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FAR EASTERN POLYTECHNIC COLLEGE
College of Business Administration
Dasmariñas, Cavite

A Feasibility Study Presented to
The Faculty of College of Business Administration
In Partial Fulfillment in the Requirements in Introduction to Business.

By

DEL SOCORRO, Patrick GOROSPE, Karen
DOCTO, Reniel C. RECIDO, Princess
DOMETITA, Joemar REDOBLADO, Levy-lu

23 March 2012

CHAPTER I
MARKETING ASPECT

INTRODUCTION Nowadays, it’s really hard to think what business to establish because it seems that everything is being already offered in the market by different entrepreneurs. Though it’s hard to think of what business to introduce, the group realized that creating a business is not about creating a new product but it can also be finding of what supply doesn’t equate its demand, and make an answer for it. T-shirt printing has a high consumer demand in the market but there is no sufficient numbers of printing shops that can accommodate the number of consumers that causes delays of the production. Therefore the group decided to establish a printing business to catch that market. The group named the business, “Mass Print”, which means “quantity” or “volume”, since this business aims to reach the demands of the mass (the people), in terms of printing demand.

OBJECTIVES

The group aims: * To be recognized as premier business in providing sublimation/printing service. * To provide the clients/consumers ultimate satisfaction and quality assurance in term of the products and services. * To establish and strengthen a good entrepreneur – client relationship. * To plan, design, and implement strict financial controls to help achieve success. * To achieve satisfactory and profitability, or manifested by a return of investment within reachable and acceptable range.

MARKETING FUNCTION

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