Case Study: Harley-Davidson
1. What do you think are the company’s (Harley-Davidson) major strengths and weaknesses? Strengths:
* Strong brand name
* Strong customer loyalty * Operates in 2 segments, Harley-Davidson motorcycles and related products, and Harley-Davidson Financial Services * The HOG ( Harley Owners Group) which has over 1 million members worldwide and is the industry’s largest company sponsored motorcycle enthusiasts organizations * The only American brand manufacture of heavyweight motorcycles Weaknesses:
* High prices * Harley-Davidson has problems in gaining more market share in some European countries * The ‘bad-boy' image that is generally associated with motorcycles * The dangers coupled with riding a Harley-Davidson

2. What are several of the potential opportunities and threats facing Harley? Opportunities: * Marketing their products more competitive, especially in the European market * Woman and young people are becoming more inclined to ride a motorbike * Motorcycles are
Case Study: Harley-Davidson
1. What do you think are the company’s (Harley-Davidson) major strengths and weaknesses? Strengths:
* Strong brand name
* Strong customer loyalty * Operates in 2 segments, Harley-Davidson motorcycles and related products, and Harley-Davidson Financial Services * The HOG ( Harley Owners Group) which has over 1 million members worldwide and is the industry’s largest company sponsored motorcycle enthusiasts organizations * The only American brand manufacture of heavyweight motorcycles Weaknesses:
* High prices * Harley-Davidson has problems in gaining more market share in some European countries * The ‘bad-boy' image that is generally associated with motorcycles * The dangers coupled with riding a Harley-Davidson

2. What are several of the potential opportunities and threats facing Harley? Opportunities: * Marketing