...MMAN4400 Report – Cool Moose Creamery Feasibility Analysis Group 11 MMAN4400 Engineering Management Cool Moose Creamery Feasibility Study Group 11 MMAN4400 Report – Cool Moose Creamery Feasibility Analysis Group 11 Contents Introduction ............................................................................................................................................ 3 About Cool Moose Creamery .................................................................................................................. 3 Issue Analysis .......................................................................................................................................... 4 Key Factors of Success (KFS) ............................................................................................................... 4 Customer service ............................................................................................................................ 4 Local Brand...................................................................................................................................... 4 Efficient Business Structure ............................................................................................................ 4 Wide range of choice ...................................................................................................................... 4 S.W.O.T ..........................................................................
Words: 4248 - Pages: 17
...to determine whether or not the planned investment idea is feasible. The feasibility of an investment has to be considered with respect to several different aspects in order to determine whether the investment should be realized or not. Carrying out a feasibility analysis is therefore one of the most critical steps in the decision-making process. A feasibility analysis is an effective analytical tool that can be used to evaluate investments from various perspectives, e.g. technical, social, legal, financial, market, and organizational. Financial feasibility is often a predominant factor in feasibility analysis, as most investments are not realized if they do not generate profit for the project owners. The focus of this thesis is on financial feasibility analysis and its application in the decision-making process. Precision and reliability of feasibility analysis relies on the accuracy of information used in the analysis. The appropriate level of detail has to be decided with respect to what stage the investment is on. On early stages the level of uncertainty is often high, but as the investment opportunity evolves information become more detailed and reliable. As uncertainty can highly affect the results of the analysis, the level of detail has to be taken into account when basing decisions on the results. To assess the feasibility of investments relevant criteria have to be chosen. Feasibility calculations need to be done with care and the complexity of the calculations...
Words: 7292 - Pages: 30
...Ayakoz Assemova (20120382) Anastassiya Mun (20120226) Artur Guk (20111760) Anuar Gabdulkhair (20120789) Marzhan Zhenissova (20123497) Serikzhan Sadakbayev (20131206) Feasibility Analysis – Segway [pic] Q1. Why do you think Dean Kamen and his team didn’t do a better job of anticipating the problems that beset the Segway? Feasibility analysis is the preliminary evaluation of a business idea, conducted for the purpose of determining whether the idea is worth pursuing. Dean Kamen and his team didn’t do a better job of anticipating the problems that beset the Segway because: • They did not do the market research before they sell this product. Thus, only based on the technological success and innovation, they overestimated the sale for the product – problem of PART 2 – A) INDUSTRY ATTRACTIVENESS. • Rather than identifying niche markets to penetrate and build from, the company saw its product as a solution in all markets – problem of PART 2 – B) TARGET MARKET ATTRACTIVENESS. Solutions of how Segway would do a Better Job of anticipating the Problems that beset the Segway: • Avoid overhyping: When the super-secret project got big corporate names like Steve Jobs and Jeff Bezos to sign off, the hype machine went into overdrive. The inventors' secrecy, the prominence of the endorsements, and the beyond-bold claims that this new product—whatever it was—would revolutionize our lives of course combined to skyrocket expectations into the stratosphere...
Words: 2077 - Pages: 9
...Proposed business: F&C - Salad Packaging Salad Ready is a pre-packaged, ready-to-eat salad created by a company seeking to fill the market desire for foods that are both convenient and healthy. This plan is to make an innovative food product available to student market. It is a new venture, F&C (Fresh and Convenient) is the name of the product, and it is mainly to sell special salad to customers. In the following parts, the Business Idea, Industry Related Issues, Target Market & Customer-Related Issues, Founder (s)-Related Issues, Financial Issues and Overall Business Potential will be introduced respectively. Business Aims: The object of F&C is to manufacture and market an innovative food product: a fresh and ready-to-eat leaf lettuce salad package. The product Salad Ready will have a large variety of market segments among students, from schools to the hotel and restaurant. The strategy of F&C, however, is to build a student brand in successively larger segments of the market. The Business Idea (Concept): At university, many students do not eat breakfast, not even have time to eat lunch, therefore, selling some healthy, nutritious and convenient food to students is a good business opportunity. In addition, it is better than those who selling fast food, such as Fried foods. Salad Ready is a consumer food product – fresh, washed, bite-sized leaves of leaf lettuce, contained in a sealed, transparent, fancy packaging. The product concept flows from...
Words: 1281 - Pages: 6
...Part 2: Industry/Market Feasibility The industry that The Sandwich Buddy is going to enter is one that will attract many different buyers who are beach goers, moms sending their children off to school with lunches, workers on jobs, and busy people on the go. The Sandwich Buddy will attract these buyers because of the unique product and how buyers can use it for many different uses, the reasonable price point, buyers can purchase this item for a reasonable low-cost price that will attract buyers to it because it is low-costing to them. Through the North American Industry Classification System, The Sandwich Buddy would be under the six-digit code level: 326199. This six-digit code is the industry of: All Other Plastics Products Manufacturing, under this code is the manufacturing of plastic products. Industry Attractiveness Assessment Tool Low Potential Moderate Potential High Potential 1. Number of competitors Many Few None 2. Age of industry Old Middle aged Young 3. Growth rate of industry Little or no growth Moderate growth Strong growth 4. Average net income for firms in the industry Low Medium High 5. Degree of industry concentration Concentrated Neither concentrated nor fragmented Fragmented 6. Stage of industry life cycle Maturity phase or decline phase Growth phase Emergence phase 7. Importance of industry’s products and/or services to customers “Ambivalent” “Would like to have” “Must have” 8. Extent to which business...
Words: 1348 - Pages: 6
...Feasibility Analysis in Project Management- An Empirical Study By Dr. Cynthia Menezes, Associate Professor and Research Guide And Raghunandan G, Research Scholar, Canara Bank School of Management Studies, Bangalore University Abstract: The system analyst gives a project meaning and direction. It is necessary to know what the problem is before it can be solved. This leads to a preliminary survey or an initial investigation to determine whether an alternative system can solve the problem. Depending on the results of the initial investigation, the survey is expanded to a more detailed feasibility study. A feasibility study is a test of a system proposal according to its workability, impact on the organization, ability to meet user needs, and effective use of resources. It focuses on three major questions such as what are the user’s demonstrable needs and how does a candidate system meet them, what resources are available for given candidate systems, whether the problem is worth solving, what could be the likely impact of the candidate system on the organization and how well it is within the organization’s master MIS plan. Each of these questions must be answered carefully because they revolve around investigation and evaluation of the problem, identification and description of candidate systems, specification or performance and the cost of each system and final selection of the best system. The objective of feasibility study is to acquire...
Words: 1155 - Pages: 5
...Does my idea have the potential to work? According to Mariotti and Glackin, you should do a feasibility analysis to see if your idea will work. (Glackin & Mariotti, 2016). This is taking a very close examination of your idea and asking yourself every possible question if it will work or not. You should analyze the product or service, and the market or industry to see if your idea is worth the risk. If you decide that the risk is worth it then you can start your...
Words: 703 - Pages: 3
...COMMERCIAL FEASIBILITY ANALYSIS - CFA (to be attached to field 13 in the ITI Web Template of a Type C proposal when the funding by ESA exceeds 250 K€). The detailed CFA is intended to analyse the strategic context and commercial potential of the proposed activity and to demonstrate that the bidder’s initiative is conceived to lead to a commercial exploitation. The length of the detailed CFA to be provided with the outline proposal should be between 2 – 4 pages. The detailed Commercial Feasibility Analysis shall include the following chapters: 1. a. Target Customers: this chapter shall describe the target users/customers of the intended development 2. b. Competition: this chapter shall present an assessment of the competition (competitive products, competitors) and the positioning of the bidder in the market and in the value chain 3. c. SWOT Analysis: this chapter shall include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for the intended development to provide information on selling factors (e.g. existing IPR, know-how, technology) against products of competitors as well as to show the bidder’s understanding of the commercial environment and its difficulties. 4. d. Financial and Market Objectives: this chapter shall present an analysis of the financial and market objectives (including the assumptions taken) in terms of sales volume, market share and predicted market penetration, with and without the proposed development. 5. e. Cost...
Words: 334 - Pages: 2
...| Greenwood Plaza | | A Feasibility Analysis prepared for Real Estate Investment & Entrepreneurship | | Greenwood Plaza | | A Feasibility Analysis prepared for Real Estate Investment & Entrepreneurship | 1200-1228 S Greenwood Ave Montebello, CA 90640 TABLE OF CONTENTS Contents EXECUTIVE SUMMARY 3 MARKET STUDY 4 Historical supply and demand for space with the market area 6 MARKETABILITY STUDY 7 Neighborhood Analysis 7 Discussion of historical rents and vacancy levels 10 Building, site and tenant description 4 Property operating plan 5 OWNERSHIP ORGANIZATION FORM 7 RECOMMENDED FINANCING STRUCTURE 9 AFTER-TAX RISK-ADJUSTED EQUITY REQUIRED RATE OF RETURN 10 OPERATING CASH FLOWS FORECAST AND ASSUMPTIONS 11 RISK AND SENSITIVITY ANALYSIS 14 CONCLUSION AND RECOMMENDATION 17 REFERENCES 18 APPENDICES 19 EXECUTIVE SUMMARY We came across Greenwood Plaza, a neighborhood...
Words: 4654 - Pages: 19
...1. Purpose of The Document A feasibility study is a study that assesses the viability of an idea. It seeks to identify potential problems and to determine whether an idea will work. It provides details on how a business can succeed, and it serves as a tool for creating a good business plan. A feasibility study is important because the information it gathers and presents helps people list everything they need to make a business work, develop marketing strategies to persuade an investor or bank that the business is a worthwhile investment and identify business-related problems and solutions. The project feasibility may form the basis of an important investment decision and in order to serve this objective, the document/study covers various aspects of project concept development, start-up, and production, finance and business management. 2. Project Profile The project is about starting a Day Care Center for infants and children of age up to 5. The proposed plan is to offer programs ranging from Infant Care for infants of more than 6 months of age to Kindergarten for children of age up to 5 years. 2.1 Project Brief The study provides information regarding investment opportunity for setting up a Day Care Center in Comilla City. However, such a project could also be feasible for other cities of Bangladesh but initial market research/survey would be required to identify its need. 2.2 Opportunity Rationale Day Care Center is the place where learning and fun become one...
Words: 3017 - Pages: 13
...Individual: Service Request SR-rm-022, Part 1 Name BSA375 August 3 2015 Individual: Service Request SR-rm-022, Part 1 In this service request we look at the organization, Riordan Manufacturing. We will look at the stakeholders in this corporation. We hope to gather information that will benefit in the development of a system for this corporation and we will discuss how we went about gathering said information. We hope to identify the key factors of the information that we have gathered for this system to ensure the information’s validity and that it was gathered correctly. We will explain what the projects scope is and why it is important by describing the areas of project feasibility that are examined in the analysis phase of the SDLC. In the end we will have gained a better understanding of how a system analyst does their job. * Looking over the human resources side of the pillar at the Riordan manufacturing it seems that there is a good representation of each group that is a part of the Riordan family with there being four different locations three in the continental United States and one abroad in China. With that tidbit of information there is not a consistent system that like communications from the China facility to any other but the corporateeadquarters in fact the corporate head quarters is the only way there is any communication from one sister company to the other it is like a giant game of telephone. For instance what if a shipment from MI went to the China...
Words: 527 - Pages: 3
...W13543 FLY ASH BRICK PROJECT: FEASIBILITY STUDY USING CVP ANALYSIS S. K. Mitra and Shubhra Hajela wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2013, Richard Ivey School of Business Foundation Version: 2013-12-19 In April 2013, Rajiv Sharma had a business plan. For quite some time, he had been doing some market research exploring the potential of his “dream project” — establishing a fly ash brick manufacturing unit — and had seen huge potential for profit in the project. His long-time friend Alok Gupta was also interested but had a few doubts regarding the feasibility of the project. Sharma, on the other hand, was sure of his plan. Years of work in the construction industry had shown him the potential of using large volumes of fly ash bricks in construction...
Words: 2276 - Pages: 10
...QA Concept Introducing LoadRunner • Why should you automate performance testing? • What are the LoadRunner components? • Understanding LoadRunner Terminology • What is the load testing process? • Getting Familiar with HP Web Tours • Application Requirements The Power of LoadRunner • Creating the Load Test • Running the Load Test • Monitoring the Load Test • Analyzing Results Building Scripts • Introducing the Virtual User Generator (VuGen) • How do I start recording user activities? • Using VuGen’s Wizard mode • How do I record a business process to create a script? • How do I view the script? Playing Back Your Script • How do I set the run-time behavior? • How do I watch my script running in real time? • Where can I view information about the replay? • How do I know if my test passed? • How do I search or filter the results? Solving Common Playback Problems • Preparing HP Web tours for playback errors • How do I work with unique server values? Preparing a Script for Load Testing • How do I measure business processes? • How do I emulate multiple users? • How do I verify Web page content? • How can I produce debugging information? • Did my test succeed? Creating a Load Testing Scenario • Introducing the LoadRunner Controller • How do I start the Controller? • The Controller window at a glance • How do I modify the script details? • How do I generate a heavy load? • How do I emulate real load...
Words: 468 - Pages: 2
...Preparing Business Scenario Analyses The following general guidelines may be used in preparing for an oral or written business scenario analysis and presentation. There may be several feasible courses of action regarding the solution to any case. It is more important to concern yourself with the process of problem definition and isolation, analysis, and evaluation of alternatives, and the choice of one or more recommendations, rather than trying to find a single answer. Very often, the right answer is the one that you can propose, explain, defend, and make work. • The Process of Analyzing a Case 1. Read and study the scenario thoroughly and efficiently. Read the scenario once for familiarity, noting issues that come to the forefront. Read the scenario again. Determine all the facts, making notes about symptoms of problems, root problems, unresolved issues, and roles of key players. Watch for issues beneath the surface. 2. Isolate the problem(s). Get a feel for the overall environment by putting yourself in the position of one of the key players. Seek out the pertinent issues and problems. 3. Analyze and evaluate alternatives. a. Once the problems and issues are isolated, work at gaining a better understanding of causes. In what area of the unit do the problems exist? Why? What caused them? Examine and evaluate the strengths and weaknesses of the unit’s processes (e.g., planning, communication), human behaviors, and/or exhibits (e.g., financial statements,...
Words: 505 - Pages: 3
...PEST Analysis One way of planning your business is to undertake a PEST analysis.1 PEST analysis involves looking at the Political, Economic, Socio-cultural and Technological factors that could affect your business. Every business needs to consider a range of external forces in order to take decisions. For many people imagination is very limited and is coloured solely by their own experience and personal beliefs. This can lead to wish fulfilment or a refusal to see reality or recognise the critical changes that are happening in the world around them. It can also lead to grabbing short-term solutions that, if they do not exacerbate problems, certainly ignore the longer term. In the business world pressure is often applied to take decisions quickly, acting on judgement and instinct rather than careful analysis. There are many driving forces in the external environment that might impact on your business. These can be categorised as: • Social; • Technological; • Economic; • Environmental; and • Political. Social forces Social forces include, for example, changing demography and education, etc. The population in Western Europe is relatively static, but the age bands are changing. The number of older people, for example, is growing rapidly. Technological forces Technological forces are changing dramatically quickly. What effects will this have on your production, marketing and distribution plans? Depending on your market, technology might either raise or lower entry barriers...
Words: 371 - Pages: 2
