Komisar means that business, at its core, is more about the creation of the product and service. Living in a capitalistic society, it is easy to lose sight about the goal of living. The goal of life should not be financial success, but creation- creation of memories, kindness, and knowledge and in the case of business, tangible goods or services. The question when you embark on any business venture should be: what are you trying to accomplish? That answer should not be money. Why? Because when money is the motivator the real purpose of business is lost. In the book, we see this with Lenny. When his initial idea and passion become diluted by the financials, Komisar urges him to rethink why he started in the first place. I personally believe that creative drive and personal expression are needed for a truly successful business. When I buy a product that I believe has true value- I can feel the passion and creative expression the creator put into it. When Lenny comes back to the valley with Circle-of-Life.com, a real product is created. This product will be successful because it’s not about the numbers, but what it will create for people.
This statement is why I changed my opinion about business school. I was so concerned that a degree in business meant I was selling my soul. I learned that business can be about the money if you let it be. Ultimately I have a decision when it comes to choosing whom I work for or what I want to create. Business is not black and white. It really is an art. As a businessperson you have to take the initiative to paint the picture you want. This is a decision I will make in the next few months. Do I want to work for a corporation? Am I ok with that kind of large-scale creation and will that inspire to me to give a 100% each day? Or do I want to work for a smaller company that has less recognition, but have more involvement? It’s going to