...symbol, phrase, picture or any other such object that is used to identify a product (or service), giving it certain intangible characteristics other than those that the commodity would have and instill trust and assurance of consistency of product in the user of the product. The antonym of brand (in the marketing context) is commodity, which is undifferentiated, undistinguishable and traded purely by amount. (This is an oversimplification that disregards Levitt’s product levels premise). A brand can also be defined as the focal point for all the positive and negative impressions created by the buyer over time as he comes into contact with the brand’s products, distribution channel, personnel and communication. Brand of choice: Batman (fictional character, superhero category) Purpose / Philosophy of the Brand: Providing entertainment, delight and peace of mind for the audience in the idea of a world with absolute justice being served, adulation for the perpetrator of absolute justice. Human insight / truth that the brand is based on: People would relate strongly with a definition of justice that entails a strong moral code and self-restraint, and the triumph of man’s intellect over everything else. Benefit: Entertainment, reassurance at idealistic identity. What makes it believable: Vulnerability, lack of superpowers – human-like, sentimental nature of the superhero, Jekyll and Hyde nature of identities (Hyde being a farce) What makes it distinctive: 1.) Pure human...
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...summary Gatsby was born on a North Dakota farm, and though he attended college at St. Olaf’s in Minnesota. One day, he saw a yacht owned by Dan Cody, a wealthy copper mogul, who gave his name as Jay Gatsby, on board his yacht as his personal assistant. When Cody died, he left Gatsby $25,000. Gatsby then dedicated himself to becoming a wealthy and successful man. he is alarmed to find Tom Buchanan there. The following Saturday night, Tom and Daisy go to a party at Gatsby’s house. Gatsby seeks out Nick after Tom and Daisy leave the party. he is unhappy because Daisy has had such an unpleasant time. Gatsby wants things to be exactly the same as they were before he left Louisville, he wants Daisy to leave Tom so that he can be with her. Daisy seems almost uninterested in her child. During the awkward afternoon, Gatsby and Daisy cannot hide their love for one another. Daisy asks Gatsby if he wants to go into the city. Tom asks Gatsby about his intentions for Daisy, and Gatsby replies that Daisy loves him, not Tom. Tom claims that he and Daisy have a history that Gatsby could not possibly understand. Tom accuses Gatsby of running a bootlegging operation. Daisy, in love with Gatsby earlier in the afternoon, Tom sends Daisy back to Long Island with Gatsby to prove Gatsby’s inability to hurt him. As the row quiets down, Nick realizes that it is his thirtieth birthday. Driving back to Long Island, Nick, Tom, and Jordan discover a frightening scene on the border of the valley of ashes. Michaelis...
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...Throughout Fitzgerald’s novel, The Great Gatsby, the central character – Jay Gatsby experiences the adverse elements of wealth. Fitzgerald illustrates money as the creator of dubious assurance though Gatsby and Daisy’s relationship. Additionally, he construes money as a temporary title by examining individuals’ actions before and after Gatsby’s death. Furthermore, he also portrays money as disingenuous matter that disrupts personal principles. In the novel The Great Gatsby, Fitzgerald demonstrates the negative aspect of money such as creating a false sense of security, causing of momentary admiration and disrupting one's morals. Money often creates an erroneous impression of security for many. Money gives Gatsby a deceitful confidence. During Gatsby and Tom’s argument, Gatsby says: “Your wife doesn’t love you, she’s never loved you. She loves me” (130). With his new wealth, Gatsby believes that Daisy will return to him, and they would be in love again, just like in the past. However, although Daisy is impressed by his new wealth, she does not give Gatsby a clear answer. When Gatsby ask Daisy to tell Tom that she no longer loves him, she refuses and says: “I did love him once – but I love you too” (132). Despite the fact that Gatsby is now a prosperous gentleman, he does not win Daisy heart. Daisy remains with Tom because Tom represents old money – he is has inherited his money from his parents and is socially and economically stable. Gatsby, on the other hand, resembles new money...
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...Gatsby’s eternal and unconditional love for Daisy in The Great Gatsby F.S. Fitzgerald’s novel The Great Gatsby illustrated* the undying love that Jay Gatsby had for Daisy. This story shows the struggles Gatsby had gone through to obtain his fortune. His main purpose was to re-live his perfect relationship with Daisy. His strong unwillingness to accept the fact that Daisy was no longer the way he perceived her years ago, lead to the deterioration of Gatsby’s relationship along with the passing of Myrtle, and most importantly, his own death. [14] Gatsby used his money and power to attract Daisy and fell into the false illusion he created himself that he had ‘won’ Daisy. Eventually, this generated to their failed relationship. Gatsby, believing that Daisy loved him and only him, provoked* a powerful altercation between him and Tom, which ultimately lead to Myrtle’s death. [8] However, Gatsby who thought that he could repeat his once amazing love with Daisy, was stuck* into a world of delusion which caused* him to make irrational decisions that finally lead to his tragic death. Gatsby presumed that his newly attained money and fame could buy Daisy, but that was not always the case. Jay Gatsby would host some extravagant parties [2] and, “... he half expected her to wander into one of his parties, some night… but she never did.” Gatsby wanted* to show his wealth and fame by having crazy parties at his mansion right across the bay from Daisy’s house. He was hoping she would walk...
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...Goldilocks & The Three Bears: Summary The adapted version of Goldilocks and The Three Bears by Heidi Anne Heiner takes place in the middle of the woods where three bears live. The story starts off by introducing the bears as the protagonist characters by describing them as “good Bears — a little rough or so, as the manner of Bears is, but for all that very good-natured and hospitable” (Heiner). One day they decided to make porridge and go out for a walk to give it time to cool. As they are gone, Goldilocks, a naughty little girl, enters the bears’ home. Goldilocks then goes on to try each one of the three bears’ porridge. She ends up finishing all of the littlest bears porridge because it is not to hot or cold, but “just right”. Next she sees the bears’ chairs and decides to try out each one of their chairs. She ends up liking the littlest bear’s chair the best, but unfortunately ends up breaking it. She finally feels tired and then goes upstairs to lie down. She tries each bed and ends up falling asleep in the littlest bear’s bed. The bears come back and find that their house has been tampered with. They go through each item and talk about how there is something wrong with their stuff. Then once they reach the beds, the littlest bear finds Goldilocks in his bed and Goldilocks wakes up to quickly run out the window. The author does not explain exactly what happens to Goldilocks after this, but she is never seen or heard from again. Authentic Variant Plan ...
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...Themes 1) Never make a harsh decision Holmes carefully investigate the case even though everyone decides that James was the murderer 2) Love Alice Turner hired Sherlock Holmes to solve this case because of her love to James McCarthy. She knows that James McCarthy was innocent and John Turner murdered Charles McCarthy for protecting his daughter Alice Turner so that James McCarthy will not marry Alice. 3) Determination to discover the truth It is Sherlock Holmes's persistence in seeking the truth that saves James McCarthy from being conceived of murder. Holmes, unlike the police, does not hastily conclude that James murdered his father. Instead, he is thorough with his investigation and uncovers the real murderer. 4) What goes around comes around Those who do bad things in life have to bear in consequences of their actions. For instance, John Turner chose to turn to crime in order to survive. He also committed murder and despite changing his identity, his past actions and history came back to haunt him. 5) Keeping a secret There are two instances where this is shown. The first instance is when Sherlock Holmes writes a letter inviting John Turner to his house wanting to see him to avoid a scandal. It was at that moment; John Turner breaks down and confesses to the killing of Charles McCarthy. Sherlock Holmes later asks John Turner to write a confession letter and promises to use it only if James...
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...???? as Antistay Panagos, Chorus ???? as Raemon Panagos, Choragus, Guy #1, Head of the police ???? as Ron Panagos, Kim, Agent Brown Choragus: Our motif is Choices and Consequences. The scene that we based ours on was when Ismene and Antigone were arguing over the burial of Poleynices. Prologue: Pg. 968-972 Lines: 1-84 Chorus: Words pierce feelings, like bullets pierce flesh, Drowning in hate, thirsting for love, The burning love of a father is smothered by the ignorance of the youth, Is the unknown bliss? Or knowing you are the one at fault? Choragus: A chilly night, sparked by conflict sets the scene for this unexpected twist. In the quiet walls of this suburban home is plagued by the annoyed voices of a single father, and his two children. Scene 1: Choragus: In the family living room; Antistay, Ron, and Raemon are arguing over whether or not Antistay should go to a party that starts after midnight Antistay: I can’t believe you Dad!! Anyone who is anyone will be at this party! Ron: Don’t you dare speak to me that way Antistay! I don’t want you staying out past curfew. You have a list of chores to do. I’m counting on you. Raemon: Stop complaining Antistay. You’re not anyone anyways. Antistay: Shut Up Raemon!! I’m not complaining! Raemon: Listen to Ron, he needs someone to count on. It’s not going to be me, I’m 18, and I don’t have to listen to his tyranny. Ron: Stop arguing, both of you! I know one thing...
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...Communication Vol. 4, No. 4, November 2011, pp. 246Á251 (Re)conceptualizing Intercultural Communication in a Networked Society Damien Smith Pfister & Jordan Soliz We offer four theses about how intercultural communication is altered in a digitally networked era. Digital media shape intercultural communication by (1) producing new public fora capable of (2) hosting rich, multimodal ‘‘spaces’’ of contact on (3) a scale of many-to-many communication that (4) challenges traditional modes of representation. Keywords: Digital Media; Intercultural Communication; 2009 Iran Protests; Networked Communication As internetworked media technologies gradually diffused throughout the world, they have often been sparks for intercultural dialogue. Internet websites enabled web-savvy organizations, like the Zapatista Army of National Liberation, to circulate their views throughout the 1990s. The power of citizens to communicate directly with each other through digital media was not fully apparent until late 2002, when the pseudonymous Salam Pax began reporting through his blog what life was like for Iraqis in the run-up to the 2003 combat operations. Since then, citizens have relied on the tools of digital media to coordinate protests internally and communicate with outside audiences in a number of colorful revolutions: Rose (Georgia, 2003), Orange (Ukraine, 2004Á2005), Saffron (Burma, 2007), Green (Iran, 2009), and Jasmine (Tunisia, 2011). In January 2011, Egyptian citizens, mobilizing...
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...Mass media is easily accessible to Australian teenagers as it is available in many forms. The most obvious mode is television but includes radio, internet, video games, movies and printed media. Australian mass media plays an important role in modern Australian society, especially in the lives of teenagers. Mass media has a detrimental effect on teenage lives for several reasons. The first being that it encourages young people to emulate behaviours of individuals that could be dangerous or illegal. Furthermore inactive television viewing contributes to the increase of childhood obesity, while violence in the media is another ever-growing factor. If this is not bad enough, our media also serves to sexualise children. These factors are reasons...
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...television to watch programmes without really analysing the characters they see in the shows. As viewers, we mostly ingest what we see as pure entertainment. So is not always obvious to us about how certain groups of people are being portrayed in the media, what sort of messages are being implied, or the ramifications that arise from the various representations we see. To conclude how important media representation is to viewers, we have to first understand what media representation is, what is being represented, and how it impacts society and how we perceive what or whom that is represented. In this essay I will focus primarily on the media representation in television and its examples. According to Long and Wall (2009), a definition of media representation is “to describe, or depict something; to call it up in the mind by description, portrayal or imagination. To represent also means to symbolise, to stand for, to be a specimen of or to substitute for” (p.79). In my opinion, television is one of the more impactful media form in representation. Television shows are capable of describing and depicting sceneries and people visually, and special emphasis on sound effects and such help make the scenes more vivid. So it is probably the media format that which communicates to us most straightforwardly. And by doing so, the television easily offers a sneak peak into the lives of various people living across the world, or the beautiful landscapes of exotic lands, of historical events and...
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...Media coverage of crime is always accurate. The view of Media representing crime as an accurate one is not entirely true, since the dawn of time people have wanted to learn about what’s going on around them, within their streets and communities as well as further afield nationally and internationally, crime in particular in all its guises is probably the most fascinating and main topic for discussion and exploration by the general public, the Media institutions are only too happy to help out in this reporting , of course with a financial cost to the public, but not necessarily with reporting truths or with integrity, within this essay I will demonstrate instances of inaccuracy through the research. There are many on-going debates into Mass Medias influences on crime and violent crime in particular, but is this a true reflection of the current culture crisis or a fabrication to sell copy, taking for instance the Murder case of James Bulger in 1993, after the then 10year old boys Robert Thompson and Jon Venable led 2year old James away from a shopping centre in Liverpool to a brutal /senseless and pointless murder the Media was instantly ‘all over’ the case , even though a murder of children by children was extremely rare the reporting of and style of reporting throughout the case was reflecting to the public all that was now wrong in Britain, The Sun instantly called for ‘a crusade to rescue a sick society’, a ‘breed’ of violent children , single mother parenting , and...
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...The media is the most powerful source of information available to society. News broadcasts influence what society thinks about by perpetually spreading a particular concept or idea to its viewers. As one of the most significant agents of socialization, the media’s coverage and portrayal of crime has significantly marginalized blacks. The media is a structural force, its discourse has a direct impact upon the lives of millions of blacks. Black people’s behaviour in society is affected by the media’s discourse, the aspirations of millions are reduced to a bare minimum because of the media’s racialisation of crime. It is imperative for sociologists to understand the hegemony used by the media, to successfully dismantle prevailing racist beliefs...
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...Today many people understand that the media can influence us in different ways. Even if we don’t believe what the media say it still shapes the parameters of our experience. Study after study tells us that the media do affect us. Whether we recognize it or not, mediated images not only help to shape our view of the world, but shape our value and actions. Watching movies and programs on the television as we relax takes us away into this different realm—that is, there are parts in our being that feels we are the ones in the movie and sometimes we even feel what they are feeling as we get caught in the emotional excitement. The effect of media does not stop when the movie or program ends. And this lingering effect might just be the cause of behavioral changes in people. Thus our knowledge of the world becomes a complex blend of personal, interpersonal and mediated experience. Watching popular TV programs, movies or sitcoms we tend unconsciously to copy some life style images and bring it to our way of life. Imagistic advertising is qualitatively different from nonimagistic ad, because rather than lead us to rationally evaluate the price and quality of a particular product it focuses on our emotions and conscious and underconscious desire. Imagistic advertising compels us to organize our world and place value via commercial culture products. Silently we observe and order our lives using fashion. We come to understand who we are in the same way we come to understand the...
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...American culture relies heavily on media, and that is not as valuable to learning as literature. I completely agree. It stated that an American child from age five to age eighteen has viewed over 20,000 hours of television and electronic media. That is an abundant amount of time spent doing that opposed to spending time doing homework and studying. There needs to be more of a balance in the use of electronic curriculum and traditional curriculum. I know that when I was a child, my family didn’t even have cable, so it was a real treat when I would get to watch a movie, or any television on the non-cable channels. My family pushed the importance of reading books, and figuring out the message in everything I read. Television and media is making us lazy. We rely too much on electronics to do the work for us. Television requires very little brain activity, which is why when we watch it, we tend to zone out, or easily forget what was just said. When watching television we only tap into the emotional side of our brain, and never think logically. Everything we learn from television goes into our short-term memory, but when we use traditional curriculum, we have to think and comprehend everything, which goes into our long-term memory. For me personally, I am a much better learner when I have to read and comprehend something on my own. To summarize, people are becoming more dependent on electronics. If we start to think on our own, without the help of the media, we will become better cognitive...
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...Also the difference in communication processes used in this crisis situation. The potential advantages and challenges associated with communicating within the organization. You will also read about the different media opportunities during the management crisis. As a director of a regional Emergency Management Office I have been receiving reports that the public water supplies of several towns in the area have become contaminated with life threating biological agents. It is my duty to address this to the organizations without causing a panic. I will allow one spoke’s person to talk about the crisis and answer any question. This spoke’s person will tell the truth and the facts and do it in a fast manner. I will also form a crisis team; the team will involve individuals who are the key to the crisis. Once the team is formed each team member will be educated on his or her responsibilities. I will also have the spokes person schedule a press conference with the media to inform the public what is going on. Also the spokes person will be someone who is comfortable in front of a TV and with reporters. I will also ask the Governor and Director of the Water Waste Manger to attend the press conference. I will take lead of the proper use of proper technology for instance social media, affecting communication throughout this crisis...
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