Questions 1. What market do McDonalds operate in? * Quick service restaurant market

2. Market size, market share and market growth? *

3. Who are their competitors? * McDonalds competitors are Burger King, Subway, Starbucks, Taco Bell, Pizza Hut and KFC

4. How are they owned in the UK? *

5. Product ranges and target markets *

6. Types of McDonalds stores *

7. Financial performance and position (accounts) *

Sampling and Census: Collection of data from a whole population rather than just a sample. Random Sampling: A sampling method in which all members of a group (population or universe) have an equal and independent chance of being selected.

Pure random sampling: Sample selected on the basis of pure chance in situations that are free from any inherent bias. Quota sampling: Quota sampling is a non-probability sampling technique wherein the assembled sample has the same proportions of individuals as the entire population with respect to known characteristics, traits or focused phenomenon.
Sample size: Defining the population of concern. Specifying a sampling frame, a set of items or events possible to measure. Specifying a sampling method for selecting items or events from the frame. Determining the sample size.

Respondents: A person who replies to something, especially one supplying information for a questionnaire or responding to an advertisement.
Target Market: A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy.
Likert Scales: A scale used to represent people's attitudes to a topic
Qualitative: Relating to, measuring, or measured by the quality of something rather than its quantity
Quantitative: Relating to, measuring, or measured by the quantity of something rather than its quality