The best way to compete is to ensure employees are equipped with in-depth knowledge of what competitors are doing. Knowing where the company ranks compared to their competitors creates the foundation of any search engine optimization strategy and gives the company a baseline to measure its results. There is no other vehicle out like the Ferrari; lambo and Toyota motors are in the works of making a similar vehicle. After a careful SWOTT analysis, a competitive landscape has been implemented to ensure the ferrari stays ahead of any other vehicle that may hit the market.
Ferrari will soon be known as the low-cost supplier simply by under-pricing the competition. Ferrari volume can increase, which can drive costs down even further by an economic boost, and supply and demand. It is important to still maintain a healthy profit margin, of course, so it is key to lower not only prices, but costs too.
Motors will achieve product or service quality differentiation. There are hundreds of companies that have achieved such differentiation for themselves. What is the difference between 7-up and Sprite, or between Ritz and Townhouse crackers? Why do people keep returning to the same Valvoline to have their car serviced? Why do many people follow their favorite artist or athlete if they move to another team, or different record label? The answers lie in how different people perceive different things.
Ferrari will also strive to achieve supply or distribution leverage. Take for example Microsoft, when the company wrote the DOS operating system, it almost instantly became somewhat of a monopoly because no other software company could copy it. Also the Microsoft OS was on almost all computers. Most are not aware that even airlines get landing rights at different airport gates. Companies like Kellogg's have the rights to say which of their products will go on which shelves in