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Marketing Plan Outline

Summary

A marketing plan is designed to direct company activities towards the satisfaction of customer needs; determine what the customer wants, develop a product/service to meet those needs, get the product/service to the end user and communicate with the customer—at a profit!

Introduction

|WHO |is the company, principals, employees, community? |
|WHAT |is the product/service, what is the company's goal? |
|WHERE |is the plant to be established |
|HOW |does the company intend to meet its objectives, production levels, sales volumes? |
|WHY |was the product/service developed, what are its attributes or qualities, and how is it superior to existing |
| |products? |

Target Markets

• What is the company's initial proposed market? • local • provincial • western provinces • national • How does the company fit in the chain of basic markets? • consumer • industrial • government • international • supplier • manufacturer • wholesaler • What are the target market boundaries? • by consumer group • geographically • Define the dollar value of total potential sales within the proposed target market. • Describe the targeted user groups by age, gender, lifestyle, values (major customer groups). • Define the company's sales level objectives and what percentage of total market share they represent. • Describe how planned production

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