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Fca Business Strategy

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Choose a company and determine long-term goals, scope, how intends to attain its goals, logic of strategy, tag-line and idea to convey, mission, purpose, values.

I choose to speak about F.C.A. Group, the newborn automotive company.

a) The group F.C.A. is committed to exploit the synergies created by the merger between the two industrial companies, in order to reduce costs and improve market penetration in the world. The aim is to rise F.C.A. to the main global producer of automobiles. Therefore, it is designed an international growth over the next five years, increasing sales in APAC and LATAM areas, especially in Brazil and China by localizing the production of vehicles through its joint ventures in India and China, and the establishment in Brazil. In addition, efforts in research are aimed to obtain the greatest cost-efficiency environmental impact. The company has, in fact, among its long-term projects, plans for sustainability and innovation that aim at environmental risk and safety of the vehicle in each component.

b) The automotive industrial group F.C.A. which has increasingly global dimension due to the cross-border merger between Chrysler and Fiat S.p.A, designs, manufactures and sells cars for the mass market under the Fiat, Lancia, Alfa Romeo, Fiat Professional, Abarth, Jeep and Chrysler and vehicles with elite brands Ferrari and Maserati. Fca is also active in the components, through Magneti Marelli, Teksid and Fiat Powertrain and in that of industrial automation systems through Comau. With this new dimension, economies of scale, synergies manufacturing and distribution, today they have become the seventh largest producer in the world, with a market located in 40 countries, and maintain commercial relations in some 150 countries.

c) F.C.A. is an international group that can compete successfully in the automotive world because its history is full of innovative technologies that have been able to anticipate the needs of the market (Mutijet engines, the system Tetrafuel ..). He has also received many awards thanks to sustainability projects carried out over the years: "Best Green Engine of the Year 2013 'and' LCV Manufacturer of the Year". And thanks to Comau are pioneers in the field of industrial robotics. Each research of the group Fca is aimed at developing innovative solutions to meet the needs and expectations of customers. From the beginning, have been shown to give priority to the people, society and the environment.

d) The current market has more and more a global dimension and it is this logic that pursues the group Fca: its strategic plan will be successful because they can afford to expand its market in the areas of lower current sale. To work, it plans to study better every market segment to which it is addressed, paying attention to the demands of clients and investors. It can rely on advanced research centers, teams professionally prepared and updated, and brands able to satisfy every request.

e) The newborn F.C.A. has not yet developed its own tag-line, but it sure have inherited the modus pensandi Fiat. So the slogan “Drive by passion”, certainly captures the basic idea of the company. The idea that it wants to convey is that of a working group led by a passion for tradition, the automotive industry, which over the years, despite the innovations and changes, has been able to maintain stability in their corporate values, and that, given the success which has been able to assert, has managed to tell to the world.

f) F.C.A. mission: to reduce the environmental impact throughout the life cycle of the vehicle; safe vehicles; increase the competitiveness of the product through the use of innovative technologies, looking at sustainable economic results.
F.C.A. purpose: The integration between Fiat and Chrysler strives to achieve a multinational group that can compete successfully in the automotive world. Through a variety of initiatives, the process of innovation F.C.A. aims to promote collaboration and to create opportunities for comparison with external partners and stakeholders.
F.C.A. values: These two companies recently merged, share industrial competences, plans and ambitions, but above all, the spirit and values, which are integrity, professionalism in keeping commitments, as well as transparency, rigor, reliability and passion. The leadership of the people and change the basis of the new F.C.A. Looking for and accepting the competition is our philosophy, an incentive to aim every day at the highest level. Keeping promises is for the Group F.C.A. a fundamental value to be a credible and reliable firm.

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