Management- PGDM Opp, Law Garden, Ellisbridge, Ahmedabad – 380006, India Phone: 26447636 Fax: 26445958 Website: www.nribm.org CERTIFICATE This is to certify that Mr. Deepak kerai & Hitesh asalaliya Roll No. (P-1322 & P-1302) student of NR Institute of Business Management- PGDM have successfully completed their Summer Internship Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” in partial fulfillment for the requirements of the PGDM program. This is their original work and has not been submitted elsewhere. Date: ________________ Place: Ahmedabad Terminology used in report • HDPE Bottles (High-Density Polyethylene) This type of bottles contain very high density type of products and will be harmful to someone if it will pour without safety. So this package will definitely need a safety eye on this. • PET Bottles (Polyethylene Terephthalate) This type of PET bottles contain normally a liquid which is to be used for our cosmetics. And this type of bottles comes in different type of pack. • Mat Pat Carton This...
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