...methods that can be used to carry out primary research, these are: • Observation • Surveys • E-marketing research • Focus groups • Panels • Field trials • Piloting 1.1.1 Observation This is a cost effective way of collecting data that involves simply watching and recording what happens. The amount of time required to collect data using this method depends on what needs to be done to set up the observation, as well as carry it out and analyse the results. Observation is more suitable for collecting quantitative data rather than qualitative data, this is because this type of method is usually undetected, it records what people actually do. If people are aware that their views and behaviour are being noted, they may be encouraged to act differently and in a certain way, this can then create a more favourable impression of themselves. Observation can only help to reveal what people do, the lack of interaction means that it cannot establish reasons for their reactions or actions. 1.1.2 Surveys Surveys are used to gather primary date either qualitative date or quantitative data. These are often based on a representative group or sample of people, if the number of potential respondents is very large. There are different ways of conducting a survey, the method chosen depends on the type and amount of information needed, as well as the cost and ease of obtaining it. 1.1.2.1 Face-to-face surveys These involve using trained interviewers to question people face-to-face and...
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...these will be further examined in this paper. Sampling Plan According to Cooper and Schindler (2014), the sampling plan includes five questions. These questions include (p. 344): * What is the target population? * What are the parameters of interest? * What is the sampling frame? * What is the appropriate sampling method? * What size sample is needed? Once you have answered all these questions, you can determine the appropriate sampling design for your study. Penton Media has created their sampling plan from these questions. The target population for Penton Media’s study is the people who read their business magazines. Their subscribers consist of 1.7 mission people in the US, so they originally tested out the survey via phone with a small selection of subscribers. They then...
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...MARKET RESEARCH 1. Discuss the importance of attitude measurement, and describe tow different approaches to measuring people's attitudes toward a given object. There is a growing need among today's marketers to better understand their customer's attitudes and feelings toward the company's products, services, and delivery systems. Some researchers view "attitude" as a derived composite outcome of the interaction between a person's beliefs (i.e., cognitive thoughts) and expressed emotions (i.e., affective feelings) regarding those beliefs. Knowing these interactions can be helpful in predicting a person's behavior (i.e., conative action). Not all researchers accept this trilogy approach to measuring attitudes; some simply see attitudes as a global indicator of a person's feelings (i.e., affect = attitude) toward an object or behavior. No matter the approach, these is significant diagnostic value to both researchers and practitioners in understanding the different scale measurements used to capture people's belief structures versus emotional feelings versus behavior tendencies. Tell how to correctly design and text Likert, semantic differential, and behavior intention scales, and explain their strengths and weaknesses. Likert scale designs uniquely use a set of agreement/disagreement scale descriptors to capture a person's attitude toward a given object or behavior. Contrary to popular belief, a Likert scale format does not measure a person's complete attitude, only the...
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...Survey on “Summer Internship Relevance in MBA Curriculum” Report submitted for the partial fulfillment of “Managerial Communication” Course Number MBA C431 Submitted To JAYASHREE MAHESH Department of Management BITS, Pilani on 26th October 2012 Submitted By : Group 5 Harshit Shukla Nischal Sarin Paresh Sarjani Sanya Nauharia Venkat Naveen Zaid Bin Ahsan ACKNOWLEDGEMENT We wish to express our sincere gratitude to PROF.JAYSHREE MAHESH of Department ofManagement, BITS Pilani, for providing us an opportunity to do project on “Survey on Relevance of Summer Internship in MBA Curriculum”. We sincerely thank you for the constant encouragement and guidance in carrying out this project work. This project bears an imprint of views and opinions of fellow colleagues and other people. We wish to express gratitude to all of them for actively participating in our survey. We are grateful to our college for providing infrastructure and internet facilities due to which we were able to complete this project on time. Last but not least, we wish to avail this opportunity to express a sense of gratitude and love to our friends and our beloved parents for their manual support, strength, help and for everything. Place:Pilani Date: 26th October 2012 CONTENTS * List of Illustrations/Figures * Abstract * Introduction 1. Questionnaire 2.1. Current Curriculum 2.2. Research Techniques and Survey Methods 2.3. Survey Screenshots ...
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...improvement etc.. RESEARCH DESIGN 1 Target Segment Respondent details Will be provided by Skoda ... 2 Sample Size : 48 |Age Group |Sample Size | | | | | | | | | | 3.3 Area Coverage Kathmandu Valley 5 Overall Survey Methodology The study will be quantitative in nature. The structured questionnaire will be canvassed to respondents selected. The investigator will be trained to be able to administer the set questionnaire. INFORMATION AREAS To avail the required information to meet the objective of the study, following information areas will be included in the questionnaire. The key areas/ points of diagnosis would be: ➢ Various features of Car ➢ Most considerable factors for sale of car ➢ Services which improve sales in future ➢ Preferred means for communicating ad campaign as well as campaign .. 3. FIELDWORK Field...
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...Company Huffman Trucking is a privately owned transportation company that has been in business for 60 years. The company has grown into a multi million-dollar company with over 1,400 employees and hundreds of vehicles. Huffman Trucking needs a better way to track the maintenance on their fleet of tractors, trailer and the roll-on/roll-offs. The fleet has to undergo periodic maintenance. Plan Putting the equipment's maintenance history, the parts used and vendor information into one database will save Huffman Trucking time and money. The database can include parts inventory information, parts catalogue information, the vendors used and their associated information, and parts purchasing history. The database will include all the maintenance history on each piece of equipment, such as the maintenance of the equipment itself, tire maintenance, the type of maintenance and the maintenance work orders. Conclusion Building a database saves money on maintenance by reducing redundant information and improving record keeping. Both the service and accounting departments will be able to utilize this database to keep track of parts purchases and costs. Having all the information in one central database would allow the diverse facilities to use the database. This type of centralization would bring more accuracy in Huffman Trucking's record keeping and would save money, time and manpower. Huffman Trucking Fleet Maintenance Database Solution Introduction Huffman Trucking is a...
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...Here are my two expressions X^2-36/3x and 7w-2/16w^2-1 The domain of a rational expression is the set of all numbers which are allowed to substitute for the variable in the expression. It is possible that some numbers will not be allowed depending on what the denominator has in it. In our Real Number System division by zero cannot be done. There is no number (or any other object)which can be the answer to division by zero so we must simply call the attempt “undefined.” A denominator cannot be zero because in a rational number or expression the denominator divides the numerator. In my first expression, the denominator is a constant term, meaning there is no variable present. Since it is impossible for 3x to equal zero, there are no excluded values for the domain. We can say the domain (D) is the set of all Real Numbers, written in set notation that would look like this: For my second expression, I need to set the denominator equal to zero to find my excluded values for w. 16w^2– 1 = 0 I notice this is a difference of squares which I can factor. (4w +1)(4w - 1) = 0 Set each factor equal to zero. 3w – 2 = 0 or 3w + 2 = 0 Add or subtract 2 from both sides. 4w = -1 or 4w = 1 Divide both sides by 4. w = 1/4 or w = -1/4 These are the excluded values for my second expression. The domain (D) for my second expression is the set of all Reals excluding ±1/4. In set notation, this can be written as D = {w| w ∈ ℜ, w ≠ ±1/4} Now, both of my...
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...ACC 3300- Access Assignment Table: Customer, field name customer phone number. I placed a validation rule and a text rule where the area code of a customer’s telephone number can only contain 303 or 720. I did because I felt that the company was too small and did not have the resources to ship baskets outside Colorado. If the company should grow and expand and if revenue increases, the validation rule will no longer exist. Table: Custom Gift Basket Order/ Design, field name order date. One of the controls that I placed in this field was that the date needed to be entered in the system a specific way. I placed an input mask of the format for the date that I wanted the system to recognize. The format for the date is 99/99/0000, once a date is added to Access; Access will then rewrite it and display it in a written format of the date and the month. An example will look something like this 04/16/2013 will equal out to be Wednesday, April 16, 2013. Table: Customer, field customer name, customer address. Another control added to these fields is that a limit was placed on how many characters a field would contain; instead of having the limit that Access provides which are 255 characters in a field. I thought was too much and decided to shorten the length requirement. In the fields the customers name can only contain 12 characters and customers address is only limited to 50 characters. Basic information is needed from the customers; the company doesn’t need any explanations...
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...boxes that appear on the screen. When you are done, click on the right arrow to go to the next page. Next Page Keep reading each page until you come to page 9. On this page you are given a task to perform. Notice that where you are to click is outlined in red. Be sure to perform all tasks as you go through the lab. Perform this task 10. Take each quick quiz as you go through the topics to help ensure that you are mastering the material. 11. You are not required to turn in any work from this online lab. Part 2 – Designing databases Review and Definitions: * The hierarchy of data begins with a character, a collection of related characters is a field, a collection of related fields is a record, a collection of related records is a file, and a collection of related files is a database. Example of fields used in a student database would be “Last Name”, “First Name”, “SSN”, “Major”, and “GPA”. A record in a student...
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...A set of real numbers used in place of a variable (x, y, z, etc…) is called the domain. Real numbers are used in place of variables to assist in the functionality of the equations. This excludes any real number that causes the denominator to be zero. The reason a denominator cannot be zero is because when we divide the denominator with the numerator, you cannot divide by zero. You can’t have a value that is undefined. The two problems that I was assigned are as follows: 1-x2x 2b-22b2-8 In my first expression, I start by transforming it to a rational expression (1-x) (1+x). Since each set contains terms that are perfect squares, I will factor using the difference of squares formula: a²-b²= (a-b) (a+b). In my problem, a = x and gives me: (-x+1) (x+1). Next, I reorder the polynomial from left to right starting with highest order term which is x = 0 As stated above, the domain of an expression is all real numbers except when the expression is undefined. Type equation here. (1-x)(1+x)x I simply the FOIL expression by multiplying and combining like terms giving me: 1-x2x I divide each term in the numerator and denominator. Then I reduce the term by removing the factor of x giving me the expression: 1x-x The Domain (D) is the set of all Real Numbers, written in set notation that would look like this: D = {x| x ∈ ℜ} The final answer is: x≠0 Undefined written in set notation. D={x|x ∈ R, x ≠ 0} In my second expression, I will start by factoring...
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...CMIS102 Homework Assignment # 1 Student Name: Matt Marshall Problem definition: Calculate the usable area in square feet of a house. Assume that the house has a maximum of four rooms, and that each room is rectangular. A. Problem Analysis – Desired Output: The sum of the two integers Required Input: 2 integers. a and b Calculations: A*B=C B. Program Design – This program will sum two integer numbers to receive a third integer number. //Declare variables Declare a,b,c as Integer // Set values of Integers Set a= Set b= Set c=a+b // Print c Print a,b,c C. Program Comments and Test Data – Following the directions in the assignment, include your test data and expected results in this section. (The Comments section is for specifics about how you designed your program, any problems you had, how you solved them, lessons learned, and how you would improve the program if you had more time. This is normally used by programmers who may come back to the program later.) Table 1. Include your test data table here. Show at least 3 examples sets of test data. Test data is normally designed before the program is written. It is used after the program is completed to test and ensure it works as it was designed to work. |Test Case # |Input |Expected Output | |1 ...
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...corn on this day got most of it because not many people were doing it on green Thursday. That left Killdee with a big decision to make, knowing Rose would be very angry with him if he went out and worked on this day. With him having a second baby on the way he knew this was the only chance he hadto make good money. Killdee also wanted to buy Rose a new dress, and Mike was a very old mule and he was sick so Killdee needed money to buy a new mule. Mike was a very good loyal mule. His bones were bad and his belly was full of old bad corn. Mike teeth were too rotten to bite into his food. Killdee knew that he needed a fresh mule to help him work in the fields. Killdee decided he and Mike would go and work in the fields. That made Rose really worried because she took it so serious. Killdee returned home after a long day in the fields. Rose was really upset with Killdee as she fixed him a plate of food. She says, “Somet’ing bad’ll happen to you sho as Gawd’s enn heaben. People ain’ fo’ plow today.” (p. 163) Rose is telling Killdee that something bad is going to happen to him and that he knows people are not suppose to work...
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...using Access. Describe the process of adding a calculated field to a query using Access. Describe the process of using aggregate functions to calculate totals in queries using Access. 5. Describe how to format results displayed in calculated fields using Access. Introduction A query is a tool for extracting, combining, and displaying data from one or more tables, according to criteria you specify. For example, in a book inventory database, you could create a query to view a list of all hardcover books with more than 500 pages that you purchased in the past five months. In a query, you can sort information, summarize data (display totals, averages, counts, and so on), display the results of calculations on data, and choose exactly which fields are shown. You can view the results of a query in a tabular format, or you can view the query’s data through a form or on a report (which is covered in Plug-In T8, “Decision Making Using Access 2007”). In this plug-in, you will learn how to use the Query Wizard and Query-By-Example (QBE) tool to solve problems using Microsoft Access 2007. Creating Simple Queries Use the Query Wizard to create a select query. A select query displays data from a table or tables, based on the fields that you select, but it does not sort or filter the data. For example, if you owned a bicycle shop and wanted a list of customer names that rented bikes, you could use a simple query that would show fields from a CUSTOMER table. To create a query using the Simple...
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...improved through better management of the patient data. Since the CART research project did not advanced , the three founders decided to stop the research. CART did not go as far as hoped, and never developed a functioning integrated system. Helax AB was created to take the work further, and to develop commercial applications. They implemented the good and improved from the bad. The new venture was founded based on the knowledge of the three founders in the fields of physics, computer science and mathematics, plus their experience in the domains of informatics and radiography. The knowledge base of the new venture was, and largely remained, a detailed knowledge of the whole radiography process, combined with the specific knowledge of dose planning. Over time, the need for new internal knowledge of production systems and formal software development and engineering grew, and to a great extent these had to be satisfied by the recruitment of new staff with knowledge and experience of these fields. This shows that you will always need new people coming in to get new ideas. The three founders had the knowledge but eventually could not successfully finish the project. They learn that they need fresh brains to help them develop the idea better or just improve it. They would also need to relearn the new technology that was coming out. They also learn that by having more people, the project would be likely more successful. In the case study it mentions that...
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...LOGISTICS INFORMATION ACCESS Detailed Description of the Program Objectives 1. Migrate the existing Logistics Information Access from an .asp web application to a Microsoft SharePoint 2007 operating platform. 2. Shorten the process flow by eliminating repeating and irrelevant processes and information. 3. Synchronize the flow of information within the processes involved. 4. Provide alerts every time there is a new form created as well as whenever there are some changes with the information in the form. 5. Automatically generate reports. Process Flow [pic] [pic] Assumptions: • Logistics Information Access forms are initially created every time there is a new purchase order. • Request for Freight forms are initially created every time a buyer receives a quotation from the suppliers • Each purchase order may contain single or several job orders and work orders. • Normal shipments are those purchase orders which contain a single job order or work order. On the other hand, purchase orders which have several job orders or work orders are referred as consolidated shipments. • The number of work order is equal to the number of job order for a certain purchase order. • Work order numbers will be automatically generated for the request for freight form on the basis of the current month and year. • Duties and Taxes information can only be inputted to those purchase orders which have job orders. • Abridged Contract...
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