...INTRODUCTION Rationale Television is among the most important means of communication nowadays. It is used to communicate ideas to change people’s behaviors by means of several term including selected Filipino Short Film commercials that give values to the viewers. According to McLuhan (n. d.), television is a form of entertainment, and it has educational properties. It teaches all the time, doing even more educating than schools. In addition, according to Shairise (2011) Filipino values, these works call a development of a Filipino philosophy of values so that the ultimate causes and principle to be manifested. Today, the need for the solid Filipino philosophy of values is urgent in order to serve as a fundamental basis not only to speculation of the different sciences but also to the practice for Filipino philosophy of values exist. According to Patton (2006), television commercials have long been an effective means of advertising products. Today they are less dominant in the television landscape due to the rise of TiVo, commercial free cable and other forms of video entertainment. New types of advertising like sponsorship of sporting events featured on television and the placement of products within shows are growing, but traditional commercials still take up significant airtime and account for a large amount of broadcaster revenue. Few television viewers have not been exposed to television commercials. Advertising involves programming that is paid for by companies...
Words: 7964 - Pages: 32
...A J M M C H S A SIGNIFICANT STUDY ON FILIPINO EXPRESSIONS USING A CONFLICT THEORY PERSPECTIVE A Performance Task Output in partial fulfillment of the requirements in Social Studies 11 – Understanding Culture, Society, and Politics presented by Carla Lumba Alyssa Padilla Lilia Umali Grade 11 – Ban to Ms. Mary Ann Lascano Department of Social Sciences Miriam College High School 28 August 2015 INTRODUCTION Filipino culture, especially our language, continues to grow, thanks in great part to television and social media. The importance of language is essential to every aspect and interaction. It propels everyday life and keeps us in touch with one another. Through many historical instances, we have developed further insight into increasing our ability in the way of language by telegrams, post, telephone, e-mail, instant messaging and text messaging. People talk in some form everyday whether it be calling a friend to check on them or catching up on different online forums. Language is used to inform the people around us of our different feelings, desires and questions. Through the years, people have been making a list of new vocabulary on the board. Demands on our time have become bigger because of this rise in talking and so we shorten words and sentences. People have become inconvenienced by how much explaining there is and so “slang” is born. These are alternative words or phrases that express either something new or...
Words: 2515 - Pages: 11
...diploma to our parents, to teachers and to us ….graduates. What is it’s significance to our country? What is it’s relationship to the ideology of the Filipino people? Perhaps, some from this gathering have different views and conception of graduation and the diploma we will be receiving, the significance and importance of quality education to man’s life. I have a few from among a group of people who said that the diploma is a useless scrap of paper, a worthless thing that can never fill an empty stomach nowadays that our nation is suffering or experiencing a great economic as well as political turmoils, a piece of paper is no longer of great value in our present setup where the prevailing law is the survival of the fittest where the strong rules the weak and the weak follows the strong. Indeed, we canmnot fully blame those people for it might have been desperation that caused them to abandon their faith, hope, eagerness and will power to continue their struggles to pursue higher education. But let me tell you, in behalf of this year’s graduates not to lose hope, not to succumb to these failures, to this bitterness…. for life is not that cruel. The man above there never forgets. He is always watching us. He knows when to give and when to take. He is just testing our faith in him and how much we can endure these tests. Can you remember, who is that man who said and I quote, “He who has not tasted the bitterest of life’s bitters cannot learn to appreciate the sweetest of life’s...
Words: 759 - Pages: 4
...is to conduct the affairs of the enterprise in such a way as to maintain an equitable and workable balance among the claims of the various directly interested groups-stockholders, employees, customers, and the public at large. The origins of Filipino managers Filipino managers are predominantly of indigenous Philippine racial stock although a significant number are of foreign origin, primarily Chinese, Spanish, and American. Filipino managers have come mostly from the higher socio-economic strata of Philippine society. They are composed largely of individuals from outside the metropolitan area, belonging to families with above-average landholdings. Invariably, their career paths were paved by family ties or consanguinity. Thus, Filipino managers are strongly oriented to their families of origin. The breadwinner in their family (usually the father) has an occupation that is either of the independent, upper white-collar or professional categories and whose position carries great responsibility. The number of Filipino managers coming from the lower income bracket, however, has steadily increased through the years. This is a consequence of the growth of the Philippine economy. The upward mobility in the managerial hierarchy of Filipino managers from various social backgrounds is continuing the democratization of managerial opportunities. More and more...
Words: 2750 - Pages: 11
...insecurities, self-doubt and lack of confidence in a child can eventually make him uninterested in school. More often, those who are out of school are products of a broken home. 3. Sometimes a child’s reaction on his parents’ announcement of a divorce is not visible. He keeps to himself the pain, shock and anger he feels. This in turn makes him vulnerable to anger, depression, revenge, alcohol, crimes, drugs and so on. He makes these as his outlets. Too much depression, alcohol addiction and drug dependency, if left untreated, can make him mentally ill or can turn him into a criminal. He may even attempt to kill himself if he can no longer handle all the misfortunes which he thinks is killing him softly. 4. Although, let’s say, one parent is still guiding his child, sometimes the traumatic effect of a divorce is just too much for a child to handle that he may even lost interest in life itself. father, mother and children. And...
Words: 1091 - Pages: 5
...of this era. Like them we must not be afraid to assert our rights and fight for the truth and integrity. On the other hand we must also know our responsibilities in our community as well as our duty as a citizen of humanity. My fellow youth, in behalf of the Youth in Media and Sigaw KA!bataan, I am encouraging you to exercise your right to suffrage, our decision and vote will determine what lies ahead of us. Our choice is a crucial factor that will define what kind of government leaders will lead us after the election. We are given the chance to participate in a struggle of transformation. We must not miss that opportunity or let it pass us by. Let us make a change while there is still a chance because time will come that there will be a lot room for changes but no more chances. Let us take the initiative to be different. It is our call to action. Let us be proactive rather than being passive. Let us bring to life the essence of leadership, initiative and honesty. If our ancestors shed blood, sacrificed their lives and participated in the social reform, we will also take our step towards the fulfillment of the change that is very much long awaited by Filipinos. We are all seeking to improve Philippines’ Third world country status. The youth of...
Words: 521 - Pages: 3
...Reaction Paper on Pres. Aquino’s State of the Nation Address Before I begin writing my reaction on Pres. Benigno S. Aquino III’s second SONA, I would first like to define what SONA is. SONA or State of the Nation Address is an annual event in the Republic of the Philippines, in which the President of the Philippines reports on the status of the nation, normally to the resumption of a joint session of the Congress (the House of Representatives and the Senate). This is a duty of the President as stated in Article VII, Section 23 of the 1987 Constitution: “ | The President shall address the Congress at the opening of its regular session. He may also appear before it at any other time. | ” | According to the constitution, the SONA delivered every 4th Monday of July at the Batasang Pambansa Complex in Batasan Hills, Quezon City. Pres. Aquino’s State of the Nation Address is the first SONA that I have ever read. It is hard for me to give a reaction for I could not evaluate or compare it with other SONA’s of the past presidents. I am torn with whether to give a positive reaction or negative reaction to President Aquino’s SONA. In the past years, I was aware that SONA is something to acknowledge for it states the progress, the current status of the country and the plans that are being imposed, although I am not well informed of those plans and progress. But President Aquino’s 2011 SONA was very modest and not very popular. I have never heard of it being mentioned continuously...
Words: 1614 - Pages: 7
...UNIVERSITY OF LUZON Perez blvd.Dagupan City Business Policy and Staregy Henry Sy and John Gokongwei ( case study 3) Leader : Sheila Cerezo Assistant: Cyrel Jing Abaga Members: Monica Cabatin Stephen John Ramirez Belita Garcia Diana Rose Manangan Ma. Geneva Mapanao Karen Lamsen MarylleUngos We are aware that Robinsons and SM are popular shopping centers in the Philippines. These two companies are always compared, the founder of these are also compared. That is why we want to study about Henry Sy and John Go (kongwei was added to the suffix of his name which means “bright”). It’s because many business minded people and business related course of students like accountancy want to know what are the differences and similarities between the two business tycoons. We are interested of what kind of management they had and came up with this far. Many people question: what are the characteristics they had that made their success right now. One of the reasons why we want to study this article is to be able for us to determine among the two who is more successful. We also want to come up with their negative sides, to know their strength and weaknesses. And most of all, having this study will help us to get inspiration from Henry Sy and John Gokongwei to be applied in our future career as an Accountancy students today and CPA tomorrow. (1.) What makes some companies market leaders where others fail? 1. Henry Sy and John Gokongwei...
Words: 2504 - Pages: 11
...Pope Francis’ speech at Malacañang January 16, 2015 10:36am Below is the full text of Pope Francis' speech at Malacañang after his courtesy call on President Aquino on Friday, Jan. 16. Ladies and Gentlemen, I thank you, Mr President, for your kind welcome and for your words of greeting in the name of the authorities and people of the Philippines, and the distinguished members of the Diplomatic Corps. I am most grateful for your invitation to visit the Philippines. My visit is above all pastoral. It comes as the Church in this country is preparing to celebrate the fifth centenary of the first proclamation of the Gospel of Jesus Christ on these shores. The Christian message has had an immense influence on Filipino culture. It is my hope that this important anniversary will point to its continuing fruitfulness and it’s potential to inspire a society worthy of the goodness, dignity and aspirations of the Filipino people. In a particular way, this visit is meant to express my closeness to our brothers and sisters who endured the suffering, loss and devastation caused by Typhoon Yolanda. Together with many people throughout the world, I have admired the heroic strength, faith and resilience demonstrated by so many Filipinos in the face of this natural disaster, and so many others. Those virtues, rooted not least in the hope and solidarity instilled by Christian faith, gave rise to an outpouring of goodness and generosity, especially on the part of so...
Words: 6663 - Pages: 27
...ang kalagayan o kondisyon ng Pilipinas bago manakop ang espanyol sa Pilipinas? The Indolence of Filipinos: “Before the arrival of the Europeans, the Malayan Filipinos carried on an active trade, not only among themselves but also with all the neighboring countries. A Chinese manuscript of the 13th century, translated by Dr. Hirth (Globus, Sept. 1889), which we will take up at another time, speaks of China's relations with the islands, relations purely commercial, in which mention is made of the activity and honesty of the traders of Luzon, who took the Chinese products and distributed them throughout all the islands, traveling for nine months, and then returned to pay religiously even for the merchandise that the Chinamen did not remember to have given them. The products which they in exchange exported from the islands were crude wax, cotton, pearls, tortoise-shell, betel-nuts, dry-goods, etc.” "They conducted him to their boats where they had their merchandise, which consisted of cloves, cinnamon, pepper, nutmegs, mace, gold and other things; and they made us understand by gestures that such articles were to be found in the islands to which we were going." “That the islands maintained relations with neighboring countries and even with distant ones is proven by the ships from Siam, laden with gold and slaves, that Magellan found in Cebu.” “Accordingly, the Filipinos, in spite of the climate, in spite of their few needs (they were less then than now), were not...
Words: 3552 - Pages: 15
...Live in Legacy, Live a Life! A saying from Mary Anne Radmacher says “Courage does not always roar. Sometimes courage is the little voice at the end of the day that says I'll try again tomorrow.” Many people want to achieve success in life, but it is easier said than done. There are so many distractions that it can be challenging to discipline one's self to accomplish a monumental goal. By keeping the faith and courage in yourself, you can dramatically increase your chances of becoming successful in whatever you choose to pursue. This is it! Courage! Courage is what Jesse Robredo takes for him to be successful. For trials and difficulties he encountered, he tried to do his best, and he did not give up even if a failure hinders him along the way to success. He provides the most appropriate model for every one of us to impersonate; but, is it only Jesse that can do such a thing? Is it only him who can leave a legacy and make a difference to everyone’s life? Jesse Robredo lived in a very simple way. Stories abound of how Jesse was so unassuming, dressed always modestly, lived in an ordinary house, had simple taste in food, and were always comfortable. The disability of his father did not affect Jesse’s way of living, but it gives him more courage to do his best for his family. Although not given all he wanted in life, he was raised and filled with love and well care of his father. The teaching of his father became a guide of Jesse into his daily life. Even in a very simple...
Words: 799 - Pages: 4
...Today”; do these problems still exist? Support your answer. Answer: Yes, it is still existing. There are times that we think that we do not have anyone to talk to - it’s either because we had a misunderstanding towards another person or we committed mistakes. There are also instances that we do not know to whom should we speak each day because we face different people including our friends – but there are still times that we do not know who they really are and we don’t even know if we had to talk to them because we have doubt. Just think of this, we choose to whom we will share our secrets, we choose to whom we can ask for advice and they aren’t the same person. Why have people hardships on thinking to whom should they speak today? Because we are lacking of trust; of honesty and even of faith. It is better to be vocal but not that much. We must know the limits and check if it’s the right place and the right time to talk to. We talk not having the intention to hurt others feeling but to give solutions and opinions in the certain topic. If you had a problem with someone – speak up, open up, and don’t let you feelings be a barrier to solving certain issues. Then, don’t tell a lie. Telling a lie to save others for a moment is leading to more complicated issues and it will get harder to solve. We have two ears to listen and one mouth to speak. Just speak with thought and know to whom we should speak because every second count. 2. If you were Ruth, would you leave your own land and...
Words: 1216 - Pages: 5
...POVERTY Submitted by: Felix A. Montecalvo III 202-B Submitted to: Sir De Ramos Introduction This study is about the economic, political and socio- cultural conditions of the Urban Poor. Urban poor has become an interesting topic now days since it is very relevant to modern society. Poverty tends to be the greatest ill that plagues the Filipino as a society. The poor ranges from poor, very poor, and to the very, very poor. The topic URBAN POOR was selected from a group of topics given and then given emphasis by the author according to the relevance of this specific group in today´s world. Each condition is specifically analyzed in different aspects and parts to further understand the study. In doing so, one will be able to broaden one´s ideas and analysis in certain conditions in relation to the topic about Urban poor. This will also have an analysis of their general condition using a theory application- which most probably is CONFLICT THEORY, a theory discussed in class with relation to the Sociological Theories presented. This paper was developed as a requirement and further study of the Sociological Theories presented in class and as a meaningful output of all the lectures and discussions that happened during class. Analysis was done by choosing a theoretical orientation from the ones discussed in class. Students and professionals are the intended audiences of this study. This study will hopefully be of help in the development of concrete analysis and...
Words: 970 - Pages: 4
...pitiful in some ways Then it just happened, Us needing each other. Yet Me needing an affection too much than I intend to receive. I love her, I hope she will recognize my feeling, someday… ……………………………………… A/N: a story that I kept hidden in my documents, it’s more than a year late, but it’s better than not posting it, I know that I am bad and a very slow updater (I have unfinished stories) but I know you are patient enough, I mean there are lots of better stories(with superb grammar) yet you still add and welcomed my stories on your subscription list, I almost wrote this story in Filipino last year since it will be easy for me, however I was hesitant to do so because of you! You who have supported me writing YunRi and SeoKris stories…I did say that maybe after a year of cooling down, I will write a YunRi fic again, and this is it…(yes I returned to my old username as well, ) The plot will be intriguing; will be divided in three seasons Season one: friendship is. Chapter one: I never had anybody treat me, quite like you do, I love your honesty We met, we clicked, we shared a vibe that was true, And it was plain to see, it was plain to see.. (Credit: like a friend by BLUE) It was a fine afternoon, almost, not until a couple of schoolmates appear in front...
Words: 939 - Pages: 4
...POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 1 Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction Governance, politics and nation building: such serious terms that before were for adults only. It is because enough capacity, maturity, experience, strength and vitality are needed to perform these heavy tasks. Democracy in the Philippines contributed in paving the way for almost everyone to take part in these noble duties. Every Filipino is free to participate, support and lend a hand towards greater moral, social and economic achievement. With the freedom that we have, the youth had also been trained and entrusted to perform such duties for years, in hope and belief that they are the future builders of this country. This has been a part of our culture and politics. In fact, Philippines pioneered the youth participation in local governance which means that our country has been investing in young people for decades. Thanks to that famous line of our great national hero, “The youth is the hope of the nation.” Perhaps, that very line of Dr. Jose P. Rizal is what inspired the creation of Sangguniang Kabataan. Former Philippine President Ferdinand Marcos believed in the capability of youth in leadership when he enshrined youth participation in politics. The Kabataang Barangay (KB) or “Village Youth” was a youth organization at the grassroots level created in 1975. A decade after, Sangguniang Kabataan or SK has been POLYTECHNIC UNIVERSITY OF THE PHILIPPINES institutionalized in relation...
Words: 12822 - Pages: 52
