...New Product Launch Marketing Plan MKT 571 New Product Launch Marketing Plan The purpose of this assignment is to create a marketing plan to launch a new product for both the domestic and international marketplace. Kotler & Keller define the marketing plan as “the central instrument for directing and coordinating the marketing effort” (Kotler & Keller, 2012, p36). This plan will include the following components: market need, market growth, SWOT analysis, potential competition, product offering and product definition, product identification, justification for choosing this product, and a 10-question survey. Market Needs According to research, young adults are the most attractive segment among marketing consumers both in terms of its size and its multibillion dollar purchasing power (Awan, M. 2014). The youth culture has been held up as the prototypical example of a global segment. They are reported to be the world biggest adopters of mobile technology, but limited research is available regarding segmentation. Therefore, there is a strong need for more segmentation research in the cell phone market, especially among the young adults since this age group is driving the market to new directions and uses. Market Growth According to the Cellular Telephone Industries Association (2012), cell phone usage in the United States has ballooned over the past 15 years with subscriber’s usage averaging 8 times more since 1995. There was 3.8 million subscribers in 1995 with...
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...Priscilla Rodriguez 6 February 2013 Mrs. Rosenfeld ENC 1101 To many people Hialeah is a place of disgrace and danger, but I see it as my sanctum. I grew up there, the place where they say you shouldn’t let your children wonder off or let them out of your sight because it’s a dangerous place but it’s where my best childhood memories are. My cousin Donald lived in Hialeah. He lived in an apartment, where the roadways were filled with liter, beer bottles, cigarette buds, weed baggies, and blunt papers. The parking spaces were barely noticeable and the grass was almost as tall as me, but I saw this place and my home. The exterior was horrendous but the inside was magical. The kitchen was filled with all of our favorite foods, the dining room table was clean but you can still see the marker stains Donald and I left one day after trying to finish his project in a rush to go play outside, and instead of cleaning it like we should have we placed a mat to cover up the stain in the mean time which was never removed because it was too late. The living room was the place where we would build a castle with the couch pillows and watch wrestling while acting out each move, the living room always had a distinctive smell than any other room because it’s were me and my cousin decided to light up fireworks in the house and burned a part of the couch and the ceiling. The stairs were probably the most memorable part of the house. It’s where all the crying, accidents, laughter, and games would...
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...of any given company. That includes PESTEL, Michael Porter's five forces model and SWOT analysis. We also evaluated the internal factors of Nintendo taking into account its financial statements through the past four years. In addition to some financial ratios such as net profit margin, current ratio, debt ratio, inventory turnover and assets turnover. Finally, recommendations have been placed based on the internal/external analysis from our perspective as a Chief Operating Officer of Nintendo. Introduction: Nintendo is a multinational consumer electronics company located in Kyoto, Japan. It is considered as the world's largest video game company by the value of its revenue. Fusajiro Yamauchi founded it on1889; where it originally produced handmade playing cards. In 1963, the company was trying several small niche businesses, including cab services and love hotels. The company relinquished the previous ventures in favor of toys in the 1960s, Nintendo. In the 1970s, it developed into a video game company, substantially becoming one of the most effective in the industry and Japan's third most-valuable listed company with high market value. Nintendo of America is also the plurality owner of Seattle's Baseball team, Mariners. The translation of the name Nintendo from Japanese to English is "leave luck to heaven." In March 2014, Nintendo reported historically cumulative sales of over 670.43 million hardware units and 4.23 billion software units. (Wikipedia) External analysis: ...
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...life and into a virtual world. Some will say that video games have lead to kids being more obese because they don't get outside and play. They say that video games contribute to violence, because acts in games are reenacted by individuals. Video games have also lead to addiction like those from drugs and alcohol. Games have done more to benefit society, than harm it. Video game simulations are used in many fields from the military, education, medical, and the science field. What was once just a break from tedious task on the job has now turned into a billion-dollar industry that doesn't have any signs of slowing down. Some of the negatives of gaming are now being overshadowed by the overwhelming positives. With introduction of the Nintendo Wii we now have interactive video game system that requires users to interact with the game. Gamers no longer sit back and play games but now they are required to interact with them. With games becoming a more integral part of everyday life, the real potential and benefits are now becoming realized. Games are being put into use as educational training aids, that making learning fun and seamless. They are blurring the lines between virtual and reality. With an industry with so much potential, where is it headed? History of videogames The first electronic games were not played at home or even at video arcades. Instead, research departments at universities, labs, military installations and defense...
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...answers, but kept the most important parts. This paper will be covering the most notable aspects of this interview and some things that I have learned from the interview. When I arrived at her home, she invited me inside. Her home was very warm and welcoming. Her home was very nice, clean and decorative for Thanksgiving. I also took a look at her garden, where she has a very great collection of flowers and in another area, she has her fruit trees and vegetables, I have not seen her garden for a while. I was surprised on how big it had got since last time I visited. She loves to be in her garden. We joked around for a bit after I arrived and we sat down in the cute little gazebo in the garden. She brought out some lemonade (she remembered my favorite drink). Mary was very happy on this day. As we spoke about her activities that she does on a daily basis, I was surprised at what activities she does. I thought to myself that I was surprised because I just do not think of senior citizens to be that active as she was. Then I looked in the text and I saw ageism. Ageism is “a prejudice whereby people are...
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...and Positioning These days Nintendo rides high in the video game world. Its DS handheld game, Wii (pronounced “we”) console, and games with characters like Mario and Zelda sell millions of units. The key to Nintendo’s success comes from meeting the entertainment needs of different groups of customers. Back in the 1980s, Nintendo was a 100-year-old Japanese manufacturer of toys and playing cards. If Nintendo managers had continued to just think about the “toy market,” the firm probably wouldn’t even be around now. Instead, they saw profitable new opportunities in the broader “entertainment seekers market.” In 1985, they released the Nintendo Entertainment System (NES) and interactive video games such as Super Mario Brothers. In those early days, video game consoles and software from different producers were quite similar. Even so, Nintendo’s NES stood out as offering better value. And Nintendo’s profits took off because once a household owned a NES console, it qualified as a prime target for new Nintendo games. As the market evolved, Nintendo developed more new products focusing on the needs of different groups of customers. In the 1990s, its popular handheld system, Game Boy, successfully delivered portable fun to kids. Another group of customers, the “hard-core gamers,” played complex and realistic games requiring consoles with high-speed processors and better graphics, so Nintendo offered them its GameCube console. But in this market Nintendo struggled to keep up with competitors...
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...English 101 Outcomes Assessment Essay Spring 2012 Convenience of Technological Entertainment As I think back on my childhood, one memory seems to be constant—my dad as he dusted off vinyl records. Gently, he would unsheathe them from their delicate sleeves. In the same room I would sit and sift through Nintendo video game boxes and relive each monumental triumph as I read the game titles on the cartridges. I couldn’t help but smile. The conveniently placed game console meant instant gratification, and through today’s technologies, similar consoles continue to mean the same thing. Technological entertainment and its convenience factor are major heartbeats in today’s civilization. But there will be a time when these sensations mean nothing. There will be an entire generation with new “things” to obsess about. Maybe they won’t be “things” at all. Maybe they won’t care about past generations’ obsessions with video games and electronic media. Maybe that’s a good thing. Maybe we need to ditch the concept of “instant gratification” and appreciate other types of entertainment. Once upon a time, we valued our entertainment—we would fall in love it. We appreciated and respected media, and we sought out quality in entertainment and beyond. We would absorb live performances and go to the single theater in town. We used to spend quiet evenings playing parlor games with the family, and we considered that genuine entertainment. But for better or worse, we became fans of things, of objects...
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...Media Violence and Children CHAPTER 7 Violent Video Games: The A COMPLETE GUIDE FOR PARENTS AND Newest Media Violence Hazard PROFESSIONALS Douglas A. Gentile and Craig A. Anderson Hazard Edited by Douglas A. Gentile In creating this electronic reprint, we have attempted to keep the style, pagination, and format as close to the published form as possible. Nonetheless, some errors may have occurred. If you discover a substantial error, please contact Craig Anderson using the following email address: caa@iastate.edu. Please note that this electronic reprint is provided as a courtesy. Please do not post or distribute this reprint in any fashion that may violate the copyright of the original publisher or the authors. Thank you for your interest in this work. In 1972, a new form of entertainment became commercially available with the release of the video game Pong. In Pong, two players tried to "hit" an electronic "ball" back and forth. From these humble beginnings, a revolution in the entertainment industry was born. Interactive game revenues are now significantly greater than the domestic film industry ("Industrial Strengths," 2000). Worldwide video games sales are now at $20 billion annually (Cohen, 2000). The PlayStation video game console, which began as a side project at Sony, now represents $6 billion of the company's $20 billion in annual sales (Cohen, 2000). It is reasonable to question whether video games may have similar effects...
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...| Company Write-up: Xbox 360 | Built for Fun | | Michele Herriman | Principles of MarketingDr. Dennis Pedrick | 4/18/2011 | | Company History The Microsoft Corporation, as many people know, is one of the world’s leading computer software manufacturers. Headquartered in Redmond, Washington, the company is known for developing, manufacturing, licensing, and supporting a range of software products and services for various computing devices worldwide. Established in 1975 by Paul Allen and Bill Gates, Microsoft began developing interpreters for microcomputers. By 1980, Microsoft entered the operating system business after signing a contract with IBM, which resulted in the branding and ownership rights of MS-DOS. By 1984 Microsoft had developed its first version of the operating system Microsoft Windows, and by March of 1986, the company had gone public with its stock. Today Microsoft has expanded to much more than just the familiar Windows Operating Systems, such as Windows 7 and Windows Vista. The company also provides enterprise consulting and product support services, training and certification to developers and information technology professionals. The company offers online information products, such as Bing and MSN, and an online advertising platform for publishers and advertisers. More recent products include the Windows Phone and the Zune digital music and entertainment platform, and application software for Apple’s Macintosh computers...
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...break the ba How to break a bad habit Topic sentence: Self motivation is to break a bad habit. Supporting detail: • By creating the habit of self evaluation. • By obeying the rules of religion. • Encouraging others to not to tell lies. To leave the habit of telling lies Self willingness is the only way to leave the habit of telling lies. Because it is well known to all that only and only telling lies has made out society turmoiled and disrupted. So every body should develop a good habit of telling the truth. In order to fulfill our dream everybody should create his self evaluation. If self evaluation is developed no one can tell lies. That’s why self evaluation is badly needed. Another way to leave that habit is to obey the rules and regulations of religion. Because religious values don’t support a liar. They are also hated is the eyes of Islam. Liars are treated as lower class people. So we should obey the rules and regulation of religion. Another important fact that, telling lies or truth is a habitual act. To become truthful, we should practice it as a habitual act. We should encourage other not to tell lies. Then it will be trend if we practice this good habit everywhere in our life then we can be able to feel a heavenly atmosphere in the material world. Improving study habits and student skills is very important. Good students aren't lucky, they've developed better ways to learn that work for them and they put forth...
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...different strategies to gain a level or win. This is what determines the age group or skill level. * Element of surprise – this is the variation of the game. The element of surprise must be built into the game to provide laughter, excitement, regret or risk. * Replay ability – this is the ability to play the game over and over with different outcomes each time. This is measured by the ‘boring’ factor. If the child gets bored fast, the game lacks replay ability. What makes a game educational? * New information – this is the educational information provided. It may be text or graphics, and is normally unknown by the age group or skill level for which the game is made. * Memorization – this is the part of the game that rewards good memory. If players are able to remember the new information, they can advance in the game. * Context and Cognition – this is the part of the game that puts the new information to use. Players win or score points by matching pairs, answering questions or problem solving. * Gender and Ethnic Balance – the game addresses equity issues through cooperative group play, language diversity, and...
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...report was to expand my reader and my own knowledge of artificial intelligence. I read news articles, journals, books, blogs, and watched online lectures to get this information. The topics that will be discussed are the first mention of anything remotely related in AI in history, then when actual progress was made, what that progress was and its stages, then the most popular artificial intelligence machines created, and finally ending on the discussion of the future of AI and the possibility of the singularity. Artificial Intelligence in Society Introduction Unbeknownst to me at the time my first experience with artificial intelligence was playing video games. I must have been at the ripe age of 5 already feverishly enjoying my Super Nintendo and Mario games. It never occurred to me the coding, algorithms, and all the hard work that was required to have the computer, my “opponent,” be challenging. My only assumption was it was always like that. It wasn’t until years later did I get the opportunity to see how artificial intelligence (AI) began. AI didn’t start so children could have fun; it started because some men had a dream, a dream to create artificial intelligent machine. The topics I will cover will be one of the first mentions of AI, the beginning of what we currently call AI, current AI systems that were used, and the future of what is to come. Ancient History The first mention of anything remotely related to AI involved imagination. It was in an ancient Greek myth...
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...CheatCodes.com has all the official Super Smash Bros. Melee GameCube cheats to unlock everything. If you know of any that we don't have, please let us know. All published and official codes as of Sunday October 20, 2013 for Super Smash Bros. Melee are shown below. CheatCodes Samus' Extended Grappling Beam Submitted by: SuperSaiyan314 Pick Samus and push the Z button repeatedly. While pushing the Z button, move the Control Panel Up and Down over and over. After a few seconds, try your Grappling Beam (Z) and it should twice as long! When using your Grappling Beam, hold L to home in the nearest opponent and push Z again to grab hold of them. This extended Grappling Beam stops when you die. 0 Comments Character Happiness Submitted by: Pikachu93 If you want to do cool moves then listen up. On the D-pad, the one next to the C-stick, press up. Your character will wave or move in a special way. 0 Comments Extra Long Grab With Samus Submitted by: Camp065 Hold Z and start pressing up and down on the D- pad. Next, start tapping Z while pressing up and down on the D-pad. This will make your grab longer. It won't grab automatically so you have to press A to grab. If you hold L while doing the grab, it will make the grab heat seeking. 0 Comments Peach's Tiara Attack Submitted by: 195 When you are facing you're opponent face to face, jump forward and push the A button. When you're in the air, push start. Push the Y or X button to see yourself closer. When you see yourself...
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...To fully understand the importance of video games you need to take a look at all angles. Video games have been around for years and have impacted us more than you can imagine. From the very first prototype, to the futuristic simulations we have today, video games have changed the world as we know it. The video game industry is at an all time high. Video games are no longer a form of entertainment for few, but a world-wide phenomenon for people of all ages joining in on the fun. Consoles have a very long history; from the very start passionate people have been hard at work to make the industry what it is today. There are also guidelines that all video game companies must abide by as well, so it’s not all fun and games. A video game is defined as a game that involves direct input from a user to generate visual feedback on a device. The systems used to play video games are commonly known as platforms. These devices range from home consoles such as the PlayStation 3, Xbox 360, Wii to the personal computer, and all the way to the arcade system, where the video game was born. Video games were first made as a form of entertainment but have since evolved into a worldwide cult following. They are now used for entertainment, learning tools, and even training. The video game industry was first introduced as a commercial entertainment medium in 1971. This is where it all started. After the collapse of video games in 1983, there was a rebirth 2 years later which set in motion the events...
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...approach to doing business was at the core of AMD’s founding in 1969 and remains the central focus of the company’s policy today. Advanced Micro Devices was founded in 1969 by a group of former executives from Fairchild Semiconductor. The company began by exclusively designing and producing microprocessors and slowly building on their core competencies to foray into other computer hardware. In 1975, AMD introduced a reverse-engineered clone of the Intel 8080 microprocessor. Even then Intel chip architecture was considered the industry standard. AMD’s laggard position in the industry can be traced all the way back to the beginning. Throughout the seventies AMD diversified its product portfolio into graphics, audio devices, and computer memory. AMD achieved minor success in the 1980s by briefly competing in the modem industry. At the time, AMD manufactured the only modem compatible with the various idiosyncrasies of the different telephone companies. In the late eighties AMD decided to devote its focus mainly to designing and manufacturing microchips. The company chose to compete directly with Intel and their established chip architecture. AMD acquired ATI Technologies in 2006, marking the company’s serious entry into the graphics industry. AMD’s jump into graphics got off to a rocky start. Later that year, AMD and its main rival in the graphics industry, NVIDIA, were accused of price fixing and faced court proceedings. After a prolonged period of poor performance, AMD announced...
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