Frequent Shopper Program
Robert Furmanek
BSA 375
July 15, 2013
Karen G. Knox

Kudler Fine Foods Project Charter Prepared: June 20, 2013 Project Name: Service Request SR-kf-013 Project Manager: Kathy Kudler Customer: Kudler Fine Foods Project Sponsor: Kathy Kudler Project Start / End (projected :) Project Overview Service Request Sr-kf-013 is the implementation of a Frequent Shopper Program at Kudler Fine Foods. The information system created will collect information of every purchase of a loyal customer, keep track of their purchases, and provide point systems for loyal customers to receive a discount on certain items. Objectives Kudler Fine Foods (KFF) was established in 1998 by Kathy Kudler. Kudler is based in southern California and offers a wide array of high-end food products and wines. Kudler has currently three locations (La Jolla, California, Encinitas, California, and Del Mar, California. KFF is interested in development of a project request for a frequent shoppers rewards program (SR-kf-013) that consists of a brand new system that will track their customer’s purchases through a frequent shopper program. This new tracking system will award Kudler’s valued customers with loyalty points that can be redeemed for sale incentives made through the company and its partnership with a variety of venders for the shopper’s points program, (Apollo Group. 2011). Some of the high-end gift items include specialty food products/services and airline first-class upgrades, (Apollo Group. 2011). Kudler Fine Foods it trying to reward the loyalty of its long-term customers and bring in new customers in its Frequent Shopper Program Reward program. The objective of this project