...AN ADVERTISING PLAN FOR by Brian Catbagan, Jen Jue, Gerardo Payno, Lian Reyes, Michael Tiu SUBMITTED TO Mrs. Tessa Jazmines OCTOBER 5, 2010 IN PARTIAL FULLFILMENT OF THE REQUIREMENTS FOR Journalism 151 College of Mass Communications University of the Philippines, Diliman 1|Page MILKSTAR: EVERYDAY FRESHNESS CATBAGAN. JUE. PAYNO.REYES.TIU. EXECUTIVE SUMMARY MILKSTAR Goat’s Milk is a fairly young product in the Php39B drinking milk market. Entering the field on January 2010, their milk is produced in the Alaminos Goat Farm located in Alaminos, Laguna. MILKSTAR uses the best breed of goats for their milk production and feeds them with the healthiest and greenest foods. The meticulous attention given by the Almeda family to their goats is the main reason why MILKSTAR can claim to be the healthiest, safest, and most beneficial variant of milk that tastes great too! With a great product such as MILKSTAR Goat’s Milk, it should also follow that the consumers will patronize their product. Variants such as strawberry and chocolate flavours even cater to the tastes of the younger demographic. However, with competitors such as Nestlé, Magnolia, Cowhead, and Alaska (among others) that can bank on big budgets and accessible advertising channels to grab the market, it has become increasingly difficult for MILKSTAR to catch the attention of its target market. Goat’s milk is one of the more beneficial variants of milk, providing various essential vitamins and minerals (such as protein...
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...Animal From Wikipedia, the free encyclopedia For other uses, see Animal (disambiguation). "Animalia" redirects here. For other uses, see Animalia (disambiguation). Page semi-protected Animals Temporal range: Ediacaran – Recent PreЄЄOSDCPTJKPgN Animal diversity.png Scientific classification Domain: Eukaryota (Unranked) Opisthokonta (Unranked) Holozoa (Unranked) Filozoa Kingdom: Animalia Linnaeus, 1758 Phyla Subkingdom Parazoa Porifera Placozoa Subkingdom Eumetazoa Radiata (unranked) Ctenophora Cnidaria Bilateria (unranked) Orthonectida Rhombozoa Acoelomorpha Chaetognatha Superphylum Deuterostomia Chordata Hemichordata Echinodermata Xenoturbellida Vetulicolia † Protostomia (unranked) Superphylum Ecdysozoa Kinorhyncha Loricifera Priapulida Nematoda Nematomorpha Onychophora Tardigrada Arthropoda Superphylum Platyzoa Platyhelminthes Gastrotricha Rotifera Acanthocephala Gnathostomulida Micrognathozoa Cycliophora Superphylum Lophotrochozoa Sipuncula Hyolitha † Nemertea Phoronida Bryozoa Entoprocta Brachiopoda Mollusca Annelida Synonyms Metazoa Haeckel, 1874 Animals are multicellular, eukaryotic organisms of the kingdom Animalia (also called Metazoa). Their body plan eventually becomes fixed as they develop, although some undergo a process of metamorphosis later on in their lives. Most animals are motile, meaning they can move spontaneously and independently. All animals must ingest other organisms or their products for...
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...__________________________________________________________________________________________ LONDON VICTORIA STATION an analysis of the spatial complexity of the railway concourse. SHRUTI S SHETTY Advanced Architectural Studies University College London, UK. ABSTRACT With the development of the railways, the identity of the railway concourse has changed over the last century. The design of railways stations is one of the most challenging practices and the concourse design must provide for large fluid spaces to facilitate rapid movement. In addition to these, the modern station demands much more from a railway concourse. The National Rail has chalked out the key requirements for every station with Security, Information, Navigation and Facilities as one of the few Basic needs followed by Higher-level needs such as Retail and Catering. In the life of all cities, the railway station plays an important role in the day-to-day life of its citizens and thereby a constant effort has been made to keep up with increasing requirements of the concourse yet maintaining the fluidity of spaces. This report discusses the effect of a concourse layout and its relation with the urban context on the process of ‘navigation’ and ‘way finding’ in the system. Another aspect of railways stations is the way it fits into the urban system which determines the nature of the concourse and the way people interact with the space. Liverpool street station gives an impression of it being an enclosed...
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...4 111 2 3 4 5 6 7 8 9 1011 1 2 3 4 5 6 7 8 9 2011 1 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7 8 9 40 1 2 3 4 5 6 711 8 J. International Business and Entrepreneurship Development, Vol. 3, No. 1/2, 2006 Sustaining competitive advantage in the global petrochemical industry: a Saudi Arabian perspective Salem M. Al-Ghamdi Department of Management and Marketing, King Fahd University of Petroleum and Minerals, P.O. Box 667, Dhahran 31261, Saudi Arabia E-mail: sghamdi@kfupm.edu.sa M. Sadiq Sohail* Department of Management and Marketing, King Fahd University of Petroleum and Minerals, PO Box 210, Dhahran 31261, Saudi Arabia E-mail: ssohail@kfupm.edu.sa E-mail: sadiqsohail@hotmail.com *Corresponding author Abstract: This paper analyses the competitive advantages of Saudi Arabia in the global petrochemical industry. Porter’s model is used for this purpose. Saudi Arabia, a leading producer of oil, is also the largest worldwide producer of a number of petrochemical products. Competitiveness in the global market demands an examination of comparative advantages and is the reason why Saudi Arabia is yet to succeed in the global market. This paper is an attempt to analyse the industry and to provide strategic alternatives. Keywords: petrochemical; Porter; Saudi Arabia; strategy. Reference to this paper should be made as follows: Al-Ghamdi, S.M. and Sadiq Sohail, M. (2006) ‘Sustaining competitive advantage in the global petrochemical industry: a Saudi Arabian perspective’, Journal for International...
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...Industrial area. There are 50 Dealers which are surveyed by me in a given time of period of 45 Days. The sampling technique used for this study was simple random sampling and the sample size was 50. The tool which I used to analysis the data was simple average method and the data’s where put in tabular form as well as in chart form also. In that manner we prepared a questionnaire of 17 questions which reflects all the aspects of our report. Executive Summary The project deals with finding out the demand and trend of Godrej’s Conferencing solutions in Bhopal. The project was limited to corporate offices only. The project focused in answering 6 basic questions. ❖ Overall demand of Conferencing solutions. ❖ Godrej’s current market share in this segment. ❖ Strengths and weakness of Godrej Conferencing solutions. ❖ Resolve, what factors Godrej Prima division needs to ponder on to increase its market share. ❖ Analysis of competitors strengths and weakness. ❖ Recommend Godrej Prima Division based on the above. This all was done by collecting data over respondent companies. Each company official was served with a questionnaire. The responses of those were stored into excel spreadsheet and then coded into numerical format for analysis. Based on the responses for each question a...
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...Employment News 31 May - 6 June 2014 www.employmentnews.gov.in 21 UNION PUBLIC SERVICE COMMISSION EXAMINATION NOTICE NO. 09/2014-CSP (LAST DATE FOR RECEIPT OF APPLICATIONS : 30/06/2014) DATE :31.05.2014 CIVIL SERVICES EXAMINATION, 2014 (Commission’s website-http://upsc.gov.in) F. No. 1/5/2013-E.I(B) : Preliminary Examination of the Civil Services Examination for recruitment to the Services and Posts mentioned below will be held by the Union Public Service Commission on 24th Aug., 2014 in accordance with the Rules published by the Department of Personnel & Training in the Gazette of India Extraordinary dated 31st May, 2014. (i) Indian Administrative Service. (ii) Indian Foreign Service. (iii) Indian Police Service. (iv) Indian P & T Accounts & Finance Service, Group ‘A’. (v) Indian Audit and Accounts Service, Group ‘A’. (vi) Indian Revenue Service (Customs and Central Excise), Group ‘A’. (vii) Indian Defence Accounts Service, Group ‘A’. (viii) Indian Revenue Service (I.T.), Group ‘A’. (ix) Indian Ordnance Factories Service, Group ‘A’ (Assistant Works Manager, Administration). (x) Indian Postal Service, Group ‘A’. (xi) Indian Civil Accounts Service, Group ‘A’. (xii) Indian Railway Traffic Service, Group ‘A’. (xiii) Indian Railway Accounts Service, Group 'A'. (xiv) Indian Railway Personnel Service, Group ‘A’. (xv) Post of Assistant Security Commissioner in Railway Protection Force, Group ‘A’ (xvi) Indian Defence Estates Service, Group...
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...Iowa State University Digital Repository @ Iowa State University Graduate Theses and Dissertations Graduate College 2012 Three essays on biofuel, environmental economics, and international trade Jingbo Cui Iowa State University Follow this and additional works at: http://lib.dr.iastate.edu/etd Part of the Agricultural and Resource Economics Commons, Agricultural Economics Commons, Economics Commons, and the Natural Resource Economics Commons Recommended Citation Cui, Jingbo, "Three essays on biofuel, environmental economics, and international trade" (2012). Graduate Theses and Dissertations. Paper 12304. This Dissertation is brought to you for free and open access by the Graduate College at Digital Repository @ Iowa State University. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Digital Repository @ Iowa State University. For more information, please contact hinefuku@iastate.edu. Three essays on biofuel, environmental economics, and international trade by Jingbo Cui A dissertation submitted to the graduate faculty in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY Major: Economics Program of Study Committee: Harvey Lapan, Co-major Professor GianCarlo Moschini, Co-major Professor Sebastien Pouliot John Schroeter Rajesh Singh Iowa State University Ames, Iowa 2012 Copyright c Jingbo Cui, 2012. All rights reserved. ii DEDICATION ...
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...Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17 International Operations 18 Digital rights management system (DRM) 18 eBusiness Models 18 Market Research and Market Intelligence 20 Marketing Strategy 25 Tactical e-Marketing and Communications Planning 28 Tactical Approach 28 Product 28 Promotion 29 Price 31 Place 31 Use of Technology 31 Delivery Mechanism 34 Flexible manufacturing plants 34 Supplier Relationship Management. 35 Channel Management 36 Marketing Communications 37 Developing an Integrated Marketing Communications Plan 37 Overarching Goals of the Plan 38 Message Development 38 Communication Media, Venues, and Campaign Elements 39 Tactical Marketing Plan Elements 40 Regulation and Ethics Issues 45 Responding to Regulation and Ethics Issues 46 Assessing E-Marketing Effectiveness 47 Conclusion 50 References 51 List of Figures Figure 1 - Porter's Five Forces Analysis Framework 22 Figure 2 - Comparative Competitor Specifications 23 Figure 3 ' Online Advertising Tracking Sample 30 Figure 4 - Shop Floor Hierarchy 35 Figure 5 - Collaborative Marketplaces and E-Hubs 36 ...
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...Audio Video stores and six Geek Squad stand-alone stores in the U.S. BBY also operated 887 Carphone Warehouse and 1,566 The Phone House Stores in Europe, 64 Canada BBY stores, 144 Future Shop stores in Canada, 158 Five Star stores in China, six BBY China stores, five BBY Mexico stores and one BBY Turkey store. (Best Buy). BBY stores in the US average approximately 39,000 retail square feet, and offer products in six revenue categories: consumer electronics (39% of FY 10 (Feb.) revenues), home office (34%), entertainment soft- ware (16%), appliances (4%), services (6%), and other (1%). BBY's largest category, consumer electronics, includes products such as televisions, digital cameras and accessories, digital camcorders and accessories, e-readers, DVD players, MP3 players and accessories, musical instruments, navigation products, home theater audio systems and components, and mobile electronics including car stereo and satellite radio products. (The Outlook) A. Early History In 1966, Richard M. Schulze and a partner established Sound of Music, Inc. They opened their first store in St. Paul, Minnesota, in an attempt to capture a share of the Twin Cities' home and car stereo...
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...Science Daily Using Less Water to Grow More Potatoes ScienceDaily (Sep. 1, 2011) — Research conducted in part at the U.S. Department of Agriculture (USDA) has confirmed that in some production systems, planting potatoes in flat beds can increase irrigation water use efficiency. Agricultural Research Service (ARS) agricultural engineer Bradley King, who works at the ARS Northwest Irrigation and Soils Research Laboratory in Kimberly, Idaho, was one of the scientists who led these studies. ARS is USDA's chief intramural scientific research agency, and this research supports the USDA commitment to enhancing sustainable agriculture. When potato production started in Idaho more than 100 years ago, farmers seeded their crops in ridged rows and watered their plants by channeling surface irrigation to flow through the furrows between the rows. Even though most commercial potato producers in the Pacific Northwest now irrigate their crops with sprinklers, they still typically use ridged-row planting systems. But this planting configuration allows irrigation runoff to collect in the furrow and percolate below the crop root zone. This means that the water is unavailable to the crops, and can also lead to increased nitrate leaching from the soil. King and his partners conducted a series of studies on planting potatoes in flat beds instead of ridged rows. One two-year study compared ridge-row planting systems, a 5-row planting configuration on a raised bed where the plant rows were 26...
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...GMO MYTHS AND TRUTHS An evidence-based examination of the claims made for the safety and efficacy of genetically modified crops Michael Antoniou Claire Robinson John Fagan June 2012 GMO Myths and Truths An evidence-based examination of the claims made for the safety and efficacy of genetically modified crops Version 1.3 by Michael Antoniou Claire Robinson John Fagan © Earth Open Source www.earthopensource.org 2nd Floor 145–157, St John Street, London EC1V 4PY, United Kingdom Contact email: claire.robinson@earthopensource.org June 2012 Disclaimer The views and opinions expressed in this paper, or otherwise published by EOS, are those of the authors and do not represent the official policy, position, or views of other organizations, universities, companies, or corporations that the authors may be affiliated with. GMO Myths and Truths 2 About the authors Michael Antoniou, PhD is reader in molecular genetics and head, Gene Expression and Therapy Group, King’s Cols: lege London School of Medicine, London, UK. He has 28 years’ experience in the use of genetic engineering technology investigating gene organisation and control, with over 40 peer reviewed publications of original work, and holds inventor status on a number of gene expression biotechnology patents. Dr Antoniou has a large network of collaborators in industry and academia who are making use of his discoveries in gene control mechanisms for the production of research, diagnostic and therapeutic products...
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...Employment News 11 - 17 February 2012 www.employmentnews.gov.in 21 Union Public Service Commission EXAMINATION NOTICE NO. 04/2012-CSP DATED 11.02.2012 (LAST DATE FOR RECEIPT OF APPLICATIONS : 05.03.2012) CIVIL SERVICES EXAMINATION, 2012 (Commission's website - http://www.upsc.gov.in) F. No. 1/4/2011-E.I(B) : Preliminary Examination of the Civil Services Examination for recruitment to the Services and Posts mentioned below will be held by the Union Public Service Commission on 20th May, 2012 in accordance with the Rules published by the Department of Personnel & Training in the Gazette of India Extraordinary dated 4th February, 2012. (i) Indian Administrative Service. (ii) Indian Foreign Service. (iii) Indian Police Service. (iv) Indian P & T Accounts & Finance Service, Group ‘A’. (v) Indian Audit and Accounts Service, Group ‘A’. (vi) Indian Revenue Service (Customs and Central Excise), Group ‘A’. (vii) Indian Defence Accounts Service, Group ‘A’. (viii) Indian Revenue Service (I.T.), Group ‘A’. (ix) Indian Ordnance Factories Service, Group ‘A’ (Assistant Works Manager, Administration). (x) Indian Postal Service, Group ‘A’. (xi) Indian Civil Accounts Service, Group ‘A’. (xii) Indian Railway Traffic Service, Group ‘A’. (xiii) Indian Railway Accounts Service, Group 'A'. (xiv) Indian Railway Personnel Service, Group ‘A’. (xv) Post of Assistant Security Commissioner in Railway Protection Force, Group ‘A’ (xvi) Indian Defence Estates Service, Group ‘A’. (xvii) Indian Information...
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...Systems and Operations Management Mercedes Benz Analysis of the competitiveness of operations management Abhijeet Ghosh, A4060514, MBA Intake 14 (Group B) London School of Business and Finance Table of Content Executive Summary & Introduction 3 Product and Services 3 Task 1: Operations Management 4 Operations Strategy 4 Process Design 4 Body Shop 5 Paint Shop 6 Assembly 7 Just in Time 8 Quality Management 8 Innovation and Improvement 9 Supply Chain Management 10 Task 2: Integration of Information system 12 Business Integration Server 13 Task 3: Job Design 14 Lean Manufacturing 14 Conclusion 15 Appendix 16 Reference 18 Executive Summary and Introduction Mercedes-Benz is a division of the German manufacturer Daimler AG, and the brand is used for automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motor-wagen, widely regarded as the first automobile. Part of Daimler AG, Mercedes-Benz USA (MBUSA) is responsible for the distribution and marketing of Mercedes-Benz, May Bach, smart, and Sprinter products in the United States. In 2011, the company sold 264,460 passenger vehicles in the US, representing 17.5% year-over-year growth, in addition to 16,577 Sprinters. Although MBUSA was founded in 1965, importation of Mercedes-Benz vehicles actually began...
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...Pharmacogenomics 1.Introduction: Genomics: The study of genes and their function. Genomics aims to understand the structure of the genome, including the mapping genes and sequencing the DNA. Genomics examines the molecular mechanisms and the interplay of genetic and environmental factors in disease. It is used to determine the entire DNA sequence of an organisms and a fine scale genetic mapping. The field also includes study of intra genomic phenomena such as Hetrosis, Epistasis, Pleiotropy and other interactions between loci and alleles within the genome. 2.History: The term genome was introduced by H. Winkler in 1920 to denote the complete set of chromosomal and extra chromosomal genes present in an organism, including a virus. This term is used in the same sense even today. The term genomics was coined by T.H. Roderick sometime in 1987 mean mapping and sequencing to analyze the structure and organization of genomes. But today genomics includes sequencing of genomes, determination of the complete set of proteins encoded by an organism, and the functioning of genes and metabolic pathways in an organism. Thus genomics not only deals with the determination of the genetic information present in an organism, but also with the understanding the mechanism by which this information is used by the organism. A major branch of genomics is still concerned with sequencing the...
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...Milk Processing | | 1. INTRODUCTION 1.1 The Pakistani dairy industry is contributing significantly to the country's economy, besides improving the health standard by increasing the nutrition value of the food. The value of output from Dairy Sector increased to Rs.5,00,510 million in 1994-95 from Rs.2,75,080 million in 1990 and is expected to reach the level of Rs. 8,50,000 million by the year 2000 A.D. 1.2 Pakistan occupies first position in the world having a total bovine population of 29.6 million compared to the world's total bovine population of 1420 million. As per 1992 livestock census, the country has about 16.0 million breedable cows and 13.4 million breedable buffaloes 1.3 There has been a major improvement in milk production which increased from 17 million tones in 1951 to 70.1 million tonnes in 1997 and the growth was maximum between 1980 and 1990. The present per capita availability of milk is 205 gms as against the PCMR recommendation of 250 gms. 1.4 Recognizing the importance of the sector, the notable programmes taken up are key village schemes, intensive cattle development projects, crossbreeding projects through bilateral assistance, operation flood program and technology mission by establishing National Dairy Development Board (NDDB). | | 2. MILK PROCUREMENT AND PROCESSING The organized dairy sector (both cooperatives and private) is presently handling only 10-12 percent of total milk production in the country. The target and achievements of milk...
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