1- This article is talking about how Fiat, such many other factories, is struggling in Europe’s actual crisis and how the crumbling European economy is affecting companies. Fiat is one of the companies that has been affected, and now has to make changes into how they are working to allow themselves to survive in this economy. That goes from moving their plants into other countries that have cheaper labor, or re-engineering their plants to minimize the steps in manufacturing a car.
We see in this article that some plants are manufacturing almost the same number of cars with almost a fourth of the labor. Some changes have to be made, and CEO is using scare tactics towards unions to get more out the employees, or they would have to close the plant. A lot of people are insecure and unsure about their future, because Fiat is not very open in sharing the information on the future of the company.

2- Many concepts are being introduced in this article that I have learned in the first few chapters of the textbook. Te ones I was able to get are:
- Outsourcing: Fiat is opening plants in different countries that are more efficient and where labor is less costing and cheaper, giving them opportunities to price differently or make more profit and have less cost
- Productivity: fiat is reengineering plants so that they can minimize the number of steps a person needs to produce a car.
- Joint venture: that is when fiat bought Chrysler and used the advanced technology that fiat has and that allowed Chrysler that was crumbling, to get back on their feet and become what they were before. That allowed fiat to use the profit from Chrysler, to cover the losses at the fiat plants.