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Fedex  Corporation:  Structural  Transformation   Through  E-­‐  Business

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Submitted By mbab
Words 2493
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Introduction
This paper aims to discuss and analyze structural transformation of the FedEx corporation through e-­ business by using different strategic perspectives presented during the course Strategy-­ Process, Content, Context. Firstly, I will present the brief history timeline of the FedEx Corporation with the main highlights that are important for my discussion.
Then in the part Business level strategy I will try to explain how the company related their business with its environment. From its very beginning in 1973, FedEx had transformed itself from the express delivery company to a global logistics and supply-­ chain company and invested a lot of money into the IT systems1, which in my opinion implies outside-­ in perspective.
Corporate level strategy part deals with the diversification of the FedEx in order to become more than just a express delivery company. Taking into account the international context of the company I will discuss the global convergence perspective and how FedEx positioned itself there. The international context part will discuss how FedEx expanded globally and how FedEx positioned itself under the Global convergence perspective.
History of the FedEx Corporation2
Federal Express Corporation was founded in 1971. They are specialized in overnight delivery of the high priority packages, documents and heavy freight.
1971
● Federal Express Corporation is founded in Little Rock,Ark.
1973
● Federal Express relocates operations to Memphis,Tenn.
● On the first night of continuous operation, 389

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