1 Introduction
Purpose:
This report will introduce visual communication, which including the importance of visual communication, two information visualization techniques using in pharmacy and evaluate how it works in Takeda company’s annual report.

2 The importance of visual communication
Visual communication makes your words more impressive. • Information transfer – transferring information is one of the most important transactions that happens in our daily business course (Smiciklas 2012). • Engagement – Visualization can help leverage more employees to participate in ideation, problem solving, and so on(Smiciklas 2012)

3 Information visualization techniques in pharmacy
Visualization techniques, such as photographs and cartoons, can help corporate reporting. • Photographs – a large number of pharmaceutical companies are using graphic content to replace more traditional editorial features (Columnfive 2011). • Cartoons – Cartoons embody visualization and allow people sharing ideas and opinions according them, therefore, cartoons are worthy of being using as a business communication tool (Smiciklas 2012).

4 Techniques using in company’s annual report The Takeda Company used many visualization techniques in their annual report, to make their annual report clearer and easier to be accepted by audiences. • The Takeda Company used a lot of photos, such as their products, research and development personnel, to get audiences’ attention • Some cartoons are used in their annual report, showing how their medicine curing people’s disease

5 Conclusion A lot of visualization techniques are used in Takeda Company’s annual report, such as photographs and cartoons. These two techniques play a important part in it

6 References. Smiciklas, M.2012 ‘The Power of Infographics: Using Pictures to Communicate and Connect with Your Audiences’, Que, Indiana.

Column Five. 2011, What is an infographic, Viewd 21 December 2015,<http://www.columnfivemedia.com/infographic>.