FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY

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FEASIBILITY OF ESTABLISHING A FRUIT JUICE SELLING CHAIN IN DHAKA CITY

Prepared for:
Prof. Abu Yousuf Md. Abdullah Institute of Business Administration Course Instructor, M101 Principles of Marketing

Prepared by:
GROUP 8 Md. Mainuddin, ZR 23 Abdullah Al Azad Adnan, ZR 47 Tasnuva Sultan, RQ 48 Shafquat Ahmed, ZR 39

Institute of Business Administration (IBA) University of Dhaka

January 03, 2009

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January 03, 2009

Mr. Abu Yousuf Md. Abdullah Professor Institute of Business Administration (IBA) University of Dhaka

Dear Mr. Yousuf:

This letter is regarding our final report for M101 Principles of Marketing, entitled “Feasibility of Establishing a Fruit Juice Selling Chain in Dhaka City”, and due January 03, 2009. After doing extensive research on the topic and interviewing people from walks of life, we have found out that it is certainly not impractical if not feasible, and interestingly enough, people, in general, are intrigued by this idea. We believe that this report will aid in the future study of the topic and add new information to the established concepts and perceptions about fruit juice selling industry in Bangladesh.

The purpose of this report is to explain and figure out the key factors that have an effect on the viability of the fruit juice selling chain in Dhaka city. As specified in the research proposal we submitted earlier, the report begins with an elaborate overview of the findings of our survey. The report then explains the marketing tools and processes that should be used in order to accurately assess all the opportunities and threats that exist in the market. This report also explores their major fruit juice bars in both international & local context and examines everything that brings peoples to these bars.

In the course of this