The Epicurean
“Classy in vision, Frisky in mission.”
This study aims to create a business plan that will give rise to a new profitable establishment in the thriving industry of food and beverage specifically in the casual-upscale dining or most commonly known as themed restaurants. With the group’s objective of enticing local and foreign appetites to experience the tastiest cuisines all over the world in a single dining, we were able to create a business proposal that will set a new trend in the casual upscale dining through its modern and classy yet frisky interior and design incorporating the combined concepts of the uprising establishments on the area specifically named Bagong Nayong Pilipino and the Entertainment City Manila for our valued customers to have a full experience of the place. Giving our Different data and researches were gathered in this study to conceptualize and plan a new business. Also, the group conducted some interviews from different architects and engineers who gave us a clearer view and wider perspective in doing such study.

NAME AND LOGO

The name of our business is derived from the coalesce ideas of the members regarding our major plans on the establishment. Basically, Epicurean came from the word Epicureanism which is a system of philosophy based on the teachings of Epicurus who believes that the greatest good was to seek for modest pleasure in order to attain tranquility and absence of bodily pain. In its simpler understanding, Epicurean means devoted or fond of luxury in sensual pleasure.

In relation with the establishment, the group considered the fact, that the food is one of the most essential necessities of every human being and once it is cooked and served perfectly, satisfaction and pleasure will be attained. As the guests become satisfied with the products and services being offered, the business will undeniably be