...an android app which stores virtual versions of all existing plastic credit cards on phone. There will also be offering of Google prepaid master cards which can be re charge with funds from another card or bank account using an online interface. Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able to do more than a regular wallet such as storing thousands of payment cards and Google Offers including loyalty cards, gift cards, receipts, boarding passes, tickets and the keys. Most importantly, every offer and loyalty point will be redeemed automatically with a single tap via near field communications or NFC and it will be expanded in future. RELATIONSHIP WITH MARKETING This article is relevant for marketing professionals because it has information of changing Technology day by day in the world. The way this article has been presented, organization of little or small things in busy life will be very convenience and protecting in future. Therefore this information will facilitate and would be very useful .Also; Google is approaching to people with sharp mind and creativity that attracts more and more customers’ everyday even though Google has been established many years ago. Marketing relationship...
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...MEDIA UND GSELLSCHAFT(media and society) 1) Imagined Community Benedict Andersen (politcal scientist) Without papers there is no such a scene. Nation is a community. Propaganda People who living big citi -monopolisierung -kanalisierung Most famaous propaganda poster comes from Russian Revoluation America kriegspropaganda Kalten Krieg 2)theory of propaganda a)selective perception and selection retention b)die meinungen der gruppe,zu der der empfanger gehört c)interpersnoal dissemination des kommunikationsinhaltes d)you have to convince important people opinio-formers kausalitat zwischen Konsum von Massenmedien und konkretem sozialem Verhalten ist kaum nachwiesbar. Bestenfalls können Korrelationen bewiesen werden, aber nicht Kausalitat. 3)culmination Theory George Gerbner (Media theoretiker) Mean world syndrome. People who watch a lot of tv have this syndrome. Law and Order Status Quo We can prove there is a mean world syndorme.people with this syndrome are convinced world is a bad place also they are convinced vice versa because police always wins. 8)Medieninhalt als ‘Text’ Marxisten, Strukturalisten und post-strukturalisten Roland Barthes Michel Foucault Jaques Derrida Slavoj Zizek Text is important 9) Der kulturelle Kode(key concept!) Symbols we learn and we use it culture. it helps us to communicate it can be anything. Sign, book... different culture -> different code. 10)Mytos Roland Barhes Cultural code are products of ideology...
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...Comperative Study of Corporate Social Activities of Bank And Non Bank Financial Institute Executive Summery This paper deals with some banks & non-banking financial institutions which are performing CSR. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. It would be give strategic, longer run competitive advantage for banks and non-banking financial institutions in Bangladesh to embrace CSR in their management approaches and operations, with initiatives chosen in broad-based, extensive stakeholder engagement. Corporate social responsibility may help to establish clear boundaries among the different interests of the groups like shareholders, citizens, providers, and customers. In this paper, we will describe, analyze, and formalize the critical responsibility parameters, as well as the variables that shape them. Introduction The title of our term paper is “Comparative Study on the Corporate Social Responsibility Performing by Banking, Non-Banking Financial Institutions” . Globally, the notion of Corporate Social Responsibility (CSR) is fast gaining acceptance as the contribution that businesses can and should make voluntarily...
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...TEJGAON COLLEGE, DHAKA 16, INDIRA ROAD, FARMGATE, DHAKA-1215. [pic] Term Paper Title of The Topic “Foreign exchange operation Brack bank ” Submitted to Fatema Hussain Assistant Professor Department of “Finance & Banking” Submitted by K. M. Rajab Ali. Roll Number : 957 8150 Session:2009-2010 Chapter One Title of the Report Chapter Two Introduction Introduction [pic] As a part of my under Graduation program, I have completed my internship in a renowned financial institution named South East Bank Limited. This internship report on South East Bank Limited, Narayanganj Branch is prepared to fulfill the partial requirement of the internship program, a full credit subject of the BBA program of the University. Bank can be termed as iron cell of blood in a financial system of a country. In Bangladesh today financial sector is one of the most established areas in the macroeconomic sector. Banking is a pillar of economy that is guided by laws, rules, regulations and practices. The main objective of the banking industry is to collect deposits from the people and to invest that money in the form of loans and advances to businesses...
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...Executive Summary United Bank Limited (UBL) is one of the leading commercial bank in Pakistan which is currently having more than 1,000 branches nationally and 15 branches internationally. UBL has state of art online banking facility available for its customers and Deposits, Cheque Cash, Account Summary and Transfers can be easily done online. They have following services: • Commercial Banking • Consumer Banking • Corporate Banking • Foreign Exchange • Treasury • Overseas Banking Division Banking Industry Banking in Pakistan falls within 10 segments, which are as follows: Background of UBL: UBL has been operating since more than 47 years in Pakistan and has asset base of about 300 million with a network of about 1000 branches nationwide. It has its headoffice in Karachi when it got established in 1959. Subsidiary companies of UBL are: 1. United National Bank Limited 2. United Bank AG Zurich 3. UK UBL Fund Managers Ltd It’s operating an associate company in Muscat named Oman United Exchange Company. Long term rating of UBL is AA which denotes a quality organization. Short term rating of UBL is A-1+ which basically shows that organization is having timely payments. worthiness. Following is the Statement of Compliance with the code of Corporate Governance for the year ended december 31, 2006 issued by UBL This statement is being presented to comply with the Code of Corporate Governance (The Code) contained in the Regulation...
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...Project Organization : Mobilink Telecom Team Leader : Matih-ur-Razzaq (56151) Team Member : Muhammad Umar Saeed (56128) Muhammad AbuBakar (56109) Syed Iftikhar Ali (56108) Submitted To, Prof. Rashid Saleemi NameRoll NumberDesignationMarksMatih-ur-Razzaq56151Chief Executive OfficerMuhammad Umar Saeed56128Chief Operational OfficerMuhammad AbuBakar56109Vice President (Finance)Syed Iftikhar Ali56108Vice President (Administration) Table Of Contents Executive Summary Organizational Chart Current Situation Market Analysis Consumer Analysis Vision Statement Mission Statement SWOT Analysis Critical Success Factor Competitive Advantage Marketing Mix Product Lines Pricing Place Promotion Conclusion Suggestions & Recommendations Scenario References Executive summary Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 20 million and growing. We pride ourselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporate and...
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...A Study on TANGS’ Marketing Strategies in Influencing Buyer Behaviour Theory to the Marketing of Place Introduction C.K. Tang Limited (TANGS) is one of Singapore’s icons of retail, providing consumers in Singapore with the necessities of modern life - from fashion and lifestyle goods, to home products and electrical appliances, through its department stores and boutique shops since 1932. From 1988 to 1995, the store created trendsetting initiatives in Singapore like the first in-store magazines, speciality stores within a store, and its own house brands. It also broke retail boundaries by introducing Tangs Studio – a niche upscale store during the decadent 1990s – to cater to a new breed of well-travelled upwardly mobile individuals or yuppies. Tangs also won several window and store display competitions organised by the Singapore Tourist Promotion Board and Singapore Retailer’s Association. TANGS has come to be regarded as a Singaporean shopping institution along the main shopping-belt of Orchard Road (The Business Times, 2012), along the lines of Harrods in London or Bloomingdales in New York. In late 2013, TANGS completed the internal façade of their 3-year transformation plan its flagship store on Orchard Road to keep up with the ever-changing consumer shopping habits of both locals and tourists like operating on Sundays and introducing marketing strategies to increase consumer choice. This report demonstrates the application of relevant behavioural...
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...REPORT ON BHARTI AIRTEL LIMITED Submitted to Prof. A. Nag Submitted By Vivek Kumar Gupta (05_F1_129) Mohd. Imran (05_F1_113) Institute of marketing and management Uploaded for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives 8 Methodology Primary Data Sources Secondary Data Sources 8 Analysis SWOT Analysis BCG Matrix Porter Model Ansoff matrix Environmental Analysis Competitors Analysis 12 16 17 18 19 21 Findings 25 Recommendations 26 Bibliography 27 References 27 Uploaded for www.projectsparadise.com 2 ACKNOWLEDGEMENT There are many people who have been of enormously help in the preparation of this Project on Housing Finance In India, we are specially thankful to Dr. A. Nag, faculty at Institute of Marketing and Management who have given us this opportunity to undertake this project. We are thankful to all our friends giving their remarkable contribution and special thanks to our faculty in charge, Dr A. Nag who not only explained the topics very well but all have thrown a good insight at the practical aspect too. Uploaded for www.projectsparadise.com 3 EXECUTIVE SUMMARY This report on Bharti Airtel is done to findout certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT...
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...A Project Study Report On Training Undertaken at HDFC Bank Ltd Titled RETAIL LOAN & PARA BANKING PRODUCT IN HDFC BANK LTD. Submitted in partial fulfillment for the Award of degree of MASTER OF BUSINESS ADMINISTRATION |Submitted by |Submitted to | |Abhimanyu Singh Rathore |Mrs. Dhwani Mishra | |MBA Part IV |Faculty Member | 2007-2009 IILM Academy Of Higher Learning, Jaipur Campus (Affiliated to the University of Raj. & Raj. Technical University, Approved by AICTE, Ministry of HRD, Govt. of India) Preface It’s my pleasure and delight to bring out a comprehensive and concise study in organization about RETAIL BANKING System. This study will help in identifying the strength and weakness of the BANKING and also working a quick comparison with ICICI Bank. It will help in taking strategic decision. I’m highly grateful to Mr. Amit Sharma and my helping co trainees. There are innumerable persons who have contributed in brining out this study report of Banking System in India with Specific reference to HDFC Bank Ltd. Acknowledgement I express my sincere thanks...
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...Bridge PaPer ™ Developing Ethical Leadership R. Edward Freeman Lisa Stewart Featuring a Thought Leader Commentary™ with Steve Odland, Chairman and CEO, Office Depot, Inc. © 2006, Business Roundtable Institute for Corporate Ethics www.corporate-ethics.org Distribution Policy: Bridge Papers™ may only be displayed or distributed in electronic or print format for non-commercial educational use on a royaltyfree basis. Any royalty-free use of Bridge Papers™ must use the complete document. No partial use or derivative works of Bridge Papers™ may be made without the prior written consent of the Business Roundtable Institute for Corporate Ethics. A PDF version of this document can be found on the Institute Web site at: http://www.corporate-ethics.org/pdf/ethical_leadership.pdf Bridge PaPers™ Uniting best thinking with leading business practice. ContEnts Foreword .................................................................................................... 2 What is ethical Leadership ...................................................................... 2 Becoming an ethical Leader ..................................................................... 8 developing ethical Leaders ...................................................................... 9 Thought Leader Commentary™ with steve Odland ............................. 10 about the authors ................................................................................... 13 ForEworD ...
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...Bridge PaPer ™ Developing Ethical Leadership R. Edward Freeman Lisa Stewart Featuring a Thought Leader Commentary™ with Steve Odland, Chairman and CEO, Office Depot, Inc. © 2006, Business Roundtable Institute for Corporate Ethics www.corporate-ethics.org Distribution Policy: Bridge Papers™ may only be displayed or distributed in electronic or print format for non-commercial educational use on a royaltyfree basis. Any royalty-free use of Bridge Papers™ must use the complete document. No partial use or derivative works of Bridge Papers™ may be made without the prior written consent of the Business Roundtable Institute for Corporate Ethics. A PDF version of this document can be found on the Institute Web site at: http://www.corporate-ethics.org/pdf/ethical_leadership.pdf Bridge PaPers™ Uniting best thinking with leading business practice. ContEnts Foreword ....................................................................................................2 What is ethical Leadership ......................................................................2 Becoming an ethical Leader .....................................................................8 developing ethical Leaders ......................................................................9 Thought Leader Commentary™ with steve Odland .............................10 about the authors ...................................................................................13 ForEworD The Business Roundtable...
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...Product Devlopment | | 11 | Competitors | | 12 | Performance | | 13 | Bibliography Acknowledgement | | What is an NGO A non-governmental organization (NGO) is a legally constituted organization created by natural or legal persons that operates independently from any form of government. Non-governmental Organization (NGO) is an agency devoted to managing resources and implementing projects with the goal of addressing social problems. NGO are of great importance and value for the modern society and hence comes the need of having a marketing strategy for the NGO. This would help the NGO reach the masses and make the common man aware of the work it does. NGOs are organizations that work in many different fields, but the term is generally associated with those seeking social transformation and improvements in quality of life. Development NGOs is the most highly visible sector, and includes both international and local organizations, as well as those working in humanitarian emergency sector. Many are associated with international aid and voluntary donation, but there are also NGOs that choose not to take funds from donors and try to generate funding in other ways, such as selling handicrafts or charging for services. Some NGOs are highly...
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...Wells Fargo Group Marketing 304 Professor Kiesler 2:00 P.M. – 3:15 P.M. T/Th 9 May 2007 [pic][pic] Wells Fargo: Marketing Plan Kevin De Place Bill Ho Ryan Neal Diana Suranyi Kevin Yetter Executive Summary Our team constructed a marketing plan of the company Wells Fargo. The first half of the report covers the company background by finding information about it, its competition, and the environment to see how the company stands. The second half of the report deals with a new product, tax preparation, and how it will be implemented into Wells Fargo. When analyzing the company, we found that it is viewed as the largest bank in the United States by physical size. The company have “2000” child companies and their advertising style is very recognizable with the stagecoach theme. The biggest competition to Wells Fargo is Bank of America. There are many trends that are looked at that could affect the banking industry. Some trends include the environment, government policies, technology, and much more. These trends show how the industry should view what is going on in the market that could affect how consumer’s perceptions are changing in the market. After the trends were analyzed, our team analyzed the customers and put them into segments. These segments are relevant because of the different ways that consumers look at the bank industry. The segments were then used to make the target market...
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...MBA admission. The opinions expressed are the personal observations of the author based on her own experiences. They are not intended to prejudice any party. Accordingly, the author and publisher do not accept any liability or responsibility for any loss or damage that have been caused, or alleged to have been caused, through the use of information in this book. (2) Admission to business school depends on several factors in addition to a candidate's essays (including GPA, test scores, interview and reference letters). The author and publisher cannot guarantee that any applicant will be admitted to any specific school or program if (s)he follows the information in this book. Dedication For students everywhere; may the size of your dreams be exceeded only by your tenacity to attain them. Acknowledgements...
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...Wells Fargo Group Marketing 304 Professor Kiesler 2:00 P.M. – 3:15 P.M. T/Th 9 May 2007 [pic][pic] Wells Fargo: Marketing Plan Kevin De Place Bill Ho Ryan Neal Diana Suranyi Kevin Yetter Executive Summary Our team constructed a marketing plan of the company Wells Fargo. The first half of the report covers the company background by finding information about it, its competition, and the environment to see how the company stands. The second half of the report deals with a new product, tax preparation, and how it will be implemented into Wells Fargo. When analyzing the company, we found that it is viewed as the largest bank in the United States by physical size. The company have “2000” child companies and their advertising style is very recognizable with the stagecoach theme. The biggest competition to Wells Fargo is Bank of America. There are many trends that are looked at that could affect the banking industry. Some trends include the environment, government policies, technology, and much more. These trends show how the industry should view what is going on in the market that could affect how consumer’s perceptions are changing in the market. After the trends were analyzed, our team analyzed the customers and put them into segments. These segments are relevant because of the different ways that consumers look at the bank industry. The segments were then used to make the target market...
Words: 13782 - Pages: 56