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Fiji & Fiji Negotiation Case Analysis

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Q.1 What are the unique advantages and disadvantages of International Joint Ventures? Try to relate to the case when you answer this question. The case illustrates the possibility of a Joint Venture between Nora, a leader in telecom equipments in Malaysia and Sakari, a Finnish Conglomerate that deals in the manufacturing of cellular phone sets and switching systems. Joint Ventures between local players in developing countries and foreign companies have become an apt means for both managements for satisfying their business needs and objectives. Local partners bring local expertise of the target market, familiarity with local governance and government regulations, understanding of the regional work ethics and culture, while, the foreign players get the latest technological know-how, advanced operational frameworks and access to export markets to the table. It can be seen as a symbiotic tryst between two mutually co dependant parties. In the light of the aforementioned case, some of the unique advantages and disadvantages of an International Joint Venture are as follows: Advantages of an International Joint Venture: y y

y

y y y

Access to new markets and a wider distribution capacity: As shown in the case, Sakari was interested in enhancing its global market share by means of a Joint Venture. A Joint Venture allowed it to foray into lesser known foreign markets with the help of an established local player. This allowed the Finnish company to gain the much needed expertise and foothold in a relatively alien market. Cap the high growth potential of virgin markets (usually the developing countries) : A JV allows a company to enter a market and tap the high growth opportunities almost instantly. The case illustrates that the mobile telecommunication network is anticipated to be about 40% a year in Asia in the next 5 years. Also the low telephone penetration rate in

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