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Feasibility Study and Business Plan – Al Hayat

ECOFIN
Research Services

Feasibility Study and Business Plan to set up a Domestic Electrical Appliances Distribution Company in Saudi Arabia

Al Hayat International Holding Co., Saudi Arabia Sole Distributor of Green World Electronics Co., USA

September 22, 2008

1

Feasibility Study and Business Plan – Al Hayat
Content
1. Executive Summary 2. Introduction - Al-Hayat International Holding Co.
2.1. About ECOFIN Research Services 2.2. About the Promoter 2.3. Project Background 2.4. The Franchise Concept 2.5. About Green World Electronics Co.

ECOFIN
Research Services

Page
07 11
11 11 14 14 15

3. Success Stories of Electronics Retailing and Distribution Companies around the World17
3.1. Best Buy 3.2. GOME Electrical Appliances Holding Ltd. 3.3. Jumbo Electronics Co. 3.4. Media Market 3.5. NEXT Retail India Ltd. 17 18 20 22 24

4. Favorable Investment Environment
4.1. Investment Climate in Saudi Arabia 4.2. Overview of the Retail Industry in Saudi Arabia 4.3. Saudi Domestic Electrical Appliances Sector 4.4. Key Drivers for Saudi Domestic Electrical Appliance Industry 4.5. Saudi Domestic Electrical Appliance Industry – Major Trends and Forecast 4.6. Conclusion

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27 33 40 43 55 56

5. Al-Hayat International Holding Co: Strategic Planning
5.1. Stakeholder analysis 5.2. Vision 5.3. Mission 5.4. Strategic Objectives 5.5. USP

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58 58 58 58 58

6. The Business Plan
6.1. Product and Portfolio Analysis 6.2. Market Segmentation, Targeting and Positioning 6.3. Sales Propositions 6.4. Distribution: Strategic Options 6.5. Pricing: Strategic Options 6.6. Logistics: Strategic Options 6.7. The Marketing Milestones and the Roadmap 6.8. Promotional Strategy

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60 61 62 62 63 64 65 66

September 22, 2008

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Feasibility Study and Business Plan – Al Hayat
6.9. Appointment of a Business Development Company 6.10. Value Added Services

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