...Introduction: IMAX’s Resource Summary In order to analyze IMAX’s success as a company, our group performed a company resource analysis for the IMAX Corporation. Using the Ivey IMAX case, Hoover’s database, and IMAX’s 10K, we compiled a list of seven tangible and seven intangible resources/capabilities that are imperative to IMAX’s success as a business. Additionally, we performed a VRIST analysis for each resource/capability and determined their competitive consequences and performance implications. The following executive summary describes our conclusions. Extraordinary Resources: Brand Recognition, 40 Years of Experience and Knowledge Through our VRIST analysis, we have determined IMAX’s brand recognition and its forty years of experience and knowledge to be extraordinary resources. IMAX established its brand image as a quality and technologically-advanced movie viewing experience in the early 1970’s. As IMAX films grew in popularity, consumers began to recognize the difference between an IMAX experience and a normal theater experience. IMAX thus gained much success from its brand being recognized as a higher quality and unique theater experience. Over time IMAX, originally focused on producing mainly edutainment films in venues like museums, began also converting and presenting Hollywood films on their IMAX systems in commercial theaters. IMAX’s brand recognition for a special experience encouraged consumers to pay the premium ticket prices. However, as IMAX continues...
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...purpose is to discuss the inherent qualities, analysis of growth and history, exploration of impacts, and brief look at the future of the modern business corporation. The documentary defines a corporation as a legal person, explaining that is has most of the legal rights a person has such as borrowing money and managing property. The film was released around the time of major corporate scandals, such as Xerox, Enron, and WorldCom, and uses the metaphor “bad apples” to state that there are more than a few corporations that are bad. The film argues that if corporations were people, they would have psychopathic personalities. It then states that corporations have become a vessel which good and bad people can cause harm to society because of the way corporations have evolved and how they are protected. The Corporation film is concerned with the role corporations have in modern society its impact, or the corporate social responsibility. The film explores how corporations have been poisoning the earth as well as consumer minds and how the government is intended to look over and control these corporations. It looks into some of the unethical business practices and strategies executed by corporations and the externalities that are created to satisfy the main goal of the corporation: to maximize profit and market share. 2. Body A major social issue that was brought up in this film is the way that corporations treat foreign factory workers. The film is concerned with the rampant use of sweatshops...
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...(2008) 3.1 Overview 3.2 Budget 3.3 Marketing Strategies 3.4 Assessment 4. Current Situational Assessment 4.1 Industry Analysis 4.2 Macroenvironmental Analysis 4.2.1 Culture 4.2.1.1 Cultural Trends: United States of America 4.2.1.2 Cultural Trends: Canada 4.2.1.3 Cultural Trends: Domestic Market 4.2.2 Demographics 4.2.2.1 Customer Trends: United States of America 4.2.2.2 Customer Trends: Canada 4.2.2.3 Actual Density of Customer: United States of America 4.2.2.4 Actual Density of Customer: Canada 4.2.3 Social 4.2.3.1 Social Trends: United States of America 4.2.3.2 Social Trends: Canada 4.2.3.3 Actual Social Customer: United States of America 4.2.3.4 Actual Social Customer: Canada 4.2.4 Technology 4.2.4.1 Technology Trends: Domestic Market 4.2.5 Economics 4.2.5.1 Economic Trends: United States of America 4.2.5.2 Economic Trends: Canada 4.2.6 Political/Legal 4.2.6.1 Political/Legal Trends: United State of America 4.2.6.2 Political/Legal Trends: Canada 4.3 Microenvironment Analysis 4.3.1 Company 4.3.2 Competition 4.3.2.1 Direct Competition 4.3.2.2 Indirect Competition 4.4 Primary Research (Mock Review Survey) 4.4.1 Demographic 4.4.2 Major Themes 4 4 4 4 5 5 5 5 7 8 8 8 8 8 9 9 10 10 10 10 10 10 10 11 11 11 11 11 12 12 12 12 12 13 13 13 15 15 16 17 17 17 3 4.5 SWOT Analysis 4.5.1 Strengths 4.5.2 Weaknesses 4.5.3 Opportunities 4.5.4 Threats 5. Marketing Segmentation 5.1 Potential Segments 5...
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...Market or NYSE) is also included. There is in fact so much information offered in the introduction page that one could spend hours there alone. I think that to have a good understanding of the company’s outlook it’s best to focus on the financial statements, Notes to the financial statements and the Management’s discussion and analysis. The Comcast Corporation’s financial statements include the balance sheet, the income statement and the statement of cash flow. The Consolidated balance sheet shows that as of December 31, 2011 the total assets totaled $157,818 (in millions, except share data), compared to the total assets of $118,534 in 2010. Some of these assets listed are Film and television costs of $5,227. These costs consist of the estimates of fair value for released films and television series; completed, not released theatrical films; and television series and theatrical films in production and development. Released and non released theatrical films were valued using a multiperiod cash flow model form of the income approach. This measure of fair value required considerable judgments about the timing of cash flows. The television series, theatrical films in production and development and acquired programming rights were valued using a...
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...Globalisation is the growing interdependence of the world with the spread of culture, goods and economics globally. One of the effects of globalisation is that the there are less national media outlets, as the majority are now international due to globalisation increasing over the last thirty years, the media conglomerates are now dominating as the media is dominated by only a small number of corporations, meaning the content available globally is not varied as society thinks. From globalisation media outlets have become international, and this has an effect on the role of the media, which is that it is promoting only one culture as a viable choice, the American culture, as many things that are globalised and known worldwide as from the states, for example Apple, McDonald’s and Disney are a few to name. Most of the corporations are American based, which is the reason likely why it is the American culture being the only choice as more power is set in that one country. This is restricting the power that the consumers and other people have, and giving majority, to the elite, the owners/corporations. Pluralist view is that the media is driven by the consumers, and that there are many different competitors trying to get profit through audience figures, the range of competitors starts from newspapers, to websites and TV channels. However, this is not exactly the case as the choice...
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...FILM 3759G Dr. Christopher J Mitchell Chengdong Hu Analysis of Cultural Denotation and Humanity in Ang Lee’s Films Ang Lee’s film works, not only in the business, but in artistic level won the world audience recognition. He grew up in a traditional Chinese family and study in the United States. The differences between eastern and western culture took a sharp collision in his heart, and it revealed without hiding in his movie and finally become his own unique aesthetic features. This article try to read Lee’s creative thought and artistic style through analysis and research of Lee’s special culture background master’s creative ideas, and learn more about the human temperament of the director which is full glory of human nature. First, this article will introduce about Ang Lee’s growing environment and studying experiences, in order to analysis the formation of his Chinese and Western characteristics. Secondly, through multiple films, the article would analysis of the impact of the East-West cultural collision and merger. Furthermore, a comprehensive interpretation of Ang’s unique film elements and the traits would be expounded. Abstract Ang Lee, Taiwan filmmaker, however, doesn’t have the same characteristics with other Taiwan film makers. He is like a movie ranger, with no specific cultural identity, however, simultaneously, it could be find a certain kind of familiar cultural identity on him, especially in his...
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...Corporate Business Strategies Analysis Jessica Hennessey and Jamie Gregar Viterbo University This Disney Company: Corporate Business Strategies Analysis Introduction/Background The Disney Company is an international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Disney Company, n.d.). The Walt Disney Company, as known today, originated in 1923 with the creation of Disney Brothers Studio, founded by Walter and Roy Disney. The studio began creating animated films that would become the foundation of Disney (The Disney Company, n.d.). The Company expanded into its first theme park, Disneyland in Anaheim, CA, in 1955 and another in Orlando, FL, Disney World in 1971. In 1983 the company continued its market expansion with the launch of the Disney Channel and also internationally with both Tokyo Disney and Euro Disney (The Disney Company, n.d.). Continued company growth and market development occurred with Disney’s acquisition of the Miramax Film Company in 1993. Further market capture occurred with the purchase Capital Cities ABC in 1995; this allowed for Disney to have access to the cable networks of ABC and ESPN (Business Wire, 1995). Pixar was the next addition to the Disney empire with a 7.4 billion dollar purchase in 2006 followed by Marvel Entertainment in 2009 at 4 billion dollars and most recently Lucas Films in 2012 for an additional 4 billion...
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...Erin Brockovich The film Erin Brockovich is relevant today given current environmental crises like global warming and municipal water system failures. The common theme of corrupt corporations seeking to make money at the expense of human health continues to play out on a national and global scale. Erin Brockovich sheds light on the public health issue of clean drinking water, something most view as a human right. It’s a film that many can relate to and can serve as a case study in Environmental Law and Public Health. Purpose of the Film The exact details which reveal why the film was made are unclear. Erin Brockovich mentions being approached by a writer and film studio in the 1990s, however, there is no mention of why they chose to tell her story. One can assume the writer and film studio felt the David and Goliath story of a small town legal secretary taking on a large corporation, was worthy of dramatizing. Their hunch was correct and the film was nominated for an Academy Award. Appropriate Audience This film would suit a wide range, from teens to the 60 plus crowd. There is some swearing so it's not appropriate for children; parents will have to decide if it's ok for their teenage children. Erin Brockovich is a great case study for those studying environmental law or public health. It’s also relevant to anyone studying business or ethics. The science has been called into question, yet the fundamentals of leading an inquiry into a community's drinking water remain...
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...Jennifer Doncan Senior Inquiry Per.1/2 Movies Analysis #1 due November 8, 2010 Avatar Written/Directed by James Cameron Director, screenwriter, and producer - James Cameron – has created another blockbuster movie, Avatar, to add to his incredible list of phenomenal top-grossing films. Avatar is in the company of movies such as Terminator, Titanic, Aliens, and Spider-Man: all crowd-pleasing, award-winning, top-selling films written, produced, or directed by James Cameron. Avatar is based on a script Cameron first wrote in 1994 and is the first big budget action film to be shot in 3D, using revolutionary camera technology Cameron developed. This film earned over $1 billion in its first three weekends. The story-line is simple and timely. In the year 2154, the fictional RDA Corporation (from earth) attempts to move the Na’vi, an alien race on the distant planet Pandora, off of their land to mine for a valuable mineral called unobtanium. RDA Corporation partners with earth mercenaries. These mercenaries are a back-up, in case the RDA Corporation science project - using avatars (Na’vi-human hybrids developed and managed by Grace Augustine/Sigourney Weaver) - fails to accomplish the task peacefully. Na’vi are colorful blue-skinned humanoids, who live in harmony with nature and worship their mother earth goddess Eywa, embodied in huge, luscious trees. This action/science fiction/thriller narrative features Jake sully/Sam Worthington and Neytiri/Zoe Saldana. Jake...
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...GUNG HO! CULTURAL ANALYSIS Michael Hamilton MKTG 3852 – Second Summer 2012 7/22/12 GUNG HO- CULTURAL ANALYSIS Cultural differences influence how business is conducted in today’s rapidly expanding global market. These cultural barriers affect human interactions through our perspective of one another, credibility, time frames, as well as through communication. The success of international business depends upon the ability to set aside our differences, unite and strengthen one another. Many of these challenges can be seen throughout the movie Gung Ho. The movie portrays the relationship between the Japanese and Americans in a lightly comically point of view through an auto factory. However, when comparing and contrasting the interactions of these two cultures, both in and out of the film, they’re dynamics of become more apparent. The connections and exchanges between the Japanese management team and the American workers throughout the film present examples for each of the five dimensions in Geert Hofstede’s cultural dynamics analysis: Individualism/Collectivism, Uncertainty Avoidance, Power Distance, Masculinity/Femininity, and the later added Long-term Orientation. I. Hofstede’s Cultural Dynamics The results from Hofstede’s analysis for the United States and Japan are in the following table. When comparing the two we see that the Americans have a highly individualistic, male reinforced, ambiguous, society with a slight hierarchy with a weak connection to tradition...
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...Modern Times Theory Application Modern Times is a classic film by famed film director Charlie Chaplin, in which he explores the struggles of surviving and living in the industrialized society that the world has become. Through a satirical and comical nature, Chaplin explores the negative aspects of industrialized society and what it means for the workers in terms of class conflict and the effects of working in the factories. Modern Times takes place in 1936, in the midst of the Great Depression, which was a time of economic catastrophe and misfortune, resulting in a crisis in capitalism. During this time, there was high unemployment and a significant decrease in corporate profits, causing corporations to become obsessed with saving time and money in order to increase and even make profits. This crisis in capitalism is prominently featured throughout the film as various actions of the factory owners & managers depict this crisis. In the film, factory workers are expected to reach the highest efficiency of labor because of the crisis and are therefore constantly worked like machines without breaks. For example, wanting the workers to work even longer hours, Charlie’s supervisors come up with a machine that will feed workers while they work so they no longer have to take a lunch break and can spend that time working. Charlie is the one to demonstrate how the machine works, however something goes wrong and it malfunctions. Another example is when Charlie has to use the restroom...
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...MarketLine Case Study McDonald’s Corporation Case Study Remaining relevant in a health conscious society Reference Code: ML00001-040 Publication Date: January 2012 WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED MCDONALD’S CORPORATION CASE STUDY © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00001-040/Published 01/2012 Page | 1 OVERVIEW Catalyst McDonald's Corporation is one of the world's largest foodservice retailing chains. The company is primarily known for its burgers and fries, which it sells through more than 32,000 restaurants in 117 countries. In 2010, the company served an average of 64 million customers per day. It primarily operates in Europe, Asia Pacific, and the Americas. The company is headquartered in Oak Brook, Illinois and employs about 400,000 people. McDonald’s has been able to successfully increase revenues and profits in recent years in spite of much negative publicity and an increasingly health conscious public. This case study shows how the company has achieved these goals in a difficult trading environment. Summary McDonald’s has, to a great extent, defied recent difficult economic conditions and continued to experience strong sales and profit growth in recent years, as it has been able to attract diners with an improved and expanded product range while remaining competitive on price. McDonald’s has been the target of much criticism in recent...
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...Jordan Camacho 4/10/2014 Pixar Case Pixar Pixar is a leading digital animation studio, which they create animated feature films and related products that have gross revenues over $3 billion dollars to date. They were founded in 1986, and started to be known for their short films, commercials and amazing animation features. In 2006, there company began to flourish as they had an acquisition by the Walt Disney Company for a heavy sum of $7.4 billion dollars, which Walt Disney was known for their animated movies of traditional 2D animation. This acquisition was finalized by Steve Jobs, the former Apple CEO, when there deal was to be expired after the 2006 movie Cars. The purpose of the deal was to protect Pixar’s creative culture of animations, while shifting some of Pixar’s amazing work over to Disney to team up and make movies that will boost both companies’ revenues, as Pixar is one of the leading animation companies around. The case also goes on about the success of Pixar and Disney and how forming together created the most dominating animation company ever. With Pixar holding such a high standard of animation work and reputation, there is many tangible, intangible and capabilities that play a factor in leading them to their success. After reading this case, I came up with a couple tangible assets that Pixar has that separates them from the ordinary animation studio companies and also sets them to be at such a high standard. One tangible assets that plays a huge role is...
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...Contextual Analysis After watching South Park: Bigger, Longer & Uncut, there were many paradigms and depictions made in the film that is able to tell us about American society at the time it was made. From making the decision to watching this film based on preference over the contrasting Fight Club, Galaxy Quest, and George A. Romero’s Diary of the Dead, it was evident that I grew up in a generation who was entertained by this type of crude, tasteless humor. As I have technically been adult for nearly two years, this show is intended for mature audiences. However, it seems that show is very popular for audiences under 18 for its less than acceptable content to parents. Throughout the film itself, there are many themes and paradigms how youths in American society were entertained in at the time whether if its their language, behavior, or popular culture. According to Linda Holtzman, themes are “subjects that are introduced in the media text and can be minor, significant, or central to the unfolding of the story” (Holtzman, 2000). This film utilizes the four main characters Eric Cartman, Stan Marsh, Kyle Broflovski, and Kenny McCormick; all of which are third graders. In the beginning of the film, they are all shown attending an R-rated film ‘Asses of Fire’, a film that most, if not all parents would not allow or encourage their children to watch. This is evident from the inappropriate behavior and rude jokes and its themes that the characters begin to take after and...
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...An#Analysis#of#The#Walt#Disney#Company# !1! An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An#Analysis#of#The#Walt#Disney#Company# Overview & History !2! The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using...
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