SUSAN BALLIS
Management concepts
Assignment 1 David Penkrot
May 6, 2014

Kodak and Fujifilm both have much in common but also have many differences. They both enjoy lucrative near monopolies of their home markets. Kodak was founded on 1888 and its Company is headquartered in Rochester New York, United states and incorporated in New Jersey. Kodak’s name is recognized around the world for its long heritage of delivering imaging innovations. Kodak focused on mainly solutions and services for businesses. In other words, Kodak Company is popular for the American technology focusing on imaging solutions and services for businesses and photographic film products. Fujifilm on the other hand, was founded 1932 and is based out of Tokyo Japan. They are popular for production, servicing, development and photographic products as well. Fujifilm has expanded to become an innovative leader in a variety of business fields while Kodak has focused on solutions and services for business. After the Second World War, Fujifilm started to diversify its products. Kodak on the other hand went through a struggle due to lack of innovation. Kodak’s main business segments are digital printing and enterprise, graphics, entertainment and commercial films. Fujifilm on the other hand was aiming to produce photographic films but overtime they have diversified into new markets and built a strong presence around the globe. In terms of innovation and product development Kodak had significantly concentrated on the market of digital imaging. Kodak at point of time came to a conclusion that they needed to focus on getting the pros who are passionate about their work on their team to embrace innovation. By doing so Kodak would seek for software engineers, chemical, mechanical and process engineers to be a part of their company. They strongly believed that if the engineers and pros worked on the