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Xaviers Institute of Business Management Studies

SUPPLY CHAIN MANAGEMENT

Maximum Marks: 100

Note: (i) Section A has six questions. Each carrying 15 marks each. Attempt any four.
(ii) Section B is compulsory and carries 40 marks.
SECTION A
1. What is Physical Distribution Management (PDM)? Why is PDM considered to be a critical area of overall supply chain management? Discuss the system or 'total' approach to PDM in detail.
2- Define SCM integration and discuss the four stages of Steven's model of supply chain integration. Also, describe the strategies involved in SCM integration.
3. "Many innovations on technology-based approaches are well-suited to the enhancement of the effectiveness of Supply Chain Management"-Justify the statement by giving few applications of information technology in SCM.
4. What is Customer Profitability Analysis? Why has it gained importance in the recent times? Is it ethical to deny a customer who is not profitable?
5. Why is the location of warehouse important for the SCM? Discuss some methods for determining the location of the warehouse
6. What are the essential differences in the Supply Chain Management of Products vs. Services? Discuss the application of Supply Chain Management principles in Financial Services.
SECTION B
7. Read the following case and answer the questions given at the end.
Kozmo, the online convenience store to shut down
New York-based Kozmo, the 3-year-old company announced that it would stop delivery service in all nine cities it operates. New York-based Kozmo, which dispatched legions of orange-clad deliverymen to cart goods to customers' doors, is the latest dot.com dream to evaporate in the market downturn. Amazon com, venture capital firm Flatiron Partners and coffee giant Starbucks were among the investors in Kozmo.
Kozmo said in December that investors promised a total of $30 million