...Jordan Murry 4/24/14 Sociology of Sport 233- Final Paper Undefeated Sociological Analysis It is my honor to be doing my first submission of a topic based on the sociological aspects of the sports world in this month’s addition of Sports Illustrated. First off, let me start by saying “Undefeated” was an excellent film choice to look at from a sociological perspective. Not only does this film posses multiple theories and sociological concepts, but it also has real-life stories built into the film. The viewer almost feels a personal relationship with these characters by how detailed and up close the documentary is. The first theory that the film shows is the conflict theory. The Manassas High School football team is in Memphis, Tennessee. The team is compiled of poor inter-city kids in the western Memphis region. The Manassas Tigers football program has had a reputation for being an “easy win” on the opponents’ schedule for the last 110 years. The explanation for the consecutive failing seasons was due to the prominent power plant in Manassas shutting down. This caused the population rate to rapidly decline, thus resulting in an extreme loss of student athletes. The town, school, and football program never recovered because of this reputation. Meanwhile, a couple miles down the road in towns like Westwood and Munford, the football programs flourished because of the large population. These towns prospered because of a vast array of available jobs creating wealthy...
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...Titans - Five Step Analysis Plot Summary In April of 1971, the United States Supreme Court issued a ruling that ended all stateimposed segregation in public schools. This was the same year that T. C. Williams High School located in Alexander Virginia was integrated. This is the setting for the movie Remember the Titans, staring Denzel Washington who portrays Herman Boone the head coach of the Titans. Herman Boone is brought in as an assistant coach to join the all white coaching staff. When Herman Boone is appointed head coach over a wining white coach he is reluctant to accept because the same things had happened to him when a white coach had been appointed over him in South Carolina. He finally accepts the head coach position when he sees that the black residents see him as a symbol of pride and respect that is lacking in their community. The movie starts with a riot after a white storeowner kills a black teenager. This incident underscores the racial tensions that exist as a result of the desegregation of the high school. Coach Boone has to overcome the racism within the team, the coaching staff, and the community to build a winning racially mixed football team. Leader Description In the movie we have four primary leaders: · Herman Boone, the black head coach · Bill Yoast, the white assistant coach · Gerry Bertier, the white unofficial leader of the White athletes · Julius Campbell, the black unofficial leader of the black athletes Racism and football is the backdrop...
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...A Comparative Analysis of Nike and Adidas Commercials * A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen Dennis Gade Pedersen BA Marketing and Management Communication Supervisor: Carmen Daniela Maier Department of Language and Business Communication Aarhus School of Business Aarhus University 2010 A Comparative Analysis of Nike and Adidas Commercials * A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen and Dennis Gade Pedersen Abstract Heavy competition in the sports industry has caused organisations like Nike and Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. Therefore, we have found it interesting to see how Nike and Adidas communicate their branding strategy differently and have set up the following hypothesis and questions: In Nike and Adidas commercials the organisations make use of complex multimodal choices in order to communicate their branding strategies. 1. Which multimodal choices do Nike and Adidas employ in order to communicate their branding strategies? 2. Which personality traits are similar and different in Nike and Adidas product and value commercials? Due to the complexity of our hypothesis, we will employ three frameworks: social semiotics, film theory, and branding. These frameworks will help us to analyse and...
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...Benny Nduwayo Peter Beyer Eng Comp 26 February 2015 Mike Webster Concussions have been a big problem since the day the NFL started. People did not know how dangerous football was until the crisis of Mike Webster broke out in the 90s. He played for Pittsburgh, played in the center, and wore number 52. By wearing that number he knew he obviously had to be the toughest player on the field. By playing in the center, there was no glory for Mike Webster. It was play after play while going in head to head with other players. Most guys play for 6 years or so, and then retire but that was not the case for Mike Webster. He played for 17 years in a dangerous game that he loved a lot. After he retired from the NFL, he was a different person than he was before he started playing in the NFL. Pam Webster recalled, “To see his brain declining years later was such a sad thing, because he was incredibly smart, and what I've said the boys have this gift that they see detail that no one else picks up on, and Mike had that gift.” During a football game, sometimes Mike would see someone flexing, moving, and he would then draw them off to the side just by moving his body. He basically knew where everything was on the field. If you were to look for that in his old films when he was playing, you would see mike notice something like that play, and he would turn to Terry Bradshaw and tell him to change the play. Mike was the master of the game for sure. Mike’s ex-wife Pam Webster, said in League of...
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...Jerry Maguire – Film Critique Teri Reed ENG225: Introduction to Film Instructor Daniel Burrello February 9, 2015 Jerry Maguire – Film Critique It takes several people to make a movie, from the Actors to the Directors, Writers and Producers, and to the Production Company, all of which are equally important to making a movie successful. There is a mixture of technical skills, while building strong relationships with trust, and following the personal vision of the director who serves as a master facilitator in editing and on the set. All of these people help the director to form the story in the film. A countless amount of time is put into a film’s analysis which observes the filmmaking techniques, in turn helps the audience to understand the style of the film. A film's style is a dependable on the cinematic methods that include the mise en scène, cinematography, editing, sound, and overall structure (Goodykoontz & Jacobs 2014). Filmmaker’s styles have advanced so much over many years in Hollywood, and they have incorporated many elements of all sorts of technical effects while developing distinctive approaches to making a movie. Director Cameron Crowe offers an inspiring thematic trio in the movie Jerry Maguire, it is filled with drama, comedy, and romance as it relates to a genre film. Cameron Crowe did his homework before he began to develop the character Jerry Maguire. He talked to a businessmen and interviewed him for about a year in order to develop the script...
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...international business 4. National, professional, and corporate culture 5. Interpretations of culture 6. Key dimensions of culture 7. Language as a key dimension of culture 8. Culture and contemporary issues 9. Managerial guidelines for crosscultural success > American Football . . . in Europe? There are few things more representative of U.S. culture than American football. It is an extravaganza, complete with exciting halftime shows and peppy cheerleaders. The game exemplifies national pride. The national anthem is played, flags are unfurled, and uniformed players charge up and down the field like an army in the throes of often violent conflict. The teams’ huddles divide the game into small planning sessions for the next play. In the United States, the National Football League (NFL) oversees the sport and, like any successful business, wants to score in new markets. The NFL first tackled Europe in 1991, with plans to establish American football there. After years of failed attempts, NFL Europe emerged as six teams, five of which were based in Germany (such as the Berlin Thunder, the Cologne Centurions, and the Hamburg Sea Devils). Earlier teams established in Spain had failed. Why did American football triumph in Germany but fail in Spain? An excellent metaphor for Spanish culture is the bullfight, an ancient pursuit. In tradition-bound Spain, bullfights are often held in 2,000-year-old Roman amphitheaters. Rather than a competitive sport, bullfighting is a ritual and an...
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...The Super bowl is the annual championship game of the National Football League, the highest level of professional football in the United States and has one of the most significant economic impacts in the events industry. The game was created as part of a merger agreement between the NFL and its then-rival league, the American Football League. The first ever Super bowl game was on January 15, 1967 with the Kansas Chiefs representing the American Football league playing against the Green Bay Packers who represented the National Football league. The two different league’s decided to play in a world championship game between one another that would act as a placeholder until the merger was to officially being in 1970. After the merger, each league...
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...ROGER B RUEDA WRITING CLASS 10 Kinds of Rhetorical Modes (1) Description Descriptive writing calls for close attention to details. Whether your subject is as small as a strawberry or as large as a football stadium, you should begin by observing your subject closely and deciding which details are most significant. Topic Suggestions: a basketball, baseball glove, or tennis racket a bowl of fruit a character from a book, film, or television programme a child's secret hiding place a city bus or subway train a closet a favourite restaurant a fridge or washing machine a Halloween costume a hospital emergency room a laptop computer a locker a mobile phone a painting a particular friend or family member a pet a photograph a pizza a rest room in a service station a small town cemetery a storefront window a street that leads to your home or school a treasured belonging a vase of flowers a waiting room a work table an accident scene an art exhibit an ideal apartment an inspiring view an item left too long in your refrigerator an unusual room backstage during a play or a concert the inside of a spaceship the scene at a concert or athletic event your dream house your favourite food your ideal roommate your memory of a place that you visited as a child your old neighbourhood (2) Narration At least one of the topics below may remind you of a particular incident that you can relate in a clearly organised narrative essay. a brush with...
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...Company name: Nike Inc. Industry: Footwear/accessories Stock symbol: NKE Buyer Power: High Nike is the largest athletic footwear and athletic clothing in the world. It focuses on many categories such as Running, soccer, football, golf, basketball, women’s accessories, wrestling, and many more. However, this analysis will focus on footwear products. Nike sells its products to retail accounts, which are then sold to consumers; they will often pay for what they want. When price transparency is high buyer power is high for a high quality product. In Addition to Nikes excellent responds to the latest trends. It has an extensive amount of marketing such as advertising, E-commerce, and great customer service. Nike also offers a variety of products that the buyer can choose from for example, It offers a shoe customization on the website in which the buyer can design their own shoe. Supplier Power: Low All of Nikes Footwear is manufactured outside of the United States, 150 footwear factories positioned in 14 different countries. During the manufacturing process the supply power is low due to the fact that Nike “Has experienced very little difficulty in supplying raw materials requirements for the production of our products”. The materials used in Nikes footwear products are “synthetic rubber, plastic compounds, foam cushioning materials, nylon, leather, canvas, and polyurethane films used to make NIKE Air-Sole cushioning components.” Threat of substitute products: Low ...
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...obvious benefits of the modern electronic communications development,it has also brought with it the worrying threat of intentional attacks against information systems and network platforms/infrastructures. As cyberspace gets more and more complex and its components more and more sophisticated, especially due to the fast development and evolution of (broadband) Internet-based platforms, new and unforeseen vulnerabilities may emerge.” And further that “in the hands of persons acting in bad faith, malice, or grave negligence, information society technologies (ISTs) may become tools for activities that endanger or injure, the life, property, or dignity of individuals or even damage the public interest. Technology-enabled crimes are also known as high-tech crime, computer crimes or cyber crime. They include crimes committed directly against computers and computer systems, as well as the use of technology to commit or facilitate the commission of traditional crimes, bringing unique challenges to law enforcement. IT security in ICT, with the association of the Internet, has evolved into cyber security as we know it today. * Computer – based communications across territorial borders Global computer based communications cut across territorial borders, creating a new realm of human activity and undermining the feasibility and legitimacy of laws based on geoghraphic boundaries. While these...
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...Walt Disney: Media Introduction/Random Information The Walt Disney Company is the world’s largest media conglomerate. The company has the ability to be a successful conglomerate due to its Board of Directors, content theme of quality, as well as customer ordination in all its operating segments. The company has television holdings in ABC and ten other broadcasting stations, as well as cable networks including; ABC Family, A&E (37%), and ESPN (80%). Each of these divisions that Disney owns and operates are leaders in their respective industries and capitalize multiple channels that have been created to additional products and other tangible goods account for 10% of Walt Disney’s revenue. Media Networks - $17,162,000,000 is up 6% InteractiveMedia- $761,000,000 is up 7 % ABC/Disney’s Target Market Based on the statistics we gathered. The average age is 44.5 years old, Female, $75,000+ household income, 42% have 1+ child per household, home owners, 32% have some sort of education, median household income is $42,360.00. Children are the base but the parents are the deciding factor. Therefore, Disney aims at the parents. Political – Legal Court Judgments Many broadcasters and advertisers dodged a bullet when the NFL solved its labor issues, however, this was not the case with the NBA. With over half of the NBA season being postponed due to negotiations and court hearings are causing billions of dollars worth of losses for broadcasters and advertisers such as one of...
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...Evaluating Football Players Essay by D. Cummings It may seem overly simplified and obvious to state that player evaluation is critical in generating success and wins on the football field. A coach may have the greatest “system” and an amazing game plan laid out but, without the right players in the right positions the only thing a coach will collect are losses. This is true of coaching recreational and youth football through the professional ranks. Player evaluation is not only about addressing the physical skills needed for specific positions but, it is also about plugging in the right players who posses the temperament and character to lead the team in all critical situations on the field. Coach Trimble has a very encompassing player evaluation process that fits his program and situation. His evaluation cycle is a constant year round model that allows him to track his players over long periods of time. Even with that being the case, many of his methods can be translated to youth football, middle school/ junior high school , and smaller high school programs. Coach Trimble uses off season conditioning routines, preseason, practice, and game situations to evaluate his players as well as his players evaluating themselves to make sure they are properly used on the field. Many of these evaluation techniques can be used, with some adjustments, just as effectively at lower levels of competition as they are for larger programs like the one at Jenks High School. ...
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...sports equipment and footwear. They will continue to be a very competitive company in the sportswear market. History of the company Under Armour was started by Kevin Plank in 1995. He was a special teams captain on the University of Maryland football team. During games his teammates’ cotton shirts would be soaked with sweat and heavy to wear. Realizing there could be a better option, Kevin began looking and researching ways to produce a better type of t-shirt. After Kevin graduated from college he began working on a superior t-shirt. He used fabric samples to build his first prototype. He gave this prototype to his Maryland teammates to get feedback on how the shirts performed. From their feedback he found that using microfibers in the t-shirts wicked away moisture that helped keep athletes dry and cool while participating in sports. Kevin ran his business out of his grandmother’s basement working on his new line of athletic apparel. He traveled the East coast trying to sell his shirts and later made his first sale to Georgia Tech. Following this sale other Division 1 schools became buyers and later the products gained popularity in the NFL. In 1999 the UA brand was featured in two Warner Brothers films, Any Given Sunday and The Replacements. With this new exposure Under Armour...
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... * Vision Statement * Business Premises and Equipment * Track Record of the Project * Legal Form * Ownership * Product/Service Description * Product/Services * Development and intellectual property/patents * Industry Overview * Market Analysis * Customers * Competitors * Marketing and Sales Plan * Operations * Management * Development * Schedule * Risk * Financial summary * Appendices * Executive Summary: Imagine Media Network is an Entertainment start-up company. The owners of the company is three young computer science newly graduates ("Ahmed, Miada, Doaa").it offers to watch online what he want from movies , series and talk shows program through a website and customers can order from this library to obtain what he want. The company depends on the media producers to cover the financial plan. It has many operational functionality and features like adding reviews and new aggregator also ranking and rating. * Company Description Company Overview Imagine Media Network IMG is the company that offer to the user to watch online movies, series, talk show program newest and past with high quality and comfortable interface that doesn't confuse the watcher .it provides the user like a free library that he can use and make recommendations...
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... | |1950: |Puma had established export ties to the United States, | |1959: |Rudolf Dassler's wife and two sons become part owners of the Puma Sportschuhfabriken Rudolf Dassler KG. | |1962: |Puma shoes are shipped to almost 100 countries. | |1974: |Armin A. Dassler takes over as CEO. | |1986: |Puma goes public and company stock is offered on the Munich and Frankfurt stock exchanges. | |1989: |Armin and Gerd sold Puma to Cosa Liebermann for an unknown amount | |1991: |Swedish conglomerate Proventus AB becomes majority shareholder. | |1993: |30-year-old Jochen Zeitz takes over as CEO. | |1998: |Puma acquires 25 percent of Logo Athletic Inc. | |1999: |Monarchy/Regency becomes Puma's biggest single shareholder. A film and television production company, who | | |purchased a 12% share in | | |Puma. | |2003 |Puma re-launches Rudolf Dassler branded footwear collection in the collaboration with Alexander van Slobbe, | | |featuring iconic shoes such as the Sprint Logo | |2007 |Puma launches 360 degree Rudolf Dassler branded collection including footwear, apparel and accessories | Pumas Service: Puma has long-term mission of becoming the most desirable Sport lifestyle company. With that, Puma has expanded its boundaries by not only offering shoes but a variety of outer products such as: cologne, work bags, School-bags, shades/glasses, glasses holder, winter and sports gloves, casual wear, sports wear, winter wear sports equipment, caps...
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